Piedra, Papel, Tijera The Business of Social Technologies Gam Dias Founder, First Retail Inc. Social Technologies in Madrid - October 30th, 2012 From a presentation given at Universidad Pontificia Comillas in Madrid as part of BankInter’s Future Trends Forum on Social Technologies
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Piedra, Papel, TijeraThe Business of Social Technologies
Gam DiasFounder, First Retail Inc.
Social Technologies in Madrid - October 30th, 2012
From a presentation given at Universidad Pontificia Comillas in Madrid as part of BankInter’s Future Trends Forum on Social Technologies
PIEDRA
PAPEL
TIJERA
ROCK
PAPER
SCISSORSThe growth of Social Media has elevated identity, privacy and big data to become vital topics for CIOs and CMOs of online businesses. Rock – Paper – Scissors provides a good metaphor for this.
Pre-Digital
PAPER: INFORMATION
ROCKS: PHYSICAL POSSESSIONS
SCISSORS: ACTUAL TOOLS
In a Pre-Digital world, our vital information was held on paper, the rocks represented our physical possessions and the scissors were the tools we used to create material value
Post-Digital
INFORMATION CLOUD
POSSESSIONS RELATIONSHIPS
TOOLS DEVICES
Post-Digitally, any information of value will be held on the cloud, our relationships with people and businesses are the rocks and the tools are the devices to manage data and relationships
PHOTO: Fang Guo
Libraries and bookshops were essentially exchanges for printed matter - reference, fiction and non-fiction.
Within a few years, the growth of Wikipedia have replaced printed matter as the reference source of information. The crowd will maintain accuracy and integrity.
Yesterday’s printed matter is being rapidly digitized, making it widely available over the web
The appearance of tablets and e-readers has changed how we consume information – this has fundamental effects on our inventories of printed matter
PHOTO: InSapphoWeTrust
Our learning institutions used to be physical buildings. Our accreditation was formal and issued on paper.
Innovations like Coursera are changing the way we are educated. As our perceptions of qualification change, so will how we are accredited – new models of testing will appear
The music store is a thing of the past – music having been through physical, magnetic and optical media, it is now streamed from the cloud onto mobile players
Today’s music is offered online and resembles radio stations in the way content is served up, but this content is uniquely tailored to not just the individual, but also to their mood at the time
Post-Digital Challenges
PrivacyOwnershipPersistence
There are new challenges to post-digital business. Privacy. Ownership. Persistence. New businesses will need to overcome social and legal hurdles to make progress
PRIVACY: Everything published into Social Media can be shared and runs the risk of doing so despite privacy controls on the content. Google image search returns my friends’ photos first.
OWNERSHIP: Digital content is replicable in full-fidelity. For people that make a living creating digital content, how will digital businesses create models that prevent or de-value piracy
PERSISTENCE: There are many services that allow us to upload vast amounts of content. How can they help us determine what is worth keeping and will they be able to charge for this?
Post-Digital Remixes
BestBuy Open APINewsweekHP Snapfish
Here are three organizations and initiatives that are very much of the future, demonstrating how the post-digital challenges can be overcome to create new valuable business models
Best Buy spends a lot of money getting people into its physical stores. Once there, as many retailers are finding out, Amazon is able to swoop in and convert at the last minute
BestBuy Open provides an amazing example of sharing what was once considered valuable content, to allow third parties to create new value that brings a commercial advantage
Newsweek has watched print sales in decline. There is only so much you can do to keep that business afloat and it is a brave decision to totally kill off a product in decline
However, Newsweek already had a successor to its print business in operation. As of Jan 1st, 2013, the content will be entirely available online on the Daily Beast Website
HP has a strong and mature reputation for the best printer technology. Despite the upcoming 3D printing innovation, printing on paper is declining – there is no doubt.
Over 10 years ago, HP acquired Snapfish – digital photo printers. Snapfish is the platform upon HP’s future innovation lies. Is the primary service now digital persistence rather than printing?
Working with Social Technologies
Existing Social PlatformsData As ValueTrust and Relationships
As we work with Social Technologies we must remember three things: Social Platforms, Data As Value and Trust and Relationships
Maclaren Baby is a case of a manufacturer deciding that it can easily reach and sell to its consumers directly, but needed to increase the market for all channels via Social Platforms
Jetpac is a Social Media application that builds travel brochures out of your friends’ Facebook photos – its business model is based on the trust you have of your friends’ recommendations
Amazon has had tremendous success with its Ratings and Reviews system on products. This is using the crowd to create highly valuable data
Conclusions
Existing Social PlatformsData As ValueTrust and Relationships
As you work with new Social Technologies a way to overcome the new challenges is by looking back to some old values
HTTP://WWW.REALTEA.NET/ROCK_PAPER_SCISSORS
The blog post providing a more detailed discussion on these topics