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Europe's fastest growing crowd investment platform connecting investors and entrepreneurs
Thank you for your support – it’s happening now! When I first posted our project on FundedByMe - as one of the first - I
didn’t know what to expect. But what I did know was what I wanted to do with the investment. I wanted to create an opportunity for all of our talented designers to reach outside of Sweden and to be able to make a living by doing what they do best – designing beautiful products.
And now we’re there! In just a few weeks we are going live with our
international version of the site. This is all thanks to the support of our investors and the FundedByMe crowd. By expressing their interest for our project we got what we needed to take the next step!
Maria Richardsson, CEO and proud founder of Nordic Design Collective,
• Money – Europe’s fastest growing crowdfunding community
• Traffic – To attract both investors and customers
• Non-exclusive Platform • PR
– E-mails: • Newsletter • Weekly digest for investors
– Dedicated blog coverage before and after funding – Social media coverage (FB, Twitter, G+, LinkedIn) – Participation in seminars, investor meetings – Presence in local press releases – Presence in live startup events (Spain and Int’l)
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• Register in the platfrom • Upload presentation + business info +
financials + investment proposal • Critical! Prepare and execute an intensive
marketing and communication plan 3-step Camapign Process: Pre Round / Open Round / Closing
EASY TO START
COST
6% commission on total financing raised
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EQUITY CROWDFUNDING PROCESS
EQUITY CROWDFUNDING PROCESS: STEP 1. PRE-ROUND
Investors can reserve shares. Entrepreneurs receive feedback from the crowd.
– Test FundedByMe´s system – and your idea - by getting the crowd to reserve shares in your company
• These investments will be 100% effective when the open round starts
– During this stage the presentation, valuation and documentation can be refined.
– No board decision needed for pre-round 27
EQUITY CROWDFUNDING PROCESS: STEP 2. OPEN ROUND
• At this stage you have evaluated your idea, added all the necessary documentation and enough people have reserved shares.
• Going into an open round is a big step and requires your full attention to turn the interested crowd members into actual investors.
• Make sure you make it worth all the hard work that you put into the pre-round. 28
CRITICAL: COMMUNICATION PLAN
• Campaign’s sucess is critically linked to an aggressive communication plan: – Social and personal networks – Live events – Media – Day to day communication (eg. email)
29 *Source: KickStarter, FundedByMe
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ONLY 50% CAMPAIGNS ARE SUCCESSFUL!
CRITICAL: COMMUNICATION PLAN
• 85% investors come from the entrepreneur’s efforts! – Funding Campaign’s Internet Traffic:
15% Platform – 85% External sources • 90-95% of success rate if 1/3 of the
funding goal is reached in the first third time period of the campaign
31 Sources: KickStarter, FundedByMe
COMMUNICATION RECOMMENDATIONS
• Produce a short intro video • Keep close contact with investors, either
via FundedByMe´s Message centre or directly
• Organize events to promote on site impulse investments
• Provide as much financial information about your business as possible
• Be active! Talk, tweet, call and write about your campaign.
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• Organize live crowdfunding launch-parties at initiation of campaigns (latest US trend!) – By invitation only
• Create an aura of exclusivity for access to the investment, which can be a triggering factor
– Attract media attention – Promote impulse onsite
investments
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COMMUNICATION RECOMMENDATIONS
FUNDED! WHAT’S NEXT?
• Use one of the recommended FundedByMe suppliers to help you draw up the legal documents needed.
• Standard investment process in progress – Document packs + tax break strategy +
recommended service providers – Specific Shareholder’s Agreement
• To structure crowdfunders´ relationship in the company • To facilitate new investors’ entrances, and
crowdfunders’ exits
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SUMMARY
Entrepreneurs
Get capital in 6 European countries from thousands of investors
Investors
Invest in quality projects small or large amounts of money with dozens of other investors
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THANKS! GOOD LUCK WITH YOUR FUNDING!
Contact: Miguel Ángel L. Trujillo. Country Manager Spain [email protected] - (+34) 626 007 140