FT Digital Market and Development Overview. Agenda The market is still growing Media consumption is still fragmenting How is the FT meeting the challenge?

FT Digital

Market and Development Overview

Agenda

• The market is still growing

• Media consumption is still fragmenting

• How is the FT meeting the challenge?

• Delivering your message

It’s still growing!

Source: PWC/IAB

How is it being spent?

Source: PWC/IAB

Media consumption is exploding and fragmenting…

Users are consuming the content that interests them most

using the platform they find most convenient.

What are we doing?

As a trusted media brand, the FT has an increasingly important role to play

• Greater variety of content

• New subscription model

• Innovative client solutions

How would you like your FT? Interactivity

How would you like your FT? Video and Audio

How would you like your FT? FT Alphaville

How would you like your FT? US Elections 2008 Case Study

New subscription model

A word about search…

A new car? Brand

Where can I buy a Mercedes CL65 AMG? Search

Innovative client solutions…online

Innovative client solutions…online

…and integrated

But don’t take our word for it.

For more information contact:

Alastair Mackie, Digital Solutions Manager

+44 (0) 20 7775 6963

[email protected]