Full Media and Pan- Education Shiyong Zhang [email protected] Fudan University,Shanghai,China August 28, 2003 APAN 2003,BUSAN NiEC, FUDAN, Aug.28,2003
Full Media and Pan-Education Shiyong Zhang [email protected] Fudan University,Shanghai,China August 28, 2003 APAN 2003,BUSAN NiEC, FUDAN, Aug.28,2003.
Jan 11, 2016
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Full Media and Pan-Education
Shiyong [email protected]
Fudan University,Shanghai,ChinaAugust 28, 2003
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
ContentContent
What is “Full Media” What is “Pan-Education” Full Media in Pan-Education• Conclusion
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Carrier
Carrier
InternetCable TVSatelliteDigital
Broadcast…
Digital Applications Software
…
Cable TVCable TV Digital BroadcastDigital BroadcastInternetInternet Satellite LinkSatellite Link
Wireless Wireless Digital Storage
(CD/DVD/…)Digital Storage
(CD/DVD/…) Term
inal
Term
inal
PCTV
PDA…
Service
Service
Material
Material D
igitalizin
g D
igitalizin
g
PaintingImageMusic
Publish…
TextSoftwareGraphics
MusicFilm……
Entertainment Article
Education CultureContentcommercialize
Contentcommercialize
2D/3D Flash2D/3D Flash Digital GamesDigital Games E-libraryE-libraryE-learningE-learning
‧ ‧ ‧
TVTV Application
Software Application
Software
BroadcastBroadcast Interactive GamesInteractive Games E-learningE-learning
……Digital Service
Support SoftwareDigital Service
Support SoftwareSystem SoftwareSystem Software
Media Industry in Chain
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Norm
al D
igita
l
Current Problems (1)
The value chain is not yet accepted widely. The digital copyright protection is still a problem.
Digital copyright is not easy to be well-protected
Books
Authors
Music,Painting
Newspaper
Media Producing
Live TV
Film Record
……
Electronic publication
News Site
Internet TV
Streaming Media On Demand
Content Digitalizing Content Delivery
Information Downloaded arbitrarily
Content copied without permission
Industry chain is not very clear
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Current Problems (2)
Different digital content may have different formats and can not be easily converted into other format.
Digital content owned by different industries can not be shared easily.
Each sector has its own delivering network.
Digital TV Content
Cable TV Content
Other Multi-Media Content
Digital TV Network
ADSL
Internet Platform
Streaming Media Content
Content based on Web
Cable TV Network
FTTB ＋ LAN
Wireless
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
What is Full Media All the traditional content, digitalized content, and the various
traditional and modern transmitting media come together to form a new concept – Full Media, covering the full value chain of media industry sectors from producing to circulation, service,
transmission, delivery and consumption. Key factors to forming such a Full Media value chain:
– Content producing & Content management platform– Effective content marketplace for trading– Personalized and interactive media service platform– Integrated content & service exchange center– Easy-Pass physical carrier & intelligent media terminal
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Full Media Value Chain
Digital Copyright Control and Service Center
Digital Content Circulate Control and Fundamental Service Center
ContentProcessing
Agency
ContentProducer
DigitalCopyrightAgency
ContentIssuer
ContentMarket
InformationProvider
Transfer andDeliverService
Consumer
CopyrightApplying
Criterion on differentContent Formatsand Standards
Content Catalogue &Information Service
Digital Content Marketplace
One-TimeAuthentication
ContentInvention
Contentdigitalize &format
ContentCopyrighted
Contentpackaging
& Issue
ContentCirculate
InformationService
Contentconsume
ContentTransfer& Deliver
Copyright Register &Modify
Copyright Control onTransfer, Circulate and
Replicate
Authentication &Authority when
Content Consuming
Consuming ServiceRecord Based onDigital Copyright
Digital Content Exchange Center
Uniform User andDealer Management
SecurityManagement
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
A Full Media Technical Platform (design)Producing & Management Service & Business Support Delivery, Transfer, Consumption
Create
Edit
Convert
INTEGRATION
……Streaming Media Service Platform
Game Service Platform
Management
Analysis
Index
Accounting Management
Uniformed User Management
Uniformed UserAuthentication
Payment Management
Entertainment
VOD
Network Music
TV On Demand
EPG
GamesAffairs Application
Virtual reality
Application Monitor
E-business
E-Directory
E-business
Enforced Ad.
News
News,Weather
Sports, Economics
Digital Broadcast
Interactive App
Interactive Education
video conferencing
Distance Medical
ContentCollection
Content Delivery
EdgeCaching Wireless
FTTB+LAN
Cable
ADSL
Storage
Material digitalizing
Acquire
Maintenance
Full Media Business Support Service
CONTENT
MARKET
SERVICEs
EXCHANGE
Full Media Digital Copyright management Service
E-GOV
G-portal
E-Government
Public Services
Single card pass
Information Portal
Set Top Box
Digital TV
PC
Shopping Booth
Wireless Device
Media Gateway
Touch Screen
Security Management
NiEC, FUDAN, Aug.28,2003
APAN 2003,BUSAN
ContentContent
What is “Full Media” What is “Pan-Education” Full Media in Pan-Education• Conclusion
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
What is Pan-education
People have never satisfied only by normal education. Based on the concept of “full media", it is envisioned
that “pan-education” concept might be a proper concept:– To broaden educational objectives
For all people’s educational needs
– life-long education From infancy to after retirement
– Multi-style learning In classroom, by Courseware, Instructive Games, Internet information,
Self-learning, Mobile-learning, …
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
An Overview of Pan-education
ObjectiveObjective TechnologyTechnology
Internet Popularization
Broadband Access
Reduce Communication Cost
B/S ModelPopularization
Development of Full Media
Development of Education and
related Industry
Provide lifelong education and environment for
innovation
Reform Education Process
Improve ability of management and decision-making
Strengthen contact with outworld, exploit and enrich learning
environment
Change instruction Methods
Change Learning Methods
Transform Managing Way
Share Resources
Improve Efficiency
Reduce Total Cost
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
BusinessBusiness
E-Learning: The driving engine to Pan-education
Five educational technology revolution in human history:– spoken language(35Million, B.C.) Information exchanged between people– Writing technology(3,500 B.C.) Information stored and transferred,
limited scope– Printing technology(700’s A.D.) Information stored and transferred, large
scope– TV technology(1900’s A.D.) Audio/Video transferred worldwide quickly– Multimedia and Network(1990’s A.D.) Global education resource sharing
As the result of the fifth technology revolution, E-Learning is a great impetus to Pan-education. Content can be delivered via Internet, intranet/extranet, audio- and videotape, satellite broadcast, interactive TV, or CD-ROM, …
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
E- Learning Ways
Computer-based Learning: apply computer based technology to facilitate processes of cognition, decision-making and problem-solving, and hence to support innovative teaching and learning applications.
Web-based Learning: use web technology to provide e-learning.
Virtual classroom: deploy video conferencing, virtual reality, chat and other tools that students and teachers can meet and communicate with each other through Web site.
Digital collaboration: enable all of the participants in the special group to collaborate from anywhere in the world .
…
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
ContentContent
What is “Full Media” What is “Pan-Education” Full Media in Pan-Education• Conclusion
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Full Media Value Chain for Pan-Education
Standard 、 Packaged Media
Content
E-Leaning Course E-Learning Game E-Learning Flash
And so on.
Information AgencyAd Service
Content paymentContent Trading
Textbook publishing
Education application software Education platform software
Professional trainingDistance LearningEnterprise training
And so on.
Normal material, interactive media, text,image,audio,video,standard courseware…
Uniform Content Management
Platform
CERNETE-Campus
Content GatewayContent Caching
Virtual ApplicationServer
Virtual ClassroomE-Learning terminal
And so on.
Integrated Media Service
Platform
Digital TVGame Platform
Education Application
integrated physical carrier
Content indexing,Content Management,Content integration,Digital copyright…
Various physical carrier methods
intelligent media
terminal
Set Top Box, PC, Wireless Device, Wireless gateway, Media gateway, Others
CONTENT
MARKET
SERVICE
EXCHANGE
Industrial opportunity and prospectIndustrial opportunity and prospect
Media Producing&Management Media Service Media delivery, transfer, consumptionAPAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Producers CDN
Manage(ASP)
Retrieve
Consumers
Full Media in Pan-Education:Typical Scheme
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
安全
School Information Platform (Vschool)
Real-time Interactive E-
Learning System Distance Learning
Platform
Overview of a Suggested Project
Media Copyright Management System
Digital Campus Information Management System
Streaming Media Integrative Application Management Platform
Multimedia Courseware Developing System
Interactive
Media Creator
Intelligent Campus
Card Family/Enterprise Intelligent
Service Terminal Touch Screen Multimedia Information Service System
Broadband Community E-Learning Platform
Network Media synchronous Broadcast System
Network TV
Service System
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
A Case: Full Media Production
Real-time Interactive E-Learning
System
TCP/IP
ElectronicBoard
Teacher
Teaching Machine
A/V Capture
A/V LivingBroadcast
Tools
ElectronicDocument LivingBroadcast Tools
Electronic DocumentA/V Information
Distance Learning Server
Streaming Media Datum
Electronic Document Datum
Server Information
Living BroadcastStreaming
Control Information
A/V Capture Workstation
Interactive
Online Learning Online Learning
Online LearningOnline Learning Online Learning
Online Learning
LivingBroadcastBrowser
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Community Multimedia Platform
Broadband Education Data Center
Community A
Community G
Community B
Community C
Community FLayer4 Switch
Broadband Accessing
Media Server
Traffic Manager
Edge ServerCore Server User
A Case: Full Media Delivery&Consumption
Broadband Community E-Learning
Platform
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
ContentContent
What is “Full Media” What is “Pan-Education” Full Media in Pan-Education• Conclusion
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Conclusion
Content will be fully digitalized. Strong digital copyright management must be fulfilled. To standardize content format and media carrier. Uniformed channel from content producing to its
consumption. Interactive multimedia and personalized services. Pan-Education will take great advantage of the Full-Media
platform. Pan-Education could be achieved by Full-Media industry. …
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
Thank You!
APAN 2003,BUSAN
NiEC, FUDAN, Aug.28,2003
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