Fundamentals of communication ppt

FUNDAMENTALS OF COMMUNICATION

TANYA CHAWLA

Communication Two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning. In general, communication is a means of connecting people or places. In business, it is a key function of management--an organization cannot operate without communication between levels, departments and employees.

According to Harold D. Lass well, a convenient way to describe an act of communication is to answer the following questions:

Who

Says What

In Which Channel

To Whom

With What Effect?

Effective Communication

A two way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employees and can substantially contribute to its commercial success.

Nature of communication

NATURE

Life blood of business

Media or channel based

Dynamic process

Dispels misunderstandings

Inevitable

Two-way traffic

Forms of communication

Business Communication

Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.

It can also refer to internal communication that takes place within an organization.

Process of communication

Key points All communication is essentially sharing of information or some message . Communication is the most important of our social activities. All Communication has five clearly identifiable features :

It is meaning – based. It is conventional (common means). It is appropriate. It is interactional. It is structured.

Communication is a necessary part of process of change.Communication is of vital importance to an organisation both internally

and externally.