Collated a list of a total of 50 suitable thought leaders for considera5on based on their merits and suitability as thought leaders. Through a traffic light colour coding system each thought leader could be assigned a category. Green = Approach. Orange = Consider in the context of Fund it's ethos. PC = Poten5al Project Creator. +PC = Poten5al Advocate and Project Creator. Plan5ng the seed of Fundit in the mind of both creator and facilitators. PC +PC Customer Experience Analysis Thought Leaders We evaluated the website including T&Cs and FAQs and conducted qualita5ve research. The website is accessible and new categories will be easily incorporated. Respondents noted that the website is not suitable for mobile devices. The language within the FAQ is comprehensive and clear. There is an overuse of the term ‘crea5ve’. Legal language while necessary is aliena5ng. Web: http://www.tcd.ie/Graduate_Studies/InnovationAcademy Innovation Academy, No. 3 Foster Place, Dublin, Ireland E-mail: [email protected] Website: www.fundit.ie/browse 2016 Expansion Challenge Commercial Enterprise Heritage Social Enterprise Crowdfunding All or Nothing Reward based What is Fund it? 2016 Expansion New categories Thought Leaders • Who is wriDng, speaking and researching the sector? New Projects • Who needs funding in new categories? Customer Experience • Primary Research on FAQ/T&Cs Our Challenge Mobile App Quick How To Video AlternaDve Buzz Words Colour Code T&C Jargon busDng Screen Tip Fund it Roadshow/ Fund it Bus Recommendations Website Easy to navigate around “Inspiring” Technical DifficulDes Not mobile ready FAQ Concise, InformaDve Over use of ‘creaDve’ T&C AlienaDng Legal Language “I didn't read all the terms and condi5ons but I’d s5ll fund a project” New Projects Identified Commercial Enterprise • Bike Buddy • Fit Kidz Heritage • ExhibiDon – The Men Who Built Britain • Future of the Ros Tapestry Social Enterprise • Manna Lifestyle