Full Service Broadband an Ericsson View of the Future Michael Martinsson Marketing Director Business Unit Networks Ericsson AB.

Full Service Broadband an Ericsson View of the Future

Michael MartinssonMarketing DirectorBusiness Unit NetworksEricsson AB

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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A world of exciting possibilities

Broadband & TV

Broadband goes mobile

Ericsson Full Service Broadband


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0

300

600

900

1200

1500

1800

2100

Broadband growth>1.8 billion subscriptions 2012

2005 2006 2007 2008 2009 2010 2012

Su

bs

cri

pti

on

s (

Mil

lio

ns

) Mobile Broadband

Fixed Broadband

2011

Broadband becomes personal

Source: OVUM, Strategy Analytics & Ericsson (based on reported subscriptions)


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Broadband goes mobile – Fast !!

Mobile Operator Broadband Operator

3G/HSPA, CDMA2000 etc.


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DSL vs 3G data card uptake in Austria

Source: Lehman


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Mobile Broadband Study - SwedenGeneral interview responses

– Like that it’s simpler than DSL or WiFi– Was faster to get than fixed connection– Some got better speed than with fixed connection– Want bundled offer, one bill– Users want - 100% want Flat fee, no limits

Conclusions– Complement to fixed and in new places– Instead of fixed but used the same way– Largest portion of subscribers are “Late Followers”

Source : Ericsson Consumer Labs


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Strong momentum for HSPA

>148 commercial launches

>69 countries

At all continents

>900 million subs on HSPA enabled networks

>400 commercial devices

Source: GSA (Global mobile Suppliers Association) Oct 2007


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Broadband & TV




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Passive

Traditional scheduled TV

Chatting

ActivePersonalization

Advertising

SharingPodcast TV

On Demand

Mobility Voting

User generated content

Personalization and interactivity demand two-way communication

TV as we know it is changingNew consumer value proposition


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Ericsson’s TV visionA new media experience over Full Service Broadband

Personal Interactive Communication

Setting new demands on broadband connectivity


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Telefonica (Spain)-Video call service launched New video call service launched June 2007 Video calls between fixed video phones and 3G

mobile phones available, will be extended to the TV (via set-top box)


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Worlds First Interactive Mobile TVNRK Interactive mobile TV

The most used feature

was chat

Viewing timedoubled from 2.5 to 5 min

40% of people that downloaded client use it

daily

SMS Voting for Music Videos

SMS to Mobile chat client


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Broadband & TV




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Internet

Wire

line W

ireless

Cable

Connectivity Revenues

Communication Revenues

Advertising Revenues

Content Distribution Revenues

Converging business landscape


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Broadband expansion

Full ServiceOperator

Fixed and Mobile BroadbandOperator


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Full Service Broadband

Broadband services to a screen of your choice


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Broadband services to a screen of your choice

Full Service Broadband


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18Source: Ericsson and market estimate

Traffic growth driven by TV, video and Internet

0

1 000

2 000

3 000

4 000

5 000

2004 2005 2006 2007 2008 2009 2010 2011 2012

Peta

byte

TV/Video

Internet

Voice

Global mobile and fixed trafficStrong traffic growth related to broadband


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Transformation

Network transformation in focus From voice to a network for distribution of all services

Full Service Broadband Network



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Standard Services and IMS


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IMS

45+ commercial contract ~50% of announced contracts

Majority of leading operators to commercially launch by end 2007

Market


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Multi Access Edge


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Multi Access Edge

Leading technology in IP-edge routing

Leading position in mobile access edge (SGSN & GGSN)

Market ~50% growth in total IP-Edge market by 2009*

Source: Infonetics 2006


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WirelessAccess


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Mobile Broadband Access

Accelerating HSPA rollouts

Powers 50% of all commercially launched HSPA networks

72 commercial HSPA networks around the world

Market


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WirelineAccess


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Fixed Broadband Access

Triple play triggers investment in fiber access

ATM to IP DSLAM migration opens new market window

Leading GPON solution

Complete broadband Access Portfolio Growing market share – 3rd largest DSL vendor

Market


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Transport


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Transport

Broadband access growth creates traffic bottlenecks

Market

Leading position in microwave, complemented by Marconi

Marconi brought strong optical position – 350 operators


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Complete Portfolio


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Transport

Providing migration paths forwardPartnership for progress independent of starting point

Introducing the

Demonstrations


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Full Service Broadband an Ericsson View of the Future Michael Martinsson Marketing Director Business Unit Networks Ericsson AB.

Documents

best practice

partner logotypes

slide title

ptslide subtitle

ptbullets level

lehmantop right corner

broadband growth1

new placesinstead of