Funding and financing to develop local content understanding the opportunities and addressing the challenges

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1b Reverend Michael Egharavba Close, Awuse Estate, Opebi, Ikeja, Lagos +234 803 322 2787 +234 818 321 1206

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Funding and financing to develop local content - understanding the

opportunities and addressing the challenges.

Presentation by Charles Igwe Principal Consultant/CEO

The Big Picture LLC

“Onye na amaghi ebe mmiri bidoro mabia…ama mma oge oga a kwusi..

- Igbo Proverb

“a person that doesn’t know where rain Started falling on him…will not know where it will end..”

Question 1

Why do we want to create media content?

u  Fame and Popularity

u  Money

u  To Make a statement

u  To Educate the public

u  Promote a cause

u  To try our hands at it

u  To meet demand

u  To tell a story

u  Add more if you find them

Question 2

What Volume of content do we want to create?

u  One Movie

u  One TV Series

u  Twenty movies

u  Ten TV Series of 52 Episodes each

u  6000 hours of content

u  Others

Question 3

What do we want in return for creating content?

u  Media buzz

u  Celebrity Status

u  Money

u  Advocacy

u  Continued business

The Content Work Flow

u  Idea or thought

u  Documentation/ scripts/story

u  Preproduction

u  Production

u  Post production

u  Packaging and release to publics

Local Content

u  Driver for Local Audiences

u  Local Validation

u  Local Economics

u  Local versus Foreign

u  Short vs long term value

u  Quality vs effectiveness

u  Shelf life

The Business models

u  The Celebrity Filmmaker

u  The Prolific Producer

u  The Occasional Producer

u  The Corporate Documentary Filmmaker

u  The Hustler

u  The creative genius

u  The effective filmmaker

u  The effective TV series Maker

Where does Funding Come From

u  Personal funds

u  Pre payments

u  Loans

u  Grants

u  Profits

u  Venture Capital/Equity/et al

u  other

The Funding Imperative

What do funders want?

u  Money (Profits/Return on Investment)

u  Other rewards

The Imperative to fund Local content Development

u  The Multi dimensional nature of media content

u  The youth engagements/employment

u  The cultural imperative

u  The educational imperative

u  The business imperative

u  The creative industries

The Anomalies

u  Sale of Broadcast airtime

u  Media purchase orders and the 90-180day payment cycle

u  Piracy and the culture of copying

u  The creative cycle and the money cycle

u  The star struck investor

u  The unprepared broadcaster

u  You are not your audience

The Big Picture

u  The business of media content

u  The Technology of media Content

u  The implications of Digital/The new TV

u  170 million Nigerians

u  1.6bn strong market

What is the way forward

u  Assessing effective content

u  Profiling and evaluation of content producers

u  Structured funding for content production

u  The content business

Thank You