FRANCHISE START-UP KIT
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FRANCHISE START-UP KIT
I appreciate your time in inquiring about potentially being a part of our growing and successful FroyoWorld family. Here is a brief story about the origins of FroyoWorld.
We started with Yocup Frozen Yogurt in San Francisco which was a full serve concept. We won many awards in the bay area including the Best of Bay Frozen Yogurt Award. We later transitioned to a self serve concept and thus begun our expansion. On August 2010, we first opened our doors in New Haven, Connecticut. Our second FroyoWorld located in Providence, Rhode Island opened in April of 2011 and won Best Frozen Yogurt RI. We offer exceptional and proprietary trade secret recipes of award winning yogurts and flavors exclusive to FroyoWorld.
We were the first self serve yogurt stores to hit Connecticut and Rhode Island. Our third location opened in San Juan, Puerto Rico back in October 2011 and they are expected to expand to 10+ stores in Puerto Rico in 2014.
By spring of 2014, we are projected to expand to 75+ stores nationwideand internationally.
If you have any questions or concerns about opening any yogurt shop please let us know. We are here to assist you to make your transition into the Frozen Yogurt Business as seamless as possible.
These are just a few reasons why you should choose FroyoWorld. This is a great opportunity so inquire within if you have additional interest in joining the FroyoWorld family. We look forward to hearing from you!
Sincerely,
William BokCEO and Founder
Indulg
e Yourself!
WELCOMEPOTENTIAL FROYOWORLD OWNERS
by SPRING of 2014, We are projected to expand to 75+ storesNATIONWIDE ANDINTERNATIONALLY.
FRANCHISE REQUIREMENTSExpected Franchise CostInitial Franchise Fee: $25,000
Typical Store Build-out Cost: $305,120 - $470,000Royalty Fee: 6%
Marketing Fee: 1%
Minimum Capital RequirementsLiquid: $250,000
Frozen Yogurt NumbersExpected Sale Price per Ounce: $0.49 - $0.59
Target Market & Ideal LocationsFrom young children to the elderly
College Campus, Residential Areas(high retail shopping plazas, movie theaters, restaurants)
Ideal Storefront1000 - 2000 sq. ft.
Outdoor seating if applicableEasily Visible, corner or end cap location
Unrestricted hours of operation
For more information, please contact us at [email protected]
FroyoWorld® is looking for partners, both individual franchise owners and developers to expand our brand into new markets. We are currently the leading self-serve frozen yogurt chain in New England and in Puerto Rico. We strive to continuously push forward in becoming a global leader in the frozen yogurt industry.
Our concept does not require a franchise owner’s full time commitment for operating a store. We welcome our owners to an honest and happy work environment. The amount of labor is minimal by our unique store design and layout. As we are a self-serve frozen yogurt lounge, our customers love creating their one of kind dessert, which reduces the labor cost tremendously. At Froyoworld, it is all about customer service leaving customers “Froyoworld Happy’!
'RCZE~ YOGURT cvv~~E
froyoworld THEMFun, innovative, and unique self serve atmosphere leaving customers happy.
8-16 rotating “one of kind” flavors only offered at Froyoworld.Award winning Original Tart with45+ delicious toppings and infinite froyo combinations.
Offering nonfat, lowfat, dairy-free and sugar-free options of frozen yogurt and toppings.Contains live active cultures.National yogurt association certified.
We include all our Franchisees under our Corporate Umbrella, receiving the best prices in all our products, working directly through all our vendors and distributors. Froyoworld currently holds the best purchasing power in the New England Region.
A monotone “been there done that” environment.
Staple and boring flavors and toppings you will find anywhere.Limited variety of choices.
Artificial “wanna-be” tasting yogurts.May lack probiotics.
Don’t let other froyo establishments fool you with no “upfront” fees and/or charges. All the products you purchase are marked-up, as they make a profit from those purchases, which at the end, you will actually be paying more.
Self Serve = Fast ServiceFast Service = Happy CustomersHappy Customers = More Profit!
Poor Product = Unhappy CustomersPoor Service = Unhappy CustomersUnhappy Customers = Loss!
conclusion
health
Purchasing Power
menu
ambiance
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Real Estate - Market planning - Site evaluation and selection assistance - Counsel on Letter of Intent, Work Letter, and Lease Review - Negotiation tips based on past experience - Demographic reports
Design & Construction - Detailed schematics and design development documents - Construction document review and approval - Construction review and site visits - Pre-opening support - Approved development consultant and contractor list - Complete equipment lists and specifications - Construction orientation program
Training & Operations - Training for Operations Partner, General Managers and Managers - On-site training – review specifications - Catering sales – hands on training - Ongoing core evaluations of operations - Monthly Franchise Ranking Reports - Ongoing web sessions for continuous training
Marketing - Assistance with Grand Opening Plan - Grand opening tool kit - Creative support- menu, national promotions and external media - Public relations tool kit - Guest satisfaction and consumer insights research
Purchasing & Distribution - Set-up and execution of all products and non-food distribution - Contract and vendor negotiations - Ongoing logistics management of purchasing functions - Product forecasting for national promotions
YOURSUCCESS ISIMPORTANT
By becoming a part of an established brand, new FroyoWorld Franchisees will benefit from the success built before them and have a network of support led by an executive team with over 25 collective years of restaurant and business experience between them.
For more information, please visit:froyoworld.com/franchise
the Healthier Alternativeto ice cream
Froyoworld’s Proprietary Trade Secret Recipe:A truly one of kind taste Original Tart
Certified by The National Yogurt Association
FroyoWorld® Development Team652 Center Street
Manchester, CT 06040T: 203 777 4044 F: 800 783 4619
froyoworld.com [email protected]
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