from skeptic to advocate making the business case for social media greg verdino | gregverdino.com | crayonville.com |
from skeptic toadvocatemaking the business case for social media
greg verdino | gregverdino.com | crayonville.com |
my name is greg and i’m just like you
Blog Twitter Facebook
Posterous Blog Blog
i’m chief strategy officer at crayon
helps brands leverage social media from
a strategic perspective to join the conversation
and achieve transformational change
we work with clients like:
my clients are just like yours
Blog? Twitter? Facebook?
Posterous? YouTube? Flickr?
NO
NO
NO
NO
NO
NO
were
what’s the business case for social media?
• I don’t care what my customers think
• I don’t want stronger customer relationships
• I have all the new ideas I can handle
• I’d rather my customers didn’t talk to each other
• My customers are complainers
• My ads are great but my product sucks
against
when a client says no, they’re really saying…
a) ignorant b) scared c) lazy d) stuck
I am…
know what case you need to make
ignorant scared lazy stuckI a
educate assure motivate jumpstart
the ignoranteducate
• Google this: “best social media stats”
outdated perceptions vs current reality
not for mehow
not for mehow
• Hands on demonstration
• Clear explanation
• Keep it simple
• Make it personal
• Come armed with tangible benefits
• Can the jargon, speak their language
• Know your stuff & know their business
• Not a pipedream but a plan
what else?
let’s keep in touch
greg verdino crayonville.com gregverdino.com
631.747.1451@gregverdino gregverdino@
crayonville.com