FRUIT LOGISTICA BERLIN, 9 – 11 FEBRUARY 2011 WWW.FRUITLOGISTICA.COM THE WORLD OF FRESH PRODUCE
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FRUIT LOGISTICABERLIN, 9 – 11 FEBRUARY 2011WWW.FRUITLOGISTICA.COM
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To develop and grow your business effectively, it is essential to keep in close per-sonal contact with customers and suppliers. It is also important to show strength and confi dence by promoting your company’s image and presenting your products to the world. FRUIT LOGISTICA is the place to do it. For three days each year, FRUIT LOGISTICA is the world of fresh produce. And there is simply no better or more cost effective way to present your company to top decision makers in the international fresh produce business.
AT FRUIT LOGISTICA YOU HAVE THE PERFECT OPPORTUNITY
• To present your new services and products
• To present your company to the world and promote your image
• To develop new markets and new business
• To meet new customers and suppliers
• To talk to your existing international business partners
• To see what’s new on the market and what your competition is doing
• To fi nd out about the latest trends and developments in the business
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54,000 TRADE VISITORS FROM EVERY CONTINENTWith over 54,000 highly qualifi ed trade visitors from over 125 countries and from all fi ve continents, there is no better place in the world to make new contacts, fi nd new business and conquer new markets.
FRUIT LOGISTICA IS THE IDEAL PLACE TO PRESENT YOUR COMPANY
• 91% of exhibitors at FRUIT LOGISTICA say you should join them in Berlin
• 87% say they are satisfi ed or more than satisfi ed with their experience at FRUIT LOGISTICA
• More than half present new products and services each year
• 90% plan to return to FRUIT LOGISTICA to exhibit next year
With more than 2,300 exhibitors from every sector of the business and from over 70 countries, from small companies to multinational trading organisations and national pavilions, you will be in good company. Visit the FRUIT LOGISTICA Virtual Market Place at www.fruitlogistica.com to see who already exhibits in Berlin.
MORE THAN 54,000 PROFESSIONAL VISITORS ARE WAITING TO MEET YOU IN BERLIN NEXT YEAR!
• 89% are closely involved in buying products and services for their company
• 73% hold senior management positions
• 70% want to fi nd out about new products and ideas
• 89% say they are able to gain an effective overview of the market
• 93% say they are satisfi ed or more than satisfi ed with their visit to FRUIT LOGISTICA
• 97% recommend others to visit the exhibition
www.fruitlogistica.com > About FRUIT LOGISTICA
All statistical data is derived from independent exhibitor and visitor surveys carried out by Gelszus Messe-Marktforschung GmbH, Dortmund.
Europe 74.5%
Africa 7.2%
Asia 3.1%
Oceania 1.0%
Central / South America 7.1%
North America 2.9%
Middle East 4.1%
“ OUR STAND WAS PACKED WITH VISITORS EVERY DAY OF THE EXHIBITION. WE MADE OUTSTANDING CONTACTS AND WERE ABLE TO WELCOME ALL OUR IMPORTANT TRADING PARTNERS.”
Valérie Bertrand, Prim’Co, France
“ FRUIT LOGISTICA IS THE MOST IMPORTANT TRADE EVENT OF GLOBAL IMPORTANCE. IT GIVES YOU THE CHANCE TO GET AN IMPRESSION OF THE ENTIRE INDUSTRY IN JUST THREE DAYS – AN INCREDIBLY VALUABLE TIME SAVING.”
Brice Quibilier, Nanteurop, France
“ THE WHOLE WORLD OF FRESH PRODUCE IN BERLIN. THIS YEAR IT WAS YET AGAIN THE CENTRE OF THE INTERNATIONAL FRUIT TRADE FOR THREE WHOLE DAYS.”
Lebensmittel Zeitung, Germany
ECONOMY OF TIME, MONEY AND EFFORT Just consider the time, expense and energy which is otherwise necessary for international sales tours to different destinations. It is never easy to set up a com-plicated itinerary, to coordinate international fl ights and hotels and agree convenient appointments. Will your contacts be there when you are? Can you take your products with you and present them effectively? Will you be able to answer all the questions yourself? How long will you be away from the offi ce? What does it all cost in terms of time, trouble and money?
FRUIT LOGISTICA IS THE ANSWER At FRUIT LOGISTICA in Berlin you and your team can meet customers and other leading decision makers from over 125 countries in one place, make hundreds or even thousands of new contacts, present your products effectively, and be back in the offi ce within a week! One fl ight, one hotel, one comfortable location. It can be that easy.
TEN MORE REASONS WHY FRUIT LOGISTICA MAKES SOUND BUSINESS SENSE
• Three days of uninterrupted exhibition time from 9.00am to 6.00pm
• More professional, top quality visitors from more different countries than any other fresh produce event
• Over 2,300 exhibitors representing every sector of the international fresh produce business and its service industries from around 70 different countries in all fi ve continents
• Over 1,000 trade journalists, TV and radio reporters from 50 different countries
• A programme of conferences and seminars on key issues affecting the inter- national fresh produce business today, many of them are free
• Two specialised exhibitions, one for fresh fruit and vegetables and one for fresh produce convenience products, under one roof at the same time
• An extensive worldwide marketing and promotional campaign involving advertising, mailings and other promotions
• A network of FRUIT LOGISTICA representative offi ces in over 120 countries to attract new visitors from all over the world and help you to make the most of your presence in Berlin
• A support team of designers, stand construction companies, equipment suppliers and everything else that is necessary for you to make the most of your company presentation
• Berlin is an international capital with excellent transport facilities, a wide choice of hotels in all price ranges, a host of top tourist attractions and after-hours entertainment to suit all tastes
www.fruitlogistica.com > About FRUIT LOGISTICA
WHY EXHIBIT AT FRUIT LOGISTICA?
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“ THE FRUIT LOGISTICA IS THE ONLY TRADE FAIR AT WHICH THE RETAIL SECTOR IS EXTREMELY ACTIVE AND THEREFORE PRESENT IN LARGE NUMBERS.”
Kai Krasemann, Fruchthansa, Germany
IMPORTERSEXPORTERS GROWERSWHOLESALERSDISTRIBUTORSRETAILERSCATERINGASSOCIATIONSINSTITUTIONS
FRESH FRUIT AND VEGETABLESEXOTIC PRODUCTSORGANIC PRODUCEPOTATOES DRIED FRUIT AND NUTSFRESH HERBS AND SPICESFLOWERS AND PLANTS FOR SELF-SERVICE OUTLETS
PACKAGING GRADING AND SORTING TRANSPORTLOGISTICAL SYSTEMSPRODUCE HANDLINGSTORAGERECYCLING AND DISPOSALQUALITY CONTROL SYSTEMSSHOPFITTINGMARKETINGMARKET RESEARCHMANAGEMENT CONSULTANCYPRESS AND MEDIATECHNICAL SERVICES AND PRODUCTSCOMPUTER AND INTERNET SOLUTIONSCULTIVATION SYSTEMSSEEDS AND PLANT MATERIAL
TARGET GROUPS
EXHIBIT AT FOR FRESH PRODUCE CONVENIENCE PRODUCTS, EQUIPMENT AND SERVICES
HAPPY EXHIBITORS, SATISFIED VISITORS
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EXHIBITORS AT LAST YEAR‘S FRUIT LOGISTICA WERE A HAPPY CROWD!
87% were positively impressed by the event
87% were happy with the commercial results of their participation
85% expect good business as a result of the exhibition
91% would recommend others to exhibit there
90% intend to exhibit again next year
EXHIBITORS AT FRUIT LOGISTICA ACHIEVE WHAT THEY SET OUT TO DO
93% were able to present their company and promote their image effectively
80% were able to win new customers
70% were able to conclude business deals
87% were able to prepare business deals
85% were able to promote new products and services effectively
95% were able to strengthen existing business contacts
83% were able to fi nd new suppliers
TOP LEVEL VISITORS COME TO FRUIT LOGISTICA BECAUSE THEY FIND WHAT THEY ARE LOOKING FOR
93% were positively impressed by the exhibition
83% were able to fi nd out about new products
73% were able to prepare business deals
72% were able to conclude business deals
80% were able to make new contacts with suppliers
TOP QUALITY VISITORS WANT TO MEET YOU!
www.fruitlogistica.com > About FRUIT LOGISTICA
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89% of visitors are directly involved in the decision to buy products and services
73% of visitors hold senior positions in their companies or organisation
“ THE EXHIBITION OFFERS US THE WHOLE WORLD IN JUST THREE DAYS. WE WERE DEFINITELY ABLE TO EXTEND OUR EXPORT ACTIVITIES THERE.”
Dan Dempster, Canadian Produce Marketing Association, Canada
“ I‘VE CLOSED SO MANY DEALS AT THE EXHIBITION THAT I ACTUALLY COULD HAVE GONE BACK HOME HALF WAY THROUGH THE EVENT.”
Rodolfo Rivera, Excard, Guatemala
FRUIT LOGISTICA has a programme of conferences and seminars on a wide range of subjects including key issues affecting the international fresh producebusiness today. Many of them are free. 95% of visitors say they are pleased with the quality of these events. FRESH PRODUCE FORUM: More than 300 top industry representatives meet each year to learn about and discuss the latest developments in the international fresh produce business.
FRUCHTHANDEL MAGAZINE Hall Forum:A whole series of short compact one-hour workshops on topical issues, held inside the exhibition halls.
Other workshops and receptions: Every year exhibitors organise a wide range of interesting workshops and networking events.
www.fruitlogistica.com > Events
FIND OUT MORE ABOUT THE BUSINESS YOU ARE IN
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FRUIT LOGISTICA INNOVATION AWARD
THE BEST WAY TO LAUNCH YOUR NEW PRODUCT The FRUIT LOGISTICA Innovation Award is the most important and sought-after prize in the whole of the fresh produce industry and attracts enormous attention in the press. The award is open exclusively to exhibitors at FRUIT LOGISTICA and the winner is chosen by the visitors to the fair.
Submit your latest innovation for the award and take advantage of the massive extra exposure for your new products.
www.fruitlogistica.com > Exhibitor Service > FLIA 2011
MARKETING AND ADVERTISING
• Full details of your company and your products are visible online at the FRUIT LOGISTICA Virtual Market Place 365 days a year
• You can advertise your company and products in the Virtual Market Place®, in the offi cial exhibition catalogue and at key locations on the exhibition grounds during the exhibition
• We offer a whole range of other services to help you promote your presence in Berlin effectively
• We carry out advertising, press promotion and direct marketing campaigns throughout the year on all fi ve continents
www.fruitlogistica.com > Exhibitor Service
PRESS SERVICES AND SUPPORT
• We can offer you a whole range of support services to use press and public relations to promote your presence at the fair
• Over 1,000 journalists from press, television and radio from around 50 countries visit the FRUIT LOGISTICA exhibition each year to report on the event
www.fruitlogistica.com > Press Service
PRESENTATIONS AND PRESS CONFERENCES
• You can make a special impact by sponsoring events and conferences
• You can enter your product innovation for the FRUIT LOGISTICA Innovation Award and benefi t from massive press coverage and public attention
• You can make your own presentations in the exclusive Exhibitor Forum or organise your own press conference in the offi cial press centre
• Your event can be publicised in the FRUIT LOGISTICA event programme
www.fruitlogistica.com > Exhibitor Service STAND DESIGN AND EQUIPMENT
• We can provide you with all the technical support and equipment you need to realise your exhibition stand and displays in Berlin – from stand design and con- struction to logistical services, technical equipment, furniture and graphic design
• We can also provide you with all the support services you need including stand hostesses, interpreters and catering services
www.fruitlogistica.com > Exhibitor Service
HOTELS AND TRAVEL
• Through our service partners smart and more, we can arrange hotel accommo- dation, make travel arrangements, arrange incoming services and provide local tourist and business information as required
www.fruitlogistica.com > Exhibitor Service > Hotel & Travel Info
Our worldwide network of representatives and service companies can help you at every stage with the planning, design and construction of your stand, no matter what the size or how large or small the budget.
www.fruitlogistica.com > Contact
WHAT ELSE CAN WE DO FOR YOU?
“ THE ENTIRE VALUE CHAIN MEETS HERE AT FRUIT LOGISTICA, FROM PRODUCERS TO FOOD RETAILERS.”
Steven van Paassen, Rijk Zwaan, Netherlands
“ EVERYONE WHO PLAYS A ROLE IN THE GLOBAL FRESH PRODUCE BUSINESS WAS IN BERLIN.”
Lebensmittel Zeitung, Germany
INFORMATION 365 DAYS A YEAR AT WWW.FRUITLOGISTICA.COM
• Application forms to reserve a stand
• Information, statistics and a complete range of services for exhibiting companies
• Entry forms for the FRUIT LOGISTICA Innovation Award “FLIA 2011”
• Hotel, travel and visitor information
• Latest details of conferences, work- shops and other networking events
• Ticket purchasing and registration
• Transport and shuttle services to the exhibition
and much, much more
Visit www.fruitlogistica.com regularly for all the latest service and contact information.
ALL YEAR ROUND – THE FRUIT LOGISTICA VIRTUAL MARKET PLACEwww.fruitlogistica.com is also home to the FRUIT LOGISTICA Virtual Market Place, a unique service for the exclusive benefi t of registered exhibitors. It also serves as the offi cial online catalogue of the exhibition.
• Company entries in the Virtual Market Place® usually feature in the top ten results of major internet search machines such as Google
• Display your products and services to more than 475,000 online visitors each year (over 5,6 million pageviews), 24 hours a day, 7 days a week
• User-friendly, step-by-step data entry system and a multilingual helpline
• Update your entry at any time at no extra cost
• Your Virtual Market Place® entry will automatically be used as your entry in the offi cial printed catalogue
• Visitors can arrange meetings or ask for more detailed information from you at the click of a mouse
For further information on the Virtual Market Place® contact:[email protected]
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Berlin is an attraction in itself and offers the cultural and entertainment opport-unities which only a major capital city can offer.
• A vast choice of hotel accommodation to suit all tastes and pockets
• Two international airports with direct fl ights from all over the world
• Excellent connections to the European motorway and rail networks
• Restaurants, bars, and exciting locations for private events
• Excellent public transport connections to the exhibition and all parts of the city
You should certainly take the time to explore it. www.berlin.de/english
BERLIN, THE PLACE TO BE
FRUIT LOGISTICA takes place alongside and at the same time as FRESHCONEX, the specialised exhibition for fresh produce convenience. FRESHCONEX has rapidly established itself as the leading European platform and business forum for the fresh produ-ce convenience sector. Visitors are able to visit both shows on one ticket.Find out more about FRESHCONEX at
www.freshconex.com
“ NO OTHER TRADE FAIR IN THE CONVEN- IENCE SECTOR OFFERS SUCH A CONCENTRATION OF RETAIL BUYERS.”
Oliver Ditzler, Bonatura AG, Switzerland
FRESHCONEX
Messe Berlin GmbH • Messedamm 22 • 14055 Berlin • GermanyTel +49(0)30/3038-0 • Fax +49(0)30/3038-2020www.fruitlogistica.com • [email protected]
FURTHER INFORMATION
For the latest information on the fair, exhibitor application forms as PDF fi les in fi ve different languages, details of support services for exhibitors and visi-tors, the event programme, the Virtual Market Place® and much more, visit
www.fruitlogistica.com > Exhibitor Service > Application Info
or contact the FRUIT LOGISTICA team at [email protected] +49 (0) 30-30 38-20 44, -23 36, -23 63 Fax +49 (0) 30-30 38-20 20, -20 63 Our network of overseas representatives also provides information and a full range of support services in your own language
www.fruitlogistica.com > Contact
Dates
FRUIT LOGISTICAWednesday to Friday9 – 11 February 2011Open daily 9.00 – 18.00 hrsHalls 1 – 25
30TH FRESH PRODUCE FORUMTuesday, 8 February 201114.00 – 17.30 hrs, ICC Berlin
FRESHCONEXWednesday to Friday 9 – 11 February 2011Open daily 9.00 – 18.00 hrsBerlin exhibition grounds
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