BBP 10402 CREATIVE & INNOVATION 1 1.0 INTRODUCTION Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad ( National Automobile Company Private Limited ). Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi Motors between 1985 and the early 2000s. The company has since produced several indigenously designed models and operates in at least 26 countries today, the majority of which are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a Malaysian conglomerate in a transaction amounting RM1.2 billion. Proton, predominantly reliant on its domestic market is currently undergoing structural and internal changes, as evident in the appointment of a new owner, partner, Chairman and the launch of various new and upcoming models in an effort to gain an international presence and increase profitability. 1.1. History Proton actually comes from Perusahaan Otomobil Nasional which roughly translates to National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car manufacturer which first started out in 1983, following the wishes of former Prime Minister Tun Dr.Mahathir Bin Mohamad. At first, parts and technology came from Mitsubishi but later on, as experience accumulated, Proton became independent even if most of the cars were still based on Mitsubishi models. Their first model which was launched in 1985 was called the Proton Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to Bangladesh (1986) and by 1987 Proton had already made 50,000 units.
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BBP 10402 CREATIVE & INNOVATION 1
1.0 INTRODUCTION
Proton Holdings Berhad (stylised PROTON) is a Malaysian automobile manufacturer. It is
headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in
Tanjung Malim, Perak. The company was established in 1983 as the sole national car company
until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil
Nasional Sendirian Berhad (National Automobile Company Private Limited).
Proton was largely a manufacturer of badge engineered vehicles from Mitsubishi
Motors between 1985 and the early 2000s. The company has since produced several
indigenously designed models and operates in at least 26 countries today, the majority of
which are in Asia. Proton was formerly owned by Khazanah Nasional, the investment holding
arm of the government of Malaysia. In January 2012, it was taken over by DRB-HICOM, a
Malaysian conglomerate in a transaction amounting RM1.2 billion.
Proton, predominantly reliant on its domestic market is currently undergoing structural
and internal changes, as evident in the appointment of a new owner, partner, Chairman and
the launch of various new and upcoming models in an effort to gain an international presence
and increase profitability.
1.1. History
Proton actually comes from Perusahaan Otomobil Nasional which roughly translates to
National Automobile Enterprise in Malaysian. That's right Proton is a Malaysian car
manufacturer which first started out in 1983, following the wishes of former Prime
Minister Tun Dr.Mahathir Bin Mohamad.
At first, parts and technology came from Mitsubishi but later on, as experience
accumulated, Proton became independent even if most of the cars were still based on
Mitsubishi models. Their first model which was launched in 1985 was called the Proton
Saga. Soon after the first Sagas were rolling on Malaysian streets, exports started to
Bangladesh (1986) and by 1987 Proton had already made 50,000 units.