Future City For Distribution

Future CityA flourishing global Singapore

Presenter

Presentation Notes

Global Cities as a talent attraction magnet >>> Cities that are able to draw top talent wins!

Power of Place

Mercer Human Resource

Consulting Worldwide

Quality of Living Survey 2007

Top 50

“The ability to attract people and talent is the single biggest predictor of a city’s economic success.”

- NYC Mayor Michael Bloomberg

Presenter

Presentation Notes

Before, we were familiar with rankings of a cities affordability and ease of doing business etc. However, in the past couple of years, more rankings on cities’ livability, or overall desirability. Monocle, Zeitgeist & Fast Co’s Fastest Cities, etc.

• Place replaces large corporations as the central economic and social organizing unit of our time.

• Place is the factor that organically brings together economic opportunity and talent, the jobs and the people required for creativity, innovation, and growth.

Places Attract Talent

Jobs are following the best talent,not the other way around.

Presenter

Presentation Notes

According to Richard Florida, in the 80s people moved to where say GE or IBM was. Before if I was a super talent, I made my decision on where to live based on where the desired companies to work for was. If McKinsey or GE was in NY and I lived in GreenBay Wisconsin, I WILL make the move to NY. Today, people decide on WHERE THEY WANT TO LIVE first, then other stuff like jobs, friends, spouses, etc….. The corporations in turn choose where to locate based on the agglomeration of talent.

Talent Matters!

Economists were off in forecast of US GDP by US$10 trillion

1,000 star innovators and rainmakers

100,000 stars (including supporting casts)

One star per $100 mil of GDP growth.

‘Global Migration Patterns and Job Creation’

100,000 stars would have created that growth wherever they resided

Presenter

Presentation Notes

25 years ago, top economists predicted the economies of Japan, Germany and the US. They were very close in Japan and Germany’s case but for US: $3.5 trillion by 2007. Instead it grew to $13 trillion. The journal goes on to say that the top economists did not include the most powerful variable of all – migration patterns of the super talents from around the world. Researchers of this report attributed this $10 Trillion of Unplanned Revenue Growth to just 1,000 star innovators and rainmakers. Of this 1,000, more than half were Americans who migrated from other countries. Supporting casts – are the Paul Allens, Steven Balmers and Steve Raikes who played key roles, without them they may be no Microsoft.

What Makes a Place THE PLACE

HARDWARE

SOFTWARE

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Presentation Notes

So attracting the best & brightest is key? So makes a place THE PLACE that talent will flock to? What about a PLACE attracts talent? Grouped them into Hard & Soft.

HARDWARE

Great Public Commons

3rd Places

Transport Options

Compact Grid

Neighborhoods with Soul

Hardware“ New York City has good people, and you would need to

build up the infrastructure to hold them. Not the reverse.”

Presenter

Presentation Notes

What we are use to as infrastructure and amenities (urban planning stuff).

Great Public Commons

• No longer nice-to-haves, Tier 1 global cities have variety of public spaces easily accessible for people to plug into.• Public Commons are morphing into modern cultural centers managed by a city’s creative community.

waterfrontRenowned museums

Performing Arts Center

mega parks

Renowned Libraries

Renowned Universities

Stadiums/ Sports

Complex

Great Public CommonsLondon

waterfront

Renowned Library

Performing Arts Centre

mega parks

Renowned Museum


Stadiums

Great Public CommonsNYC

waterfront

Renowned Library


mega parks

Renowned Museum


Stadiums

Great Public CommonsTokyo

waterfront

Renowned Library


mega parksRenowned Museum


Stadiums

Great Public Commons upcoming Shanghai

waterfront

mega parks

Renowned Museum

Renowned Library



Stadiums

Compact Grid

• Optimizes walkability.• Provides connectivity, flexibility, route choices, traffic dispersal, visibility and interaction.• Protect it, avoid super blocks, reestablish it.• Sprawl diffuses high density human interaction.

London Tokyo NYC

Presenter

Presentation Notes

A study of cities like London, NY and Tokyo shows a high density of activity, where neighborhoods are packed with residential, retail, activities. Roads are usually dense grids, with high level of connectedness, and very walkable.

Neighborhoods with Soul

• Quality of place felt most strongly in a federation of neighborhoods.• Each has distinct built environment, diverse kinds of people, you can just plug in.• Offers the variety and intensity vibrant to a community.

London Tokyo NYC

Presenter

Presentation Notes

Or Distinct neighborhoods. Young people, when they first move to New York, live in places like the East Village, where rents are more affordable and there are lots of other young people. When they get a little older and earn a little more, they move the Upper West Side or maybe to SoHo; earn a little more and they can go to the West Village or the Upper East Side. Once married and children come along, some stay in the city while others relocate to bedroom communities in places like Connecticut or the New Jersey suburbs. Later when the kids are gone, some of these people then move back to the city and buy a co-op overlooking the park or a duplex on the Upper East Side. Florida wrote in “Rise of the C.C.” that to be truly successful global city, it has to offer something for talent all THROUGHOUT THEIR LIFE STAGES. That’s what makes NY great. [Holland Village, Serangoon Gardens, Siglap, Bugis, Kallang]

‘Third Places’

•1st and 2nd places are where we live and work.•3rd places are gathering spots like cafes, gyms, bars, restaurants.•Encourages ‘medici effect’ where people mix and interact.

Presenter

Presentation Notes

A term coined by sociologist Ray Oldenburg, 3rd places are social places where people congregate in between our homes and workplaces. The best way to think of the importance of 3rd places is to think of cities that DON’T have third places. Iconic cities like Dubai, beautiful yes, but not enough third place options for talent.

Transport Options

• Many choices of public transport available around the clock.• You can get around without needing a car.

London Tokyo NYC

What Makes a Place THE PLACE

HARDWARE

SOFTWARE

Presenter

Presentation Notes

…the content will be fairly balanced betw. Hard & Soft. More recently, URA unveiled its Draft Master Plan 2008. We went down to speak to 2 from their Concept Plan team and found that much of what we had charted out as important, must-haves for Hardware from our research were very much aligned to URA’s plans. [Result ---- we’ve culled much of our findings in hardware (since we’re doing very well here) and focus more on software (the area that not as much attention has been paid to when people talk about Cities, the 800 lb gorilla) that nobody wants to talk about.] This came up huge in the interviews we conducted.

SOFTWAREHope

Openness

“SGP can put the infrastructure down, throw money at it, buy successful people in creativity and innovation, top up the citizens education bank accounts, invest in

broadband infrastructure, get the best Uni lecturers … the problem is we still need that extra X factor to bring us to the next level.”

Well-Being

Content and Culture

Software

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Presentation Notes

Broadly, they fell into these four classifications.

We don’t do well on Well Being

We are poor at Engaged Citizens

Brain Gain is the holy grail

7 critical conditions that lead to Brain Gain which in turn feeds into GDP

Well Being

Well Being

Engaged Citizens

Brain GainGDP

SGP does well from Law & Order to Health

Work

Economics

Health

Law & Order

Food & Shelter

Presenter

Presentation Notes

This is a representation of a behavioral economic model done by Gallup (on the study of Global Migration Patterns). These 7 factors all directly contribute to Brain Gain and GDP. Main point – Do we move to measures of economy from GDP to [GDP plus]? Are we paying enough attention to well-being, how engaged our citizens are? [Well-Being: Feeling and experiencing positive emotions] [Engaged Citizens: Charitable giving i) money ii) time; giving back to society]

Well Being & GDP per capita

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Presentation Notes

Main point: That people in wealthier countries are more likely to be satisfied with their lives. Singapore somewhere around where Hong Kong is.

Well Being Prosperity Restrainers

“Time for Leisure” and “Community Life” are the 2 factors Singapore ranks lowly on.

2007 Legatum Prosperity Scorecard

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Presentation Notes

24th out of 50 countries. Breaking down further, two factors that Singapore ranks especially low on are……

Future Orientation = Hope? (or Momentum Towards the Future)Hope

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Presentation Notes

WEF: Singapore emerged as the most future oriented of cultures. Greater a society’s future orientation, the higher the level of competitiveness. IS THIS THE SAME AS HOPE? Future Orientation 2 types: Singapore (Asian) way where: ”Save for a rainy day, we’re doing ok but remember SARS, Asian Financial Crisis, always cast an eye into future, changes can be sudden and swift” vs more Western cultures’ Future Orientation of giving hope and momentum towards the future.

But, does our SGP future inspire hope?

Self-perceived future for Singaporeans is not very strong

From 0 to 10, where do you stand on the ladder of life? (a) now and (b) 5 years from now?

7.358.21

New York

Gallup’s ‘Soul of a City’ World Poll

7.20 7.82

Toronto

7.097.81

Sydney

6.456.94

London

6.46 6.64

SGP 2006

6.76 6.95

SGP 2007

6.16 6.29

Paris

5.00

6.73

Shanghai

5.45 5.42

Hong Kong

Average rating Now Average rating 5 years from Now

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Presentation Notes

Top step is 10 (hopeful about life) and the bottom step is 0 (no hope), on which step of the ladder do you feel you personally stand at the present time?” Key takeaway: Residents of other cities feel more hopeful about the future than Singaporeans.

Openness and the Talent Advantage

• Are we a society that welcomes foreigners to come here and create?• Openness to failure?• Is SGP open to both foreigners and failure?

Jerry Yang, Yahoo, Taiwan

George Soros, Quantum Fund, Hungary

Helena Rubenstein, Cosmetics Poland

Andrew Carnegie, Scotland

Sergey Brin, Google, Moscow

“It would be tough for Singapore to have the Googles and other innovative companies even if the person/s are more creative because the environment does not support it.”

Richard Carney

“…you can make of yourself whatever you'll like to be. And if I compare it to other countries as well, definitely, I do feel that in the US, you can achieve a much higher level.”San Francisco-based Dr Divyang Patel.

Presenter

Presentation Notes

Not just openness as in our immigration laws. But scraping deeper (many of our interviewees when asked what is the no. 1 factor that hinders talent like Sergey Brin from starting Google in SGP)? Answer: Openness. To ideas, failure, differences, things that matter to talent. Things that make talent feel welcomed to come here and create. Someone I spoke to two weeks back said: “High end talent have a nose of a hound dog that can sniff out the truly open societies.” Look at diversity as 1st level of openness, but what makes cities truly attractive is the 2nd level of openness – to failure, differences, ideas and experimentation!

Content and Culture

London Tokyo NYC

“Practitioners believe that providing the “hardware”

without concomitant attention to the “software”

(creative development)

is regressive”

-

Lily Kong, NUS Professor

“S’pore’s economic success is hinged on its manufacturing and financial industries. It is still in

the infancy of recognizing talent in the creative industries”

- Dr Gillian Koh, IPS

Presenter

Presentation Notes

Earlier we talked about what’s important to talent. HW & SW. You can build and build the iconic performing arts centre but if you don’t have the content to support it, it’s an empty shell. Having the hardware does not guarantee the software!

Broaden Catchment When Talent Moves & Who Are They?

Presenter

Presentation Notes

Florida in “Who’s Yr City?”: people move at 3 points in their lives (he calls them touchpoints). We’ve modified this somewhat to SGP’s context. But roughly, here they are:

• Recent graduates• Hungry, ambitious, impatient for success• Mobile lot, looking to fill up CVs with international experience• Super talent in their fields (e.g. music, consultancy, finance, sports)

“So young people have to be committed, have the talent and they'll have opportunities. Perfect grades are not everything….

Thirty-five

years ago, would you have picked me to interview? Would people have said I'd achieve anything? Probably

not. Singapore has to take a few chances on young people who may not fit the cookie-cutter mould.”

Straits Times (May 10, 2008) article “Nobel laureate got D in chemistry class” interview with Peter Agre, Nobel Laureate in Chemistry

Fresh Grads/SuperTalents (1st Touchpoint)

Presenter

Presentation Notes

This group is hard to spot – they have not made it yet! Qn: Are we naturally attractive to this group when they move?

• Risen extremely quickly, usually working for MNCs• Have moved cities once or twice before• MBA, CFA, CPA, or in the process of attaining one• Have a well established network of who’s who of their industry around the world• Top 5% of earners amongst their peers• Starting family or about to

What draws you here?One of the guys in my company, he is 30 or 31. He was given the

opportunity to come to Singapore to head up this unit and that is why he succeeded. They are given a break here. It would not have happened in Europe. It is all upside in this region. The region will always attract

them. Everything is so exciting. -

Sarita Singh, Dir Sales AP, Salesforce.com

Mid-Career Highflyer (2nd Touchpoint)

Presenter

Presentation Notes

SGP is naturally attractive to this touchpoint. In that, they come on their own. It’s a natural progression for their career path, more so for some industries than others. Key point is: no need for any sweeteners? Package by MNC is the sweetener!

• Made a bundle in 1st career• 1st career could be radically different from current interest• Well established, looking for new challenges and/or reinvention.• Have a well established network of their management team or supporting cast

Examples 1: Shai Agassi's ex-SAP product chief raised $200 million from Israeli Corp and VantagePoint Venture Partners to launch electric power network and cars. Collaboration with Nissan/Renault and the Israeli government.

2nd/3rd Careerist (3rd Touchpoint)

• Made a bundle in 1st career• 1st career could be radically different from current interest• Well established, looking for new challenges and/or reinvention.• Have a well established network of their management team or supporting cast

Examples 2: Joachim Luther (ex-director of the Fraunhofer Institute for Solar Energy Systems): "In Germany, I had to retire at 65. That was fine with me, but I love challenges, and like to create things, get things moving. So when this offer came from Singapore, it was very attractive. I've visited before and thought, 'Why not?’”

2nd/3rd Careerist (3rd Touchpoint)

Broaden the Catchment

• Naturally attractive to 2nd touchpoint. Yet most of our talent strategies are geared to this group.

• What about 1st and 3rd? Can we afford to lose out on them? Arguably, start-ups, invention and ideas come out of 1st and 3rd.

• What appeals to them? • How can we tailor our environment to

appeal to them? What needs to change?

Presenter

Presentation Notes

2nd TP: Stability (“Don’t rock the boat”). 1st and 3rd: Risk-taking Culture & Opportunity (which SG is lacking in). Singapore as compared to China etc. has the competitive advantage of English.

Openness Failure, Talent, Difference

Openness Scared to Fail

From our interviews:

• Low tolerance for failure

• Failure not celebrated

• Less trial because fear of error

• Alternative tracks of success not celebrated

TalentOpenness Welcoming to Talent (….not quite)


• Snotty to certain new PRs

• Not just about incentives. Talent re-locate and choose based on how open and welcoming a place is

• Looks all hunky-dory on the outside, saying the right things, but integration is another issue

Openness Difference


• Quirky not celebrated

• Special needs for kids

• Attractive to typical A-trackers; not all types welcome

• Too much conformity, too little experimentation

• We self censor >>> err on the side of coloring inside the box

“You know the Panopticon prison concept? A circular prison, that inmates could not know whether they were being watched, so they always behaved as if they were being watched….there is pervasive panopticon mentality here….. SGP has to unshackle that panopticon mentality, as it stifles creativity.”

PR Say it Better !!

1. Eliminating the (-) through Signaling2. Proactive Pitching (+)3. Hope for Future (+)

1. Eliminating Bad PR Through Signaling

“What remains in the minds of many people when they think Singapore is it’s the only place in the world that bans chewing gum and that boy who got caned. It’s unfortunate since many people I know who’s lived here (including myself) for some time choose to live here. But there’s such a gap in perception and what really is. But images stick…..maybe small gesture like lifting it will send signals and present Singapore in a more accurate light.”

- Regular Contributor of ST

o Small signals go a long way

o Non Issues

Louvre Museum exhibit of Greek statues, they had posters showing their genitals up and down Orchard road, and no one complained, that's progress. We need more and more non issues like this.

Clarence Singham

Presenter

Presentation Notes

Left to international journalists, they’ll write only what is news worthy about Singapore. No surprise, things like chewing gum ban, Michael Fay gets picked up. And it sticks.

2. Proactive Pitching

Previous Mindset: We have no control over our external PR

City of London engaged external consultants to ‘craft’ positive spin about London to Indian talents in Bangalore and Mumbai. These may include business opportunities in upcoming areas, the buzz of the upcoming Olympics or success stories of other Indians who’ve gone before and made it.

Presenter

Presentation Notes

Are we pitching it right? Is it up to Contact Singapore? Is this better done through private companies or public sector initiative? Some questions to think about?

2. Proactive Pitching

Previous Mindset: We have no control over our external PR

“It is a created image. Tourism .... it's not just about that. It's about having articles written,

popping up in lifestyle magazines, people take note and want to visit which generates more

interest, which generates more articles written ... and you have a virtuous cycle set up. ”

Sanyal on City of London outsourcing PR to private firm to brand London to high-end talent

in Indian cities

Presenter

Presentation Notes

Are we pitching it right? Is it up to Contact Singapore? Is this better done through private companies or public sector initiative? Some questions to think about?

Inequality in AmericaJun 15th 2006

AMERICANS do not go in for envy. The gap between rich and poor is bigger than in any other advanced country, but most people are unconcerned. Whereas Europeans fret about the way the economic pie is divided, Americans want to join the rich, not soak them.

Eight out of ten, more than anywhere else, believe that though you may start poor, if you work hard, you can make pots of money. It is a central part of the American Dream.

Power of the American Dream Ideology

..answer to the question of where do we go from here now that US is indisputably the world's biggest power lies in whether non- Americans keep believing in the American dream

3. Hope

Presenter

Presentation Notes

Many of our interviewees mentioned the power of the American Dream. One even mentioned a Dubai Dream – where anything’s possible. In the book “The Hidden Power of the American Dream”, the author goes as far as to say this great asset of the US, if ceases, will be the eventual downfall of the US. A position it has held since 1898.

A City’s Message: Paul Graham

“Not all cities send a message. Only those that are centers for some type of ambition do.”

You should be more powerful. What matters is how much effect you have on the

world.

Silicon Valley

You should network more.

The most important thing is who you know.

You want to be an insider.

Washington DC

You should have more

style.

Paris

You should be more famous. There's an A

List of people who are most in demand right now, and what's most admired is to be on it, or friends with

those who are

Los Angeles

You should live better. Life is very

civilized. It's probably the place in US

where someone from N.Europe would feel most at home. But

it's not humming with ambition.

Berkeley

You should be smarter. You

really should get around to reading

all those books you've been meaning to.

Boston

You should make more money. New

York is pretty impressed by a

billion dollars even if you merely inherited it.

New York

Presenter

Presentation Notes

Paul Graham wrote last month in a piece titled [Cities and Ambition] that “great cities attract ambitious people. You can sense it when you walk around one.” Reason people there care about Larry & Sergey is not their wealth but the fact that they control Google, which affects practically everyone. What’s our message? One of the interviews we did with Clarence Singham (Director of Temasek) echoed this somewhat when he asked: which is your destiny, your core, you go to NY, London (you can) feel their core. What is your core? What is Singapore's message? What’s our core?

Professors in New York and the Bay area are second class citizens—till they start hedge funds or startups respectively.

How Much Does it Matter?

“No matter how determined you are, it's hard not to be influenced by the people around you. It's not so much that you do whatever a city expects of you, but that you get discouraged when no one around you cares about the same things you do.”

Presenter

Presentation Notes

Can New York could grow into a startup hub to rival Silicon Valley? One reason that's unlikely is that someone starting a startup in New York would feel like a second class citizen. There's already something else people in New York admire more. In the long term, that could be a bad thing for New York. The power of an important new technology does eventually convert to money. So by caring more about money and less about power than Silicon Valley, New York is recognizing the same thing, but slower. And in fact it has been losing to Silicon Valley at its own game: the ratio of New York to California residents in the Forbes 400 has decreased from 1.45 (81:56) when the list was first published in 1982 to .83 (73:88) in 2007.

Is there a Singapore Dream?

“ There seems to be this underlying cry for “hope” and if I dare say “dream” ”

Tan Soon Neo Jessica (MP)

Presenter

Presentation Notes

What’s our equivalent of an American Dream? Where anything’s possible for anyone? Do we have heroes that came to Singapore and struck it rich, like LKS (HK) and countless others for the US? One of the interviewees I spoke to last week (Jonathan Holburt – Seattle Sizzles) say it’s not that we lack heroes, but we don’t celebrate them & coin it the S’pore Dream. When pushed to name a few, he said CK Tang. Came to Singapore in 1923 with pocket change and a dream….

Top Cities starting to move, can we afford not to?

Report on Creative Britain:

New Talents for the New Economy

Presenter

Presentation Notes

In the course of our research, we’ve come across many cities planning geared towards this War for Talent. Cities like NY and London, already having the lion’s share of the world’s Creative Talents, are putting even more emphasis on attracting the creative talents to their cities. Two conferences in India in May alone by the company that markets London to Indian cities. There are others like Seattle, etc. which publishes their intent on their websites. A smart PR move if you think about it.

Global cities are good generalists

• Anchor activities that need high quality human capital interaction• Getting the ‘mix’ right with a supportive socio-economic system is critical.• Leave spaces for organic development in the fringe.

University xchange

Financial xchange

Arts & Entertainment xchanges

future xchanges

R&D xchange

Thinktank xchange

Global cities are good generalistsUniversity xchange

Financial xchange

Arts & Entertainment xchanges

future xchanges

R&D xchange

Thinktank xchange

Great cities are good generalists. London is not the best city for everything .... art culture Paris is better, infrastructure Frankfurt is better ... but when you put it all together, London cannot be beat. Great cities, random linkages, the milieu, what makes NYC a great city is not Wall Street, but Central Park, Broadway... Getting all the financial bankers to Wall Street, is also because of Columbia University ... the great generalist, high end high quality human capital wants all the other stuff to go to after work for himself, for the wife, for the kids.

Sanjeev Sanyal

What’s Your Colour?

People

Place

Firm

s

Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

IconTheories of

Urban Success

Joe Cortright

Presenter

Presentation Notes

One of the more interesting Frameworks we’ve come across is by a guy called Joe Cortright. He breaks the pieces up into Firms, Places and People. Theories of Firms – business costs, productivity, industry structure and factors of production influence economic opportunities : Lowest Cost – Is my city the cheapest place? Do we want to be the cheapest? HQ Focused – Attract Corp HQ. Concerns : shrinking role of HQ in “lean enterprises” Cluster – Develop Industry clusters. Government – Develop activities that compete well for Federal Funds. Entrepreneurial – Is my City successful at spawning and growing start up companies? Technology & Transport – Improve infrastructure. Some are transport hubs. Does my City have competitive edge in its technology or transport infrastructure? Diverse Economy – Develop an economic base less dependent on existing specialization. Size, diversity and stability inter-correlated. Theories of Places – Aspects of place – location, the natural and built environment, and location specific amenities – influences economic opportunities Amenity – Catchall for many kinds of public investment, including local education, safety. What role do amenities play in my City’s “value preposition” Green – Emphasized sustainability, environmental quality. Environmental ethic attracts talent. Sustainable industries may be a source of future economic growth. Is my City a leader in sustainability? Can we leverage this to our economic benefit? Distinctive – accentuate distinctive characteristics of local culture and place. Strategy is about differentiation, leveraging on unique local habits, activities, tastes and events. Spiritual – Icon – Develop signature assets. Consumer – Meet the needs of consumers for private goods. Does my City have a diverse and competitive set of consumer opportunities – shops, services and experiences – Megapolitan – Connect to a bigger region. Connections that bind mega regions together – transportation and economic base. Theories of People – Skills, demography and social interactions shape the urban economic prosperity Human Capital City – Develop skills, attract talent. Local education infrastructure, skill enhancements in cities, attracting (or losing) talent. How does my City invest in talent and attract talented workers? Gateway City – Open to immigration – drives population growth, raises wages and promotes entrepreneurship & innovation Sorting City – Develop a demographic niche. Trends toward increasing polarization and sorting of population on socio-economic and political lines. Creative City – Provide a fertile environment for creative people – who then contributes to productive efficiency of cities, to their amenities and to civic life. Do my City encourage and support a wide range of creatives? Open/Connected – encourage well connected populace. Aspects of social capital – loose ties & bridging, risk taking, tolerance & diversity. Is my City a place to bridge diversity of population

Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sNYC

The Colourful Melting Pot

The Palette of Urbanism

Presenter

Presentation Notes

One of the questions we kept posing to our interviewees is:” Can a city’s character/DNA be 'orchestrated' or planned? How much of a city's make-up is organic, how much of it planned?” We had fairly mixed responses but what’s interesting about this framework is that in many ways, it’s pointing to the fact that it CAN be planned. That if you want to be like city X, then these are the type of FIRMS that predominates, same for PLACE & PEOPLE etc.

People

Place

Firm

s

Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

IconLondonThe Regal

Metropolitan


Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sDubai

The Icon Mecca


Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sTokyo

The Metropolis of the East


Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sShanghai


Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sSan Francisco


Icon

Spiritual

Distinctive

Green

Entrepreneurial

Government

AmenityLowest

Cost

Creative City

Cluster

HQ Focused

Sorting City

Consumer

Megapolitan

Human Capital City

Gateway City

Open/Connect City

Diverse Economy

Tech & Transport

People

Place

Firm

sSingapore 80s

East West Entrepôt


Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sSingapore

Today


Palette of Urbanism – What are your Chosen Colours?

Tech & Transport

Diverse Economy

Open/Connect City

Gateway City

Human Capital City

Megapolitan

Consumer

Sorting City

HQ Focused

Cluster

Creative City

Lowest Cost Amenity

Government

Entrepreneurial

Green

Distinctive

Spiritual

Icon

People

Place

Firm

sSingapore Tomorrow

• Attracting beyond our current definitions of talent. Who’s looking at touchpoints 1 & 3?

• Are we start-up friendly?• Measures of Economic Success. GDP

+?• Proactive pitching of a Singapore

Dream?• What’s our city’s message?• What’s colors do we want?

Parking Lot

Summary:

Future City For Distribution

News & Politics

talent place

sgp future

place hardware software

successful people

good people

best talent

future city

talent economists