FRONTLINE ADVOCACY Promotion + Marketing=Advocates

FRONTLINE ADVOCACYPromotion + Marketing=Advocates

Did you Know 4.0 from YouTube

Did You Know 4.0

The Current Scene in School Libraries

Digital Divide is wideningReading is changingParticipatory cultureStudents unplug in schoolLess critical thinking,

“good-enough information”

Missing Your Librarian?

Templeton Elementary School, Indiana

Missing Librarian play on You Tube

THAT’s a core group of advocates!

Our School Library Tools

AASL Standards for the 21st Century LearnerStandards in ActionNEW program Guidelines, Empowering

LearnersA NEW mission statement! NEXT: New AASL program evaluation rubricNEW: New York State SLMPE rubric

Staying Informed

AASLForum & AASL BlogFacebook and Twitter@ your School Library CampaignElectronic Discussion ListsLearning StandardsALA Connect!!Toolkits

-Health and Wellness kit-Crisis Kit-Parent Outreach Toolkit

Hotlinks • ALA’s Add It UP

New

New Studies to Support Us

Knight Commission: Informing Communities:Sustaining Democracy in the Digital Age

School Libraries report

Promotion+Marketing=Advocates

Public Relations: a one-way communication for getting the message across:

WHO we areWHAT we doWHEN and WHEREAnd, for WHOM

Promotion+Marketing=Advocates

Marketing: A planned and sustained process to assess the customer’s needs and then to select materials and services to meet those needs.

Know the customer’s needsWho are they?What do they need?When and where can we best deliver it?What are you willing to pay? ($)

The Four Points

School libraries change lives.

School libraries build community.

School libraries are a smart investment.

School libraries save lives.

Advocacy video

What advocacy thinking do you see?

Substitute “school libraries” and “school librarians”

Elevator Speech

A short, persuasive statement that an entrepreneur makes to a potential investor in the time it takes for an elevator ride (Wikipedia 2008),

Reach out to YOUR “stakeholders

What do they really want; not what do you want them to want. Wear their shoes…..

Who are YOUR stakeholders? Simple methods to reach out have a high

impact

Reach out to YOUR “stakeholders

Sidwell Friends School in Washington, DC reaches out to their stakeholders!

Be Involved!

Federal Legislation needs your support right now:-ESEA reauthorization needs to include

specific library language.-Watch for movement on the Harkin Bill for Education Jobs-The Common Core Standards need your

feedback HOW?CALL! VISIT! FAX using Capwiz (ALA &

NYLA)INVITE! ATTEND Library Advocacy Day on June 29 in Washington, DC!

Share the stories

Optimus Prime

YOU are the hero!

http://nassausls.wikispaces.com

Sara Kelly [email protected]

(Or catch up to me on Twitter and Facebook!)

THANK YOU!

10 Action Steps for Frontline School Advocacy

1. Involve2. Teach3. Inform4. Illustrate5. Encourage6. Enlist7. Listen8. Brainstorm9. Welcome10. Thank, thank, thank!