FRUKT Sessions #003: Music, the Why and the How

Music: The Why and the HowDom Hodge, FRUKT

MUSIC: THE WHY & THE HOW

Confidential property of FRUKT. Unauthorised copying, reproduction, lending, public performance and broadcasting prohibited without the express permission of FRUKT.

Music is….

ESCAPISM

PASSION

SHARING

MEMORIES

JOY

ENERGY

POSITIVITY

Passion for music is as strong as ever

Music is important to 94% of those aged 16-34

73% of all age groups cited their music collection as their most valued item

British Music Rights, 2008

BMR Report June 2008

Perceived importance of possessions

Music collection Mobile phone DVDs

73%

61%

21%

British Music Rights Report June 2008

Music consumption is dynamic

Fans don’t reject the involvement of brands

69% of the most passionate music fans agree that brands will provide new revenue streams for the industry.

Project Phoenix Research, 2008

THE OPTIONS FOR MUSIC

1. Value is Vital

Spotify reaches 1 million users in one

Signs up Nissan, Vodafone and T-Mobile

month

Bring fans closer to premium artists

2. Work with strong fan-bases

Innovate – mix things up

11 package variants

Ranging from $7.00 to $75,000

Compose personalised songs, wash your car, foot rub, be in your band for a month…

3. Support music culture

T-Mobile Electronic Beats

4. Think long-term

Consistent, international perspective

5. Positivity is paramount

ANY QUESTIONS?

Dom Hodge, [email protected]

FRUKT Sessions #004Coming June 2009

Email to register your interest:[email protected]