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Heroes of Fundraising SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Fundraising Profesionals and Social Media

Oct 19, 2014

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Social Media examples that show experience, attention and personal branding to help fundraising professionals.
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Page 1: Fundraising Profesionals and Social Media

Heroes of Fundraising

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 2: Fundraising Profesionals and Social Media

Experience

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 3: Fundraising Profesionals and Social Media

Increasing Donors Through Experience

http://www.rhinos-irf.org/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 4: Fundraising Profesionals and Social Media

Increasing Donors Through Experience

http://www.rhinos-irf.org/rhinosinfocus/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 5: Fundraising Profesionals and Social Media

Photographic Journeyhttp://www.flickr.com/photos/35315440@N02/3273809111/in/pool-rhinosinfocus-rhinosinzoos

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 6: Fundraising Profesionals and Social Media

Photographic Journeyhttp://www.flickr.com/photos/rhinosirf/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 7: Fundraising Profesionals and Social Media

Blogging http://intlrhinofoundation.wordpress.com/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 8: Fundraising Profesionals and Social Media

Rich Media Experience http://www.youtube.com/user/IntlRhinoFoundation

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 9: Fundraising Profesionals and Social Media

Rich Media Experience http://www.youtube.com/nonprofits

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 10: Fundraising Profesionals and Social Media

1. Premium branding capabilities and increased uploading capacity

2. The option to drive fundraising through a Google Checkout "Donate" button

3. Listing on the Nonprofit channels and the Nonprofit videos pages

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 11: Fundraising Profesionals and Social Media

Mobile Phone Experiencehttp://twitter.com/RhinosIRF

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 12: Fundraising Profesionals and Social Media

Mobile Phone Experiencehttp://twitter.com/johnculberson/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 13: Fundraising Profesionals and Social Media

Mobile Phone Experiencehttp://lettexansruntexas.com/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 14: Fundraising Profesionals and Social Media

Mobile Phone Experiencehttp://lettexansruntexas.com/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 15: Fundraising Profesionals and Social Media

True Friends

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 16: Fundraising Profesionals and Social Media

Facebook vs CNNhttp://www.google.com/trends?q=facebook%2C+cnn&ctab=0&geo=all&date=all&sort=0

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 17: Fundraising Profesionals and Social Media

Facebook and CNN

http://www.insidefacebook.com/2009/01/28/final-inauguration-day-stats-2-million-facebook-status-updates-on-cnncom-live/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 18: Fundraising Profesionals and Social Media

175 Million. 600,000 per day.http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 19: Fundraising Profesionals and Social Media

True Friendshttp://www.facebook.com/home.php#/pages/International-Rhino-Foundation/31157294352?ref=ts

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 20: Fundraising Profesionals and Social Media

Why? Connectors, Mavens, Salesmen

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 21: Fundraising Profesionals and Social Media

Why? Six Degrees

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 22: Fundraising Profesionals and Social Media

Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 23: Fundraising Profesionals and Social Media

Facebook Connect

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 24: Fundraising Profesionals and Social Media

Causes

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 25: Fundraising Profesionals and Social Media

Causeshttp://apps.facebook.com/causes/causes/search?

order_by=total_raised&q=cancer&_fb_fromhash=f500c011d0ca1e551f950b93bd7af7d9

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 26: Fundraising Profesionals and Social Media

True Friendshttp://www.tourdepink.org/site/TR/Events/General?team_id=3840&pg=team&fr_id=1070

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 27: Fundraising Profesionals and Social Media

Donor Trendshttp://www.google.com/trends?q=united+way

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 28: Fundraising Profesionals and Social Media

Heroes are People

IRLSCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 29: Fundraising Profesionals and Social Media

Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 30: Fundraising Profesionals and Social Media

Personal Brandhttp://usernamecheck.com/

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 31: Fundraising Profesionals and Social Media

Offline Integration

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 32: Fundraising Profesionals and Social Media

Disclosure: Honest, Transparent and Authentic

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 33: Fundraising Profesionals and Social Media

Promote Others

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 34: Fundraising Profesionals and Social Media

Be Conversational, Not Editorial

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 35: Fundraising Profesionals and Social Media

Be Personal

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 36: Fundraising Profesionals and Social Media

Be Timely

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com

Page 37: Fundraising Profesionals and Social Media

1. Experience = New Donors

2. True Friends = Donor Attention

3. Heroes are People IRL = You

SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com