Ivan Turcin, IT Architect, IBM Croatia 2017 From Think to Outthink
Ivan Turcin, IT Architect, IBM Croatia
2017
From Think to Outthink
©2017 IBM Corporation2
Companies are facing historic changes
“New
business
models are
challenging
us”
“We are
drowning
in data”
“My
systems
are not
keeping up”
“I am
too costly
to be
competitive”
“I don’t
know who my
customersare”
“An app is
disintermediating
me!”
“My industry
and business
are under
disruption”
©2017 IBM Corporation3
©2017 IBM Corporation4
0%
1960 20001980 2015
100%
50%
1911
Scales1931
Translator
system
1957
FORTRAN1928
IBM 80
Column
punch
card
1944
Mark 1
calculator
1962
SABRE
1961
Selectric
typewriter
1960
Hardware and
systems management
IBM
Revenue
(%)
IBM with a long track record of leading creative disruption
©2017 IBM Corporation5
Selectric typewriter
©2017 IBM Corporation6
1969
Apollo
mission
1971
Floppy
disk
1973 UPC
barcode
1973 ATM
machines
1911
Scales1931
Translator
system
1957
FORTRAN1928
IBM 80
Column
punch
card
1944
Mark 1
calculator
1962
SABRE
1964
System/360
1961
Selectric
typewriter
IBM
Revenue
(%)
0%
1960
100%
50%
1980
Services
Hardware and
systems management
Software Platforms
Mainframe Era
Revolution: the mainframe era
©2017 IBM Corporation7
0%
1960 20001980 2016
100%
50%
1969
Apollo
mission
1971
Floppy
disk
1973 UPC
barcode
1973 ATM
machines
1911
Scales1931
Translator
system
1957
FORTRAN1928
IBM 80
Column
punch
card
1944
Mark 1
calculator
1962
SABRE
1964
System/360
1961
Selectric
typewriter
Hardware and
systems management
1993
Blue Gene
1997
e-business
2008
Smarter
Planet
2010 Watson
Jeopardy!2000
IBM
eServer
1992
IBM Consulting
Group
2006
IBM
Information Server1996
IBM Net.Commerce
1997
Deep Blue
World Chess
Champion
1981 PC
1981 Excimer
Laser Surgery
IBM
Revenue
(%)
PC Era PC EraServices SoftwareMainframe Era
Services
Software Platforms
Revolutions: the PC era a new industry in services enterprise software
©2017 IBM Corporation8
The next revolution: IBM emerges
Cloud
Cognitive
Industry
IBM’s next era
0%
1960 20001980 2016
100%
50%
Hardware and
systems management
Services
Cloud PlatformCognitive
SolutionsCloud and
cognitive-led
to be half of
IBM...
...the other
half with it
embedded
©2017 IBM Corporation9
©2017 IBM Corporation10
Watson – Fighting Diabetes
©2017 IBM Corporation11
Dramatic technology forces are behind“creative disruption”
Digital commerce Cloud
The sharing economyMobile
IoT Blockchain
Cognitive AI
Machine learning
Data = THE
source of advantageOld intermediaries
no longer needed
Explosion of dataPervasive
Interconnectivity
34B connected devices in 2020 180 Zettabytes in 2025
©2017 IBM Corporation12
Solution for Aging Population
©2017 IBM Corporation13
IBM Chef Watson
©2017 IBM Corporation14
Watson @ Work – Wine
©2017 IBM Corporation15
How do we Design it? – Design Thinking
©2017 IBM Corporation16
Do you remember 1961 Selectric typewriter?
©2017 IBM Corporation17
— IDC
— IDC
— IDC
— Gartner
75%of developers to embed
cognitive into apps by ‘18
Industry-focused cognitive/AI
top Investment by ‘20
55% of new
Apps cloud native by ‘19
Hybrid becomes
the infrastructure
foundation for next
move of apps
... Want to try it? http://ibm.com/design/thinking/
http://bluemix.net
©2017 IBM Corporation18
©2017 IBM Corporation19
Something for the end – you can also try it