Future ICAR For Purpose of Discussion on the Future Structure for ICAR. 10th February 2014 v9.

Future ICARFuture ICAR

For Purpose of Discussion on the For Purpose of Discussion on the Future Structure for ICAR.Future Structure for ICAR.

10th February 201410th February 2014

v9.v9.

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Vision on the changing environmentVision on the changing environmentTrends seem to be closer than ever beforeTrends seem to be closer than ever before

Social, political, environment, technology and economic trends

► The world population and the level of income increase, especially in Asia and Africa

► Increasing demand for protein and energy and increasing pressure on resources like land, gas, oil, minerals and water

► Scarcity of resources will be an important driver for the economy.

► Society is increasingly paying attention to the environment, climate and water use.

► Global warming is a major threat and ruminants are seen by many as a major source of green house gases.

► Technologies like genomic selection, DNA technologies, biotechnology, breeding, sensor technology, internet, cloud technology and the growing amount of data and its sources will develop further and change customer desires

► Globalization will continue and the influence of the BRICs will increase further

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Vision on the changing Vision on the changing environmentenvironmentSOCIETY / WORLD POPULATION / RESOURCESSOCIETY / WORLD POPULATION / RESOURCES

Protein Water Energy

9 BILLION PEOPLE

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Vision on the changing marketVision on the changing market

► GS development GS development will continue to have a big impact, especially in will continue to have a big impact, especially in combination with other technologiescombination with other technologies

► Enormous increase of the amount of data and its sources. Enormous increase of the amount of data and its sources. The farmer The farmer will be the linking pin to data providing. will be the linking pin to data providing.

► Increase of the influence of Increase of the influence of integrators on the (type of) farm productsintegrators on the (type of) farm products► The trend of forward and backward chain integration The trend of forward and backward chain integration on the farm will on the farm will

continuecontinue► Increasing pressure of society concerning environment and animal welfare Increasing pressure of society concerning environment and animal welfare

‘license to operate’‘license to operate’► Scale. Scale. Growth of farms. New challenges for farmers concerning Growth of farms. New challenges for farmers concerning

automation, knowledge and employee managementautomation, knowledge and employee management► Gov’t support Gov’t support will continue in those activities which serve the interests of will continue in those activities which serve the interests of

society in the longer term. society in the longer term. ► Gov’t support Gov’t support subsidy for day-to-day services of immediate value to subsidy for day-to-day services of immediate value to

farmers will end. farmers will end.

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Vision on the changing Vision on the changing environmentenvironment TECHNOLOGY

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Vision on the changing Vision on the changing environmentenvironmentDAIRY AND BEEF CHAIN

► Increasing influence of integratorsIncreasing influence of integrators► Chain integrationChain integration► Growth of farmsGrowth of farms► Growth of niche productsGrowth of niche products

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Livestock Industry Supply Chain Livestock Industry Supply Chain (cash flow)(cash flow)

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Business drivers for primary Business drivers for primary producersproducers

► Long-term profitability/ sustainabilityLong-term profitability/ sustainability

► Ease of management (smart systems….)Ease of management (smart systems….)

► Resource efficient (feed, energy, water, etc)Resource efficient (feed, energy, water, etc)

► Low emission of GHG, minerals, etcLow emission of GHG, minerals, etc

► High animal welfareHigh animal welfare

► Good working environmentGood working environment

► Safe production and products; license to produceSafe production and products; license to produce

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Business drivers for suppliers Business drivers for suppliers to primary producersto primary producers

► InnovationInnovation► Scale to reduce (innovation) costsScale to reduce (innovation) costs► Efficient processesEfficient processes► Long term profitability/ SustainabilityLong term profitability/ Sustainability

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Effect of vision / business drivers on Effect of vision / business drivers on current organisation structurecurrent organisation structure

► Breed societies will Breed societies will change their activitieschange their activities

► Breeding industry, including AI, Breeding industry, including AI, will change due to genomicswill change due to genomics

► Integration Integration of AI, recording, data processing, genetic evaluation … will move of AI, recording, data processing, genetic evaluation … will move on.. and will be on.. and will be across national borders…across national borders…

► Herd / cattle improvement will be part of the Herd / cattle improvement will be part of the chainchain

► Data Data processingprocessing centers centers and developments in the and developments in the cloud….cloud….

► Growing need for Growing need for information infrastructure to be separated more from information infrastructure to be separated more from commercial activities such as AI. commercial activities such as AI.

► Cooperative Cooperative structure will remainstructure will remain

► Non cooperative Non cooperative business will enter business will enter herd recording/ cattle improvement herd recording/ cattle improvement

► License to produce License to produce will become keywill become key

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Strategic Plan ICARStrategic Plan ICAR

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ICAR Mission StatementICAR Mission StatementMission of ICAR is to be the leading global provider of Guidelines, Standards and Certification for animal identification, animal recording and animal evaluation.

ICAR wants to improve the profitability, and sustainability of farm animal (Bovine, Ovine, Caprine, …) production by: ►Establishing and maintaining guidelines and standards for best practice in all aspects of animal identification and recording.►Certifying equipment, and processes used in animal identification, recording and genetic evaluations.►Stimulating and leading: continuous improvement, innovation, research, knowledge development, and knowledge exchange. ►Providing services essential to achieving international collaboration in key aspects of animal recording and animal breeding.

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SWOT analysis for ICARSWOT analysis for ICARStrengths:•Commitment, skills, knowledge of volunteers & staff•Financially stable•Reliable brand•Involved members•Innovative new services•Value for money•Strong forum to stimulate research sharing results through international cooperation

Threats:•Hi-tech farming: farmers will quit recording organisations•Large companies will offer total systems•Low prices for dairy and / or beef resulting in short term cost cutting•Other stronger international organisations with overlapping activities may squeeze ICAR•Breakdown of good relationships to EAAP

Opportunities:•Developments in precision farming•More recording systems creating higher need for certification•Increased attention for food safety•Increased value of phenotypes in genomic business•Increased value of production chain resulting in stronger alignment to other word wide umbrella organisations•Technologies for recording, analysis and information

Weaknesses:•Small annual budget for investments•Lots of activities with little integration•Lack of recognition in field of animal farming•Work of groups depends upon enthusiasm of chairperson and time constraints of volunteers•Small staff with increasing work pressure

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Challenges for ICAR…..Challenges for ICAR…..► Requirements Integration Requirements Integration will pull recordingwill pull recording

► Easy herd management Easy herd management will pull recordingwill pull recording

► License to produce, License to produce, what is role ICAR in thiswhat is role ICAR in this

► Data exchange/ new traits Data exchange/ new traits will become hotwill become hot

► Need for Standards / certification Need for Standards / certification (data, data collection systems, (data, data collection systems, labs, data collection processes, genetic values, license to produce) labs, data collection processes, genetic values, license to produce) will become keywill become key

► Members of ICAR will changeMembers of ICAR will change. ICAR members in 2025 will not be . ICAR members in 2025 will not be the ones we have nowthe ones we have now

► How willHow will ICAR generate funds ICAR generate funds for investments in the futurefor investments in the future

► Variety Variety in the world on development stage of the livestock industry. in the world on development stage of the livestock industry. How to deal with thisHow to deal with this

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Far

ms

Far

ms

Database(s)

AnimalsAnimals

Observations / MeasurementsObservations / Measurements

SamplesSamples LaboratoriesLaboratoriesSampling Device(s)Sampling Device(s)

Measuring Device(s)Measuring Device(s)

Farmer / TechnicianFarmer /

Technician

Health / Disease / Welfare

Health / Disease / Welfare

Supply chain /Quality

Assurance

Supply chain /Quality

Assurance

Farm Management

Farm Management

BreedingBreeding

Data

Information

Scope of Future ICARScope of Future ICAR

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Strategic directions ICAR till 2018Strategic directions ICAR till 2018► Promotion and visibility of ICARPromotion and visibility of ICAR

► Establish ICAR as the international authority on Guidelines, and Standards for Establish ICAR as the international authority on Guidelines, and Standards for certified best practise in farm animal (Bovine, Ovine, Caprine, …) identification, certified best practise in farm animal (Bovine, Ovine, Caprine, …) identification, and recording.and recording.

► Establish ICAR as the leading forum for innovation in the use of animal records Establish ICAR as the leading forum for innovation in the use of animal records for improving animal breeding, farm management, the food supply chain and for improving animal breeding, farm management, the food supply chain and animal health and welfare. animal health and welfare.

► GrowthGrowth► Grow membership in ICAR to achieve full coverage of all major animal (bovine, Grow membership in ICAR to achieve full coverage of all major animal (bovine,

ovine, caprine, ..) production regions and countries of the world.ovine, caprine, ..) production regions and countries of the world.► Grow the funds available for ICAR to invest into the discovery and Grow the funds available for ICAR to invest into the discovery and

development of new services to €100,000 (?) per year by 2016.development of new services to €100,000 (?) per year by 2016.► Generate sufficient funds to provide €100,000 (?) per year to support the Generate sufficient funds to provide €100,000 (?) per year to support the

activities of ICAR’s Groups by 2016.activities of ICAR’s Groups by 2016.► Grow the range and uptake of animal recording services which ICAR (and Grow the range and uptake of animal recording services which ICAR (and

Interbull) are uniquely able to provide for the benefit of members and farmers. Interbull) are uniquely able to provide for the benefit of members and farmers.

ICAR strategy 2013

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Strategic directions ICAR till 2018Strategic directions ICAR till 2018► ICAR OrganisationICAR Organisation

► Structure ICAR and Service ICAR (including Interbull), to efficiently deliver the Structure ICAR and Service ICAR (including Interbull), to efficiently deliver the Strategic Plan.Strategic Plan.

► Develop the communications between the ICAR Board, ICAR Executive Team Develop the communications between the ICAR Board, ICAR Executive Team and ICAR Groups to world best-practice. and ICAR Groups to world best-practice.

► Provide the ICAR Groups with the support they need to maintain the Provide the ICAR Groups with the support they need to maintain the enthusiasm and commitment needed to rapidly and efficiently achieve their enthusiasm and commitment needed to rapidly and efficiently achieve their goals.goals.

► Manage risksManage risks

ICAR strategy 2013

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Interbull

ICAR

Service ICAR

2. Standards & Guidelines

2. Standards & Guidelines

3. Evaluation, Testing & Certification (Services)3. Evaluation, Testing & Certification (Services)

1. Information sharing and continuous

improvement

4. Research & Innovation

4. Research & Innovation

Me

mbe

rsS

erv

ice

Use

rs

Mem

bers

hip

Agre

em

ent

Serv

ice A

gre

em

ent

(s)

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FunctionsFunctions

Function ICAR sICAR Interbull Groups

Information sharing and continuousimprovement

✔ ✔ ✔

Standards & Guidelines

✔ ✔ ✔

Evaluation, Testing & Certification (Services) ✔ ✔ ✔

Research & Innovation✔ ✔ ✔

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Structure & Functions for FutureStructure & Functions for FutureElement of Structure Role and Function

ICAR

Parent Body, Accountable to General Assembly, Non-Profit, Open, Transparent, Facilitates Flow of Information, Part of International Community, Decisions for Industry & Public Good, Membership Funded, Invests Profits in best long term interests of future animal recording. Technical work conducted by innovative, practical and forward looking Groups of experts under direction of ICAR.

sICAR

Wholly owned subsidiary of ICAR, provides services valued by ICAR members, generates surpluses which ICAR to invests, responds to customer needs, operates internationally, is very efficient, and very customer focused. Service innovation and development (new and enhanced) comes from ICAR Groups.

InterbullSpecial case of sICAR for dairy genetic evaluations in which an ICAR Group has been delegated to develop and operate specific services. This is a special case and ICAR strategy is to operate all new services through sICAR.

GroupsEnthusiastic experts working on voluntary (without ICAR funding) basis in well defined specialist area. Develop guidelines, facilitate communication, identify and support services and promote innovation.

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Structure for Future ICARStructure for Future ICAR

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Resource ICAR sICAR Interbull Groups

Leadership • President & Board• Chief Executive

• Group Chairpersons• Board of sICAR• Chief Executive

• Chair of Steering Committee

• Steering Committee• SLU Interbull Centre

Manager

• Chairperson• Group Members• Chief Executive

Management • Executive Team • Executive Team• SLU Interbull Centre

Manager

• Chairperson• Groups Coordinator

(ET)

Funding• Member Fees• Subsidiary Profits• Retained

Surpluses

• Investments from ICAR• Service User Investments• Retained Profits• Service Fees

• Investment from Service Users

• Retained Profits, • Service Fees

• Employers• ICAR / sICAR• Research Grants

Administration (finances, human resources, meetings, bookings)

• Executive Team • Executive Team • SLU Interbull Centre Team• Chairperson• Executive Team

Technical Expertise

• Groups

• Groups• Executive Team• Service Users• Service Providers

• SLU Interbull Centre Team• Service Users• Research collaborators

• Members• Research

collaborators• Service Providers

Sales & Marketing

• Executive Team • Executive Team • SLU Interbull Centre Team • Group Members

Innovation• Groups• ICAR Board• Executive Team• Members

• Groups• Executive Team• Service Users• Service Providers

• Steering Committee• Technical Committee• Advisory Committee• SLU Interbull Centre Team• Service Users

• Group Members• Research

collaborators

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Structure ModelStructure Model

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RecommendationsRecommendations

1.1. Main priorities for immediate future of ICAR are: promotion & visibility, Main priorities for immediate future of ICAR are: promotion & visibility, growth, and creation of an effective organisation for the future growth, and creation of an effective organisation for the future (as outlined on slides 16 (as outlined on slides 16

and 17 in this report)and 17 in this report)..

2.2. The roles of ICAR Board, Service ICAR Board and ICAR Chief Executive are The roles of ICAR Board, Service ICAR Board and ICAR Chief Executive are as identified by the Future ICAR strategy group as identified by the Future ICAR strategy group (refer to workbook ICAR Business Processes v7)(refer to workbook ICAR Business Processes v7)..

3.3. Establish routine and regular Board meetings for Service ICAR Establish routine and regular Board meetings for Service ICAR independently of the ICAR Board meetings.independently of the ICAR Board meetings.

4.4. Develop a strong, effective and efficient ICAR Executive Team under Develop a strong, effective and efficient ICAR Executive Team under leadership of ICAR Chief Executive reporting to ICAR Board and Board of leadership of ICAR Chief Executive reporting to ICAR Board and Board of Service ICAR.Service ICAR.

5.5. Appoint directors to the Board of Service ICAR with experience, knowledge Appoint directors to the Board of Service ICAR with experience, knowledge and enthusiasm for the services being provided through Service ICAR.and enthusiasm for the services being provided through Service ICAR.

6.6. Create position of ICAR Chief Executive with role as defined, to replace role Create position of ICAR Chief Executive with role as defined, to replace role of Secretary General of Secretary General (refer to workbook ICAR Business Processes v7, and draft Job Description v5)(refer to workbook ICAR Business Processes v7, and draft Job Description v5). Recruit . Recruit and appoint suitable person to position of ICAR Chief Executive.and appoint suitable person to position of ICAR Chief Executive.

7.7. ICAR Executive Team to review business processes in order to efficiently ICAR Executive Team to review business processes in order to efficiently deliver on ICAR strategy and to operate according to world-best practice deliver on ICAR strategy and to operate according to world-best practice while effectively exploiting technology developments.while effectively exploiting technology developments.

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Next Steps (draft for discussion Next Steps (draft for discussion with ICAR Board) in roll-out planwith ICAR Board) in roll-out plan

► ICAR Board and Secretary General review findings, and ICAR Board and Secretary General review findings, and identify any other issues that need to be dealt with. identify any other issues that need to be dealt with. Agree team and timetable for examining and reporting Agree team and timetable for examining and reporting on other issues.on other issues.

► ICAR Board endorses “Future ICAR” report and ICAR Board endorses “Future ICAR” report and decides future actions.decides future actions.

► ICAR staff and membership notified of decisions and ICAR staff and membership notified of decisions and background to them.background to them.

► ICAR Board appoints sub-committee to recruit and ICAR Board appoints sub-committee to recruit and recommend appointment of ICAR Chief Executive.recommend appointment of ICAR Chief Executive.

► ICAR Chief Executive establishes Executive Team.ICAR Chief Executive establishes Executive Team.

ICAR is preparing for the ICAR is preparing for the future!future!