Front Range Community College

+

October 13, 2011Bayard Advertising Agency, Inc

bayard

Overview

2

Who we are.

2000, 01, 02, 03, 04 ,05, 06 , 07, 08…EMA/ERE Creative Excellence Award winning agency.

2007 TMCA

Compass Award

Multiple Winner

2008 NAA Advertiser of the Year

National Council for Marketing & Public Relations

• 14 Offices Nationally…and Growing

• Strategic Partnerships Serving Canada, Europe, Asia and Latin America

• Largest Privately-Owned Recruitment Agency

• 200+ Employees

• Award-Winning

+ Key team members4

Strategy & Client Service Interactive & New media Creative

Eric Holwell Director of Digital Strategies Denver

Michael Halperin Director of Interactive ServicesNew York

Louis NaviaskyPresident/ COO

Matthew GilbertNational Creative Director & Branding

Specialist New York

Shane SimmonsRegional Creative Director Denver

Tara DanforthSenior Account ExecutiveDenver

Andrea AbbottWorklight Account ExecutiveDenver

Marissa SelvaAccount ManagerDenver

+ Making the Most of Your Recruitment Options

It’s all about your strategy.

Research and Strategy

• Market Research• Focus Group Development• Visual and Competitive Analysis• Brand Evaluation• Quantitative and Qualitative Interviewing• Media Mix Study• Job Board Performance Analysis• Web and ATS Analysis• Communications Strategy• Audience Profiling and Definition• 360º Brand Development

Integrated Marketing

Print • Newspapers • Magazines • Outdoor • Environmental • Job Fairs and Collateral • Direct Marketing • Marketing Communications • Transit and Vehicle

Hypermedia• Traditional Radio• Satellite Radio• Recruitment/Show Video• Television and Broadcast• Cinema Previews• Employee Referral Programs• Employee Retention Programs

Interactive Development

• Full Website Development• Career Portal Development and Hosting• ERP and Special Purpose Microsites• Alumni Sites• Job Board Posting• Rich Media Job Board Postings• eCards• eMarketing• Banner Campaigns• Pay-Per-Click• Search Engine Optimization• User Experience Consulting• Job Fair Special Interactive Collateral• Presentations and Corporate Video

Tracking and Processing

• Extranet ROI Tracking• ATS Package Selection• Statistical Analysis• Performance Metrics• Recruitment Outsourcing

5

+

Pikes Peak CC13%

CC of Denver11%

Arapahoe CC9%

Colorado Mountain College9%

Red Rocks CC8%

CC of Aurora7%

Pueblo CC7%

AIMS6%

Northeastern JC4%

Trinidad JC2%

Morgan CC2%

Colorado Northwestern CC2%

Lamar CC1%

FRCC19%

Front Range Community College

Low Cost

Diverse

Convenient

Flexible

Nearly 1 in 5 college students in Colorado

attend FRCC

Employment Branding

7

Creative Development Process

Envision2 Build3Discovery1

Interactive

+Online recruitment strategy

Reach = Findable

+

Search Engine Marketing

90% of users start their career search and research information

+ PPC – Performance Marketing

Using guaranteed first page search results to increase:

- Brand awareness- Traffic to your website- Campaign value

Impressions are FREE

Only pay when someone clicks on your ad

Ads are only generated when someone enters in a relevant term

Customized messages for stronger connection

Geo-target your campaign to a region, State or city.

+ Google – Pay-Per-Click

+ Aggregators - PPC

Sponsored

Organic

Organic and Sponsored

Potential

Social Media Growth

• 7 out of the top 20 sites are social networks

• Over 200,000,000 profiles live on facebook

• Youtube has more searches than Yahoo

• Time spent of social networks doubles in a year http:/shar.es/baxx (ShareThis.com)

261,210,000U.S. Searches

1,205,393,000Global Searches

KEYWORDSFacebook WordpressYoutube FlickrTwitter BloggerPhotobucket DiggLinkedin Social Networking

+ Facebook Social Ads

+ Target Your Industry

+ Facebook Page

Basic Page Example

Gables Residential

• Photos Tab• Careers• Videos Tab

LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries.

Banner Advertising • Wide Skyscraper• Leaderboard• Medium Rectangle• Text Link

LinkedIn has over 35 million members Executives from all Fortune 500 companies are LinkedIn members

Targeting Options • Run-of-Professionals• In-Crowds: Corporate ExecutivesIT Professionals Small Business Prof.Entrepreneurs Finance ProfessionalsSales Professionals• Custom Targets

Recommended Spend: $1,000/month

Projections: @ $1,000•2,000 clicks/month

Recommended Spend: $500 - $750/month

Projections: @ $500• 375 clicks/month

+ Higher Education Websites

+ Diversity of Higher Education

+ Reporting

• Measure Online Performance• Compare Solutions• Individualized Consultation

+ Engaging Talent

A foundation to attract, engage and recruit talent

+Cost (Basic Pages)

Basic Page Deliverables 4 rotating profile images Image formatting/resizing/uploading (Photo Album) Upload videos/sync to/from YouTube

Cost - $3,500

33

Best Practices

+Employee Referral Program

+

• 322 fans in three days• Received 77 applications – 3

hires• Kicked off with welcome video• Tabs for position information,

company benefits, quality of life in Phoenix

• Still has over 300 fans to continue communication

Facebook Virtual Career Fair

+ eRecruiting: email marketing

Career Site

37

• Foundation• Portal for everything you do• Measure results• Optimize your campaigns

+ Microsites

38

Microsites streamline communication to your target audiences. It will increase your application conversions and help you track with more assurance.

+ Recruitment Video

Example EMDC Admissions Rep

Jobing.com

+ Behavioral TargetingKey behavioral data is scientifically processed and audiences are constructed and made available to marketers

40

+ Online Display - Google Network

Thousands of relevant sites and content within Google’s network

Extremely large passive audience PPC – performance based display

advertising Impressions are free Global reach

Banner Ad Creative

Skyscraper Creative

LREC Creative

41

+ Sourcing and Screening

• Reduce contingency firm spend• National sourcing/relocation• Consistently hiring same positions• Not reviewing 100% of resumes• Ramping up quickly• Downsized recruiting staff• Hard-to-fill positions

Looking for promotional products?

Whether you are looking for a specific item or just browsing for ideas, our site is your one-stop shopping source. From fun items to the traditional, you can easily shop for some of the hottest items on the market.

Check it out at: http://bayardad.logomall.com

Logomall

+ Extranet - Craigslist Posting Creator

Online Recommendations

45

+ Facebook Page

Recommended Spend: $750/month

Projections: @ $750• 525 clicks/month

+ LinkedIn Recommended Spend: $800/month for 12 mos- Job Slot- Recruiter License

+Google

Dean of Instruction CareersFRCC has a great opportunity for a Dean of Instruction. Learn more. www.frontrange.edu

College Instructor Jobs in COJoin the FRCC team. Nowhiring College Instructors. www.frontrange.edu

Community College CareersLearn about exciting career opportunities at Front Range CC. www.frontrange.edu

48

Recommended Spend: $1,500/month

Projections: • 420,000 impressions/month• 525 clicks/month

Google Keywords:Higher ed jobsHigher ed careersHigher education jobsHigher education careersJobs in higher edJobs in higher educationProfessor careersProfessor jobsCollege dean careers

+ Indeed

Indeed Recommended Spend$1,000/month

+ Simply Hired

Simply-Hired Recommended Spend$500/month

+Thank you

+Creative Options

+Input Information

+

Editable Text Box

HTML Coding

+Copy to Craigslist

+Copy to Craigslist

+

Craigslist posting looks clean and contains the Sports Authority fonts, logo and images

Craigslist Posting