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Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Dec 21, 2015

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Page 1: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Full Load Design Review

Page 2: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

2003-2004 Full Load E-Team

• Seth Elkington – agricultural engineer• Matt Hess – electrical engineer• Ty Windhorst - business, marketing• Chris Jensen – mechanical engineer• Veronica Meyer – mechanical engineer• Matt Shewmaker – mechanical engineer• Ian Toevs – agricultural engineer• Dr. Donald Elger – mentor, Professor of

Mechanical Engineering• Dr. Linda Morris – mentor, Professor of

Marketing

Page 3: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Project Background

• Situation

• Existing Product/Sugarbeet harvest

• Existing Technology

• Complaints of Farmers

Page 4: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Situation

For tuber and sugarbeet crops:• Simultaneous harvesting and loading• Trucks are required to make position

changes relative to combine to fill uniformly

• Truck and combine operators rely on hand signals to communicate specific actions relating to the proper loading

Page 6: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Existing Technology

• Hand signals

• Two-way radios

• Home built signaling systems

Page 7: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

View from 10 and 18 Wheelers

Page 8: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

View from Digger

Page 9: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Goal

• Build an affordable, practical, and versatile communication device usable on farms of any size

• Product will be easy to use and manufacture

• Product will improve both the safety and convenience of harvesting crops

Page 10: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Product SpecificationsThis product will:• Continually relay position information from

the harvester operator to the truck driver(s)• Ensure that the truck is positioned for

proper loading• Be competitive with existing technology.

The final outcome will be to form a corporationwhich will manage the manufactured product tobe sold to the mass market.

Page 11: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Design Issues/Alternatives

•Mounting

•Input/Output Interfaces

•Multiple Frequency

•Electronic Design

•Cost Competitive

Page 12: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Mounting in the Tractor

Page 13: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Mounting in the Truck

Page 14: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Receiver Mounting Designs

Hangs from the back of receiver from the top mirror bar outside of truck.

Wrap-around clamp onto mirror on the outside of truck.

Hangs from the side of receiver from top mirror bar outside of truck.

Page 15: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Transmitter Mounting Designs

Clamp will allow for a variety of attachment methods.

Description: Flange wraps around rod attached to top of digger controls

The angle bracket attaches to side of digger controls & side of transmitter.

Page 16: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Input Designs

These input configurations address our human factor issues.

Page 17: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Output Designs

Page 18: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Multiple Frequency

• Eliminates crossed signals between multiple combines and trucks in the same fields

• Could accommodate large farms and industrial operations with numerous frequencies

Page 19: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Obstacles in Designing Electronics

• Hire professional EE

• Recruit EE student(s) from the EE Senior Design Course

• Consult faculty/graduate students

Page 20: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Additional Features• Relative Velocity Sensors

– Truck could match the speed of the harvester

• Load Sensors– Harvester operator could load the truck

evenly and accurately to prevent overloading

• Accelerometers– Automate the STOP! signal transmission

Page 21: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Market Possibilities

• Preparing a product package

• Tradeshows

• Finding a buyer/investors

Page 22: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Price Plan and Strategies

* Based off of 1000 units produced.

•Estimated unit cost of manufacturing: ~$82–Outsourced circuit Board: $20/ unit–Outsourced display panel: $10/ unit– Input Devices: $20/ unit– Injection Mold Enclosure: * $30/ unit–Assembly labor: $2/ unit•Estimated unit cost of marketing: ~$15

•Suggested retail –Transmitter: $147/ unit•- Reasonable profit margin is set at $50.00 per transmitter–Receiver: $147/ unit•- Reasonable profit margin is set at $50.00 per transmitter–1 Transmitter – 2 receivers package: $411•- Reasonable profit margin is set at $40.00 per component

Page 23: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Additional Industry

• Additional product models?

• Signal Automation?

• Other industrial applications?– Road construction– Aviation

Page 24: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Project Budget

Component Cost

Electronic components $5,000Hardware components $1,000Enclosure components $4,000Other expenses $2,700

Total amount $12,700

Page 25: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Management Plan

Page 26: Full Load Design Review. 2003-2004 Full Load E-Team Seth Elkington – agricultural engineer Matt Hess – electrical engineer Ty Windhorst - business, marketing.

Questions?