From social network to business ecology

From Social Network to

Business Ecosystem

Matt Chanoff/Flashpoint

July 2013

My Social Network

RelationshipsKinds of People Social Glue

• Close family

• Distant family

• Old friends

• New friends

• Colleagues and

business contacts

• Contacts of contacts

• …

• Entertaining

• Validating

• Impressing

• Informing

• Serving receiving

services

• …

Business Model

Business Ecosystem

Partnersfor

doingTeam

Partnersfor

SellingCustomers

RelationshipsTypes Social Glue

• Partners for doing

• Team

• Partners for selling

• Customers

• Financial transactions

• Enabling persistance

Two ConceptsPersistence Enabling

• Being what you need

to be

• Making it possible for

your customers to act

and to be in a way that

allows them to persist

I am what I am

I am a rock

I want to be what I am

I need some help

People:

Why the aren’t what the are

• Basic needs

• Specialized needs

• Aspirations

• Improvement goals

• Conflict resolutions

Who are these People?Partners

for Doing

• Investors• Material

providers• Service

providers• Asset

lenders

Team

• Domain experts

• Technical experts

• ?

Partnersfor

Selling

• Channel• Retailers• ?

Customers

?

What is Consistently

Important for them?

…that requires

enabling?

Investors

Putting money to work to create value

Choosing & making

deals

Money

Limited partners

Social networks, certifica-

tions

Companies to invest in

One-to-one, reports …

Good exitsCost of money & everything else

Other investors

Material Providers

Service Providers

Asset Lenders

Domain Experts

Technical Experts

Distributors

Retailers

And most of all

Customers

The work of starting a company:

To transform yourself and your assets into a thing in the

world that enables customers to be and do what is

consistently important to them

Take-Aways

• Business ecosystems are social networks

• The network glue is called “enabling”

• To make one, learn what your customers need

enabled

• Then, learn how to enable them

• Finally, turn yourself into that

Thank You