A programmatic content solution for brand marketers.
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A programmatic content solution for brand marketers.
Loyal Audience
ELEVATOR PITCH
Further PubMarketers
Optimizing Owned Media for Brands.Our on-demand publishing solutions help content strategists
build loyal audiences with hyper-targeted news coverage.
+ =Branded Content Editorial Newsfeeds Brand Authenticity
MARKET CHALLENGE
Social Channels Are Increasingly Paid Media.
PaidMedia
EarnedMedia
You’ve got to boost each post to reach your audience.
STRANGERS CUSTOMERS FANS
OwnedMedia
Promotions Social accounts + publications Buzz
Where would you rather send your audience?
11.5K Likes
Lacks context & generates little loyalty. Authentic editorial that brings readers back.
A Better Home for Your Content.OUR SOLUTION
OwnedMedia
PaidMedia
PaidMedia
PAGE PUB
EarnedMedia
Content Strategy, Meet Publishing Strategy.Our publishing hubs, or Pubs, are collaborative digital exchanges.
PROGRAMMATIC NEWSROOMS
Pub
Pubs turn content management into newsroom management, providing strategists with simple tools to manage authentic owned media.
Syndicates
Build dynamic, on-demand coverage that contextualizes your brand stories.
Social Filing
Contributing is easy & social tagging introduces human targeting.
Syndicates
Publishers embed their ad solutions with their content & referrals, growing
audience & revenues.
Food Business
Science Travel
Mobilizing The Sharing Economy.We eliminate payment headaches with page-sharing.
Pubs
HOW IT WORKS
We manage & monetize category feeds, which eliminates SaaS fees.
Marketers manage & monetize pubs, organizing syndicates
into collective reach.
Innovation Health
Networks
For a subscription fee, which we distribute to authenticating syndicates, IBM owns the /digits promotion stream.
Syndicates monetize referral fees, original posts and click-throughs to their site, blending big and small media into an authentic editorial experience.
Paid media, syndicate referrals & WOM grow audience at social scale.
USE CASE
Sponsored Pub
OwnedMedia
IBM gets: • Brand authenticity, • Marketing efficiency, and • Customer loyalty.
Syndicates get: • New revenues, • Extended audience, and • Enhanced social
distribution.
Readers get: • Smart, targeted news, • Localized content, and • An authentic brand
experience.
USE CASE
Sponsored Pub
PaidMedia
The end result: More efficient spending.
Facebook, AdWords
Audience acquisition Audience retention
OwnedMedia
EarnedMedia
Branded content: • Organic foods • Health & lifestyle brands
Target audience: • 5% of the US population
USE CASE
SharedPub
Branded content: • Local companies • National brands
Target audience: • Local technology market
USE CASE
Local Pub
Branded content: • Pharma companies • Health & lifestyle brands
Target audience: • 3M Americans + families
USE CASE
Cause Pub
Programmatic newsrooms
Major media Specialty media Pro blogger Community blogger
Content needs a better distribution model.WHY NOW
TRADITIONAL MEDIA
1450 - ?
SOCIAL MEDIA
2002 - now
SYNDICATED MEDIA
2010 - now
PROGRAMMATIC MEDIA
2015 —>
As readership coalesces around digitally optimized platforms, we’ve automated all but media’s most essential task: telling great stories.
WHY NOW REALLY
Your Facebook page isn’t working.Brands spend $40B+ producing & distributing content. Per Forrester, now that “Facebook has finally announced the end of organic social marketing …two of the most important things brands can do are… • Add social relationship tools to
your own site… • Stop making Facebook the center
of relationship marketing.” (Click here for report)
An Untapped Publishing ResourceWHY CONTENT STRATEGISTS?
54,000Newspaper & magazine jobs
lost from 2003 - 2013
Content strategists oversee the branded content marketplace, can organize more comprehensive coverage than traditional publishers and
provide a working revenue engine for hyper-targeted content.
$40B+Branded content
marketplaceAnnual billings for agencies where former
journalists now drive content strategy
$340B
The Next Generation in Content.With $80K in accelerator funding, we’ve designed & tested a full-stack
network powered by page-sharing, automated aggregation & local filtering.
PRODUCT TECHNOLOGY
Fully responsive front-end, with adaptive river-view newsfeeds.
A cloud-based suite of newsroom management & promotion tools.
An easy-to-personalize news reader that scales.
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