CLEAR ACROSS CANADA IN THE GREEN EVENT OF THE YEAR. CARBON CO-PILOT Jordan McDade IDLE-FREE Guy Hockey Dad Ron Zima
FUSION - CLEAR ACROSS CANADA Print Partner
Dec 02, 2014
Linked with CLEAR ACROSS CANADA, this in-kind partnership can help Fusion:
tap into large education markets with Canada's Leading IDLE-FREE Campaign
provide exposure worth at least DOUBLE it’s in-kind gift value
showcase Fusion as the green print leader in a quickly growing green market.
tap into large education markets with Canada's Leading IDLE-FREE Campaign
provide exposure worth at least DOUBLE it’s in-kind gift value
showcase Fusion as the green print leader in a quickly growing green market.
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CLEAR ACROSS CANADA IN THE GREEN EVENT
OF THE YEAR.
CARBON CO-PILOTJordan McDade
IDLE-FREE GuyHockey DadRon Zima
National Print Partner
National Print Partner
FUSION GETS TWO LOGO SPOTS
ü Fusion gets live mentions and THANK YOUS at all events ü Fusion gets two spots on IDLE FREE Pace Car ü Fusion gets to position our IDLE FREE App ‘sponsored by Fusion’
ü Fusion gets exposure with our partners CLEAR ACROSS CANADA ü Fusion likely to get free media (see latest news attached) ü Fusion gets first right of refusal on GoGreen business to 2015
National Print Partner
ü GoGreen Gets $5K in-kind print balance of 2014
ü 50% can be co-branded by Fusion = further exposure CLEAR ACROSS CANADA.
National Print Partner
Example: co-brand campaign cards
IDLE-FREE DRIVE TO CLEAR THE AIR
ON IDLE-MYTHS.
ü Canadians save $Millions fuel / emissions
ü Reduce greenhouse gas ü Improve air quality
Vancouver May 1, to Halifax June 4,
NATIONAL CLEAN AIR DAY
GETS MENTIONS AT PUBLIC EVENTS
CLEAR ACROSS CANADA.
LOTS OF FUN, LOTS OF MEDIA!
INSPIRES IDLE-FREE SCHOOLS / TOWNS.
THOUSANDS OF DRIVERS CAN SEE REAL SAVINGS ADDING UP.
STUDENTS APPLY MATH, CO2 EMISSIONS (SCIENCE), HEALTH IMPACTS.
SCHOOLS/FAMILIES COMPETE TO SEE WHO CAN SAVE THE MOST. FOR OUR KIDS.
Get IDLE FREE App FREE May 1st IDLEFREE.org
See HERALD WHEELS feature!
See GLOBAL TV!
See AUTO & TRUCKING ATLANTIC!
Media Buzz BUILDING.
SOCIAL NETWORK NATIONAL TARGETS
ü CHANNELS: Facebook, Twitter, Instagram ü 50,000 to 100,000 fans via IDLE-FREE Mobile App ü 12 Flash Mobs and B-events = 5,000 participants ü 5,000 pieces of kids artwork, ‘WHY I LIKE CLEAN AIR.” ü Facebook: 50,000 LIKES = $10Million FUEL, 12,500 to 25,000 tons CO2 ü Twitter: 10,000 followers, 10,000 tweets, 10,000 re-tweets ü Instagram: 5,000 followers, 10,000 likes
We’ll be seen in SCHOOLS CLEAR ACROSS CANADA. Education; a BIG market.
WHERE’S IDLE FREE Guy? May 1st IDLEFREE.org
Our kids will LIKE this! TRACK our IDLE FREE Pace Car and SAVINGS
as we head for YOUR town.
COOL! LIVE Google Map.
GET INVOLVED. LET’S CLEAR THE AIR. BOOK YOUR FREE VISIT (DETAILS AHEAD).
HOST A TOWN / OR SCHOOL VISIT, TIME IS LIMITED. Have students draw ‘WHY I LOVE CLEAN AIR.’ We’ll share artwork CLEAR ACROSS CANADA, inspiring Canadians coast-to-coast. Go to IDLEFREE.org May 1, get the IDLE-FREE App. FREE! Start tracking your own IDLE-FREE savings with friends on Facebook.
HOST A VISIT. (60 minutes). School. Daycare. Community Centre.
EVENT TIMELINE:
• IDLE-FREE Pace Car arrives. • IDLE-FREE Guy stories: ’Canadian IDLER to IDLE-FREE Guy’,
‘how we discovered Rachel (poster girl) in 2007.’ • Assemble for ‘mini flash-mob’, FUN photos, video clip
(photo releases by schools required) posted to IDLEFREE.org. • Wrap up, thank you. Celebrate kids artwork if complete.
00:00 00:05
00:15
00:45
LET US TAKE YOUR PIC. SUBMIT KIDS ARTWORK.
PHOTOS / KIDS ARTWORK
WILL INSPIRE MOMS & DADS EVERYWHERE.
IDLE-myths Canadians can SAVE 3 $BILLION annually. When we’re parked.
1. IDLING is good 2. RE-starts are bad
3. Need long warm-ups
Jordan McDade VIDEO 22 yr old Dartmouth, N.S.
Dalhousie Engineering Grad
"Our kids are depending on us to take care of their future.
Doing this one SIMPLE thing
can add up to so much.”
IDLE-FREE GUY Creator, Canada’s Leading
IDLE-FREE Campaign
Ron Zima
Canada’s Leading IDLE-FREE Campaign.
It began at an elementary school in 2006.
The Children’s Clean Air Network and ‘IDLE-FREE for our kids’.
Loved by moms, kids, schools, doctors, media, car guys and bus guys.
Our IDLE-FREE Bus carried the men’s hockey teams 2010 Vancouver Olympics. See the leading Slideshare
We discovered Rachel, our poster girl in 2007 at one
of our IDLE-FREE schools.
She was five. SEE ‘Rachel’s Story’
Mission To reduce greenhouse gas and improve air quality by reducing vehicle emissions.
Vision Excess vehicle emissions will become as socially unacceptable as second hand smoke.
Purpose To empower kids to transform driver behavior. Kids need a voice on climate change and poor air quality.
Strategy To partner with business, schools and media to inspire through simple and consistent messaging.
Together, we’ll engage, inspire, and empower change in a positive manner.
We can save $MILLIONS in IDLE-time CLEAR ACROSS CANADA
‘IDLE-FREE for our kids’ when we’re parked.
TAKE REAL ACTION
CLIMATE CHANGE:
Dec. 2013
Kiribati
See the article
Children’s asthma:
400% increase in 25 years.
‘It’s an epidemic.’
Cinncinnati Children’s interview
GET IDLE FREE Pace Car at your location on our MAP. TIMES ARE LIMITED.
Kristina Shannon [email protected] 902-440-6560
OUR IDLE-FREE DRIVE BEGINS MAY 1st!
IDLEFREE.org
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