FullSIX FullSIGHTS February 2015

feb 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

FULLSIX THE EXPONENTIAL AGE

Quantitative analysis of the impact of digital technology in 2015, and the consequences

and challenges for brands

YOUR BRAND NEEDS TO ADAPT TO IT’S

OWN CHANGES

#02BRAND KNOWLEDGE

INTERNET IS THE REAL MASSIVE CHANNEL.

NO OTHER ALLOWS YOU A SIMILAR REACH,

THINK BEYONG THE GRP.

#THE DRESS Thursday 27th of February Internet explotes

with a debate about the color of a dress. A global conversation which generates

16M visits to Buzzfeed in 6 hours

#03BRAND INNOVATION

YOUR COMMUNICATIONS NEED TO HAVE THE

SAME FUNCTION AS YOU PRODUCT OR SERVICE

BEYOND THE WAVE PLAYTOGETHER

A trailer (that you must see with your partner) for the launch of a film about how to enrich our relationships in a world which becomes

more individual every day

BEING THE FIRST ONE ALWAYS HAS THE REWARD OF CURIOSITY FROM

THE USERS

CUERVO MARGARITAS IN SPACE

To celebrate the National day of Margarita (the cocktail), Cuervo creates the challenge

to prepare the first one in the space

#04BRAND INNOVATION

#05BRAND ACTIVATION

USE THE AUDIOVISUAL POTENTIAL OF DIGITAL SUPPORTS TO ACHIVE

THAT YOUR PIECES STOP BEING “ADVERTISING”

VOLKSWAGEN BLIND SPOT AD

To communicate their car’s dead angle detector, Volkswagen developed a piece for

magazines for preview in tablet devices that appeared out of nowhere

#06BRAND ACTIVATION

CHALLENGE YOUR USERS, PEOPLE LIKE TO

KNOW THEIR LIMITS AND DISCOVER UNTIL WHERE THEY ARE ABLE TO GO

HONDA KEEP UP

The piece shows the new products and innovations from the Japanese company, while it

challenges the viewers to go beyond in order to improve, Honda´s philosophy since its creation

#07BRAND PLATFORM

MAXIMISE THE MILESTONES IN YOUR

CALENDAR TO CONNECT WITH YOUR TARGET

HUGGIES BABY MAKING STATION

During Valentine’s day, and with the intention to help couples to have more

babies, Huggies launches an online radio broadcast which only plays love songs

#08BRAND PLATFORM

FOR YOUR BRAND ACTIVATIONS, WORK WITH THE SERVICES THAT YOUR USERS

ALREADY USE

WWF TIGER CHALLENGE

Connect the web with your favorite running application and compete against a tiger

with a GPS. If you lose you must do a donation for its conservation

#09BRAND DIALOGUE

WORK SO THAT YOUR PRODUCT OR ACTIONS

ARE PART OF THE CONTENT SHARED BY

YOUR USERS

THE LEGO MOVIE THE OSCARS

During the Oscar’s ceremony there were given some statuettes made out of Lego blocks.

A few selfies later, #LegoOscar was the most important Trending Topic of the night

#10BRAND DIALOGUE

IF YOUR MESSAGE REALLY CONNECTS WITH YOUR USERS, THEY WILL EXPAND

IT FOR YOU

GLAAD / GMHC CELIBACY CHALLENGE

American FDA has stopped their veto to donate blood to gays and bisexuals. However, they still

need to follow some additional requirement such as being one year without practicing sex

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 [email protected]

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

feb 15