From Theory to Practice: Applying Game-changing Tactics to Your Association’s Education Strategy Georgia Society of Association Executives Wednesday, Feb. 20, 2013
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From Theory to Practice: Applying Game-changing Tactics to Your
Association’s Education Strategy
Georgia Society of Association Executives
Wednesday, Feb. 20, 2013
Problems
Considerations
Recommendations
Strategic planning
Next steps
Outcomes
Contact
information
• Professional development landscape
• Industry best practices • Member expectations • Accessibility of
education/learning • Competition for time
and resources• Market share• Information overload
• Business “as usual” is not an option
• Current metrics/strategies• Align organization practice
with changing member needs• Key recommendations • Actionable education strategy• Redefine how success is
measured
1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
Tactic 1:Diversify Revenue
Tactic 2:RewardDifference
Tactic 3:Value
Context
Tactic 4:Maximize
Opportunities
Tactic 5:PrioritizeLearning
Next Steps
• Refine ideas– Action items– Resources– Completion dates
• Implement ideas• Accountability– Partner/team
• Evaluate/repeat
• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve your organization’s bottom line
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