Front series A deck

FRONTAll your company’s external communications

in one collaborative inbox.

THE PROBLEM

emails sent per day

Email is the most important business communication channel

But email is a tool designed for personal use

215 billion are business emails

54%year-on-year growth

7%

not collaborative bad productivity error-prone

Rebuilding email, for business this time

collaborative integrated unified

Company > Team > User

Share, assign, mention

As transparent as can be

Analytics

3rd party integrations

Open API

All email providers

All channels e

All teams

A multichannel email client, where every conversation finds its way to the right people, and is accounted for in the right system.

THE SOLUTION

good messaging experience

business ready

consumer

bad messaging experience

FRONT

COMPETITIVE LANDSCAPE

Shared inboxes were the perfect wedge: small commitment, big pain, willingness to pay, lower expectations for MVP.

0

225

450

675

900

hello@

, conta

ct@help

@, s

upport@

operatio

ns@bill

ing@

, finance@sa

les@

accounts@

booking@

, ord

ers@

careers

@bugs@

, dev@

feedback@

press

@

events@

partners

@m

arketin

g@

others

808

77787983878994111106121125202

521624

Shared inboxes managed in Front

WE HAVE A HEAD START

SELECT CUSTOMERS

Front works for teams of all sizes, across many different industries.

Front has a great user experience! It is extremely efficient, reliable, and easy to navigate.“

Bellhops, 100 seats

Wouldn’t go back to Gmail if you paid me.“Baroo, 20 seats

A wonderfully useful tool that has saved us time and energy. If an opportunity arises to recommend Front to other teams, even outside of MailChimp, it's always top of mind.“

MailChimp, 4 different teams

I’m in love with Front!“Guillermo Rauch, this week-end

CUSTOMERS ARE VERY SATISFIED

0

250

500

750

1000

$0

$30,000

$60,000

$90,000

$120,000

6/1/2014 9/1/2014 12/1/2014 3/1/2015 6/1/2015 9/1/2015 12/1/2015 3/1/2016

COMPANIES

MRR

MRR grew 5.4 times in the past 12 months.

CONSISTENT ORGANIC GROWTH

-20%

-15%

-10%

-5%

0%

5%

6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016

USER CHURN

MRR CHURN

~3% monthly user churn, negative net MRR churn.

NET MRR CHURN

LOW CHURN

OUR FOCUS TO DATE

Fast iteration: frontapp.com/roadmap

No complex product lines: we only sell licences to use our only product

THE PRODUCT COMES FIRST

We’re our first users

60% of payroll = Engineering

Support agents = 0

3 acquisition channels

organic growth sales marketing

70% of 2015 leads

Customer word-of-mouth

Leader on “shared inbox”

40 qualified demos / month / SDR

28% post-demo conversion

$36k ARR added / month / AE

✓ Content playbook

✓ Co-marketing playbook

✓ Paid acq. unit economics

We’ve identified repeatable strategies to acquire new customers. We will iterate on those and double down on the winners.

ACQUISITION CHANNELS

Stripe error

Big customer shut down

150% annual expansion: the “land & expand” strategy works.

Percentage of MRR retained relative to starting month

WE LAND AND EXPAND

WE’VE BEEN CAPITAL EFFICIENT

$1.3m

$1.8m

$90k

5 months

Spent in 18 months to reach $1.4m in ARR

Left from last seed round

Monthly burn

To be profitable

RAISING $10M SERIES A TO ACCELERATE GROWTH

1st sales @ and

Cailen D’SaHead of Sales

Greg WalderHead of Customer Success

Former head of upsells @

Unfair access to pool of excellent French engineers

Mathilde CollinCEO, co-founder

Laurent PerrinCTO, co-founder

THE RIGHT MIX OF PASSION AND EXPERIENCE

Today Q2 Q3 Q4 Q1 Q2 Q3

New Platforms

New Integrations

New Channels

Entreprise Ready

Android iPad New iOS

Messenger WeChat Whatsapp Exchange

Dropbox Google Drive

Box

HubSpot Base Zoho

BOTS

Teams SLAsSSO

Mailchimp Magento

ConstantContact

Kissmetrics Mixpanel Segment

Native Mac App

Custom Rights

Light Users

Advanced Reporting

Other email providers

THE PRODUCT ROADMAP IS CLEAR

NetSuite Marketo

Etc.

PROJECTIONS

2016 2017

ARR

Headcount

$3m

39

$10m

53

$0k

$250k

$500k

$750k

$1000k

5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017

Payroll (eng.) Payroll (non-eng.) Selling & Marketing Other

$0k

$250k

$500k

$750k

$1000k

5/1/2016 8/1/2016 11/1/2016 2/1/2017 5/1/2017 8/1/2017 11/1/2017

ExpensesMRR

Revenues

Committed:

Stewart Butterfield

Eoghan McCabe

Led by Softtech VC

Angel investments from:

Paul Buchheit

Elad Gil

& 32 more

Series Seed

$3.1M

Series A

$10M

Sept. 2014 now

FUNDING

We’re going after the bigger opportunity.

Front will own the external communications space.

Slack proved that businesses are ready to buy good communication tools.

They’re going after the internal communications market.

THE OPPORTUNITY

THANKS