The masthead is bold and is in bright orange to make it stand out. Also it’s in orange to show that it’s the summer edition because orange and yellow are summer colours. Mariah Carey is on the front cover which will make listeners of her music pick up the magazine and want to read about her. It will also make the male readers pick up the magazine as Mariah Carey is a very attractive woman. She is big on the page to make her eye catching to potential buyers browsing through magazines. It also offers extras and exclusive interviews with artists like Jay –Z which will make the readers choose this magazine over another to buy.