2 INDUSTRY PROFILE
IntroductionA battery is an electrochemical device in which the
free energy of a chemical reaction is converted into the electrical
energy. The chemical energy contained in the active materials is
converted into electrical energy be means of electrochemical
oxidation-reduction reaction.How a Battery Works?
When you place the key in your Car's ignition and turn the
ignition switch to "ON" a signal is sent to the car's battery. Upon
receiving this signal the car battery takes energy that it has been
strong in chemical form and releases it as electricity. This
electric power is used to crank the engine. The battery also
releases energy to power the car's lights and other
accessories.
It is the only device, which can store electrical energy in the
form of chemical energy, and hence it is called as a storage
battery.
Sealed Maintenance free (SMF) Batteries
Sealed Maintenance Free (SMF) batteries technologies are leading
the battery industry in the recent year in automobile and
industrial sector around the globe.
SMF batteries come under the rechargeable battery category so is
can be use a number of time in the life of a battery. SMF batteries
are more economical than nickel cadmium batteries. These batteries
are more compact than the west type batteries. It can be use at any
position; these batteries are very popular for portable power
requirements and space constraint applications.Value Regulated Lead
Acid (VRLA) Batteries
VRLA batteries are leak proof, spill-proof and
explosion-restraint and having life duration of 15-20 years. These
batteries withstand the environmental conditions due to high
technology, in built in the batteries. Each cell is housed in a
power coated steel tray making them convenient to transport and
installation. So transit damages are minimized in case of these
batteries.Sealed Maintenance Free (SMF) batteries and Value
Regulated Lead Acid (VRLA) batteries technology are leading the
battery industry in the recent years in automobile and industrial
battery sector around the globe VRLS batteries have become the
preferred choice in various applications such as uninterrupted
power supply, emergency lights, security systems and weighing
scales.Classification of BatteriesBatteries are broadly classified
into two segments like,
Automotive BatteriesIndustrial Batteries
Automotive Batteries
Apart from mopeds all other automobiles including scooters need
storage battery. So Automotive batteries are playing Pre-dominant
role in automobile sector by influencing customers in the
automobile market. Automobile batteries can be further
distinguished as the original equipment (OE) markets as low as
5-6%. OE segment has the advantage of securing continuous order and
inquiries. This enables manufactures to streamline production
facilities, plan production schedules and attain certain level of
operational efficiency.
The replacement market, on the other hand, is much larger. The
replacement market is characterized by the presence of large
unorganized sector, which constitutes around 55-60% of the total
replacement market. This is possible due to low capital entry
barrier. These players have the advantage of inapplicability
duties.Industrial Batteries:
The industrial Battery segment comprises of two main categories.
One comprises of the "Stationery Segment" and the second relating
to "Motive power and Electric Vehicles". The Motive Power and the
Electric Vehicle segment comprising of "Telecom, Railways and Power
Industries have registered a growth in excess of 20% and this trend
is likely to continue in the next 5 years.The Industrial Segment is
highly technological intensive and access to high quality
world-class technology is an important factor and is vital for
brand reference. The total demand for the industrial battery
segment is met by indigenous production with small saves of about
10% by imports. The demand for industrial batteries has grown
slowly and steadily.All for as industrial batteries are concerned
the evolving consciousness among Corporate and Government
departments regarding environment factors will result in a shift
towards pollution-free technology. There has been a preferential
shift in this segment from the Conventional Lead batteries to
sealed maintenance-free batteries (SMF). The bull of battery
industry admits that the sales are fallen but at the same time they
are expecting larger orders especially from telecom industry, which
gets time they are expecting larger orders especially from telecom
industry, which gets going. Due to strong customers like telecom,
railways and electricity boards, the industrial batteries are on
prosperous scale.Recycling BatteriesBattery acid is recycled by
neutralizing it into water of converting it to sodium Sulphate for
laundry detergent, glass and textile manufacturing.
Cleaning the battery cases, meeting the plastic and reforming it
into uniform pellets recycle plastic. Lead, which makes up 50% of
every battery, is method, poured into slabs and purified.
The following are the major manufacturers in battery industry in
India,
Exide Industries Standard Batteries Amco Batteries Tudor India
Amara Raja Batteries Ltd. Hyderabad Batteries Ltd.
Sealed Maintenance Free (SMF) batteries and Value Regulated Lead
Acid (VRLA) technologies are leading the battery industry in the
recent years in the preferred choice in various applications such
as uninterrupted power supply, emergency lights, and Security
systems and weighing scales.
Characteristics of VRLA batteries
DMF batteries are comes under the rechargeable battery category
so it can used a number of times in the life of battery. SMF
batteries are more economical than nickel cadmium batteries. These
batteries are more compact than the wet type batteries. It can be
used at any position: these batteries are very popular for portable
power requirements and space constraint applications.VRLA batteries
are leak proof, spill-proof and explosion resistant and having life
duration of 15-20 years. These batteries withstand the
environmental conditions due to high technology in built in the
batteries.Each cell is housed in a power coated steel tray making
them convenient to transportation and installation, so transit
damages are minimized in the case of the batteries.Prospects of SMF
/ VRLA batteries in IndiaThe following factors are influencing the
demand for VRLA technology batteries. Entry to multinational in
Telecom industry. DOT's policy decisions to upgrade the overall
technology base.constraints in the use of conventional battery in
radio paging and cellular segmen Due to project expansion in
Telecom & Railways, the demands for VRLA batteries are greater
than other industrial batteries.TELECOMThe Government's policy to
increase the capacity from 10 million to 21 million lines by 2000
increased the demand for storage batteries considerably the vale
added services like radio paging and cellular will increase the
demand for storage batteries in future considerably.RAILWAYSIn
Railways, the demand estimate is based on the annual coach
production this comes to 2500 numbers by Railways itself and 1000
numbers more by various other segments, replacement demand and
annual requirement for railways electrification.
POWER SECTORSIn this sector, the estimated 90 private power
projects which are expected to produce 40,000 MV with an
approximate capital outlay of RS. 1,40,000crores would keep the
industry's future brighter in the coming years.The demand of VRLA
batteries is increasing due to its performance over conventional
batteries. So it is more acceptable to consumers. There appears to
be a considerable potential for electrically operated material
handing equipment and related vehicle besides the privatization of
technology. It is expected to generate wider market for
sophisticated batteries. The Railways will continue to generate
demand for various applications. The power sector is also opening
up a setting up pf generating stations will give a boost to demand
levels. The demand is OEM segments will grow time with the growing
automation in industries.The domestic storage battery industry is
in the process of transcending the past limitations in the
technology front and the new sophisticated battery will be
introduced infuture threat from the overseas supplies do not at the
current moment appeal to be significant.STORAGE BATTERIESIn the
storage battery industry, some new units have come up. The latest
development in this field is maintenance free rechargeable storage
battery. These are also known as Value Regulated Lead Acid (VRLA)
or Sealed Maintenance Free (SMF) batteries. Improvement of
technology in this industry is benefiting customers.
1.3 COMPANY PROFILEAmara Raja Batteries Limited (ARBL)
incorporated under the company's act, 1956 in 13th February 1985,
and converted in to public Limited Company on 6th September
1990.The Chairman and Managing Director of the Company is "Sri
GallaRamachandra Naidu". ARBL is the first company is India which
manufactures Value Regulated Lead Acid (VRLA) Batteries. The main
objective of the company is manufacturing of good quality of
"Sealed Maintenance Free" (SMF) acid batteries. The company is
setting up to Rs. 1,920 lakhs plant is in 185 acres in Karakambadi
village, ReniguntaMandal. The project site is notified under "B"
category.The company has the clear-cut policy of direct selling
without any Intermediate. So they have set up six branches and are
operated by corporate operations office located in Chenai. The
company has virtual monopoly in higher A.H. (Amp Hour) rating
Market its product VRLA. It is also having the facility for
industrial and automotive batteries.Amara Raja is 5 'S' Company and
its aim is to improve the work place environment by using 5 'S'
technique which is :A Systematic and rational approach to work
place organization and methodical house keeping with a sense of
purpose, consisting of the following five elements.1.SEIRI-Sort
Out-Segregate necessary from unnecessary.-Discard what is not
required.-Decide on frequency of sorting.2.SEITION -Systematic
arrangement-Arranging in order-A place for everything and
everything in its place
3.SEISO-Spic and Spam-Cleaning the work place / Equipment
-Ensuring Tip Top Condition4.SEIKETSU -Standardization-Working
Methodology (Procedures and work Instructions)
5.SHITSUKE -Self Discipline-Forming the habit -Be
disciplinedThey propose to accomplish this by - Training the people
and creating awareness on 5 'S' - Motivating and changing the
behavior patterns of the people. - Establishing standard /
procedures for the implementation of each element of 5S. They
believe that effective implementation of 5 'S' techniques will
result in Consistent and better quality product. Higher
productivity Lesser Accidents Higher Employee
MoraleCOLLABORATORSAmara Raja Batteries limited was a strategic tie
up with "Johnson Controls Inc." of U.S.A. who owns 26% stack in
this company. It is the larges manufactures of lead acid batteries
in North America.The main objective of the company is manufacturing
of good quality of "sealed Maintenance Free acid batteries (SMF).
The annual growth rate of a company is 2.5% per annum. The present
turnover of the company is Rs.270 Crores. Major customers are BSNL,
VSNL, SIEMENS, and BHEL etc.Amara Raja has always offered time
tested world class Technology and Process developed on
international standards. High integrity VRLA systems like power
stack and power plus or the recently launched high performance UPS
Battery - KOMBAT and AMARON hi-life automotive batteries are the
products of the collaborative battery efforts of engineering at
Johnson controls Inc. and Amara Raja. AMARON launched in January
2000, Amara Raja has pioneered the introduction of hi-cube
automotive batteries in India. This zero maintenance product uses
the revolutionary patended silver X technology developed by Johnson
controls for high environments and Incorporates may superior
features that make it the most advantage battery on roads any where
in the world.STRENGTHS Proven technology from GNB and being a
pioneer. Strong and well organized customer base Full - organized
infrastructure in place Manufacturing facilities perceived as a
benchmark in India Complete range of VRLA batteries. Proven field
performance in all user segments. Approved vendor status in major
user segmentsMISSION STATEMENT OF AMARA RAJA
"To transfer our spheres of influences and to enrich the
quantity of life by building institutions that provides better
access to better opportunities, goods and services. To more people
'All the time'".
VALUES & BELIEFS
We believe in treating each other with honesty, fairness,
dignity and respect and in creating a safe, healthy and pleasant
workplace.
We believe that the empowerment of our people is the foundation
of our strength. We will help each other to work in teams and hold
each other accountable to fair contribution in achieving our
collective goals.
We believe in innovative and optimum use of our
continuousimprovement everything we do, as they are pre-requisites
for sustained growth.
We will strive to exceed our customer's ever increasing
expectations through continuous improvement in quality, service
support and time compression.SOCIAL PROGRAMS
Housing colony for employees in progress. Total plan, 500
families over five years. Plan to provide community hall, open
auditorium, parks and play ground. Training center for employees.
Bachelor's hostel, co-operative stores banks in operation. Roads,
water supply, streetlights, greenery educational villages. Awards
and rewards to the younger generation for improvement of education.
Modernisation of public parks for the fledged recreation
ofchildren. Public awareness programs (in Mumbai) on
environmentalprotection, through street theatre "whose Mumbai is it
any way" on the occasion of Earth day April 22nd 2001BRANDAmara
Raja's reflects the innate dynamism of the company. The emblem
demonstrates the interplay of the universal Y in Yang symbols and
the philosophy of balanced forces. The colours green and black
emphasize the perfect symmetry of absorbing and releasing energies,
while the entire form in continuous motion signifies unrelenting
progress. The colour green also elucidates the role of technology
as an integral part of the company's growth. Not incidentally, it
also connotes the company's resolve to preserve and nurture the
environment.CULTURE AND ENVIRONMENT
Amara Raja is putting a number of HRD initiatives to foster a
spirit of togetherness and a culture of meritocracy. Involving
employees at all levels in building organizational support plans
and in evolving our vision for the organization.
ARBL encourage initiative and growth of young talent allows the
organization to develop innovative solution and ideas. Benchmark
pollution control measures, energy conversation measures, waste
reduction schemes, massive green belt development programs,
employee health monitoring and industrial safety programs have
helped ARBL to take further environment management program. Amara
Raja had now targeted to secure the ISO 14001certification.
QUALITY POLICY
ARBL's main aim is to achieve customer satisfaction through the
collective commitment of employees in design; manufacture and
marketing of reliable power systems, batteries, allied products and
services.To accomplish above, ARBL focus on Establishing superior
specifications for our products and processes. Employing
state-of-the-art technologies and robust design principles.
Striving for continuous improvements in process and product
quality. Implementing methods and techniques to monitor quality
levels. Providing prompt after sales service.
RESEARCH & DEVELOPMENTSpecific areas in which the company
carries out R & D are, New product development. process
technology up gradation. Application engineering for new market
place. Quality improvements.
Benefits derived as a result of above R & D
Developed 4v / 200 AH batteries. Design optimization of higher
AH batteries for DOT application. Design optimization of batteries
92v / 1285 for TL / AC - Railway application Formation cycle
optimization results in reduced duration and rejection. Chemist
curing cycle optimization. Manufacture of automobile batten' for
four - wheeler vehicles.FUTURE PLAN OF ACTION Commercialization of
motor - cycle batteries. Development of new range high integrity
VRLA cell design. Establishment of product for new application
segment. Studies on paste additives to enhance the battery
performance. In-depth evaluation of metal surface treatment
chemicals to reduce the process cycle time. Validating alternative
grades of propylene to conserve energy and to improve
productivity.AWARDS
Honorable Doctorate Degree 2008 by S.V.University, Tirupati and
JNTU, Hyderabad. "The Spirit of Excellence" Awarded by academy of
fine arts, Tirupati. "Best Entrepreneur of the year 1998" by
Hyderabad Management Association. "Industrial Economist Business
Excellence Award - 1991" Awarded by the Industrial Economist,
Chennai. "Excellence Award" by institution of Economic Studies
(ES), New Delhi. "Udyog Rattan Award" by institution of economic
studies, New Delhi. "Q1 CERTIFICATE" - 2002 by FORD Company.AMARA
RAJA GROUP OF COMOANIES AMARA RAJA POWER SYSTEMS PRIVATE Ltd.
(ARPSL), Karakambadi, Tirupati, MANGAL PRECISION PRODUCTS PRIVATE
Ltd1. (MRPL1), Karakambadi, Tirupati. MANGAL PRECISION PRODUCTS
PRIVATE Ltd2. (MPPL2),Petamitta, Chittoor. AMARA RAJA ELECTRONICS
PRIVATE LIMITED (AREPL),Dighavamgham, Chittoor. GALLA FOODS PRIVATE
LIMITED (GFPL), PuthalapattuMandal, Chittoor.
GENERAL INFORMATION
AMARA RAJA BATTERIES LIMITED
Amara Raja Batteries Limited wad established in 13th, February
1985 and the converted into public limited company in the year
1990. Amara Raja has a strategic tie-up with Johnson Controls Inc.
of the U.S.A.Amara Raja has demonstrated its commitment to offer
optimum system solution of the highest quality and has become the
largest supplier of Indian utilities such as the India Railways,
Department of Telecommunications, Electricity Board and major power
generation companies.
ARBL comprises of two major division viz., Industrial Battery
Division and Automotive Battery division. The total strength of
ARBL is around 1350.
ARBL
Industrial Battery Division Auto Battery Division Railway
Coaches Telecom UPS
INDUSTRIAL BATTERY DIVISION (IBD)Amara Raja has become the
benchmark in manufacturer of Industrial batteries. India is one of
the largest and fastest growth markets for industrial batteries in
the world. Amara Raja is leading in the front, with an 80% market
share is stand by VRLA batteries point of view. It is also having
the facility for production plastic components.ARBL is the first
company in India to manufacture VRLA (SMF) Batteries. The initial
investment of the company has Rs.1920 lakhs, the total land is
around 18 acres in Karakambadi village, ReniguntaMandal. The
project site is notified under 'B' category.CapacityThe capacity
per the year 2005 - 2006 of IBD is 3, 70,000 cells per
annum.ProductsAmara Raja being the first entrant in this industry
and has the privilege of pioneering VRLA technology in India. Amara
Raja has established itself as a reliable supplier of high quality
products to major segments like Telecom, Railways and
power.Competitors
The major competitors for Amara Raja Batteries are "Exide
Industries Ltd., and GNB"
AUTOMOTIVE BATTERY DIVISION (ABD)
ARBL has inaugurated its new automotive plant at karakambadi in
Tirupati on September 24th, 2001. This plan is a part of the most
completely integrated battery manufacturing facility in India with
all critical components, including plastics sourced in-house form
existing facilities on site. In this project, Amara Raja's
strategic alliance partners Johnson Control Inc., of USA have
closely worked with their Indian counterparts to put together the
latest advances in manufacturing technology and plant engineering.
It is also having the facility for producing plastic components
required for automotive batteries.Capacity
With an existing production capacity of 5 lakh units of
automotive batteries, the new Greenfield plant will now be able to
produce 1 million batteries per annum. This is the first phase in
the enhancement of Amara Raja's production capacity, for this the
company has invested Rs.45 crores and the next phase, at an
additional cost of Rs.25 crores, for the production capacity will
be increase to 2 million units and the company has estimated to
complete around 3 years, after that ARBL will become the single
larges battery manufacturer in Asia. The Fiscal Year 2005 - 2006's
capacity of ABD is 2.2 million number per year.ProductsThe products
of ABD are AMARON Hi-way AMARON Harvest AMARON Shield AMARON
Highlife
CustomersARBL has prestigious OEM (Original Equipment
Manufacture) clients like FORD, GENERAL MOTORS, DAEWOO MOTORS,
MERCEDES BENZ, DAILMLER CHRYSLER, MARUTI UDYOG Ltd., Premier Auto
Ltd., and recent acquired a preference supplier alliance with ASHOK
LELYLAND, HIDUSTAN MOTORS, TELCO, MAHINDRA & MAHINDRA and
SWARAJ MAZDA.
CompetitorsEXIDE, PRESTOLITE, and AMCO.FEATURES AND BENEFITS OF
THE PRODUCTAbsorbed ElectrolyteSafe, no fee acidSealed
ConstructionSpell proof and leakOxygen recombination cycle No
external gassingResealing safety valueExplosion proof and pressure
regulatedCopper core terminalImproved connectionSpecial hybrid
alloyDeep cycle capabilityFactory chargedReady to useAUTOMOTIVE
BATTERY DIVISION (ABD)1.OEM (Original Equipment Manufacturing)
Eicher India Ltd., Eicher Motors Ltd., Fiat India Limited Ashok
Leyland Limited Honda Siel cars India Limited Ford India Limited
Daimler Chrystler private Limited Tata Motors Limited Hindustan
Motors Limited General Motors Private Limited Mahindra &
Mahindra Hyundai Motor India Limited MarutiUdyog Limited
International Tractors Limited2.PRIVATE LABELS Lucas Indian Service
Limited AC Delco MICO BOSCH
3.EXPORTS BOSCH, Japan Fiamma, Italy Pollux Distribution Inc.,
Philippines Cars Traders, Dubai NW Batterien Trading Enterprise,
Singapore Namwah Battery Co. (Pvt) Limited, Singapore
G.J.Roussakis, S.A.Greece David Pieris Motor Company Limited,
Srilanka Silvertlec Company Limited, Taiwan Shanghai Bolder
Automobiles Components Company M/S Dephi Diesel System. U.K. M/S
Abdullah M. Bahby Son's Co., Saudi Arabia M/S Fatima Trading Co.,
Kuwait Dugar Brothers, Nepal Suzuki Motor Corporation, Japan
Hyundai East Africa Limited, Tanzania M/S Ryde Batteries P/L,
AustraliaAMARA RAJA POWER SYSTEMS PRIVATE LIMITED (ARPSPL) Amara
Raja Power Systems Private Limited was incorporated in 1984 and was
co-promoted by Andhra Pradesh Electronic Development Corporation
(APDEC). By virtues of APEDC's equity participation ARPSL has
become a deemed public limited company as per section 43(A) of the
Companies Act and ARPS(P)L has engaged in the manufacture of
uninterrupted power systems (UPS), Battery Charges (BC) and
Inverters. The Company had a technical collaboration with "HOR"
Power System Inc. of USA. The operation of the firm is highly
satisfactory and the present credit rating of the company is
"A".Products:The products of Amara Raja Power Systems Private
Limited (ARPSPL) are Conventional charges Switch Mode Rectifiers
(SMR) Integrated Power Supply systems (IPS)MANGAL PRECESSION
PRODUCTS PRIVATE LIMITED 1 (MPPL1)MPPL1 was stated in the year
(1996 - 1997) to produce battery components like "Copper
Connectors, Copper Inserts, Hardware required by ARBL and ARPSL".It
is having all the "sheet metal processing machinery", it stats form
"sheet cutting to final painting with punching, bending, welding,
phosphate and power coating processes".The plant is locating at
KarakambadiVillage, ReniguntaMandal, Tirupati and is registered as
an ancillary unit to ARBL and ARPSL. The operations of the company
are brisk and satisfactory.MANGAL PRECESSION PRODUCTS PRIVATE
LIMITED 2 (MPPL2)MPPL2 was started in the year (1996 - 1997) to
produce batten-components like "copper inserts, hardware required
by ARBL and ARPSL".The unit located at PetamittaVillage,
TalapulapalliMandal, Chittoor and at a distance of 65kms from Amara
Raja group of companies, Karakambadi, Tirupati.In this the aim is
to develop backward villages. It will also produce quality hardware
for "Automobile Manufacturer Company" up near Chennai.AMARA RAJA
ELECTRONICS (Pvt.) LIMITEDIt was recently established in 2000. It
produce electronic card and power distribution broads for UPS and
inverters.
Product ProfileType of VRLA batteries manufactured in the
Industrial Battery Division and their application are as
follows:
1.POWER STACKApplications: Power plants, process and service
industry, Railways, Telecommunications, Uninterruptible Power
Supply (UPS) systems, Electronic Private Automatic Branch Exchange
(EPABX), Defence (Onshore & Offshore Wireless communication
cellular Radios), Motive Power.2.KOMBAT (UPS BATTERY)Applications:
UPS, EPBX, Engine Starting, Emergency lighting, SPV, Portable
Power, Security Systems.3.BRUTEApplications: Forklifts, Pallet
trucks, Stackers, 8 Platform trucks
PRODUCTION FACILITIESDuring the year under review ARBL had
Prioritised and directed its objectives towards streamlining the
production process by assimilating and synchronizing capacities of
different section of plant to optimize the capacity utilization. As
a part of this programme, ARBL has proposed to increase the
capacity of assembly and formation section. The reasons for the
capacity are as follows :Expansion in as under To meet the growing
demand for the power stack batteries. To cope - up with the peak
level operations during the second half of the fiscal year. To
improve the overall Productivity and Quality. To balance the "line
capacity" of the plant with essential utilities and facilities.
To achieve the above, ARBL had conducted an elaborate study on
the capacities of different sections and identified the section
wide requirements. This had clearly spelt out the need for capacity
expansion in Power Stack assembly line formation section, on
completion of the expansion programme the capacity will increase
from 100,000 to 160,000 batteries per annum.
Decisions direct influence on inventory:
PRODUCT PROFILES.NoPRODUCT NAMEFEATURESAPPLICATIONS
1AMARON HARVESTHigh performance, Totally maintenance free, High
power charge acceptanceFor Tractors
2AMARON SHIELDReady to fit, long life low maintenance Higher
cranking powerFor Inverters
3AMARON HI-LIFE BATTERIESLong life maintenance free, Fully
scaled and tested No leakage/improved safetyCars, Utility Vehicles,
Tractors, 4Wheelers, HCVs Gensets& LCVs
4KOMBATHigh discharge, High performance batteries which are
compact light weight factory charge, explosion resistant and
environmental friendly UPS, EPBX, Engine starting, Emergency
lighting, SPB, Portable power, Fire alarm security systems.
5AMARA RAJA (POWER STACK) INDUSTRIESLight weight, study weather
proof and long lasting, High integrity, High energy
density.Industrial applications, Power plants, Railways,
Telecommunications, process and service Industry, Defence, Motive,
Power solar photo voltaic, Electric vehicle, Emergency
lighting.
6AMARA RAJA GENPROZero maintenance, No specific gravity checks,
No water tapping up required long life, ideal size factory charged,
therefore ready to use assured starting and service.For
Generators
7AMARON HI-WAY BATTEIRSLong life, Ultra low maintenance ready to
fit, Higher cranking power.For Trucks
8QUANTA (UNINTERRUPTED LIFE)--Ups Batteries
9BRUTE (THE MOTIVE POWER HOUSE)Zero maintenance, No life time,
No leaks, High energy density, No sulphation of plates, Valve
Regulated, Safe and expansion proofFactory vehicles like fork
lifts, Pal lot trucks, stackers and Platform trucks.
PROSPECTUS OF MF - VRLA BATTERIES IN INDUSTRIAL BATTERY
INDUSTRY
The prospectus of MF - VRLA battery technology and the demand
for VRLA batteries in various segments is estimated based on the
following: Entry of multinationals in Telecom Sector. Data policy
decision to upgrade the overall technology base Constraint in use
of conventional battery in raido paging cellular segments. Switch
over Railways to Maintenance Free Value Regulated for Lead Acid
Batteries (MF-VRLA) for coach air conditioning to 100% level and
the expected gradual shift for application like TL, S & T and
Railway electricians. Technology up gradation and privatization of
the power segments. Strong performance towards VRLA in the office
automationindustry (UPS and EPABX applications due to user friendly
and compact features). A Non availability of trained man - power
and maintenance free characteristic of VRLA batteries makes them
automatic choice for use in rural Telecom.PRODUTION FACILITIES,
CPACITY EXPANSION AND PLASTIC PROJECT:During the year under review,
ARBL had prioritized and directed its objectives towards
streamlining the production process by assimilating and
synchronizing capacities of different sections of the plans to
optimize the capacity utilization. As a part of this program, ARBL
has proposed to increase the capacity assemble and formation
section. The reasons for the capacity expansion are as under:
To meet the growing demand for the power stack batteries To cope
up with the peak level operations during the second half of the
fiscal year. To improve the overall productivity and quality. To
balance the "line capacity" of the plant with essential utilities
and liabilities.To achieve the above, ARBL had conducted and
elaborate study on the capacities of different sections and
identified the section wide requirements. This had clearly spelt
out the need for capacity expansion program. The plant capacity
will increase from 160,000 to 275,000 batteries per annum. The
estimated cost of expansion is Rs.10.80 crores.RESEARCH &
DEVELOPMENT Specific areas in which the company carries out R &
D, New product development. Process technology up gradation.
Application engineering for new market place. Quality
improvements.FUTURE PLAN ACTION Commercialisation of Motor-Cycle
batteries. Development of new range high integrity VRLS cell
design. Establishment of product for new application segment.
Studies on paste additives to enhance the battery performance. In -
depth evaluation of metal surface treatment chemicals to reduce the
process cycle time. Validating alternative grades of propylene to
conserve energy and to improve productivity.MAJOR USERS1.RAILWAYS:
Train lighting, air conditioning, diesel engine starting, signaling
systems, control systems, emergency breaking systems, and
telecommunications.2.TELECOMMUNICATIONS: Central office power
plants, microwave repeaters station, RAX in public building,
emergency lighting systems at airports, fire alarm systems
etc.3.POWER SYSTEMS: Switch gear control systems, power hose
control systems, rural street lighting etc.4.UPS SYSTEMS: Back up
power to computers in progress control systems in industry
etc.5.TRACTION: Forklift trucks, earth moving machinery, mining
locomotives and road vehicles etc.6.PETROCHEMICALS: Off-shore and
on-shore oil exploration lighting systems, security systems
etc.
7.DEFENCE: Defence communication, aircraft and helicopter ground
starting, stationary and mobile diesel engine starting etc.
PRODUCTION PROCESSThe process for the production of lead acid
batteries consists essentially of five operations described
below:1.GRID CASTING:In the process grids to hold the active
materials are made. Battery grids are produced using microprocessor
casting machines with patented alloys. Different sizes of moulds
are used to get the required size of grids.
2.PLATE PREPARATION
Using lead oxide production in earlier stage positive and
negative paste is prepared with addition of Sulphuric acid and
water. These pastes are applied to respective grids using
industrial fasting machine3.CALL ASSEMBLY
Here positive and negative grids are separated by a sheet of
fibre glass mat bush bars are welded and as assembled into a jar or
container to form battery cells. Then these cells are assembled
according to the customer's specifications into battery sets or
systems.4.FORMATIONIn this process cells are filled with the
electrolyte (Sulphuric acid) and then the set is charged and
discharged repeatedly, after final charging the battery comes out
ready to be used.5TESTING & INSPECTIONTesting the battery is
discharged to the customer it is tested for quality
specifications.
PROCESS FLOW CHART BATTERIES
Pasting Gird with Lead Oxide PasteFormationGird CastingSealing
the JarGroup insertion JarFinishingWinding the pastedGrid with
SeparatorPaste mixing by Adding sulphuric Acid and waterConverting
Pure Lead into Lead OxideI/ Pure Lead
Fundamental analysisThe basic purpose of buying a security is to
earn dividends and ultimately sell it at higher price. An investor
therefore is interested in obtaining estimates of future prices of
the share. These in turn will depend upon the performance of the
industry to which the company belongs and the general economic
situation of the country. The multitude of factors affecting a
companys profitability can be broadly classified as:
1. Economic wide factors: these includes the factors like growth
rate of the economy, the rate of inflation, foreign exchange rates
etc which affects profitability of all companies.
2. Industry wide factors: these include factors which are
specific to industry to which the company belongs. For instance the
demand supply gap in the industry, the emergence of substitutes,
and changes in government policies towards industry affects the
company belonging to an industry.
3. Company wide factor: these factors are specific to a firm.
The firm specific factors like plant and machinery, the brand image
of the product, and ability of the management to affect the
profitability.
Economic wide factorsThe following are the some of the important
economic factors which influence the investment of investor over a
period of time.
Indian Economy Overview
India's economy is on the fulcrum of an ever increasing growth
curve. With positive indicators such as a stable 8-9 per cent
annual growth, rising foreign exchange reserves, a booming capital
market and a rapidly expanding FDI inflows, India has emerged as
the second fastest growing major economy in the world. The economy
has been growing at an average growth rate of 8.8 per cent in the
last four fiscal years (2010-11 to 2013-14), with the 2013-14
growth rate of 9.6 per cent being the highest in the last 18 years.
Significantly, the industrial and service sectors have been
contributing a major part of this growth, suggesting the structural
transformation underway in the Indian economy. For example,
industrial and services sectors have logged in a 10.63 and 11.18
per cent growth rate in 2013-14 respectively, against 8.02 per and
11.01 cent in 2012-13. Similarly, manufacturing grew by 8.98 per
cent and 12 per cent in 2012-13 and 2013-14 and transport, storage
and communication recorded a growth of 14.65 and per cent 16.64 per
cent, respectively. Another significant feature of the growth
process has been the consistently increasing savings and investment
rate. While the gross saving rate as a proportion of GDP has
increased from 23.5 per cent in 2011-12 to 34.8 per cent in
2013-14, the investment rate-reflected as the gross capital
formation as a proportion of GDP-has increased from 22.8 per cent
in 2011-12 to 35.9 per cent in 2013-14. The Current Fiscal YearThe
process continues in the current fiscal year. On the back of 9.9
per cent growth in the first half of 2013-14, GDP grew by 9.1 per
cent during April-September 2013. While overall industrial
production grew by 9 per cent during April-December 2014,
importantly capital goods production rose by 20.2 per cent compared
to 18.6 per cent during same period in 2013. Services grew by 10.5
per cent in April-September 2014, on the back of 11.6 per cent
during the corresponding period in 2013-14. Manufacturing grew by
9.6 per cent during April-December 2014, on the back of 12.2 per
cent growth during same period in 2013-14. Core infrastructure
sector continued its growth rate recording 6 per cent growth in
April-November 2014. While exports grew by 21.76 per cent during
April-December 2014, imports increased by 25.97 per cent in the
same period. Money Supply (M3) has grown by a robust 22.8 per cent
growth (year-on-year) as of December 21, 2013 compared to 19.3 per
cent last year. The annual inflation rate in terms of WPI was 3.5
per cent for the week ended December 29, 2013 as compared to 5.89
per cent a year ago. Fiscal and revenue deficit decreased by 11 per
cent and 17.2 per cent, respectively, during April-November 2013-14
over corresponding period last year. With such a robust growth
rates, the advance estimates of the Central Statistical
Organization (CSO) expects the economy to grow by 8.7 per cent in
2013-14. Per Capita IncomeAlong this significant acceleration in
the growth rate of Indian economy, India's per capita income has
increased at a rapid pace, exceeding an earlier forecast made by
Goldman Sachs BRIC report which estimated India's per capita to
touch US$ 800 by 2014 and US$ 1149 by 2015. Per capita income has
increased from US$ 460 in 2000-01 to almost double to US$ 797 by
the end of 2013-14. In 2013-08, India's per capita income is
estimated to be over US$ 825.13, according to the advance estimates
of the Central Statistical Organisation (CSO). Further, India's per
capita income is expected to increase to US$ 2000 by 2016-17 and
US$ 4000 by 2025. This growth rate will, consequently, propel India
into the middle-income category. Some HighlightsReflecting the
favorable prospect of growth rate of Indian economy, the orders
received Indian companies have increased by a whopping 68.6 per
cent to US$ 32.48 billion during January-October 2014 compared to
US$ 19.26 billion in the same period last year. India is among the
five countries sharing 50 per cent of the world production (or
GDP). FDI inflows have jumped by almost three times to US$ 15.7
billion in 2012-13 as against US$ 5.5 billion in 2012-13. The
aggregate income of the top 500 companies rose by 28.4 per cent in
2013-14 to total US$ 469.51 billion. India's National Stock
Exchange (NSE) ranks first in the stock futures and second in index
futures trade in the world. Twenty Indian firms have made it to the
list of Boston Consulting Group's 100 New Global Challenger Giants
list. According to a study by the McKinsey Global Institute (MGI),
India's consumer market will be the world's fifth largest (from
twelfth) in the world by 2025. The number of companies incorporated
has increased at an annual average of 55,000 companies in the last
two years to 865,000, from 712,000 companies at the end of 2012.
Four Indians and seven Indian microfinance companies make it to the
Forbes list of Top10 world's wealthiest CEOs World's Top 50
Microfinance Institutions, respectively. India has the most number
of private equity (PE) funds operating amongst the BRIC markets.
Mumbai has been ranked tenth among the world's biggest centers of
commerce in terms of the financial flow volumes by a survey
compiled by MasterCard Worldwide. Another significant aspect has
been the broad-based nature of the growth process. While new
economy industries like Information Technology and biotechnology
have been growing around 30 per cent, significantly old economy
sectors like steel have also been major contributors in the Indian
growth process. For example, India has moved up two places to
become the fifth largest steel producer in the world. And with its
manufacturing and service sectors on a searing growth path, Lehman
Brothers Asia estimates India to grow by as much as 10 per cent
every year in the next decade.1. Growth rate of industrial
sector:
The growth of industrial sector is an important contributor to
the growth of national income. The performance and the growth of
industry is measured through an Index of industrial product. The
industrial growth rate is further disaggregated into growth rates
of different sectors like electricity basic goods consumer goods
and so
Industry
Industry
YoY % changeFY07FY08FY09FY10FY11FY12FY13FY14
Mining & Quarrying13.70.55.85.34.415
Electricity7.343.13.255.25.26.5
Manufacturing7.25.42.967.49.19.110.7
IIP6.65.12.65.878.48.29.7
2. Inflation
Inflation prevailing in the economy has considerable impact on
the performance of the companies high rates of inflation upsets
business plans, results in high input costs and hence reduction in
profit margins. On the other hand the inflation erodes purchasing
power of buyer and results in reduction in demand for goods. The
demand for consumer goods will particularly be affected adversely.
Inflation is measured by sustainable price index number. The whole
sale price index number is generally used for this purpose.
YearInflation rate (consumer prices)RankPercent ChangeDate of
Information
20105.40 %642011 est.
20113.80 %92-29.63 %2012 est.
20124.20 %13410.53 %2013 est.
20134.20 %1250.00 %2014 est.
20145.30 %13926.19 %2015 est.
3. Interest rates
Interest rates reflect the cost and availability of credit to
the companies operating in the economy. The interest rates and the
volume as well as direction of the credit supply in the economy is
influenced by monitory policy of the reserve bank of India (RBI).
If the cheap money policy is pursued the interest rates are likely
to be lower and larger volume of money supply is expected to be
there in the economy.
The lower rate of interest implies lower cost of financing the
companys operations and assures higher profitability, higher the
rate of interest higher will be the costs of manufacturing and
sale, which is expected to lead lower profit.Interest Rates
(% per annum)2-Apr3-Apr4-Apr5-Apr6-Apr6-Dec
Cash Reserve Ratio5.54.84.5555.3
Bank Rate6.56.36666
Reverse Repo rate (Absorption rate)654.54.85.56
Repo rate (Injection rate)87666.57.3
IDBI MT lending rate12.512.510.310.310.310.3
PLR of 5 major
banks11.0-12.010.8-11.510.3-11.010.3-10.810.3-10.811.0-11.5
Deposit rate of 5 major banks
(maturity>1year)7.0-8.55.3-6.25.0-5.55.3-6.36.0-7.06.8-8.0
Average call money
rate3.6-7.52.0-5.12.1-4.53.3-5.54.2-6.25.4-12.0
4. Foreign exchange rates
If company is major exporter or importer its performance and
profitability are likely to be affected considerably by the
exchange rates of rupee against other currencies. A depreciation of
rupee against US or other currency will make Indian products more
competitive price wise. In the foreign markets, thereby stimulating
export from India
5. Government budget.
The government budget provides detailed information on each of
components of government spending and revenues. The deficit is
essentially the excess of government spending on revenues. A budget
deficit is often incurred for creating infrastructural facilities
in the economy tends to create inflationary pressure. Due to this
there is a strong public opinion against the governments creating
of deficit without expanding the revenue.
6. Savings and investment.The capital market is channel through
which the savings of households are made available to corporate for
investment. Therefor the trends in saving and investment are
significant in studying their impact on capital market.
Savings and Investment
% to GDP at constant pricesFY10FY11FY12FY13FY14FY15
By sector
Household Savings21.321.22223.123.522
Private Corporate Sector4.54.13.64.14.44.8
Public Sector-0.9-1.7-2-0.712.2
By types of assets
Physical Assets10.71111.212.71211.7
Financial Assets10.510.210.810.411.510.3
Gross Domestic Savings24.923.623.626.528.929.1
Net Capital Inflow1.10.60.2-1.2-1.61
Gross Domestic Investment24.32424.825.327.230.1
Errors and Omission11.1-2.10.111.6
Gross Capital Formation23.323.822.22527.430.2
Industrial analysis
BSE:500008|NSE:AMARAJABATEQ|ISIN:INE885A01032|SECTOR:Auto
Ancillaries
12-May | 03:51PMOpen Price810.00
Price H/L823.80/803.85
Prev Close808.00
Volume9,023
52wk H/L946.05/377.30
Last Updated:12 May 2015, 03:51PM
KeyFundamentalsMarket Cap (Rs Cr.)13,842
EPS21.51
P/E Ratio37.67
Face Value (Rs)1.00
Latest Div. (%)323.00
Div Yield0
Book Value79.78
P/BV10.16
QuarterlyResults
PeerGroupBosch Ltd.21,487.55(-2.83%)
Motherson Sumi Systems Ltd.487.45(-4.76%)
MRF Ltd.35,402.65(-3.58%)
Exide Industries Ltd.151.50(-3.87%)
WABCO India Ltd.5,421.45(-3.04%)
ShareholdingPatternPromoters52.06%
Mutual Funds / UTI8.92%
FII / Banks18.13%
Others20.88%
AnnouncementsAmara Raja Batt. - Shareholding Pattern For March
31, 201509 Apr|10:21AM
Amara Raja Batt. - Commissioning of four-wheeler automotive
battery plant at Unit II03 Apr|02:44PM
Amara Raja Batt. - FY15 results on May 28, 201501
Apr|02:08PM
InvestorReturnsTypeRatio / %XDate
Bonus1:214 Oct 2008
Dividend323.0030 Jul 2014
Split2.00:1.0025 Sep 2012
Company Analysis
Amara Raja Batteries Ltd Quarterly ResultsFigures in Rs Cr.Dec
2014% Chg(Quarterly) % Chg(Yearly)Peer
RangeTrendSales1,059.55-0.0623.210.271558.65
Other Operating Income6.9028.73131.540.006.90
Operating Profit230.140.4726.790.14237.04
Other Income4.70-15.77-35.440.194.70
EBITDA237.041.1128.480.14237.04
Interest0.0650.00100.000.000.75
Depreciation28.80-21.4083.670.0035.21
Tax53.55-0.7014.230.0553.55
Net Profit102.342.037.710.02102.34
EPS (Rs)5.992.047.730.045.99
View Detailed Financials:Profit and LossCash FlowsBalance
SheetQuarterly ResultsHalf Year ResultsCapital Structure
Amara Raja Batteries Ltd Stock Performancevs
peersCompaniesLTPIntraday%1W%1M%1QTR%1YR%3YR%5YR%Trend -D|M|YAmara
Raja Batt810.350.01-1.39-7.67-5.29102.44442.11852.79
Exide Inds.151.50-3.87-6.42-19.82-14.8630.8324.6928.83
Top Loser for the period amongst the peersTop Gainer for the
period amongst the peers
Amara Raja Batteries Ltd Financial Comparisonwith
peersManagement EfficiencyAmara Raja Batteries Ltd.Peer AveragePeer
RangeTrendReturn On Equity (%)26.9616.045.6927.05
Return On Assets (%)17.3012.974.4318.13
Return On Capital Employed (%)20.4632.3714.5461.57
Fixed Assets Turnover (x)2.651.590.012.88
Profitability & GrowthGross Profit Margin
(%)14.42-316.43-973.3313.01
Operating Profit Margin (%)16.30-306.93-948.9415.24
Net Profit Margin (%)10.5518.898.5038.63
Financial StrengthLiquidityQuick Ratio (x)1.472.030.613.88
Current Ratio (x)1.962.541.653.88
Cash Ratio (x)0.430.900.071.98
SolvencyDebt Equity Ratio (x)0.060.020.000.07
Coverage RatiosCash Flows to Long Term Debt
(x)0.190.080.000.24
Amara Raja Batteries Ltd.PeerCompaniesCompanyCMP% ChangeMarket
Cap52 Week H/L
12345>
Bosch Ltd.21,487.55-2.83%67,46927,990.00 / 10,468.10
Motherson Sumi Systems Ltd.487.45-4.76%42,989534.65 / 256.55
MRF Ltd.35,402.65-3.58%15,01542,474.90 / 20,000.00
Exide Industries Ltd.151.50-3.87%12,878205.20 / 115.05
WABCO India Ltd.5,421.45-3.04%10,2836,038.70 / 2,086.10
Apollo Tyres Ltd.169.60-0.79%8,633249.80 / 155.00
Balkrishna Industries Ltd.766.200.12%7,406856.00 / 535.55
Sundaram Clayton Ltd.1,879.65-1.01%3,8042,100.00 / 724.20
Sundram Fasteners Ltd.173.80-0.20%3,652218.00 / 73.75
Amtek India Ltd.126.851.16%3,526138.00 / 40.60
Price Changes of Amaraja Batteries DateOpenHighLowCloseTraded
Value(Rs. Lakhs)No. OfTradesTradedQuantity
22-04-2015830.00838.00827.05832.9054.269326,517
23-04-2015835.00837.80818.50829.0073.358968,876
24-04-2015831.00831.00811.00816.6048.607755,922
28-04-2015784.00808.00778.00799.8060.629637,642
29-04-2015810.00810.00792.00798.2044.635865,602
30-04-2015795.00797.00778.00794.0096.481,46412,269
05-05-2015805.00838.50800.00824.40131.962,10316,144
07-05-2015821.00829.90802.55823.25129.682,38815,803
08-05-2015830.00830.00807.65816.2065.598978,024
CompanyResults(Rs In Cr.)Mar 15Mar 14Mar 13Mar 12Mar 11
Sales3451.752981.082371.031764.801467.36
Other Income30.4226.8711.515.442.80
Stock Adjustment-29.21-32.0912.17-28.32-35.69
Raw Material2101.191763.891499.341180.76914.28
Power And Fuel0.000.000.000.000.00
Employee Expenses158.32126.62100.2677.4962.37
Excise0.000.000.000.000.00
Admin And Selling Expenses0.000.000.000.000.00
Research And Development Expenses0.000.000.000.000.00
Expenses Capitalised0.000.000.000.000.00
Other Expenses646.03651.45401.59276.61236.91
Provisions Made0.000.000.000.000.00
Operating Profit575.42471.20357.67258.25289.48
Interest0.721.004.061.456.77
Gross Profit605.12497.07365.12262.24285.52
Depreciation64.5766.0946.4741.7142.95
Taxation169.23135.11103.5872.9287.60
Net Profit / Loss367.44286.70215.06148.10167.03
Extra Orinary Item-3.88-9.160.000.4812.06
Prior Year Adjustments0.000.000.000.000.00
Equity Capital17.0817.0817.0817.0817.08
Equity Dividend Rate0.000.000.000.000.00
Agg. Of Non-Prom. Shares(In
Lacs)818.85818.85409.43409.43409.43
Agg. Of Non-Prom.
Holding(%)47.940047.940047.940047.940047.9400
OPM(%)16.670015.800015.080014.630019.7200
GPM(%)17.370016.520015.320014.810019.4200
NPM(%)10.55009.53009.02008.360011.3600
EPS(In Rs.)21.5116.7812.598.679.78
Company financial health
The financial statements of the company can be used to
understand and evaluate the financial performance and health of the
company. Ratio analysis helps an investor to determine the
financial strengths and weakness of the company.
The following is the ratio analysis of the AMARAJA Company
Balance sheet of AMARAJA
Mar '10Mar '11Mar '12Mar '13Mar '14
Sources Of Funds
Total Share Capital244.76244.76244.76244.76244.76
Equity Share Capital244.76244.76244.76244.76244.76
Share Application Money00000
Preference Share Capital00000
Reserves4,558.915,111.185,782.137,116.628,543.50
Revaluation Reserves00000
Networth4,809.675,295.946,026.897,301.388,788.26
Secured Loans5005005005000
Unsecured Loans31.0940.0936.9858.2489.33
Total Debt531.09540.09536.98558.2489.33
Total Liabilities5,334.765,835.976,563.877,859.628,877.59
Application Of Funds
Gross Block3,347.823,459.163,628.503,821.624,134.61
Less: Accum.
Depreciation2,178.812,365.462,584.702,839.793,146.31
Net Block1,169.011,093.701,103.80981.83988.3
Capital Work in Progress67.55109.5798.12191.27312.58
Investments10.3328.988.958.298.29
Inventories2,001.122,109.882,916.113,744.374,217.67
Sundry Debtors4,135.784,608.485,972.147,168.129,695.82
Cash and Bank
Balance1,119.441,510.631,392.861,483.972,128.91
Total Current
Assets7,196.288,216.9910,281.1112,396.4015,982.40
Loans and Advances1,495.261,693.391,921.334,186.275,517.59
Fixed Deposits201.471,155.011,785.012,650.013,740.00
Total CA, Loans &
Advances8,893.0111,125.3913,987.4519,232.6825,239.99
Current Liabilities4,094.185,339.667,248.998,911.1411,957.32
Provisions812.461,139.941,325.453,649.325,708.25
Total CL &
Provisions4,900.646,479.608,574.4412,554.4617,665.57
Net Current Assets3,992.374,585.795,413.016,678.227,574.42
Miscellaneous Expenses95.517.92000
Total Assets5,334.765,835.966,563.887,859.618,877.59
Contingent Liabilities1,114.58815.79609.68769.95976.11
Book Value (Rs)196.26216.37246.24298.31359.12
Profit & Loss account
Mar '10Mar '11Mar '12Mar '13Mar '14
Income
Sales Turnover7,727.798,893.1710,682.1514,739.4619,118.33
Excise Duty728.49856.441,103.151,298.011,695.44
Net Sales6,999.308,096.739,639.0013,441.4517,362.89
Other Income69.0814.61259.98342.00482.32
Stock Adjustments-45.32-30.63539.77386.01181.37
Total Income7,023.128,020.7110,438.7514,169.4618,026.58
Expenditure
Raw Materials3,160.383,634.665,097.687,099.408,561.41
Power & Fuel Cost199.96196.81220.54229.01259.08
Employee Cost1,510.641,639.511,650.381,878.512,366.93
Other Manufacturing
Expenses478.10598.67783.441,114.671,733.59
Selling and Admin Expenses532.98888.891,012.381,216.00887.55
Miscellaneous Expenses81.56193.58116.98126.27190.50
Preoperative Exp Capitalised0.000.000.000.000.00
Total Expenses5,957.627,152.128,875.4011,609.8613,999.12
Operating Profit996.36853.981,309.372,223.603,545.20
PBDIT1,125.44868.591,563.352,565.604,027.52
Interest54.7860.0881.4158.7543.33
PBDT1,010.66808.511,481.942,512.853,984.19
Depreciation185.35198.00218.87245.93244.61
Other Written Off0.000.000.000.000.00
Profit Before Tax825.31610.511,263.132,260.923,739.58
Extra-ordinary items-49.01396.59312.60299.86-13.79
PBT (Post Extra-ord
Items)776.301,013.101,569.672,560.783,725.79
Tax291.51348.93616.30881.611,311.09
Reported Net Profit444.51658.15953.401,679.162,414.70
Total Value Addition2,797.243,517.463,777.714,510.465,437.65
Preference Dividend0.000.000.000.000.00
Equity Dividend97.90146.86195.81354.90599.66
Corporate Dividend Tax12.5419.0026.6449.7892.83
Per share data (annualised)
Shares in issue
(lakhs)2,447.602,447.602,447.602,447.602,447.60
Earning Per Share (Rs)18.1626.8938.9568.6098.66
Equity Dividend (%)40.0060.0080.00145.00245.00
Book Value (Rs)196.26216.37246.24298.31359.12
AMARAJA Ratios calculations
sl.noratioformulayear
201420132012
1Net working capitalCA-CL7574.426678.225413.01
2current ratio CA/CL1.431.531.63
3quick ratioCA-(stock+prepaid exp)/CL1.131.171.22
4inventory turnover ratioCOGS/avg INV3.323.103.10
5debt equity ratiolong trm DBT/ Sh holders eq0.010.130.08
6interest coverage ratioEBIT/INTERST93.4243.4619.8
7gross profit marginGross profit / sales 1914.7111.25
8Net profit ratioEAT/ Net sales 13.5112.199.58
9cost of goods sold ratioCOGS/ net sales*10080.6386.3392.08
10Operating profit ratioEBIT/ Net sales 20.4116.5413.52
11return on equityNet profit/ share holders equity
27.4823.0015.82
12return on assets Net profit/total assets 27.6922.1115.77
13return on capital employed EBIT/ Total capital
44.1830.2820.82
14EPS Net profit available eq sh/ NO shares98.6668.638.95
15DPSDiv paid to ord sh / No of shares24.514.58
16P/EMPS/EPS22.9132.7519.70
17price to book value ratioMPS/BPS6.307.533.12
18book value per shareNet worth / no of
shares359.12298.31246.24
19dividend payout ratioDPS/EPS*10024.8321.1420.54
20earning yieldEPS/MPS *1004.363.115.08
21dividend yieldDPS/MPS*1001.080.651.10
22total asset turnover ratioCOGS/total asst1.581.481.35
23capital turnover ratioCOGS/capital employed1.591.591.47
Interpretation: Net working capital:
NWC represents the excess of current assets over current
liabilities. Companies should have sufficient NWC in order to be
able to meet the claims of the creditors and the day to day needs
of business. The greater is the amount of NWC greater is the
liquidity of the firm. In AMARAJA company the three year NWC is as
follows.
Sl.noRatioFormulaYear
201420132012
1Net working capitalCA-CL7574.426678.225413.01
The company from 2012 to 2014 has increased its NWC which shows
that the company has good liquidity to its creditors.
Current ratio:
The Current Ratio expresses the relationship between the firms
current assets and its current liabilities. The rule of thumb says
that the current ratio should be at least 2 that is, the current
assets should meet current liabilities at least
twice.sl.noRatioFormulaYear
201420132012
2current ratio CA/CL1.43:11.53:11.63:1
Here we can see that the companys current ratio decreasing
gradually.
Quick ratio:The quick ratio, also referred to as acid test
ratio, examines the ability of the business to cover its short-term
obligations from its quick assets only (i.e. it ignores stock).
Clearly this ratio will be lower than the current ratio, but the
difference between the two (the gap) will indicate the extent to
which current assets consist of stock.sl.noRatioFormulayear
201420132012
3Quick ratioCA - (stock + prepaid exp)/CL1.13:11.17:11.22:1
Here we can see that the companys quick ratio is bit constant
for three years and company is able to satisfy its creditors with
this ratio.
Inventory turn over ratio:This ratio measures the stock in
relation to turnover in order to determine how often the stock
turns over in the business. It indicates the efficiency of the firm
in selling its product.sl.noRatioFormulayear
201420132012
4inventory turnover ratioCOGS/avg INV3.323.103.10
In 2014: 12/ 3.32= 3.61 months In 2013: 12/3.1=3.87 monthsIn
2012: 12/3.10= 3.95 months. Here we can see that the companys
working efficiency increased over a period of time. They are able
to convert their inventory into sale in 3.61 months.
Debt equity ratio:This ratio indicates the extent to which debt
is covered by shareholders funds. It reflects the relative position
of the equity holders and the lenders and indicates the companys
policy on the mix of capital funds. The ratio reflects the relative
contribution of creditors and owners of business in its
financing.sl.noRatioFormulayear
201420132012
5debt equity ratioLong trm DBT/ Sh holders eq0.010.130.08
Here we can see that the company gradually decreased its debt
combination from its finance.
Interest Coverage Ratio:This ratio indicates how well the firms
earning can cover the interest payments on its debt.
sl.noRatioFormulayear
201420132012
6interest coverage ratioEBIT/INTERST93.4243.4619.8
Gross Profit Margin:Normally the gross profit has to rise
proportionately with sales. It can also be useful to compare the
gross profit margin across similar businesses although there will
often be good reasons for any disparity. sl.noRatioFormulayear
201420132012
7Gross profit marginGross profit / sales 1914.7111.25
The ratio above shows the increasing trend in the gross profit
since the ratio has improved from 11.25% in 2012 to 19.00% on 2014.
This indicates that the rate in increase in cost of goods sold are
less than rate of increase in sales, hence the increased
efficiency.
Net profit ratio:sl.noRatioFormulayear
201420132012
8Net profit ratioEAT/ Net sales 13.51%12.19%9.58%
a high net profit margin would ensure adequate return to the
owners as well as enable a firm to withstand adverse economic
conditions when selling price is declining cost of production is
rising and demand for the product falling.
Cost of goods sold ratio:sl.noRatioFormulayear
201420132012
9cost of goods sold ratioCOGS/ net sales*10080.6386.3392.08
This is one of the expenses ratios it is computed by expenses by
net sales. The cost of goods sold ratio shows what percentage share
of sales is consumed by cost of goods sold and conversely what
proportion is available for meeting expenses such as selling and
general distribution expenses as well as financial expenses
consisting of taxes interest and dividend and so on.
Operating profit ratio:
This ratio reveals the profitability of sales resulting from
regular business as well as buying, selling, and manufacturing
operations.
sl.noRatioFormulayear
201420132012
10operating profit ratioEBIT/ Net sales 20.4116.5413.52
Return on Equity:
This ratio shows the profit attributable to the amount invested
by the owners of the business. ROE measures the amount of money
that the company has managed to generate for its shareholders.
sl.noRatioFormulayear
201420132012
11return on equityNet profit/ share holders equity
27.4823.0015.82
Here we can see that the companies return on equity is
increasing constantly so we can say that the profitability to
ordinary shareholders is strong and showing an upward trend.Return
on assets:This ratio gives you an idea on the company's management
effectiveness in utilizing its assets to make a profit for its
shareholders.
sl.noRatioFormulayear
201420132012
12return on assets Net profit/total assets 27.6922.1115.77
The company ROA has increased constantly which its management
efficiency in getting good returns from its assets.
Return on capital employed:
sl.noRatioFormulayear
201420132012
13return on capital employed EBIT/ Total capital
44.1830.2820.82
This ratio shows how efficiently the long term funds of owners
and lenders are being used.
Earning Per Share:
For an equity investor, a companys EPS is the most important
indicator of its performance. If the EPS is good, the company can
pay dividends, plough back the surplus into reserves and issue
bonus shares in the future. For these reasons, the market price of
any companys share is largely influenced by its projected EPS
Sl.noratioFormulayear
201420132012
14EPS Net profit available eq sh/ NO shares98.6668.638.95
We can see here the companys EPS gone three times higher from
three year.
Dividend per Share:
Sl.noratioFormulaYear
201420132012
15DPSdiv paid to ord sh / No of shares24.514.58
This indicates the dividend paid for each share. Shareholders
would, naturally like to receive the maximum possible dividends
from a company, consistent with its profits and need for retained
earnings.
P/E Ratio:
P/E ratio is a useful indicator of what premium or discount
investors are prepared to pay or receive for the investment. The
higher the price in relation to earnings, the higher the P/E ratio
which indicates the higher the premium an investor is prepared to
pay for the share. This occurs because the investor is extremely
confident of the potential growth and earnings of the share.
sl.noRatioFormulayear
201420132012
16P/EMPS/EPS22.9132.7519.70
The above ratio shows that the shares were traded at a much
higher premium in 2014 than were in 2012. In 2012 the price was
19.7 times higher than earnings while in 2014, the price is 22.91
times higher.
Price to book value ratio:sl.noRatioFormulayear
201420132012
17Price to book value ratioMPS/BPS6.307.533.12
It measures the relationship between the market price of an
equity share with book value per share. The P/B ratio is
significant in predicting future stock return. Firms with low P/B
ratio had consistently higher returns compared to the firms with
high P/B ratio.Book value per share:
sl.noRatioFormulayear
201420132012
18Book value per shareNet worth / no of
shares359.12298.31246.24
This ratio indicates the net asset value of a companys share. A
high book value indicates that the company has strong reserves,
indicating scope for bonus shares, of course subject to necessary
guidelines of the SEBI.
Dividend payout ratio:This ratio looks at the dividend payment
in relation to net income and can be calculated as
follows:sl.noRatioFormulayear
201420132012
19dividend payout ratioDPS/EPS*10024.8321.1420.54
Earning yield:This ratio highlights as a percentage a companys
earnings vis-a-vis the current market value of its share. For blue
chip companies this ratio tends to be around 5 per cent to 6 per
cent.sl.noRatioFormulaYear
201420132012
20earning yieldEPS/MPS *1004.363.115.08
Dividend yield:The dividend yield ratio indicates the return
that investors are obtaining on their investment in the form of
dividends. This yield is usually fairly low as the investors are
also receiving capital growth on their investment in the form of an
increased share price.
sl.noRatioFormulaYear
201420132012
21dividend yieldDPS/MPS*1001.080.651.10
Total asset turnover ratio:sl.noRatioFormulaYear
201420132012
22total asset turnover ratioCOGS/total asst1.581.481.35
Total asset turnover ratio measures the efficiency of a firm in
managing and utilizing its assets. The higher ratio indicates the
more efficient management.
Capital turnover ratio:sl.noRatioFormulaYear
201420132012
23capital turnover ratioCOGS/capital employed1.591.591.47
Capital turnover ratio measures the efficiency of a firm in
managing and utilizing its capital. The higher ratio indicates the
more efficient management.
Value anchorPeriod & months2012/092013/092014/09CAGR
INCOME
Net Operating Income20822.6224971.7429947.61.20
EXPENSES
Material Consumption10155.7212313.6614915.581.21
Manufacturing Expenses2472.1163126.9193810.8341.24
Personel Expenses2591.4092837.1783112.2551.09
Selling Expenses248.2735277.4314310.01381.12
Administrative Expenses942.931098.8461144.5181.10
Cost of Sales16,410.4519,528.0923,281.20
Reported PBDIT4,412.175,443.706,666.41
Other Recuring Income783.43281220.5771901.641.56
Adjusted PBDIT5,195.606,664.288,568.11
Depreciation258.5655273.3171288.91101.12
Adjusted PBIT4,937.106,390.968,279.14
Finanical Expenses41.3449139.4513637.643390.95
Adjusted PBT4,895.696,351.518,241.491.37
Tax Charges1771.102392.3473231.6171.35
Adjusted PAT3,124.653,959.175,009.88
Non-recurring Items-13.4609-8.82512-5.786110.66
Other Non-cash Adjustments0.78
REPORTED PAT3,111.193,950.345,010.09
no. of shares24.4824.4824.48
Expected EPS FOR 3 YEAR127.09161.37210.42
risk free rateBetaEMRP
Average Dividend payout ratio25.28
Required rate of rate 18.681.19.5
Expected growth rate in dividend16.02
P/E Ratio9.81
AVG PE ratio23.74
Weighted PE ratio16.78
Expected future price of the AMARAJA CompanyYear
201220132014
Value ancher2132.302713.423429.62
Calculation of Intrinsic valueAverage Dividend payout ratio= sum
of 5 years DPR/ 5Required rate of rate= risk free rate
+(beta*EMPR)Expected growth rate in dividend= avg of retention
ratio* avg of ROEP/E RATIO= AVG DPR / (required rate of risk-exp
growth rate in div)AVG PE ratio= 5 years PE ratio/ 5Weighted PE
ratio= calculated PE ratio+AVG PE ratio/2Value anchor = weighted PE
ratio* expected market price
The following table shows the expected market prices of
COMPANYCompany.year201220132014
value anchor2325.332451.382584.41
The following is the company management review
The following lines explain the chairmans speech of Company it
tells about the companys strategy of future expansion and
development strategy.
Performance overview:
India is one of the fastest growing economies globally with GDP
growing at 9.4% last year. High capacity utilisation across various
sectors is fuelling an up trend in capital expenditure. The scale
of investment in infrastructure envisaged in the 11th Five Year
Plan (2013-2012) will call for greater engagement by the private
sector and international institutions. All these are lead
indicators for growth. The conducive business environment coupled
with a slew of measures taken by the Company for improvement of
operational efficiency, institutionalization of a risk management
framework and more judicious selection of projects, have yielded
significant benefits. In Financial Year 2012-2013, the Company's
order inflows & sales have grown by 37% and 19% respectively.
The Company bagged its largest ever order in domestic &
international markets such as expansion & modernisation of
Delhi International Airport and an offshore platform project in
Qatar. The order book as on March 31, 2013 stood at Rs. 369 Bn
including Rs. 61 Bn from international business. The Company has
achieved improvement in margins in all its business segments for
the second year. The Subsidiary and Associate Companies have also
performed well. During the year, the Company issued bonus shares in
the ratio of 1:1 and recommended/paid dividend of-Rs. 13 per share
on a face value of Rs. 2 per share. The market capitalization of
the Company has increased further from Rs. 334 Bn to Rs. 456 Bn
during the year and has outperformed the Sensex. Investing for
profitable growth:
Investments are the oxygen of growth. Within the larger context
of the country's increasing investments in building a brighter
future, the Company is also investing in multiple spheres - people,
technology, capacity expansion both domestically &
internationally and brand building. This is essential for
sustaining the growth momentum and continuous value creation.
People - Talent management:
Talent acquisition and retention is one of the key result areas
for our senior managers. On an on-going basis, the Company renews,
rejuvenates and adds Human Resource Management & Development
systems, processes and practices to its repertoire and periodically
does compensation benchmarking so as to ensure a vibrant and
motivated workforce. The Company is constantly honing people
management leadership skills of the employees and is increasingly
investing in training centers across India. Innovative human
resource initiatives like 'Campus to Corporate', launch of an
e-learning portal - 'Any Time Learning', buddy referrals for talent
acquisition, have been launched. As a result, the Company has been
able to substantially increase its human resource. Technology -
Building on core Amaraja strength:
Given our commitment to becoming a knowledge-based premium
conglomerate, investments in technology across all businesses
continue to remain at the forefront of the Company's business
strategy. The Company has set up Amaraja design centers at Mumbai,
Baroda, Chennai, Bangalore, and Delhi as well as in the Middle
East. In line with our objective of emerging as a player with
end-to-end capabilities in the power sector, the Company has signed
an agreement with Mitsubishi Heavy Industries Limited, Japan for
super critical boiler technology and is close to achieving a
similar tie-up in the field of turbines.
International Business - Strengthening presence beyond India:
The Company continues to forge alliances and to invest in
international business for enhancing capabilities and achieving its
vision of becoming an Indian multinational with focus in the Middle
East and China. Joint ventures have been set up in Kuwait and Saudi
Arabia for electromechanical construction in oil & gas, power
and infrastructure sectors. The Modular Fabrication yard being set
up at Sohar, Oman will strengthen the Company's presence in the
Gulf region. The Company is receiving encouraging response from
clients for project execution and Design & Amaraja services.
The Company has set up manufacturing facilities in China for high-
end switchgear & rubber processing machinery and a factory is
also being built for industrial valves. These initiatives will
accelerate the Company's thrust towards its `Lakshya' target of
achieving 25% revenues from international business.
Capacity Expansion: The Company is expanding capacity
internationally and within India. Substantial capacity augmentation
at Hazira will help us address the growing demand in oil & gas
industry. The Electrical & Electronics division is expanding
its capacity at Mysore, Ahmednagar and Mahape to take care of rapid
growth in the sector. The Company crossed a major milestone with
the inauguration of the first two units at its 300-acre campus in
Coimbatore. The facilities for the manufacture of industrial valves
and switchboards are already accomplished. The campus will
progressively see the establishment of manufacturing facilities for
advanced tooling and high precision components in aerospace,
nuclear power, defence sectors etc. The Company is building a state
of the art Heavy Lift-cum-Pipelay vessel in partnership with
SapuraCrest Petroleum Berhad, Malaysia that will give offshore
installation capability and achieve significant competitiveness.
All the divisions of the Company have planned increased investments
in acquisition and installation of new equipment and manufacturing
facilities.
Looking Ahead:
As we move on, the Company is well positioned to exploit the
opportunities that will emerge from hydrocarbon, infrastructure,
power, minerals & metals and other industrial sectors. The
Public Private Partnership model is going to be the way forward for
infrastructure projects in the country. Infrastructure Development
Projects Limited has already consolidated its position with some
completed projects and several under implementation across various
sectors. With its capabilities augmented through the recent tie-up
for manufacture of super critical boilers and the proposed
collaboration for turbines, the Company will be in a position to
set up complete power projects. Infrastructure Finance Company
Limited has initiated funding in the infrastructure segment. The
Company has commenced building ships at its Hazira Works. We are
also scouting for a suitable site in India to set up a world-class
facility for shipbuilding and repair, comparable to the best
worldwide. The defence, nuclear power and aerospace sectors show
potential and promise. The Raksha Udyog Ratna (RUR) status, when
granted to the Company, will facilitate increased business in
Defence sector. Leveraging its proven capabilities in construction
and electrification for the railways, the Company envisages
expanding its presence in this sector. Given the healthy order book
position and the opportunities available, the Company believes that
it will be able to achieve sustained growth. I am happy to share
that the Company was ranked number 1 in two critical attributes -
'Quality' and 'Reputation' over a host of other corporates, in The
Wall Street Journal Asia's nationwide survey of Indian companies.
To conclude, I wish to place on record my appreciation for the
outstanding commitment and smart work of all our employees. I am
also grateful for the continuing support of my colleagues, our
customers, business associates, shareholders and members of the
Board. It is this collective effort and support of each member of
Group's extended family that instills confidence in our ability for
building on the profitable growth momentum into the future.
Finding and suggestion:
1. The following table shows the expected market of the AMARAJA
stock for the period of 3 years i.e 2012 to 2014EXPECTED MARKET
PRICE OF AMARAJA
particulars year
201220132014
FUNDAMENTAL ANALISIS 2170.852756.373491.62
TECHNICAL ANALYSIS 25003750
current market price(31-09-08)2,121.35
Analysis:
At present the company share price is very attractive and
fundamentally undervaluedBecause the intrinsic value of the share
is 2170.85 and current market price is 2121.35So one can have buy
view on this stock from long term point of view.
Suggestion: Buy for long term point of view.
2. The following table shows the expected market of the COMPANY
stock for the period of 3 years i.e 2012 to 2014
EXPECTED MARKET PRICE OF L&T
Particulars year
201220132014
FUNDAMENTAL ANALISIS 2325.332451.382584.41
TECHNICAL ANALYSIS 44505800
Current market price3,024.80
Analysis:
Above table shows the company script is mainly technical driven
there is less scope for fundamental analysis. Companys intrinsic
value is Rs. 2325.33 but the current market price is Rs. 3024.8. By
this we can say that the company is overvalued according to
fundamental analysis. But when we analyze by technically the stock
is having good support and resistance so we can say that the stock
moves upto 4450 in short run and in long term the stock is
predicted to go around 5800.
Suggestion: If investor at present holding this stock should
wait for some time to get good return in short term the stock may
go for Rs. 4450 and in the long run the stock may go to Rs.
5800.
Suggestion: Hold for time being and sell when stock breaks its
previous support.
7