Fruition Consulting Sales and Marketing Plan Research
Dec 13, 2015
Fruition ConsultingSales and Marketing Plan Research
Background Began in 2005 Marathon Club Marathon Club became NAIC
– renewed contract NAIC referred to RG &
Associates Current Contracts
RG & Associates: Four, 1-2 day conferences a year
NAIC: Two, 3-4 day Conferences
Where we are now…
Diana has been able to handle the workload on her own prior to now
First and only employee Diana has been content
and busy with focusing on just two contracts annually.
Considerations: Growth of Recon Recycling
…Where we are headed Considering
expanding the business, taking on more annual contracts
Ideally would want to take the responsibility of overseeing all projects and employees would act as project managers
The Growth of Fruition Wants to have sales and
marketing plan and ideas ready
Strategies other than mainstream methods
Certifications Methods for lead
generation Considerations: All prior
business from relationships and networking
Small Business Certifications
Event Industry Associations
Social Media
Methods:
Resources and certifications are available through the SBA and MBDA Small Business
Certification Women-Owned Small
Business and Economically Disadvantaged Women-Owned Small Business
HUBZone
Small & Minority Business Certifications
Industry Associations:ASAE: American Society of Association ExecutivesGMIC: Green Meetings Industry CouncilISES: International Special Event SocietyMPI: Meeting Professionals InternationalPCMA: Professional Convention Management AssociationSGMP: Society of Government Meeting Professionals
Benefits:• Networking events on the local, regional, national, and
international levels• Membership directories• Educational events• Industry articles on the latest news, trends, etc.
Industry Associations:
Suggested Associations:GMIC: Green Meetings Industry Council• Valuable credibility in combination Diana’s
experience• Offers three education levels, the top one being an
“expert” in sustainable events
SGMP: Society of Government Meeting Professionals• CGMP – Association exclusive certification• Will tie into small business certifications and biding
on government contracts• Ideal Fruition business, “plug and play” meetings, a
series of conferences etc.
Social Media in Small Business
Goals:1.Build relationships 2.Consolidate
pertinent news and resources from industry associations and agencies
3.Facilitate knowledge sharing.
Social Media for FruitionNot targeted to the average consumerEfficient means of consolidating information
all in one place Online entities, forums, special “hashtags”,
etc.Latest trends, articles, news, and educational
opportunitiesManageable
Twitter Guide for the Hospitality Industry
#CSR – Corporate Social Responsibility#engage365 – community for events professionals interested in social media for events and conferences. #eventprofs – This is the most commonly used hashtag in the events and meetings industry. #greenmeetings – Like GMIC, this is another hashtag used to help others find your green meeting tweets.#hybridevents – #Hybrid, #Hybridevents, and #Virtual are all hashtags used among #eventprofs.
Associations in Social Media
Agencies inSocial Media