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R O U T L E D G E

CommunicationTextbooksFrom Routledge and Focal Press

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ContentsCommunication Theory and Research ........................................................................................................................... 2

Persuasion and Ethics ....................................................................................................................................................... 5

Interpersonal Communication ........................................................................................................................................ 6

Family Communication ..................................................................................................................................................... 8

Group Communication ..................................................................................................................................................... 9

Intercultural Communication ........................................................................................................................................ 10

Health Communication .................................................................................................................................................. 12

Organizational Communication ................................................................................................................................... 13

Rhetoric, Writing & Composition .................................................................................................................................. 15

Technical Communication ............................................................................................................................................. 17

Political Communication ................................................................................................................................................ 19

Public Relations & Risk Communication ..................................................................................................................... 20

Mass Communication, Media & Society ...................................................................................................................... 25

Media & Visual Communication .................................................................................................................................... 31

Advertising ........................................................................................................................................................................ 36

Index ................................................................................................................................................................................... 37

3rd Edition • TEXTBOOKTEXTBOOKAS Communication and CultureA Handbook of Media and Communication ResearchThe Essential IntroductionQualitative and Quantitative Methodologies

Peter Bennett, Chief Examiner for GCE Communication &Culture & Senior Lecturer in Education, University ofWolverhampton, UK and Jerry Slater, Principal Examiner forGCE Communication and CultureSeries: EssentialsFirst Published in 2008. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarket: Communication Studies and Media StudiesJune 2008: 246x174: 340ppPb: 978-0-415-45512-1: £20.99

Edited by Klaus Bruhn JensenFirst Published in 2002. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarket: Media and Communication StudiesMarch 2002: 246x189: 352ppPb: 978-0-415-22588-5: £21.99eBook: 978-0-203-46510-3* For full contents and more information, visit: www.routledge.com/9780415225885 Prev. Ed Pb: 978-0-415-33117-3

* For full contents and more information, visit: www.routledge.com/9780415455121

2nd Edition • TEXTBOOKTEXTBOOKAS Communication StudiesA2 Communication and CultureThe Essential IntroductionThe Essential Introduction

Peter Bennett, Chief Examiner for GCE Communication &Culture & Senior Lecturer in Education, University ofWolverhampton, UKSeries: Essentials

RoutledgeMarket: Communication Studies and Media StudiesNovember 2004: 246x174: 304ppPb: 978-0-415-33117-3: £18.99

Peter Bennett, Chief Examiner for GCE Communication &Culture & Senior Lecturer in Education, University ofWolverhampton, UK and Jerry Slater, Principal Examiner forGCE Communication and CultureSeries edited by Peter WallSeries: Essentials‘Clearly focused on the core assessment criteria’ -- Ann-MarieWalkley, Lecturer in Communication & Culture

‘Very useful as it ties closely in with the new spec’ -- ClaireHuxham, Lecturer in Communication and Culture, Weston SixthForm Academy

A2 Communication & Culture follows the new 2009 GCE specification and features over 100colour images, contemporary case studies and examples. The authors introduce studentsto the skills of reading communication texts and understanding the link between

* For full contents and more information, visit: www.routledge.com/9780415331173communication and culture, as well as taking students through the tasks expected of themto pass the AQA exam. The book is supplemented with a website atwww.alevelcommculture.co.uk featuring additional activities and resources.

Chapters include:

From AS to A2 Theory Key Concepts Spaces and Places Fictions Objects ofRoutledgeMarket: A level textbooks/CommunicationNovember 2009: 246x174: 336ppPb: 978-0-415-47160-2: £20.99* For full contents and more information, visit: www.routledge.com/9780415471602

TEXTBOOK2nd Edition • TEXTBOOKAS Communication Studies: The EssentialIntroduction

An Integrated Approach to Communication Theoryand Research

Andrew Beck, Coventry University, UK, Peter Bennett, ChiefExaminer for GCE Communication & Culture & SeniorLecturer in Education, University of Wolverhampton, UK andPeter Wall, Chair of Examiners for GCE Media Studies &Communication Studies

RoutledgeMarket: Communication StudiesNovember 2001: 246x174: 272ppPb: 978-0-415-24752-8: £16.99

Edited by Don W. Stacks, University of Miami, USA andMichael B. SalwenSeries: Routledge Communication SeriesThis volume provides an overview of communicationstudy, offering theoretical coverage of the broad scope ofcommunication study as well as integrating theory withresearch. To explicate the integration process, the chaptercontributors -- experts in their respective areas -- offer samplesin the form of hypothetical studies, published studies, orunpublished research, showing how theory and research areintegrated in their particular fields. The book will appeal tograduate students and faculty members who want a thorough

overview of not only the field, but also sample research stemming from its variouscomponent parts.

RoutledgeMarket: CommunicationNovember 2008: 254 x 178: 578ppHb: 978-0-805-86381-9: £135.00


Pb: 978-0-805-86382-6: £67.99eBook: 978-0-203-88701-1Prev. Ed Pb: 978-0-805-81631-0* For full contents and more information, visit: www.routledge.com/9780805863826

Browse and order online:www.taylorandfrancis.com/communication

COMMUNICATION THEORY AND RESEARCH2

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TEXTBOOKTEXTBOOKCommunications: An IntroductionCommunication Research Measures IIPaul Cobley, London Metropolitan University, UKA SourcebookRoutledgeJanuary 2010: 404ppPb: 978-0-415-21192-5: £19.99* For full contents and more information, visit: www.routledge.com/9780415211925

Rebecca B. Rubin, Kent State University, USA, Alan M Rubin,Kent State University, USA, Elizabeth Graham, OhioUniversity, USA, Elizabeth M. Perse, University of Delaware,USA and David Seibold, University of California at SantaBarbara, USASeries: Routledge Communication Series

RoutledgeMay 2009: 229 x 152: 510ppHb: 978-0-805-85132-8: £150.00Pb: 978-0-805-85133-5: £43.99eBook: 978-0-203-87153-9* For full contents and more information, visit: www.routledge.com/9780805851335

TEXTBOOKTEXTBOOKExplaining CommunicationCommunication Research MethodologyContemporary Theories and ExemplarsA Strategic Communication Science Approach to Applied Research

Methods Edited by Bryan B. Whaley, Wendy Samter, Bryan B. Whaleyand Wendy SamterSeries: Routledge Communication SeriesFirst Published in 2006. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeOctober 2006: 254 x 178: 480ppHb: 978-0-805-83958-6: £105.00Pb: 978-0-805-83959-3: £43.99

Gary Pettey, Cleveland State University, USA, Cheryl Campanella Bracken, ClevelandState University, USA and Elizabeth Babin, Cleveland State University, USAThis introduction to communication research methods takes the student from theconceptual beginnings of a research project through the design and analysis. Pettey et alexplain the basics of conducting communication research, facilitating students’understanding of the operation and roles of research so that they can better critique andconsume the materials. The applied methods approach introduces conceptual elementsof communication science and presents these elements as a single study throughout thetext. The tools gained herein will enable students to review, use, understand, and critiqueresearch, including the aspects of aptness, sophistication and utility of research theyencounter.

RoutledgeMarket: CommunicationJanuary 2015: 254 x 178: 300pp

eBook: 978-1-410-61430-8Hb: 978-0-415-50743-1: £130.00* For full contents and more information, visit: www.routledge.com/9780805839593Pb: 978-0-415-50744-8: £58.99

eBook: 978-0-203-12634-9* For full contents and more information, visit: www.routledge.com/9780415507448

TEXTBOOKTEXTBOOKStatistical Methods for Communication ScienceCommunication Studies

Andrew F. HayesSeries: Routledge Communication SeriesFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMay 2005: 254 x 178: 304ppHb: 978-0-805-85487-9: £80.00eBook: 978-1-410-61370-7

The Essential ResourceEdited by Andrew Beck, Coventry University, UK, PeterBennett, Chief Examiner for GCE Communication & Culture& Senior Lecturer in Education, University of Wolverhampton,UK and Peter Wall, Chair of Examiners for GCE Media Studies& Communication StudiesSeries: EssentialsFirst Published in 2004. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarket: Communication StudiesJanuary 2004: 246x174: 368ppHb: 978-0-415-28792-0: £80.00


Pb: 978-0-415-28793-7: £21.99eBook: 978-1-315-01567-5* For full contents and more information, visit: www.routledge.com/9780415287937

Companion WebsiteNew in Paperbacke-InspectionComplimentary Exam Copy

3COMMUNICATION THEORY AND RESEARCH











TEXTBOOKDummy text to keep placeholderQualitative Research Methods for Media StudiesTeaching Communication and Media Studies

Bonnie S. Brennen, Marquette University, USA and BonnieS. Brennen, Marquette University, USAThis book introduces the essential qualitative methods used inmedia research, with an emphasis on integrating theory withpractice. Each method is introduced through step-by-stepinstruction on conducting research and interpreting researchfindings, alongside in-depth discussions of the historical, cultural,and theoretical context of the particular method and case studiesdrawn from published scholarship. This text is a comprehensiveand accessible introduction to qualitative methods, ideal formedia and mass communication research courses.

Routledge

Pedgagogy and PracticeJan Fernback, Temple University, USA and Jan Fernback,Temple University, USAFrom course building to learning assessment, Teaching Mediaand Communication Studies offers instructors at all levelsstrategies for creating a successful classroom experience. Thebook provides an overview of teaching philosophies,pedagogical methods, practical classroom advice, and more—aninvaluable guide to teaching media and communication courses.

RoutledgeMarket: Media StudiesDecember 2014: 229 x 152: 208ppHb: 978-0-415-88663-5: £80.00

Market: Mass Communication / Media StudiesDecember 2013: 229 x 152: 240ppHb: 978-0-415-89021-2: £100.00Pb: 978-0-415-89022-9: £33.99eBook: 978-0-203-08649-0

Pb: 978-0-415-88664-2: £26.99 * For full contents and more information, visit: www.routledge.com/9780415890229eBook: 978-0-203-69448-0* For full contents and more information, visit: www.routledge.com/9780415886642

2nd Edition • TEXTBOOKTEXTBOOKCommunication as Culture, Revised EditionUnderstanding Communication Research MethodsEssays on Media and SocietyA Theoretical and Practical Approach

James W. Carey, James W. Carey and James W. CareyIn this classic text, James W. Carey maintains that communicationis not merely the transmission of information; reminding thereader of the link between the words "communication" and"community," he broadens his definition to include thedrawing-together of a people that is culture. This new editionincludes a new critical foreword by G. Stuart Adam that explainsCarey's fundamental role in transforming the study of masscommunication to include a cultural perspective and connectshis classic essays with contemporary media issues and trends.This edition also adds a new, complete bibliography of all ofCarey's writings.

Stephen M. Croucher, University of Jyvaskyla, Finland andDaniel Cronn-Mills, Minnesota State University, Mankato,USAWhile many texts describe methods only from a theoreticalperspective, this book clearly illustrates practical applicationsand offers students an engaging how-to approach that drawsfrom scholarship, real-life, and popular culture. The book definesall the main research traditions, illustrates key methods used incommunication research, and provides level-appropriateapplications of the methods through theoretical and practicalexamples and exercises. Comprehensive, innovative, and focusedon the student, this book provides a valuable resource for

instructors teaching an undergraduate course in research methods. RoutledgeMarket: Students of media, cultural and communication studies.September 2008: 229 x 152: 212ppHb: 978-0-415-98975-6: £90.00

RoutledgeMarket: Communication/Research MethodsSeptember 2014: 254 x 178: 360ppHb: 978-0-415-83310-3: £120.00 Pb: 978-0-415-98976-3: £26.99

eBook: 978-0-203-92891-2Pb: 978-0-415-83311-0: £49.99Prev. Ed Pb: 978-0-415-90725-5eBook: 978-0-203-49573-5* For full contents and more information, visit: www.routledge.com/9780415989763* For full contents and more information, visit: www.routledge.com/9780415833110

TEXTBOOKWorking With Numbers and StatisticsA Handbook for Journalists

Charles Livingston and Paul S. VoakesSeries: Routledge Communication SeriesFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarch 2005: 229 x 152: 120ppHb: 978-0-805-85248-6: £30.00Pb: 978-0-805-85249-3: £17.99eBook: 978-1-410-61296-0* For full contents and more information, visit: www.routledge.com/9780805852493


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2nd Edition • TEXTBOOKPersuasion in Society

Herbert W. Simons, Temple University, Pennsylvania, USAand Jean Jones, Edinboro University, USAPersuasion in Society combines contemporary rhetorical theoryand criticism with social scientific theory and research to helpreaders understand and practice more effective persuasion.Features include the presentation of a dual perspective – thepersuader and persuadee; integration of ethical issuesthroughout; application of theory in practical situations; andinclusion of stories and visual components to enhance learning.The companion website offers additional materials for studentsas well as resources for instructors.

RoutledgeMarket: Communication/RhetoricMarch 2011: 235 x 187: 584ppHb: 978-0-415-96513-2: £160.00Pb: 978-0-415-96514-9: £51.99eBook: 978-0-203-93303-9* For full contents and more information, visit: www.routledge.com/9780415965149

5th Edition • TEXTBOOKThe Dynamics of PersuasionCommunication and Attitudes in the 21st Century

Richard M. Perloff, Cleveland State University, USASeries: Routledge Communication SeriesWith substantial revisions reflecting new research and changesin society, the fifth edition of The Dynamics of Persuasionintroduces students to major theories of persuasion andattitudes. Organized in terms of major concepts, issues, andpersuasion contexts, the book offers a lucid introduction to thebody of scholarly knowledge on persuasion, up-to-date examplesof persuasion in real life, and a thorough discussion of the ethicsof persuasion in contemporary society. This edition is

accompanied by a fully interactive e-textbook, complete with author-narrated chaptersynopses, videos, exercises, flashcards, and more resources for instructors and students.

RoutledgeMarket: Communication/PsychologyJuly 2013: 235 x 187: 568ppPack - Book and Online: 978-0-415-50742-4: £54.35* For full contents and more information, visit: www.routledge.com/9780415507424


5PERSUASION AND ETHICS





TEXTBOOKTEXTBOOKExplaining CommunicationInterpersonal CommunicationContemporary Theories and ExemplarsPutting Theory into Practice

Edited by Bryan B. Whaley, Wendy Samter, Bryan B. Whaleyand Wendy SamterSeries: Routledge Communication SeriesFirst Published in 2006. Routledge is an imprint of Taylor &Francis, an informa company.


Denise Solomon, The Pennsylvania State University, USAand Jennifer Theiss, Rutgers University, USAThis text introduces students to interpersonal communication,demonstrating how communication theories originate, who theresearchers are, and connecting theories to students‘ ownexperiences. In addition to covering the core components ofinterpersonal communication, it brings research to life, tellingthe stories that led to the findings, spotlighting many of theacademic "rock stars" in the field, and including quotes frompeople doing meaningful research. The end result is a text thatengages students intelligently, with an approach to pedagogy

that includes active engagement.

RoutledgeMarket: CommunicationJanuary 2013: 254 x 203: 464ppHb: 978-0-415-80751-7: £115.00 eBook: 978-1-410-61430-8Pb: 978-0-415-80752-4: £41.99 * For full contents and more information, visit: www.routledge.com/9780805839593eBook: 978-0-203-14783-2* For full contents and more information, visit: www.routledge.com/9780415807524

2nd Edition • TEXTBOOKTEXTBOOKFamily CommunicationNonverbal Communication in Close Relationships

Chris Segrin, University of Arizona, USA, Jeanne Flora, NewMexico State University, USA, Chris Segrin, University ofArizona, USA and Jeanne Flora, New Mexico State University,USASeries: Routledge Communication SeriesFamily Communication carefully examines state-of-the-artresearch and theories of family communication and familyrelationships. In addition to presenting cutting-edge research,it focuses on classic theories and research findings that haveinfluenced and revolutionized the way scholars conceptualizefamily interaction. New to the second edition are a focus onunderstudied family relationships and an appendix of carefully

Laura K. Guerrero and Kory FloydSeries: LEA's Series on Personal RelationshipsFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeNovember 2005: 229 x 152: 320ppHb: 978-0-805-84396-5: £75.00Pb: 978-0-805-84397-2: £26.99

chosen personal, family stories. A companion website will provide chapter outlines, examquestions, and PowerPoint slides for students and instructors. The book will be a valuableresource for undergraduates, and advanced readers, such as graduate students andprofessionals, who will continue to find it a useful and up to date reference to classic andcontemporary research on family communication and relationships.


RoutledgeMarket: Communication/Family StudiesDecember 2013: 254 x 178: 494ppHb: 978-0-415-87633-9: £160.00Pb: 978-0-415-87634-6: £65.99eBook: 978-0-203-85783-0Prev. Ed Pb: 978-0-805-84798-7* For full contents and more information, visit: www.routledge.com/9780415876346

TEXTBOOKTEXTBOOKProfessional Communication at WorkStrategic ConflictInterpersonal Strategies for Career SuccessDaniel J. Canary, Arizona State University, USA, Sandra

Lakey, Pennsylvania College of Technology, USA andJennifer MarmoSeries: Routledge Communication SeriesThis text offers a research-based, accessible analysis of howpeople can manage conflict productively. Moving beyond thebasics of conflict;, it examines interpersonal situations in whichconflict occurs and promotes strategic communicativeresponses, based on communication research. Authors DanielJ. Canary and Sandra Lakey base the principles for conflictmanagement on the latest theoretical research, and add personalobservations, media examples, and samples of actual interaction

to provide concrete illustrations of the research findings.

Joseph L. Chesebro, Joseph L. Chesebro and Joseph L.ChesebroThis text prepares future professionals for success usinginterpersonal communication skills and strategies in theworkplace. Informed by academic research, professionalliterature, and the author's own experiences, the text exploresand demonstrates the skills that have facilitated students tosucceed in their professional lives. Offering a practical focus onsuch topics as handling conflict and giving dynamicpresentations, Professional Communication at Work also coversessential interpersonal communication skills, includingnetworking and coaching. Readers will gain a variety of practical

communication strategies to contribute to success in their own careers.RoutledgeMarket: CommunicationJuly 2012: 229 x 152: 260ppHb: 978-0-805-85063-5: £80.00

RoutledgeMarket: Communication/BusinessJune 2014: 246x174: 284ppHb: 978-1-138-01419-0: £110.00Pb: 978-0-805-85064-2: £27.99

eBook: 978-0-203-14874-7 Pb: 978-1-138-01418-3: £39.99* For full contents and more information, visit: www.routledge.com/9780805850642 eBook: 978-1-315-77273-8



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2nd Edition • READERThe Global Intercultural Communication Reader

Edited by Molefi Kete Asante, Temple University, USA,Yoshitaka Miike, University of Hawaii at Hilo, USA, Jing Yin,University of Hawaii, Hilo, USA, Molefi Kete Asante, TempleUniversity, USA, Yoshitaka Miike, University of Hawaii at Hilo,USA and Jing Yin, University of Hawaii, Hilo, USAThe Global Intercultural Communication Reader, 2e is the firstanthology to take distinctly non-Eurocentric approaches to thestudy of culture and communication. Along with acomprehensive bibliography, the expanded second editionfeatures 32 essential readings by a diverse group of authors whoexamine the processes and politics of interculturalcommunication from critical, historical, and indigenous

perspectives.

RoutledgeMarket: CommunicationJune 2013: 254 x 178: 600ppHb: 978-0-415-52145-1: £140.00Pb: 978-0-415-52146-8: £39.99eBook: 978-0-203-50853-4Prev. Ed Pb: 978-0-415-95813-4* For full contents and more information, visit: www.routledge.com/9780415521468

5th Edition • TEXTBOOKSkilled Interpersonal CommunicationResearch, Theory and Practice, 5th Edition

Owen Hargie"This book is very comprehensive. The cues that emanate fromthe many chapter titles will raise interest and the writing is soclear that the reader is encouraged to continue reading." - KlausFiedler, Professor of Social Psychology, University of Heidelberg,Germany

This thoroughly revised edition of the foremost textbook oncommunication provides an up-to-date review of the currentresearch, theory and practice in this burgeoning field of study.Written by an international expert and founded solidly inresearch, this book provides a key reference for the study ofinterpersonal communication.

RoutledgeMarket: Organizational Psychology / Communication Studies / Social PsychologyAugust 2010: 246x174: 632ppHb: 978-0-415-43203-0: £80.00Pb: 978-0-415-43204-7: £33.99eBook: 978-0-203-83391-9Prev. Ed Pb: 978-0-415-22720-9* For full contents and more information, visit: www.routledge.com/9780415432047


7INTERPERSONAL COMMUNICATION





2nd Edition • TEXTBOOKFamily Communication

Chris Segrin, University of Arizona, USA, Jeanne Flora, NewMexico State University, USA, Chris Segrin, University ofArizona, USA and Jeanne Flora, New Mexico State University,USASeries: Routledge Communication SeriesFamily Communication carefully examines state-of-the-artresearch and theories of family communication and familyrelationships. In addition to presenting cutting-edge research,it focuses on classic theories and research findings that haveinfluenced and revolutionized the way scholars conceptualizefamily interaction. New to the second edition are a focus onunderstudied family relationships and an appendix of carefully

chosen personal, family stories. A companion website will provide chapter outlines, examquestions, and PowerPoint slides for students and instructors. The book will be a valuableresource for undergraduates, and advanced readers, such as graduate students andprofessionals, who will continue to find it a useful and up to date reference to classic andcontemporary research on family communication and relationships.

RoutledgeMarket: Communication/Family StudiesDecember 2013: 254 x 178: 494ppHb: 978-0-415-87633-9: £160.00Pb: 978-0-415-87634-6: £65.99eBook: 978-0-203-85783-0Prev. Ed Pb: 978-0-805-84798-7* For full contents and more information, visit: www.routledge.com/9780415876346

TEXTBOOKThe New Handbook of Children's RightsComparative Policy and Practice

Edited by Bob Franklin, Cardiff University, UKFirst Published in 2001. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarket: Social Work and Social PolicyOctober 2001: 234x156: 448ppHb: 978-0-415-25035-1: £115.00Pb: 978-0-415-25036-8: £33.99eBook: 978-0-203-40596-3* For full contents and more information, visit: www.routledge.com/9780415250368

Dummy text to keep placeholderParents and Children Communicating with SocietyManaging Relationships Outside of the Home

Edited by Thomas J. Socha, Old Dominion University,Virginia Beach, USA and Glen Stamp, Ball State UniversitySeries: Routledge Communication SeriesThe volume brings together veteran researchers and youngerscholars to explore the communication of parents and childrenas they create relationships outside the family. The chaptersherein examine communication processes and problems ofparents and children as they interact with those outside thefamily, and consider the role of media in family relationshipsoutside of home.

RoutledgeAugust 2009: 229 x 152: 374ppHb: 978-0-415-96487-6: £85.00Pb: 978-0-415-96488-3: £30.99eBook: 978-0-203-93860-7* For full contents and more information, visit: www.routledge.com/9780415964883


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6th Edition • TEXTBOOKA Cognitive Psychology of Mass Communication

Richard Jackson Harris, Kansas State University, USA, FredW. Sanborn, North Carolina Wesleyan College, USA, RichardJackson Harris, Kansas State University, USA and Fred W.Sanborn, North Carolina Wesleyan College, USAA Cognitive Psychology of Mass Communication is the go-to textfor courses utilizing a psychological approach to studying massmedia. This sixth edition examines how our experiences withmedia affect the way we learn about the world, and how thisknowledge influences our attitudes and behavior. Using theoriesfrom psychology and communication, this text covers a diversityof media issues ranging from politics, sex, and violence, to sports,music, emotion, and prosocial media. A companion websiteincludes recommended readings, real-world examples and

activities, PowerPoint presentations, sample syllabi, and an instructor guide.

RoutledgeMarket: Media/CommunicationJuly 2013: 229 x 152: 544ppHb: 978-0-415-53704-9: £115.00Pb: 978-0-415-53705-6: £46.99eBook: 978-0-203-11090-4Prev. Ed Pb: 978-0-415-99312-8* For full contents and more information, visit: www.routledge.com/9780415537056

2nd Edition • TEXTBOOKClassroom Communication and DiversityEnhancing Instructional Practice

Robert G. Powell, California State University, Fresno, DanaPowell, California State University, Fresno, Robert G. Powell,California State University, Fresno and Dana Powell,California State University, FresnoSeries: Routledge Communication SeriesThis volume provides a framework for helping teachers managethe diverse communication challenges they encounter in theirclassrooms. Encouraging teachers to reflect on how theirpersonal cultures influence their expectations about appropriateclassroom communication and ways to demonstrate learning,this textbook is distinctive in its integration of information froma variety of sources to establish a viewpoint focusing on the

needs of individual learners. Teachers and scholars in communication and education willfind this text to be a practical and valuable tool for classroom teaching, and it is appropriatefor instructional communication courses in communication and education.

RoutledgeMarket: CommunicationMay 2010: 229 x 152: 296ppHb: 978-0-415-87718-3: £80.00Pb: 978-0-415-87719-0: £28.99eBook: 978-0-203-85606-2Prev. Ed Pb: 978-0-805-84026-1* For full contents and more information, visit: www.routledge.com/9780415877190

TEXTBOOKProfessional Communication at WorkInterpersonal Strategies for Career Success


communication strategies to contribute to success in their own careers.

RoutledgeMarket: Communication/BusinessJune 2014: 246x174: 284ppHb: 978-1-138-01419-0: £110.00Pb: 978-1-138-01418-3: £39.99eBook: 978-1-315-77273-8* For full contents and more information, visit: www.routledge.com/9781138014183


9GROUP COMMUNICATION


http://www.routledge.com/cw/harris






2nd Edition • READER2nd Edition • TEXTBOOKThe Global Intercultural Communication ReaderClassroom Communication and Diversity

Edited by Molefi Kete Asante, Temple University, USA,Yoshitaka Miike, University of Hawaii at Hilo, USA, Jing Yin,University of Hawaii, Hilo, USA, Molefi Kete Asante, TempleUniversity, USA, Yoshitaka Miike, University of Hawaii at Hilo,USA and Jing Yin, University of Hawaii, Hilo, USAThe Global Intercultural Communication Reader, 2e is the firstanthology to take distinctly non-Eurocentric approaches to thestudy of culture and communication. Along with acomprehensive bibliography, the expanded second editionfeatures 32 essential readings by a diverse group of authors whoexamine the processes and politics of interculturalcommunication from critical, historical, and indigenous

perspectives.

Enhancing Instructional PracticeRobert G. Powell, California State University, Fresno, DanaPowell, California State University, Fresno, Robert G. Powell,California State University, Fresno and Dana Powell,California State University, FresnoSeries: Routledge Communication SeriesThis volume provides a framework for helping teachers managethe diverse communication challenges they encounter in theirclassrooms. Encouraging teachers to reflect on how theirpersonal cultures influence their expectations about appropriateclassroom communication and ways to demonstrate learning,this textbook is distinctive in its integration of information froma variety of sources to establish a viewpoint focusing on the

RoutledgeMarket: CommunicationJune 2013: 254 x 178: 600ppHb: 978-0-415-52145-1: £140.00

needs of individual learners. Teachers and scholars in communication and education willfind this text to be a practical and valuable tool for classroom teaching, and it is appropriatefor instructional communication courses in communication and education.

Pb: 978-0-415-52146-8: £39.99RoutledgeeBook: 978-0-203-50853-4Market: CommunicationPrev. Ed Pb: 978-0-415-95813-4May 2010: 229 x 152: 296pp* For full contents and more information, visit: www.routledge.com/9780415521468Hb: 978-0-415-87718-3: £80.00


TEXTBOOKTEXTBOOKIntroducing Language and InterculturalCommunication

Culture in the Communication AgeEdited by James LullFirst Published in 2000. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeMarket: Cultural Studies, Communication Studies and SociologySeptember 2000: 234x156: 240ppHb: 978-0-415-22116-0: £80.00

Jane Jackson, Chinese University of Hong KongIntroducing Language and Intercultural Communication is a livelyand accessible introduction for undergraduates who are newto the area of intercultural communication. Incorporating real-lifeexamples from around the world and drawing on currentresearch, this text argues against cultural stereotyping andinstead provides students with a skill-building framework toenhance understanding of the complexities of language andintercultural communication in diverse internationalsettings. There is also a companion website with material forstudents and lecturers, making this book essential reading forundergraduates in English language, applied linguistics, TESOL

and communication studies.

RoutledgeMarket: English Language and Linguistics/Communication StudiesJanuary 2014: 246x174: 414ppHb: 978-0-415-60198-6: £90.00



TEXTBOOKREADERExploring Intercultural CommunicationInternational Communication: A ReaderLanguage in ActionEdited by Daya Kishan Thussu, University of Westminster,

UK and Daya Kishan Thussu, University of Westminster, UKThis comprehensive Reader brings together seminal texts inmedia and communication from both traditional as well as morerecent scholarship.

Readings are drawn from an international range of scholars andorganized to reflect the growing internationalization of the field,with clearly defined sections covering key aspects of globalcommunication. In addition to the core academic readings, keypolicy documents are also included to demonstrate thedevelopment of the political, economic and technologicalinfrastructure that underpins the global system of media and

communication.

Zhu Hua, Birkbeck College, University of London, UKSeries: Routledge Introductions to Applied LinguisticsThis book begins by looking at the real-world problemsassociated with intercultural communication, then discussingintervention and how to engage with these concerns, beforefinally relating these practical issues to theoretical foundations.

The focus of the book is to raise awareness that interculturalcommunication is relevant to everyone, existing in most aspectsof everyday life and work, and also to understand why there aredifferences in the way we communicate.

Topics covered include communication in the workplace, withinfamilies, tourism and studying abroad. Additional features include

tasks with commentaries, a glossary of key terms, and an annotated further reading section.RoutledgeMarket: Communication / Media StudiesJuly 2009: 246x174: 592ppHb: 978-0-415-44455-2: £85.00

RoutledgeMarket: Applied Linguistics/ Communication StudiesAugust 2013: 234x156: 280ppHb: 978-0-415-58550-7: £90.00

Pb: 978-0-415-44456-9: £29.99* For full contents and more information, visit: www.routledge.com/9780415444569



INTERCULTURAL COMMUNICATION10














4th Edition • TEXTBOOKA Synoptic History of Classical Rhetoric

James J. Murphy, University of California at Davis, USA,Richard A. Katula, Northeastern University, USA, MichaelHoppmann, James J. Murphy, University of California atDavis, USA, Richard A. Katula, Northeastern University, USAand Michael HoppmannA Synoptic History of Classical Rhetoric is the premier text forundergraduate courses and graduate seminars in the history ofrhetoric. Offering vivid examples of each classical rhetor,rhetorical period, and source text, students are led to understandrhetoric's role in the exchange of knowledge and ideas.

RoutledgeMarket: Rhetoric/ClassicsJuly 2013: 254 x 178: 292ppHb: 978-0-415-53240-2: £80.00Pb: 978-0-415-53241-9: £36.99eBook: 978-0-203-11484-1Prev. Ed Pb: 978-1-880-39335-2* For full contents and more information, visit: www.routledge.com/9780415532419

2nd Edition • TEXTBOOKCommunication as Culture, Revised EditionEssays on Media and Society

James W. Carey, James W. Carey and James W. CareyIn this classic text, James W. Carey maintains that communicationis not merely the transmission of information; reminding thereader of the link between the words "communication" and"community," he broadens his definition to include thedrawing-together of a people that is culture. This new editionincludes a new critical foreword by G. Stuart Adam that explainsCarey's fundamental role in transforming the study of masscommunication to include a cultural perspective and connectshis classic essays with contemporary media issues and trends.This edition also adds a new, complete bibliography of all ofCarey's writings.

RoutledgeMarket: Students of media, cultural and communication studies.September 2008: 229 x 152: 212ppHb: 978-0-415-98975-6: £90.00Pb: 978-0-415-98976-3: £26.99eBook: 978-0-203-92891-2Prev. Ed Pb: 978-0-415-90725-5* For full contents and more information, visit: www.routledge.com/9780415989763

READERThe Political Communication Reader

Edited by Ralph Negrine, University of Sheffield, UK, JamesStanyer, Loughborough University, UK, Ralph Negrine,University of Sheffield, UK and James Stanyer,Loughborough University, UKGathering together key writings and many single-authoredessays into a handy one-volume resource, this is the only Readercurrently available on political communication. The PoliticalCommunication Reader covers such areas as the communicationprocesses between governments, the media and the public; thenature of political journalism and coverage of politicalcampaigns, party conferences and other events. It also coversphenomena such as spin doctors; the tabloidisation of news

coverage; political advertising and internet campaigning; and direct action. The articlesare grouped into thematic sections, with each section introduced by the editors.

RoutledgeMarket: Communication Studies and PoliticsMay 2007: 246x174: 336ppHb: 978-0-415-35935-1: £85.00Pb: 978-0-415-35936-8: £27.99* For full contents and more information, visit: www.routledge.com/9780415359368


11INTERCULTURAL COMMUNICATION







TEXTBOOKHealth CommunicationTheory, Method, and Application

Edited by Nancy Grant Harrington, University of Kentucky,USAHealth Communication surveys the major areas of study in healthcommunication, including interpersonal, organizational, andhealth media. It takes an in-depth approach to healthcommunication research by analyzing and critically evaluatingresearch conducted across multiple paradigmatic perspectives.Chapters have been contributed by noted researchers andeducators in health communication and represent the currentstate of the field. A companion website for students andinstructors supplements the peadagogy in the text.

RoutledgeMarket: Communication/Public HealthSeptember 2014: 235 x 187: 504ppHb: 978-0-415-82455-2: £130.00Pb: 978-0-415-82454-5: £39.99eBook: 978-0-203-36682-0* For full contents and more information, visit: www.routledge.com/9780415824545

TEXTBOOKHealth Communication in PracticeA Case Study Approach

Edited by Eileen Berlin RaySeries: Routledge Communication SeriesFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeJanuary 2005: 229 x 152: 408ppHb: 978-0-805-84757-4: £85.00Pb: 978-0-805-84758-1: £36.99eBook: 978-1-410-61277-9* For full contents and more information, visit: www.routledge.com/9780805847581

TEXTBOOKLife-Span Communication

Loretta L. Pecchioni, Kevin B. Wright and Jon F. NussbaumSeries: Routledge Communication SeriesFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeJune 2005: 229 x 152: 328ppHb: 978-0-805-84111-4: £80.00Pb: 978-0-805-84112-1: £33.99eBook: 978-1-410-61323-3* For full contents and more information, visit: www.routledge.com/9780805841121


HEALTH COMMUNICATION12








TEXTBOOKTEXTBOOKThe Situated OrganizationBuilding Theories of OrganizationCase Studies in the Pragmatics of Communication ResearchThe Constitutive Role of Communication

James R. Taylor, University of Montreal, Canada andElizabeth J. Van Every, University of Montreal, CanadaSeries: Routledge Communication SeriesThe Situated Organization explores recent research inorganizational communication, emphasizing the organizationas constructed in and emerging out of communication practices.Working from the tradition of the Montreal School in itsapproach, it focuses not only on how an organization’s membersunderstand the purposes of the organization throughcommunication, but also on how they realize and recognize theorganization itself as they work within it.

Routledge

Edited by Linda L. Putnam, University of California, SantaBarbara, USA and Anne M. Nicotera, George MasonUniversity, USASeries: Routledge Communication SeriesThis volume explores the concept of communication as it appliesto organizations. Bringing together voices from several disciplines(communication, organizational studies, sociology), it centersthe discussion of communication’s role in the constitution oforganizations within the communication discipline. Editors LindaPutnam and Anne Nicotera have assembled an all-star cast ofcontributors, each of whom provides a distinctive voice andperspective. Distinguishing itself in its examination of how

organizations are made up of communicative processes, the collection will serve a uniqueMarket: Communication/Organizational Studiesand vital role in defining the role of communication within organizations, and will bridge

various disciplines. July 2010: 229 x 152: 276ppHb: 978-0-415-88167-8: £80.00

RoutledgeMarket: CommunicationDecember 2008: 229 x 152: 222ppHb: 978-0-805-84709-3: £100.00



2nd Edition • TEXTBOOK • NEW EDITIONTEXTBOOKBusiness CommunicationInformation and Communication Technologies in

Action Rethinking your professional practice for the post-digital agePeter Hartley, Edge Hill University, UK and Peter Chatterton,Daedalus e-World, UKThis thoroughly revamped new edition summarises the basicprinciples of effective communication in the digital age andshows, with the aid of pedagogical features, how they can beapplied in modern organizations.

RoutledgeMarket: Business & Management / Communication StudiesFebruary 2015: 246x174: 280ppHb: 978-0-415-64027-5: £95.00

Linking Theories and Narratives of PracticeLarry D. Browning, University of Texas at Austin, USA, AlfSteinar Saetre, University of Trondheim, Norway, KeriStephens, University of Texas at Austin, USA and Jan-OddvarSornes, Bodø Graduate School of Business at BodøUniversity, NorwaySeries: Routledge Communication Series

RoutledgeJanuary 2008: 304ppHb: 978-0-415-96546-0: £85.00Pb: 978-0-415-96547-7: £33.99

Pb: 978-0-415-64028-2: £34.99eBook: 978-0-203-08284-3Prev. Ed Pb: 978-0-415-19550-8

eBook: 978-0-203-93244-5 * For full contents and more information, visit: www.routledge.com/9780415640282* For full contents and more information, visit: www.routledge.com/9780415965477

3rd Edition • TEXTBOOK • NEW EDITIONTEXTBOOKReputation ManagementProfessional Communication at WorkThe Key to Successful Public Relations and Corporate CommunicationInterpersonal Strategies for Career Success

John Doorley, Mindful Reputation, Helio Fred Garcia, NewYork University, USA, John Doorley, Mindful Reputation andHelio Fred Garcia, New York University, USAReputation Management is a how-to guide for students andprofessionals, as well as CEOs and other business leaders. It restson the premise that reputation can be measured, monitored,and managed. Organized by corporate communication unitsincluding media relations, employee communication,government relations, and investor relations, the book providesa field-tested guide to corporate reputation problems such asleaded memos, unfair treatment by the press, and negativerumors, and focuses on practical solutions. Each chapter is


communication strategies to contribute to success in their own careers. fleshed out with the real-world experience of the authors and contributors, who comefrom a wide range of professional corporate communication backgrounds.Routledge

Market: Communication/BusinessJune 2014: 246x174: 284ppHb: 978-1-138-01419-0: £110.00

RoutledgeMarket: Public RelationsFebruary 2015: 254 x 178: 384ppHb: 978-0-415-71627-7: £115.00Pb: 978-1-138-01418-3: £39.99Pb: 978-0-415-71628-4: £43.99eBook: 978-1-315-77273-8eBook: 978-1-315-87998-7* For full contents and more information, visit: www.routledge.com/9781138014183Prev. Ed Pb: 978-0-415-80185-0* For full contents and more information, visit: www.routledge.com/9780415716284


13ORGANIZATIONAL COMMUNICATION













TEXTBOOKStrategic Reputation ManagementTowards A Company of Good

Pekka Aula, Swedish School of Economics and Business,Finland, Saku Mantere, Pekka Aula, Swedish School ofEconomics and Business, Finland and Saku MantereStrategic Reputation Management examines the ways in whichorganizations achieve "goodness" through reputation, reputationmanagement and reputation strategies. It presents acontemporary model of strategic reputation management,helping organizations and stakeholders to analyze the businessenvironment as a communicative field of symbols and meaningsin which the organization is built or destroyed. Authors PekkaAula and Saku Mantere introduce the eight generic reputationstrategies, through which organizations can organize theirstakeholder relationships in various ways. They illustrate their

arguments using real-world examples and studies, from the Finnish Ski Association to PhilipMorris International.RoutledgeApril 2008: 229 x 152: 242ppHb: 978-0-805-86425-0: £85.00Pb: 978-0-805-86426-7: £26.99* For full contents and more information, visit: www.routledge.com/9780805864267

2nd Edition • TEXTBOOKThe Crisis ManagerFacing Disasters, Conflicts, and Failures

Otto Lerbinger, Boston University, USA and Otto Lerbinger,Boston University, USASeries: Routledge Communication SeriesThe Crisis Manager offers wise counsel for anticipating andresponding to crises as well as taking the steps required toreduce the impact of these events. Spotlighting the reality ofcrisis at levels ranging from local to global, author Otto Lerbingerhelps readers understand the ways of thinking required forsuccessful crisis management in today’s world. He guidesmanagers to make good decisions under conditions of highuncertainty, and to consider the interests not only ofstockholders but also of a wide variety of stakeholders.

This updated second edition includes the use of social media in crisis management andreal-world crisis case studies from around the globe, providing examples of what workedand what did not work, and the reasons why.

Written for present and future crisis managers in all types of organizations, this resourcewill be required reading for public relations practitioners at all levels, preparing them fortheir roles as decision makers

RoutledgeMarket: Business/Public RelationsNovember 2011: 229 x 152: 384ppHb: 978-0-415-89228-5: £110.00Pb: 978-0-415-89231-5: £49.99eBook: 978-0-203-22213-3Prev. Ed Pb: 978-0-805-82387-5* For full contents and more information, visit: www.routledge.com/9780415892315


ORGANIZATIONAL COMMUNICATION14






TEXTBOOK4th Edition • TEXTBOOKWriting for the WebA Synoptic History of Classical RhetoricComposing, Coding, and Constructing Web SitesJames J. Murphy, University of California at Davis, USA,

Richard A. Katula, Northeastern University, USA, MichaelHoppmann, James J. Murphy, University of California atDavis, USA, Richard A. Katula, Northeastern University, USAand Michael HoppmannA Synoptic History of Classical Rhetoric is the premier text forundergraduate courses and graduate seminars in the history ofrhetoric. Offering vivid examples of each classical rhetor,rhetorical period, and source text, students are led to understandrhetoric's role in the exchange of knowledge and ideas.

Routledge

J.D. Applen, University of Central Florida and J.D. Applen,University of Central FloridaThis textbook unites practice, technology, and theory to explorewriting and hypertext for website creation. It integrates suchkey topics as XHTML/CSS coding, writing (prose) for the Web,the rhetorical needs of the audience, theories of hypertext,usability and architecture, and the basics of web site design andtechnology. It presents information in digestible parts, and helpsstudents to write and construct realistic and manageable Websites with a strong theoretical understanding of how online textscommunicate to audiences. The text prepares students for workin professional roles, as it facilitates understanding of architectureand arrangement of written content.Market: Rhetoric/Classics

July 2013: 254 x 178: 292ppRoutledgeMarket: Technical Writing/Web DesignJune 2013: 229 x 152: 320ppHb: 978-0-415-88325-2: £75.00

Hb: 978-0-415-53240-2: £80.00Pb: 978-0-415-53241-9: £36.99eBook: 978-0-203-11484-1Prev. Ed Pb: 978-1-880-39335-2

Pb: 978-0-415-88326-9: £34.99* For full contents and more information, visit: www.routledge.com/9780415532419eBook: 978-0-203-84525-7* For full contents and more information, visit: www.routledge.com/9780415883269

4th Edition • TEXTBOOKREADERMediaWritingThe Routledge Reader in Rhetorical CriticismPrint, Broadcast, and Public RelationsEdited by Brian Ott, University of Colorado, Denver, USA

and Greg Dickinson, Colorado State University, Ft. Collins,USABringing together 50 key readings on rhetorical criticism in asingle accessible format, The Rhetorical Criticism Reader furnishesinstructors with an ideal resource for teaching and practicingthe art of rhetorical criticism. Unlike existing readers andtextbooks, this volume organizes the field conceptually, allowingteachers and students to grapple with the enduring issues anddebates surrounding criticism over the past 50 years. TheRhetorical Criticism Reader lends itself to thoughtful discussionof the role of the critic in the critical process. It assists readers

W. Richard Whitaker, Buffalo State College, USA, Janet E.Ramsey, Buffalo State College, USA, Ronald D. Smith, BuffaloState College, USA, W. Richard Whitaker, Buffalo StateCollege, USA, Janet E. Ramsey, Buffalo State College, USA,Ronald D. Smith, Buffalo State College, USA, W. RichardWhitaker, Buffalo State College, USA, Janet E. Ramsey,Buffalo State College, USA and Ronald D. Smith, BuffaloState College, USAMediaWriting is an introductory, hands-on textbook for studentspreparing to write in the current multimedia environment.

Complete with real-world examples, practical writing exercises, and tips and informationnot only in learning the tools of criticism, but also in reflecting on the values that underliethe critical endeavor. for entering into the profession, MediaWriting continues to give students the tools they

need to become a successful media writer. The new edition has been extensively rewrittenRoutledge to reflect the dynamic nature of the profession, paying significant attention to how theMarket: Rhetorical Criticism

Internet and social media have become essential communication tools for print andOctober 2012: 254 x 178: 826ppbroadcast journalists, and public relations professionals. Further updates and featuresHb: 978-0-415-51754-6: £160.00include: increased attention to computer-assisted reporting, the preparation of onlinePb: 978-0-415-51755-3: £41.99copy, and social media applications; two new chapters on lead writing and new newmedia; explanatory "how to" boxes; illustrative "It Happened to Me" vignettes; and more.


RoutledgeMarket: MediaJanuary 2012: 235 x 187: 400ppHb: 978-0-415-89180-6: £105.00Pb: 978-0-415-88803-5: £43.99eBook: 978-0-203-14897-6Prev. Ed Pb: 978-0-805-86295-9* For full contents and more information, visit: www.routledge.com/9780415888035

TEXTBOOKTEXTBOOKPrimary Research and WritingDigital StorytellingPeople, Places, and SpacesCapturing Lives, Creating CommunityLynee Lewis Gaillet and Michelle EbleJoe Lambert, Center for Digital Storytelling, USA

Listen deeply. Tell stories. This is the mantra of the Center forDigital Storytelling (CDS), which, since 1998 has worked withnearly 1,000 organizations around the world and trained morethan 15,000 people in the art of digital storytelling. In this revisedand updated edition of the CDS's popular guide to digitalstorytelling, co-founder Joe Lambert details the history andmethods of digital storytelling practices. Using a "7Steps" approach, Lambert helps readers identify thefundamentals of dynamic digital storytelling - from seeing thestory to assembling it and sharing it.

RoutledgeMarket: Digital StorytellingDecember 2012: 254 x 178: 210ppHb: 978-0-415-62702-3: £95.00

This text is designed to help writing students research and understand the componentsof an academic, political, or home group, then to find a way to become active within thatcommunity through writing. Developed for young academic writers, it will also helpadvanced rhetoric/composition students, and those studying in other disciplines who areconducting archival research and/or community engagement, as it emphasizes archivalresearch methods throughout.

RoutledgeMarket: Writing/ResearchJanuary 2015: 235 x 187: 448ppHb: 978-1-138-78556-4: £145.00Pb: 978-1-138-78557-1: £39.99eBook: 978-1-315-76756-7* For full contents and more information, visit: www.routledge.com/9781138785571



15RHETORIC, WRITING & COMPOSITION








http://http://www.routledge.com/textbooks/9780805862959/



http://www.routledge.com/cw/gaillet



READERThe Routledge Reader of African American RhetoricEdited by Michelle Robinson, Vershawn Young and Carmen KynardThe Routledge Anthology of African American Rhetoric is a compendium of primary texts,including dialogues, creative works, critical articles, essays, folklore, interviews, news stories,songs, raps, and speeches that are performed or written by African Americans. Both thebook as a whole and the various selections in it speak directly to the artistic, cultural,economic, social, and political condition of African Americans from the enslavement periodin America to the present, as well as to the Black Diaspora.

RoutledgeMarket: CommunicationJanuary 2015: 229 x 152: 608ppPb: 978-0-415-73106-5: £56.99* For full contents and more information, visit: www.routledge.com/9780415731065

READERLandmark Essays on Rhetoric and Feminism1973-2000

Edited by Cheryl Glenn, The Pennsylvania State University,USA and Andrea Lunsford, Stanford University, USASeries: Landmark Essays SeriesEdited by the leading experts in field, Cheryl Glenn and AndreaA. Lunsford, Landmark Essays on Rhetoric and Feminism earnsits significance in several key ways: it includes work done byscholars from departments of communication, English, andwriting studies as well as a variety of public intellectuals; it tracesa series of encounters between rhetoric and feminism duringthe last three decades; and it highlights five themes thatrepresent the history of encounters between rhetoric andfeminism including (1) recovery and recuperation, (2) methods

and methodologies, (3) practices and performances, (4) pedagogical applications andimplications, and (5) new theories and histories.

RoutledgeMarket: CommunicationSeptember 2014: 246x174: 266ppHb: 978-0-415-64214-9: £115.00Pb: 978-0-415-64215-6: £34.99* For full contents and more information, visit: www.routledge.com/9780415642156

READERLandmark Essays on Speech and WritingEdited by Peter Elbow, Emeritus, University of Massachusetts, USASeries: Landmark Essays SeriesClassical rhetoric was originally all about speech; then it took an interest in writing. We areat a kind of mirror moment now. The present field of "composition and rhetoric" has beenpreoccupied with writing for the last fifty or more years, but finally people are looking againat speech and how it relates to writing.

In this volume, leading speech and writing expert, Peter Elbow, gathers a selection of classicessays that show the main streams of thinking that have gone on about speech and writing.Through the interdisciplinary essays included, he invites readers to think critically aboutthe relationship between speech, writing, and our notion of literacy.

RoutledgeMarket: CommunicationOctober 2014: 246x174Hb: 978-0-415-64168-5: £95.00Pb: 978-0-415-64169-2: £31.99* For full contents and more information, visit: www.routledge.com/9780415641692


RHETORIC, WRITING & COMPOSITION16






3rd EditionDummy text to keep placeholderThe Cable and Telecommunications Professionals'Reference

Convergence in Broadcast and CommunicationsMedia

PSTN, IP and Cellular Networks, and Mathematical TechniquesJohn Watkinson, Reading, UK International consultant inaudio, video and data recording. and John Watkinson,Reading, UK International consultant in audio, video anddata recording.First Published in 2001. Routledge is an imprint of Taylor &Francis, an informa company.

Focal PressApril 2001: 747ppHb: 978-0-240-51509-0: £85.00Pb: 978-0-240-52275-3: £85.00

Goff Hill, of Gtel Consultancy Ltd, Suffolk, UK and Goff Hill,of Gtel Consultancy Ltd, Suffolk, UKThis book is for any telecommunications professional who needsto understand the structure of the industry, the structure oftelephony networks and services, and the equipment involved.

Focal PressMarch 2007: 234 x 190: 560ppPb: 978-0-240-80747-8: £48.99

eBook: 978-0-080-50312-7 * For full contents and more information, visit: www.routledge.com/9780240807478* For full contents and more information, visit: www.routledge.com/9780240522753

5th EditionDummy text to keep placeholderThe New Communications TechnologiesDigital Asset ManagementApplications, Policy, and ImpactUnknown Author and Unknown Author

Presents the benefits of applying asset management systemsto the creation of content in terms of increased efficiency andthe lowering of costs.

Focal Press

Michael Mirabito, Michael Mirabito is a Professor andsupervises the Distance Education and other academicinformation units at Marywood College in Pennsylvania.,Barbara Morgenstern, Barbara Morgenstern is professor atthe Park School of Communications, Ithaca, NY., MichaelMirabito, Michael Mirabito is a Professor and supervises theDistance Education and other academic information unitsat Marywood College in Pennsylvania. and BarbaraMorgenstern, Barbara Morgenstern is professor at the ParkSchool of Communications, Ithaca, NY.

February 2004: 246x189: 368ppA complete explanation of today's communication technologies, and their impact!Pb: 978-0-240-51924-1: £45.99Focal PressMarch 2004: 280 x 210: 331ppPb: 978-0-240-80586-3: £30.99Prev. Ed Pb: 978-0-240-80429-3



2nd EditionDummy text to keep placeholderVideo Over IPTechnology of Video and Audio StreamingIPTV, Internet Video, H.264, P2P, Web TV, and Streaming: A CompleteGuide to Understanding the Technology

Unknown Author and Unknown Author

Focal Press

Wes Simpson, Wes Simpson is President of Telecom ProductConsulting, an independent consulting firm that focuseson video and telecommunications products. and WesSimpson, Wes Simpson is President of Telecom ProductConsulting, an independent consulting firm that focuseson video and telecommunications products.The definitive guide on video IP transport technologies

Focal Press

March 2002: 246x189: 352ppPb: 978-0-240-51694-3: £33.99* For full contents and more information, visit: www.routledge.com/9780240516943

July 2008: 234 x 190: 504ppPb: 978-0-240-81084-3: £46.99eBook: 978-0-080-88817-0* For full contents and more information, visit: www.routledge.com/9780240810843


17TECHNICAL COMMUNICATION













TEXTBOOKBroadcast and Internet IndecencyDefining Free Speech

Jeremy Lipschultz, University of Nebraska, Omaha, USA andJeremy Lipschultz, University of Nebraska, Omaha, USASeries: Routledge Communication SeriesThis book explores broadcast and Internet indecency from socialand legal perspectives, using current cases and examples. Caselaw is used as a starting point from which to explore the socialand legal boundaries of speech. Lipschultz argues that broadcastand Internet indecency reflect the outer boundaries ofacceptable speech, and "understanding the limits of free speechin a free society allows us to theorize about the nature ofcommunication." With indecency in the news every week, thisvolume is likely to get much critical and popular attention in the

media discipline.

RoutledgeDecember 2007: 229 x 152: 412ppHb: 978-0-805-85909-6: £85.00Pb: 978-0-805-85910-2: £33.99eBook: 978-0-203-92712-0* For full contents and more information, visit: www.routledge.com/9780805859102

TEXTBOOKMultimedia FoundationsCore Concepts for Digital Design

Vic Costello, Elon University, USA, Susan Youngblood,Auburn University, USA, Norman E. Youngblood, AuburnUniversity, USA, Vic Costello, Elon University, USA, SusanYoungblood, Auburn University, USA and Norman E.Youngblood, Auburn University, USAUnderstand the core concepts and skills of multimediaproduction and digital storytelling using text, graphics,photographs, sound, motion, and video. Then, put it all togetherusing the skills that you have developed for effective projectplanning, collaboration, visual communication, and graphic

design. Presented in full color with hundreds of vibrant illustrations, Multimedia Foundationstrains you in the principles and skill sets common to all forms of digital media production,enabling you to create successful, engaging content, no matter what tools you are using.A companion website features a wealth of web resources, illustrations, and video tutorialsdemonstrating the key techniques presented in the book.

Focal PressMarket: Mass CommunicationMarch 2012: 234 x 190: 424ppPb: 978-0-240-81394-3: £37.99eBook: 978-0-240-81395-0* For full contents and more information, visit: www.routledge.com/9780240813943

Dummy text to keep placeholderVisual Communication on the Web

xtine burrough, California State University, Fullerton, USA,Paul Martin Lester, California State University, Fullerton,USA, xtine burrough, California State University, Fullerton,USA and Paul Martin Lester, California State University,Fullerton, USAVisual Communication on the Web teaches the reader to developone dynamic web page over the course of 14 chapters. Exercisesbuild upon each other so the reader creates and revises the workwhile learning new code or tools. Predictable mistakes arepurposely included so that readers learn how to 'fix' the projectwhile working on it - a much-needed skill for anyone interestedin coding. By the end of this course-in-a-book, readers will have

created a web page with a centered container div, a Lightbox image gallery, and an externalstyle sheet using HTML, CSS, and copy-pasted and modified code. Includes a free one-yearsubscription to the Interactive e-Text version.RoutledgeMarket: Visual Communication/Web DesignDecember 2012: 254 x 178: 296ppPack - Book and Online: 978-0-415-52148-2: £28.66* For full contents and more information, visit: www.routledge.com/9780415521482


TECHNICAL COMMUNICATION18








TEXTBOOKThe Dynamics of Political CommunicationMedia and Politics in a Digital Age

Richard M. Perloff, Cleveland State University, USADesigned to provide an understanding of the principles as wellsas methods of research and hypothesis-testing, this textexplores current political communication theories andbeliefs, covering such key concepts as agenda-setting,program-building, framing, and political socialization. Eachchapter includes materials that encourage reflection oncontroversial matters and provide links to online examples ofreal-life political communication. With a companion websiteproviding student and instructor resources, this text preparesreaders to survey the political landscape with a more critical eye,

and encourages a deeper understanding of the challenges in this constantly evolving field.

RoutledgeMarket: CommunicationNovember 2013: 235 x 187: 480ppHb: 978-0-415-53183-2: £115.00Pb: 978-0-415-53184-9: £36.99eBook: 978-0-203-11531-2* For full contents and more information, visit: www.routledge.com/9780415531849

READERThe Political Communication Reader

Edited by Ralph Negrine, University of Sheffield, UK, JamesStanyer, Loughborough University, UK, Ralph Negrine,University of Sheffield, UK and James Stanyer,Loughborough University, UKGathering together key writings and many single-authoredessays into a handy one-volume resource, this is the only Readercurrently available on political communication. The PoliticalCommunication Reader covers such areas as the communicationprocesses between governments, the media and the public; thenature of political journalism and coverage of politicalcampaigns, party conferences and other events. It also coversphenomena such as spin doctors; the tabloidisation of news

coverage; political advertising and internet campaigning; and direct action. The articlesare grouped into thematic sections, with each section introduced by the editors.

RoutledgeMarket: Communication Studies and PoliticsMay 2007: 246x174: 336ppHb: 978-0-415-35935-1: £85.00Pb: 978-0-415-35936-8: £27.99* For full contents and more information, visit: www.routledge.com/9780415359368

READERInternational Communication: A Reader

Edited by Daya Kishan Thussu, University of Westminster,UK and Daya Kishan Thussu, University of Westminster, UKThis comprehensive Reader brings together seminal texts inmedia and communication from both traditional as well as morerecent scholarship.

Readings are drawn from an international range of scholars andorganized to reflect the growing internationalization of the field,with clearly defined sections covering key aspects of globalcommunication. In addition to the core academic readings, keypolicy documents are also included to demonstrate thedevelopment of the political, economic and technologicalinfrastructure that underpins the global system of media and

communication.

RoutledgeMarket: Communication / Media StudiesJuly 2009: 246x174: 592ppHb: 978-0-415-44455-2: £85.00Pb: 978-0-415-44456-9: £29.99* For full contents and more information, visit: www.routledge.com/9780415444569


19POLITICAL COMMUNICATION







2nd Edition • TEXTBOOK2nd Edition • TEXTBOOKCases in Public Relations ManagementAdvertising and Public Relations LawThe Rise of Social Media and ActivismRoy L. Moore, Middle Tennessee State University, USA,

Carmen Maye, University of South Carolina, USA, Erik L.Collins, University of South Carolina, USA, Roy L. Moore,Middle Tennessee State University, USA, Carmen Maye,University of South Carolina, USA and Erik L. Collins,University of South Carolina, USASeries: Routledge Communication SeriesAddressing a critical need, Advertising and Public Relations Lawillustrates the variety of issues and ideas that affect the regulationof advertising and public relations speech, including thecategorization of different kinds of speech afforded differentlevels of First Amendment protection; court-created tests for

Patricia Swann, Utica College, USADeveloped for advanced students in public relations, Cases inPublic Relations Management uses recent cases in public relationsthat had outcomes varying from expected to unsuccessful. Thetext challenges students to think analytically, strategically, andpractically. Each case is based on real events, and is designed toencourage discussion, debate, and exploration of the optionsavailable to today's strategic public relations manager. Keyfeatures of this text include coverage of the latest controversiesin current events, discussion of the ethical issues that have madeheadlines in recent years, and strategies used by public relations

practitioners. laws and regulations of speech; and non content-based restrictions on speech andexpression. Routledge

Market: Public RelationsFebruary 2014: 235 x 187: 596ppHb: 978-0-415-51770-6: £90.00

RoutledgeMarket: Media LawSeptember 2010: 229 x 152: 480ppHb: 978-0-805-85346-9: £120.00 Pb: 978-0-415-51771-3: £41.99

eBook: 978-0-203-52339-1Pb: 978-0-415-96548-4: £48.99Prev. Ed Pb: 978-0-415-87893-7eBook: 978-0-203-84587-5* For full contents and more information, visit: www.routledge.com/9780415517713* For full contents and more information, visit: www.routledge.com/9780415965484

TEXTBOOK2nd Edition • TEXTBOOKCorporate Public AffairsApplied Public RelationsInteracting With Interest Groups, Media, and GovernmentCases in Stakeholder Management

Otto Lerbinger, Boston University, USASeries: Routledge Communication SeriesFirst Published in 2005. Routledge is an imprint of Taylor &Francis, an informa company.


Kathy Brittain McKee, Berry College, USA, Kathy Richardson,Berry College, USA and Larry F. Lamb, University of NorthCarolina, Chapel Hill, USASeries: Routledge Communication SeriesApplied Public Relations provides readers with the opportunityto observe and analyze how contemporary businesses andorganizations interact with key groups and influences. Throughthe presentation of cases covering a wide variety of industries,locations, and settings, authors Kathy Brittain McKee and LarryLamb examine how real orgainzations develop and maintaintheir relationships, offering valuable insights into contemporarybusiness and organizational management practices.

RoutledgeMarket: Public RelationsJune 2009: 229 x 152: 290ppHb: 978-0-415-99915-1: £105.00

eBook: 978-1-410-61726-2Pb: 978-0-415-99916-8: £33.99* For full contents and more information, visit: www.routledge.com/9780805856439eBook: 978-0-203-87154-6


4th Edition • TEXTBOOK4th Edition • TEXTBOOKCrisis CommunicationsBecoming a Public Relations WriterA Casebook ApproachA Writing Workbook for Emerging and Established Media

Kathleen Fearn-Banks, University of Washington, USASeries: Routledge Communication SeriesCrisis Communications presents case studies of organizationaland individual problems that may become crises, and thecommunication responses to these situations. Helpingprofessionals prepare for crises and develop communicationsplans, the third edition of this essential reference explores criticalissues concerning how organizations, companies, and individualscommunicate with the news media, employees, and consumersin times of crisis. Author Kathleen Fearn-Banks addresses howto choose the best possible words to convey a message, thebest method for delivering the message, and the precise and

Ronald D. Smith, Buffalo State College, USABecoming a Public Relations Writer is a comprehensive guide tothe writing process for public relations practice. Usingstraightforward, no-nonsense language, realistic examples,easy-to-follow steps and practical exercises, this text introducesthe various formats and styles of writing you will encounter asa public relations practitioner. A focus on ethical and legal issuesis woven throughout, with examples and exercises addressingpublic relations as practiced by corporations, non-profit agencies,and other types of organizations both large and small. The fourthedition has been updated to reflect significant developments

in the public relations field, including a new chapter on multimedia and social mediareleases; a new chapter on websites, blogs, and wikis; an expansion of the chapter on direct most appropriate audience, in addition to illustrating how to avoid potential

mismanagement.mail and online appeals; updated examples of actual pieces of public relations writing; anda companion website including writing exercises, PowerPoint presentations, and rele Routledge

Market: Public Relations/BusinessRoutledgeMarket: Business/Public RelationsNovember 2011: 235 x 187: 432ppHb: 978-0-415-89342-8: £95.00

September 2010: 229 x 152: 388ppHb: 978-0-415-88058-9: £75.00Pb: 978-0-415-88059-6: £39.99eBook: 978-0-203-84952-1Pb: 978-0-415-88802-8: £46.99Prev. Ed Pb: 978-0-805-85773-3eBook: 978-0-203-18275-8* For full contents and more information, visit: www.routledge.com/9780415880596Prev. Ed Pb: 978-0-805-86301-7



PUBLIC RELATIONS & RISK COMMUNICATION20











http://http://www.routledge.com/cw/smith-9780415888028/




3rd Edition • TEXTBOOK • NEW EDITIONTEXTBOOKReputation ManagementCrisis Communications Text and Student Workbook,

Academic Package The Key to Successful Public Relations and Corporate CommunicationJohn Doorley, Mindful Reputation, Helio Fred Garcia, NewYork University, USA, John Doorley, Mindful Reputation andHelio Fred Garcia, New York University, USAReputation Management is a how-to guide for students andprofessionals, as well as CEOs and other business leaders. It restson the premise that reputation can be measured, monitored,and managed. Organized by corporate communication unitsincluding media relations, employee communication,government relations, and investor relations, the book providesa field-tested guide to corporate reputation problems such asleaded memos, unfair treatment by the press, and negativerumors, and focuses on practical solutions. Each chapter is

Kathleen Fearn-BanksThis practical two-volume set contains the fourth edition of Crisis Communications as wellas the updated student workbook which accompanies it. The main text presents casestudies of organizational, corporate, and individual crises, and analyzes the communicationresponses to these situations. The student workbook reviews the critical terminologies,processes, and skills needed for understanding and responding to crises. Together, thesevolumes are a valuable resource for students in crisis communications, crisis management,and public relations case studies courses.RoutledgeFebruary 2011: 229 x 152Multi-Pack Set: 978-0-415-89197-4: £48.99* For full contents and more information, visit: www.routledge.com/9780415891974

fleshed out with the real-world experience of the authors and contributors, who comefrom a wide range of professional corporate communication backgrounds.RoutledgeMarket: Public RelationsFebruary 2015: 254 x 178: 384ppHb: 978-0-415-71627-7: £115.00Pb: 978-0-415-71628-4: £43.99eBook: 978-1-315-87998-7Prev. Ed Pb: 978-0-415-80185-0* For full contents and more information, visit: www.routledge.com/9780415716284

4th Edition • TEXTBOOKTEXTBOOKStrategic Planning for Public RelationsLaw for Advertising, Broadcasting, Journalism, and

Public Relations Ronald D. Smith, Buffalo State College, USAThis text provides a clear pathway to developing public relationscampaigns and other types of strategic communication. AuthorRonald D. Smith presents a step-by-step unfolding of thestrategic campaign process used in public relations practice. This fourth edition highlights the results of new research studieson opinions and practices within the discipline, and addsoverviews of several award-winning public relations campaigns.The text serves as an accessible and understandable guide tofield-tested procedures, offering practical insights that apply topublic relations campaigns and case studies coursework.

RoutledgeMarket: Public RelationsDecember 2012: 235 x 187: 524ppPb: 978-0-415-50676-2: £41.99

A Comprehensive Text for Students and PractitionersMichael G. Parkinson, L. Marie Parkinson, Michael G.Parkinson and L. Marie ParkinsonSeries: Routledge Communication SeriesFirst Published in 2006. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeJanuary 2006: 528ppPb: 978-0-805-84975-2: £54.99eBook: 978-0-203-82379-8

eBook: 978-0-203-08124-2Prev. Ed Pb: 978-0-415-99422-4* For full contents and more information, visit: www.routledge.com/9780415506762


3rd Edition • TEXTBOOK • NEW EDITION3rd Edition • TEXTBOOKStrategic Public Relations ManagementPublic Relations Writing WorktextPlanning and Managing Effective Communication ProgramsA Practical Guide for the Profession

Erica Weintraub Austin, Washington State University, USAand Bruce E Pinkleton, Washington State University, USASeries: Routledge Communication SeriesStrategic Public Relations Management features an appliedapproach to evidence-based, strategic public relationsmanagement. It emphasizes understanding audiences throughresearch and demonstrates success through quantitativeevaluation methods. It presents a scientific approach that helpsfuture and current practitioners understand and communicatethe value of public relations to others, using performance metrics

Joseph M. Zappala, Cornell University, USA and Ann R.Carden, SUNY Fredonia, USAPublic Relations Worktext provides the fundamental knowledgeand the basic preparation needed for the professional practiceof public relations writing. This textbook introduces readers topublic relations and writing, providing an overview of thefour-step public relations process in addition to defining anddetailing the writing activities involved. It presents in-depthinformation on the writing formats and approaches used inimplementing strategic public relations plans, offering instructionfor developing all types of writing assignments, starting with to demonstrate return on investment. The book's accessibility will be welcomed by

instructors and students with definitions and a how-to approach throughout the book.memos, proposals, and news releases, and moving on to the more complex tasks ofadvocacy writing, newsletters, crisis planning, and online communication. Examples

RoutledgeMarket: Public RelationsFebruary 2015: 235 x 187: 272ppHb: 978-0-415-51768-3: £115.00

accompany the discussions, providing guidance and structure for the varied writingactivities.RoutledgeMarket: Public RelationsSeptember 2009: 235 x 187: 312ppHb: 978-0-415-99753-9: £85.00

Pb: 978-0-415-51769-0: £41.99eBook: 978-1-315-75483-3Prev. Ed Pb: 978-0-805-85381-0

Pb: 978-0-415-99754-6: £41.99 * For full contents and more information, visit: www.routledge.com/9780415517690eBook: 978-0-203-87163-8* For full contents and more information, visit: www.routledge.com/9780415997546


21PUBLIC RELATIONS & RISK COMMUNICATION













5th Edition • TEXTBOOKTEXTBOOKThe Media HandbookStrategic Reputation ManagementA Complete Guide to Advertising Media Selection, Planning, Research,and Buying

Towards A Company of GoodPekka Aula, Swedish School of Economics and Business,Finland, Saku Mantere, Pekka Aula, Swedish School ofEconomics and Business, Finland and Saku MantereStrategic Reputation Management examines the ways in whichorganizations achieve "goodness" through reputation, reputationmanagement and reputation strategies. It presents acontemporary model of strategic reputation management,helping organizations and stakeholders to analyze the businessenvironment as a communicative field of symbols and meaningsin which the organization is built or destroyed. Authors PekkaAula and Saku Mantere introduce the eight generic reputationstrategies, through which organizations can organize theirstakeholder relationships in various ways. They illustrate their

Helen Katz, Starcom Mediavest, USASeries: Routledge Communication SeriesThe Media Handbook provides a practical introduction to theadvertising media planning and buying process. Emphasizingbasic calculations along with the practical realities of offeringalternatives and evaluating the plan, this fifth edition reflectsthe critical changes in how media is planned, bought, and soldby today’s industry professionals. Also available is a CompanionWebsite that expands The Media Handbook’s content in an onlineforum.

With its emphasis on real-world industry practice, The MediaHandbook provides an essential introduction to students in

advertising, media planning, communication, and marketing.arguments using real-world examples and studies, from the Finnish Ski Association to PhilipMorris International.

RoutledgeRoutledgeApril 2008: 229 x 152: 242ppHb: 978-0-805-86425-0: £85.00Pb: 978-0-805-86426-7: £26.99

Market: Media/AdvertisingNovember 2013: 229 x 152: 248ppHb: 978-0-415-85672-0: £100.00Pb: 978-0-415-85671-3: £33.99* For full contents and more information, visit: www.routledge.com/9780805864267eBook: 978-0-203-76185-4Prev. Ed Pb: 978-0-415-87354-3* For full contents and more information, visit: www.routledge.com/9780415856713

4th Edition • TEXTBOOK2nd Edition • TEXTBOOKMediaWritingThe Crisis ManagerPrint, Broadcast, and Public RelationsFacing Disasters, Conflicts, and Failures


Otto Lerbinger, Boston University, USA and Otto Lerbinger,Boston University, USASeries: Routledge Communication SeriesThe Crisis Manager offers wise counsel for anticipating andresponding to crises as well as taking the steps required toreduce the impact of these events. Spotlighting the reality ofcrisis at levels ranging from local to global, author Otto Lerbingerhelps readers understand the ways of thinking required forsuccessful crisis management in today’s world. He guidesmanagers to make good decisions under conditions of highuncertainty, and to consider the interests not only ofstockholders but also of a wide variety of stakeholders.

Complete with real-world examples, practical writing exercises, and tips and informationfor entering into the profession, MediaWriting continues to give students the tools theyneed to become a successful media writer. The new edition has been extensively rewrittenThis updated second edition includes the use of social media in crisis management and

real-world crisis case studies from around the globe, providing examples of what workedand what did not work, and the reasons why.

to reflect the dynamic nature of the profession, paying significant attention to how theInternet and social media have become essential communication tools for print andbroadcast journalists, and public relations professionals. Further updates and featuresWritten for present and future crisis managers in all types of organizations, this resource

will be required reading for public relations practitioners at all levels, preparing them fortheir roles as decision makers

include: increased attention to computer-assisted reporting, the preparation of onlinecopy, and social media applications; two new chapters on lead writing and new newmedia; explanatory "how to" boxes; illustrative "It Happened to Me" vignettes; and more.

RoutledgeRoutledgeMarket: MediaJanuary 2012: 235 x 187: 400ppHb: 978-0-415-89180-6: £105.00

Market: Business/Public RelationsNovember 2011: 229 x 152: 384ppHb: 978-0-415-89228-5: £110.00Pb: 978-0-415-89231-5: £49.99

Pb: 978-0-415-88803-5: £43.99eBook: 978-0-203-22213-3eBook: 978-0-203-14897-6Prev. Ed Pb: 978-0-805-82387-5Prev. Ed Pb: 978-0-805-86295-9* For full contents and more information, visit: www.routledge.com/9780415892315* For full contents and more information, visit: www.routledge.com/9780415888035

3rd Edition • TEXTBOOKTEXTBOOKSocial Communication in AdvertisingThe Public Relations Strategic ToolkitConsumption in the Mediated MarketplaceAn Essential Guide to Successful Public Relations Practice

William Leiss, University of Ottawa, CANADA, William Leiss,Stephen Kline, Sut Jhally, Jackie Botterill, University of EastLondon, UK, William Leiss, University of Ottawa, CANADA,William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill,University of East London, UK, William Leiss, University ofOttawa, CANADA, William Leiss, Stephen Kline, Sut Jhallyand Jackie Botterill, University of East London, UKNow available in a significantly updated third edition to addressnew issues such as the Internet and globalization, SocialCommunication in Advertising remains the most comprehensivehistorical study of advertising and its function withincontemporary society. It traces advertising's influence withinthree key social domains: the new commodities industry, popular

culture, and the mass media that manages the constellation of images that unifies all three.

Alison Theaker and Heather YaxleyThe Public Relations Toolkit provides a structured approach tounderstanding public relations and corporate communications.It focuses on professional skills development and approachesthat are widely recognised as “best practice”.

The book is split into four parts and covers the public relationsprofession, campaign planning, corporate communication andstakeholder engagement. Topics include the practicalities ofusing traditional and social media as well as internationalconsiderations, ethics, and PR within contexts from politics tocharities.

This book provides the critical and practical skills you need tointroduce you to a career in PR.















RoutledgeMarket: Public RelationsJuly 2012: 246x174: 400ppHb: 978-0-415-67647-2: £80.00

RoutledgeMarket: Media Studies and Communication StudiesSeptember 2005: 229 x 152: 696ppPb: 978-0-415-96676-4: £37.99

Pb: 978-0-415-67648-9: £27.99 eBook: 978-0-203-94301-4eBook: 978-0-203-14365-0 * For full contents and more information, visit: www.routledge.com/9780415966764* For full contents and more information, visit: www.routledge.com/9780415676489


23PUBLIC RELATIONS & RISK COMMUNICATION



TEXTBOOKMarketing Communications

Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Universityof Bedfordshire,UK, Jenny Lloyd, University of the West ofEngland, UK, Lynne Eagle, Stephan Dahl, BarbaraCzarnecka, University of Bedfordshire,UK, Jenny Lloyd,University of the West of England, UK, Lynne Eagle, StephanDahl, Barbara Czarnecka, University of Bedfordshire,UK andJenny Lloyd, University of the West of England, UKWith the proliferation of digital and social media, there has neverbeen a more dynamic time to engage with MarketingCommunications - and never has the integration of MarCommsprinciples into a strategic marketing plan been more challenging.

Marketing Communications applies a uniquely practical approach to the topic with astructured overview of planning, development, implementation and evaluation along withdetailed cases which show how actual challenges faced by professionals in the field wereaddressed. This book will help you to develop the skills you need in an increasinglycompetitive environment.

RoutledgeMarket: Business & Management / MarketingAugust 2014: 246x174: 428ppHb: 978-0-415-50770-7: £125.00Pb: 978-0-415-50771-4: £36.99eBook: 978-1-315-77886-0* For full contents and more information, visit: www.routledge.com/9780415507714

2nd Edition • TEXTBOOK • NEW EDITIONStrategic Integrated Marketing Communications

Larry Percy, Larry Percy Consulting, US, Larry Percy, LarryPercy Consulting, US and Larry Percy, Larry Percy Consulting,USWith advancing technologies bringing novel, interestingpromotional tools to our fingertips, there’s never been a moreexciting time to be in marketing communications. However, thenewness of these opportunities can bring uncertainty andpotential pitfalls.

Now in its second edition, Strategic Integrated MarketingCommunications is the only IMC textbook with a strategicperspective to help you meet the challenges and goals of the

organization. As an experienced top-level consultant and Professor of marketing at theCopenhagen Business School, Percy writes with practicality, clarity and brevity, making thisthe perfect textbook of choice for shorter courses and learning professionals.

RoutledgeMarket: Business & ManagementJune 2014: 234x156: 320ppHb: 978-0-415-82208-4: £95.00Pb: 978-0-415-82209-1: £31.99eBook: 978-0-203-55391-6* For full contents and more information, visit: www.routledge.com/9780415822091








13rd Edition • TEXTBOOK6th Edition • TEXTBOOKCommunication Technology Update andFundamentals

A Cognitive Psychology of Mass CommunicationRichard Jackson Harris, Kansas State University, USA, FredW. Sanborn, North Carolina Wesleyan College, USA, RichardJackson Harris, Kansas State University, USA and Fred W.Sanborn, North Carolina Wesleyan College, USAA Cognitive Psychology of Mass Communication is the go-to textfor courses utilizing a psychological approach to studying massmedia. This sixth edition examines how our experiences withmedia affect the way we learn about the world, and how thisknowledge influences our attitudes and behavior. Using theoriesfrom psychology and communication, this text covers a diversityof media issues ranging from politics, sex, and violence, to sports,music, emotion, and prosocial media. A companion websiteincludes recommended readings, real-world examples and

activities, PowerPoint presentations, sample syllabi, and an instructor guide.

Edited by August E. Grant, University of South Carolina, USAand Jennifer H. Meadows, California State University-Chico,USACommunication technologies surround us in every part of ourlives: via television, web, blogging, mass media, and much more.How do people in business keep up with the latest and greatesttrends, and how do they differentiate good information frombad information? How do they get help analyzing informationand coming to conclusions about trends that will impact theirbusinesses and business decisions? This book answers theseessential questions. It's for professionals and students working

in telecommunications, including electronic mass media, digital signage, computers,consumer electronics, games, satellites, and telepresence.

RoutledgeMarket: Media/CommunicationJuly 2013: 229 x 152: 544pp

Focal PressMarket: Mass CommunicationAugust 2012: 276x219: 326ppPb: 978-0-240-82456-7: £34.99

Hb: 978-0-415-53704-9: £115.00Pb: 978-0-415-53705-6: £46.99

eBook: 978-0-240-82466-6eBook: 978-0-203-11090-4Prev. Ed Pb: 978-0-240-81475-9Prev. Ed Pb: 978-0-415-99312-8* For full contents and more information, visit: www.routledge.com/9780240824567* For full contents and more information, visit: www.routledge.com/9780415537056

4th Edition • TEXTBOOKTEXTBOOKMedia Law and EthicsAdvertising Theory

Roy L. Moore, Middle Tennessee State University, USA andMichael D. Murray, University of Missouri - St. Louis, USASeries: Routledge Communication SeriesThis is the first textbook to explicitly integrate both media lawand ethics within one volume. A truly comprehensive overview,this text is a thoughtful introduction to media law principles andcases and the related ethical concerns relevant to the practiceof professional communication. With special attention made tokey cases and practices, authors Roy L. Moore and Michael D.Murray revisit the most timely and incendiary issues in modernAmerican media. The Fourth Edition includes updated legalcases and emerging issues in media law and ethics as well asrevised subject and case indices. In addition to a separate chapter

Edited by Shelly Rodgers, University of Missouri, USA, EstherThorson, University of Missouri, Columbia, USA, ShellyRodgers, University of Missouri, USA and Esther Thorson,University of Missouri, Columbia, USASeries: Routledge Communication SeriesAdvertising Theory provides detailed and current explorations ofkey theories in the advertising discipline. The volume gives aworking knowledge of the primary theoretical approaches ofadvertising, offering a comprehensive synthesis of the vastliterature in the area. Editors Shelly Rodgers and Esther Thorsonhave developed this volume as a forum in which to compare,contrast, and evaluate advertising theories in a comprehensive

and structured presentation. Chapters provide concrete examples, case studies, and readingsdevoted exclusively to media ethics by Michael Farrell, a new chapter on international andwritten by leading advertising scholars and educators. As a benchmark for the current stateforeign law by Dr. Kyu Ho Youm has also been added. An excellent integration of both lawof advertising theory, this text will facilitate a deeper understanding for advertising students,

and will be required reading for advertising theory coursework. and ethics, this is the ideal text for undergraduate and graduate courses in media law andethics.Routledge

Market: AdvertisingFebruary 2012: 229 x 152: 618ppHb: 978-0-415-88661-1: £135.00

RoutledgeMarket: Media StudiesDecember 2011: 254 x 178: 758ppHb: 978-0-415-89462-3: £145.00Pb: 978-0-415-88662-8: £50.99Pb: 978-0-415-89463-0: £67.99eBook: 978-0-203-14954-6eBook: 978-0-203-14458-9* For full contents and more information, visit: www.routledge.com/9780415886628Prev. Ed Pb: 978-0-805-85067-3* For full contents and more information, visit: www.routledge.com/9780415894630

5th Edition • TEXTBOOKTEXTBOOKMedia TodayBroadcast and Internet IndecencyMass Communication in a Converging WorldDefining Free Speech

Joseph Turow, University of Pennsylvania, USA and JosephTurow, University of Pennsylvania, USAMedia Today uses convergence as a lens that puts students atthe center of the profound changes in the 21st century mediaworld. Through the convergence lens they learn to think criticallyabout the role of media today and what these changes meanfor their lives presently and in the future. The book’s mediasystems approach helps students to look carefully at how mediais created, distributed, and exhibited in the new world that thedigital revolution has created. From newspapers to videogames and social networking to mobile platforms, Media Today

prepares students to live in the digital world of media.

Jeremy Lipschultz, University of Nebraska, Omaha, USA andJeremy Lipschultz, University of Nebraska, Omaha, USASeries: Routledge Communication SeriesThis book explores broadcast and Internet indecency from socialand legal perspectives, using current cases and examples. Caselaw is used as a starting point from which to explore the socialand legal boundaries of speech. Lipschultz argues that broadcastand Internet indecency reflect the outer boundaries ofacceptable speech, and "understanding the limits of free speechin a free society allows us to theorize about the nature ofcommunication." With indecency in the news every week, thisvolume is likely to get much critical and popular attention in the

media discipline. RoutledgeMarket: Mass Communication / Media StudiesOctober 2013: 279 x 216: 442ppHb: 978-0-415-53642-4: £130.00

RoutledgeDecember 2007: 229 x 152: 412ppHb: 978-0-805-85909-6: £85.00Pb: 978-0-805-85910-2: £33.99 Pb: 978-0-415-53643-1: £45.00

eBook: 978-0-203-11158-1eBook: 978-0-203-92712-0Prev. Ed Pb: 978-0-415-87608-7* For full contents and more information, visit: www.routledge.com/9780805859102* For full contents and more information, visit: www.routledge.com/9780415536431


25MASS COMMUNICATION, MEDIA & SOCIETY



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TEXTBOOKTEXTBOOKWriting for the WebMediating the Message in the 21st CenturyComposing, Coding, and Constructing Web SitesA Media Sociology Perspective

J.D. Applen, University of Central Florida and J.D. Applen,University of Central FloridaThis textbook unites practice, technology, and theory to explorewriting and hypertext for website creation. It integrates suchkey topics as XHTML/CSS coding, writing (prose) for the Web,the rhetorical needs of the audience, theories of hypertext,usability and architecture, and the basics of web site design andtechnology. It presents information in digestible parts, and helpsstudents to write and construct realistic and manageable Websites with a strong theoretical understanding of how online textscommunicate to audiences. The text prepares students for workin professional roles, as it facilitates understanding of architectureand arrangement of written content.

Pamela J. Shoemaker, Syracuse University, USA and StephenD. Reese, University of Texas at Austin, USAHailed as one of the "most significant books of the twentiethcentury" by Journalism and Mass Communication Quarterly,Mediating the Message has long been an essential text for mediaeffects scholars and students of media sociology. This newedition of the classic media sociology textbook now offersstudents a comprehensive, theoretical approach to mediacontent in the twenty-first century, with an added focus onentertainment media and the Internet.

RoutledgeMarket: Media Studies/Media SociologyOctober 2013: 235 x 187: 292ppHb: 978-0-415-98913-8: £100.00 Routledge

Market: Technical Writing/Web DesignJune 2013: 229 x 152: 320ppHb: 978-0-415-88325-2: £75.00



5th Edition • TEXTBOOK4th Edition • TEXTBOOKThe Broadcast Century and BeyondMediaWritingA Biography of American BroadcastingPrint, Broadcast, and Public Relations

Robert L Hilliard, Robert L. Hilliard, Ph.D., is Professor ofMedia Arts and former Dean of Graduate Studies at EmersonCollege. He was Chief of the Educational/Public BroadcastingBranch of the F.C.C., Chair of the Federal Interagency MediaCommittee. and Michael C Keith, Boston College, USABringing the history of broadcasting into the forefront!

Focal PressFebruary 2010: 234 x 190: 377ppPb: 978-0-240-81236-6: £34.99eBook: 978-0-080-96189-7


Complete with real-world examples, practical writing exercises, and tips and informationfor entering into the profession, MediaWriting continues to give students the tools theyneed to become a successful media writer. The new edition has been extensively rewrittento reflect the dynamic nature of the profession, paying significant attention to how the Prev. Ed Pb: 978-0-240-80570-2Internet and social media have become essential communication tools for print and * For full contents and more information, visit: www.routledge.com/9780240812366broadcast journalists, and public relations professionals. Further updates and featuresinclude: increased attention to computer-assisted reporting, the preparation of onlinecopy, and social media applications; two new chapters on lead writing and new newmedia; explanatory "how to" boxes; illustrative "It Happened to Me" vignettes; and more.

RoutledgeMarket: MediaJanuary 2012: 235 x 187: 400ppHb: 978-0-415-89180-6: £105.00Pb: 978-0-415-88803-5: £43.99eBook: 978-0-203-14897-6Prev. Ed Pb: 978-0-805-86295-9* For full contents and more information, visit: www.routledge.com/9780415888035

TEXTBOOK4th Edition • TEXTBOOKMarketing CommunicationsRatings Analysis


Audience Measurement and AnalyticsJames G. Webster, Northwestern University, USA, PatriciaF. Phalen, George Washington University, USA, LawrenceW. Lichty, Northwestern University, USA, James G. Webster,Northwestern University, USA, Patricia F. Phalen, GeorgeWashington University, USA and Lawrence W. Lichty,Northwestern University, USASeries: Routledge Communication SeriesThis 4

th edition of Ratings Analysis explains the current audience

information system that supports economic exchange intraditional and evolving electronic media markets. Respondingto the major changes in electronic media distribution andaudience researchin recent years, it provides a thoroughly

Marketing Communications applies a uniquely practical approach to the topic with astructured overview of planning, development, implementation and evaluation along withdetailed cases which show how actual challenges faced by professionals in the field wereupdated presentation of the ratings industry and analysis processes. It also serves as aaddressed. This book will help you to develop the skills you need in an increasinglycompetitive environment.

practical guide for conducting audience research, offering readers the tools for becominginformed and discriminating consumers of audience information.

RoutledgeMarket: Business & Management / MarketingAugust 2014: 246x174: 428pp


MASS COMMUNICATION, MEDIA & SOCIETY26













Hb: 978-0-415-50770-7: £125.00RoutledgeMarket: MediaOctober 2013: 229 x 152: 328ppHb: 978-0-415-52651-7: £95.00







2nd Edition2nd Edition • TEXTBOOK • NEW EDITIONVideo Over IPStrategic Integrated Marketing CommunicationsIPTV, Internet Video, H.264, P2P, Web TV, and Streaming: A CompleteGuide to Understanding the Technology



Wes Simpson, Wes Simpson is President of Telecom ProductConsulting, an independent consulting firm that focuseson video and telecommunications products. and WesSimpson, Wes Simpson is President of Telecom ProductConsulting, an independent consulting firm that focuseson video and telecommunications products.The definitive guide on video IP transport technologies

Focal Press


July 2008: 234 x 190: 504ppRoutledgeMarket: Business & ManagementJune 2014: 234x156: 320ppHb: 978-0-415-82208-4: £95.00



2nd EditionDummy text to keep placeholderBeyond Powerful RadioTeaching Communication and Media StudiesA Communicator's Guide to the Internet Age—News, Talk, Information& Personality for Broadcasting, Podcasting, Internet, Radio

Pedgagogy and PracticeJan Fernback, Temple University, USA and Jan Fernback,Temple University, USAFrom course building to learning assessment, Teaching Mediaand Communication Studies offers instructors at all levelsstrategies for creating a successful classroom experience. Thebook provides an overview of teaching philosophies,pedagogical methods, practical classroom advice, and more—aninvaluable guide to teaching media and communication courses.

RoutledgeMarket: Media StudiesDecember 2014: 229 x 152: 208ppHb: 978-0-415-88663-5: £80.00

Valerie Geller, Valerie Geller is an internationally acclaimedBroadcast Consultant and president of Geller MediaInternational. Geller coaches talent, presents CreatingPowerful Radio and TV and Digital Media seminars andworkshops and works one-on-one with individuals - globally(over the years with more than 500 stations in 30 countries)clients include the BBC in the UK, The ABC in Australia, CBSand NPR in the USA. Her clients include both commercialand public broadcasting - with news, talk, information &personality, Geller s proven techniques work to help clientsincrease their audiences. Geller s Powerful Radio books havebeen translated into many languages, are available with a

broadcast instructor s manual, and are used in 60 countries to help on-air and onlinebroadcasters and on air personalities and news journalists. Geller served on the boards

Pb: 978-0-415-88664-2: £26.99 of the Associated Press and the Radio & TV News Directors Association, has been aeBook: 978-0-203-69448-0 program director (WABC - New York), news director, (KIOI, San Francisco) and executive* For full contents and more information, visit: www.routledge.com/9780415886642

producer, (KFI in Los Angeles) and held a number of management and on air positionsat several major market radio stations in the USA. Geller is an award winning journalistand is the 2010 recipient of the Conclave s highest honor: The Rockwell LifetimeAchievement Award for Broadcasting and has been named One of the Most InfluentialWomen in Radio by Radio Ink Magazine. Beyond Powerful Radio is her fourth book.and Valerie Geller, Valerie Geller is an internationally acclaimed Broadcast Consultantand president of Geller Media International. Geller coaches talent, presents CreatingPowerful Radio and TV and Digital Media seminars and workshops and worksone-on-one with individuals - globally (over the years with more than 500 stationsin 30 countries) clients include the BBC in the UK, The ABC in Australia, CBS and NPRin the USA. Her clients include both commercial and public broadcasting - with news,talk, information & personality, Geller s proven techniques work to help clients increasetheir audiences. Geller s Powerful Radio books have been translated into manylanguages, are available with a broadcast instructor s manual, and are used in 60countries to help on-air and online broadcasters and on air personalities and newsjournalists. Geller served on the boards of the Associated Press and the Radio & TVNews Directors Association, has been a program director (WABC - New York), newsdirector, (KIOI, San Francisco) and executive producer, (KFI in Los Angeles) and helda number of management and on air positions at several major market radio stationsin the USA. Geller is an award winning journalist and is the 2010 recipient of theConclave s highest honor: The Rockwell Lifetime Achievement Award for Broadcastingand has been named One of the Most Influential Women in Radio by Radio InkMagazine. Beyond Powerful Radio is her fourth book.Time-tested techniques for audience-building that can be applied to any form of audiobroadcast including the state-of-the-art Web radio and podcasts

Focal PressMay 2011: 229 x 152: 514ppPb: 978-0-240-52224-1: £31.99eBook: 978-0-240-52225-8Prev. Ed Pb: 978-0-240-51928-9* For full contents and more information, visit: www.routledge.com/9780240522241












TEXTBOOK3rd Edition • TEXTBOOKAn Introduction to Writing for Electronic MediaWriting for Visual MediaScriptwriting Essentials Across the GenresAnthony Friedmann, Award-winning filmmaker and

scriptwriter and Anthony Friedmann, Award-winningfilmmaker and scriptwriterTeaches writers to craft a compelling script for visual media

Focal PressMarch 2010: 234 x 190: 404ppPb: 978-0-240-81235-9: £30.99eBook: 978-0-080-96188-0

Robert B. Musburger, PhD, Professor Emeritus and formerDirector of the School of Communication, University ofHouston,TX, USA and Robert B. Musburger, PhD, ProfessorEmeritus and former Director of the School ofCommunication, University of Houston,TX, USAArms media writers with the most important skill: flexible writingknow-how


Prev. Ed Pb: 978-0-240-80726-3* For full contents and more information, visit: www.routledge.com/9780240812359








2nd Edition • TEXTBOOKElectronic MediaThen, Now, and Later

Norman J. Medoff, Director of the School of Communicationat Northern Arizona University, Barbara K. Kaye, AssociateProfessor University of Tennessee-Knoxville, Norman J.Medoff, Director of the School of Communication atNorthern Arizona University and Barbara K. Kaye, AssociateProfessor University of Tennessee-KnoxvilleA fresh approach for understanding electronic media in today'sdigital world

Focal PressJuly 2010: 276x219: 306ppPb: 978-0-240-81256-4: £35.99eBook: 978-0-240-81585-5* For full contents and more information, visit: www.routledge.com/9780240812564

2nd Edition • TEXTBOOK • NEW EDITIONWriting and Editing for Digital Media

Brian Carroll, Berry College, USABased on Brian Carroll's extensive experience teaching thecourse, this revised and updated edition pays particular attentionto opportunities presented by the growth of social media andmobile media. Chapters aim to assist digital communicators inunderstanding the newly social-networked, increasingly mobile,always-on, geomapped, and personalized media ecosysystemof today. A companion website with exercises and assignmentsgives students the tools they need to put theory into practice.

RoutledgeMarket: Digital MediaJuly 2014: 229 x 178: 332ppHb: 978-0-415-72978-9: £95.00Pb: 978-0-415-72979-6: £34.99eBook: 978-1-315-85081-8* For full contents and more information, visit: www.routledge.com/9780415729796

2nd Edition • TEXTBOOK • NEW EDITIONMedia Effects and SocietyElizabeth M. Perse, University of Delaware, USA and Jennifer Lambe, University ofDelaware, USASeries: Routledge Communication SeriesMedia Effects and Society provides an in-depth look at media effects and offers a theoreticalfoundation for understanding mass media's impact on individuals and society. Workingfrom the assumption that media effects are common and are often underestimated, thetext focuses on dominant areas of media effects, providing a synthesis of those key areasof research. With an emphasis on the theoretical explanations for media effects, the textprovides readers with explanations of how media effects occur, so they can understandhow to mitigate harmful effects and enhance positive ones.

RoutledgeMarket: MediaJuly 2015: 254 x 178: 304ppHb: 978-0-415-87819-7: £140.00Pb: 978-0-415-88591-1: £39.99eBook: 978-0-203-85469-3* For full contents and more information, visit: www.routledge.com/9780415885911









READER2nd Edition • TEXTBOOKRoutledge Reader on Electronic Media HistoryCommunication as Culture, Revised Edition

Edited by Donald G. Godfrey, Arizona State University, USAand Susan L. Brinson, Auburn University, USAThis collection of research essays from the major publicationsin the electronic media discipline illustrates the growth anddevelopment of electronic media research from its earliestappearance to current day. Representing a wide variety of topicsand scholarship, the articles included here demonstrate landmarkresearch in the field, and illustrate varied methodologicalapproaches to historiography, Appropriate and apt as a textbookfor graduate and undergraduate courses in a wide variety ofsubjects and disciplines, this distinctive collection demonstrateshow electronic media research has evolved and lays the

groundwork for future study.

Essays on Media and SocietyJames W. Carey, James W. Carey and James W. CareyIn this classic text, James W. Carey maintains that communicationis not merely the transmission of information; reminding thereader of the link between the words "communication" and"community," he broadens his definition to include thedrawing-together of a people that is culture. This new editionincludes a new critical foreword by G. Stuart Adam that explainsCarey's fundamental role in transforming the study of masscommunication to include a cultural perspective and connectshis classic essays with contemporary media issues and trends.This edition also adds a new, complete bibliography of all ofCarey's writings.

RoutledgeMarket: MediaDecember 2014: 246x174: 784ppHb: 978-0-415-82757-7: £195.00

RoutledgeMarket: Students of media, cultural and communication studies.September 2008: 229 x 152: 212ppHb: 978-0-415-98975-6: £90.00

Pb: 978-0-415-82756-0: £56.99Pb: 978-0-415-98976-3: £26.99* For full contents and more information, visit: www.routledge.com/9780415827560eBook: 978-0-203-92891-2


3rd Edition • TEXTBOOKTEXTBOOKSocial Communication in AdvertisingFeminist Visual CultureConsumption in the Mediated MarketplaceEdited by Fiona Carson and Claire Pajaczkowska

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company. William Leiss, University of Ottawa, CANADA, William Leiss,Stephen Kline, Sut Jhally, Jackie Botterill, University of EastLondon, UK, William Leiss, University of Ottawa, CANADA,William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill,University of East London, UK, William Leiss, University ofOttawa, CANADA, William Leiss, Stephen Kline, Sut Jhallyand Jackie Botterill, University of East London, UKNow available in a significantly updated third edition to addressnew issues such as the Internet and globalization, SocialCommunication in Advertising remains the most comprehensivehistorical study of advertising and its function withincontemporary society. It traces advertising's influence withinthree key social domains: the new commodities industry, popular


RoutledgeFebruary 2001: 229 x 152: 336ppPb: 978-0-415-93686-6: £30.99eBook: 978-1-315-02366-3* For full contents and more information, visit: www.routledge.com/9780415936866

RoutledgeMarket: Media Studies and Communication StudiesSeptember 2005: 229 x 152: 696ppPb: 978-0-415-96676-4: £37.99eBook: 978-0-203-94301-4* For full contents and more information, visit: www.routledge.com/9780415966764

Dummy text to keep placeholderTEXTBOOKVisual Communication on the WebMultimedia Foundations

xtine burrough, California State University, Fullerton, USA,Paul Martin Lester, California State University, Fullerton,USA, xtine burrough, California State University, Fullerton,USA and Paul Martin Lester, California State University,Fullerton, USAVisual Communication on the Web teaches the reader to developone dynamic web page over the course of 14 chapters. Exercisesbuild upon each other so the reader creates and revises the workwhile learning new code or tools. Predictable mistakes arepurposely included so that readers learn how to 'fix' the projectwhile working on it - a much-needed skill for anyone interestedin coding. By the end of this course-in-a-book, readers will have

Core Concepts for Digital DesignVic Costello, Elon University, USA, Susan Youngblood,Auburn University, USA, Norman E. Youngblood, AuburnUniversity, USA, Vic Costello, Elon University, USA, SusanYoungblood, Auburn University, USA and Norman E.Youngblood, Auburn University, USAUnderstand the core concepts and skills of multimediaproduction and digital storytelling using text, graphics,photographs, sound, motion, and video. Then, put it all togetherusing the skills that you have developed for effective projectplanning, collaboration, visual communication, and graphic

design. Presented in full color with hundreds of vibrant illustrations, Multimedia Foundationscreated a web page with a centered container div, a Lightbox image gallery, and an externaltrains you in the principles and skill sets common to all forms of digital media production,style sheet using HTML, CSS, and copy-pasted and modified code. Includes a free one-yearsubscription to the Interactive e-Text version.

enabling you to create successful, engaging content, no matter what tools you are using.A companion website features a wealth of web resources, illustrations, and video tutorialsdemonstrating the key techniques presented in the book. Routledge

Market: Visual Communication/Web DesignFocal PressMarket: Mass CommunicationMarch 2012: 234 x 190: 424ppPb: 978-0-240-81394-3: £37.99

December 2012: 254 x 178: 296ppPack - Book and Online: 978-0-415-52148-2: £28.66* For full contents and more information, visit: www.routledge.com/9780415521482



31MEDIA & VISUAL COMMUNICATION












2nd EditionTEXTBOOKBeyond Powerful RadioVisual CommunicationA Communicator's Guide to the Internet Age—News, Talk, Information& Personality for Broadcasting, Podcasting, Internet, Radio

Integrating Media, Art, and ScienceRick Williams, Lane Community College, USA and JulianneNewton, University of Oregon, USASeries: Routledge Communication SeriesVisual Communication focuses on cultivating visual and medialiteracy from both consumption and production points of viewand introduces students to the application of intuitiveintelligence to a visual context. Innovative in its field, it providesa solid theoretical overview of the most advanced thinking andresearch about visual communication, teaching readers how toapply theory to enhance their understanding of and work withimages.

Valerie Geller, Valerie Geller is an internationally acclaimedBroadcast Consultant and president of Geller MediaInternational. Geller coaches talent, presents CreatingPowerful Radio and TV and Digital Media seminars andworkshops and works one-on-one with individuals - globally(over the years with more than 500 stations in 30 countries)clients include the BBC in the UK, The ABC in Australia, CBSand NPR in the USA. Her clients include both commercialand public broadcasting - with news, talk, information &personality, Geller s proven techniques work to help clientsincrease their audiences. Geller s Powerful Radio books havebeen translated into many languages, are available with a

RoutledgeJuly 2007: 279 x 216: 448ppHb: 978-0-805-85065-9: £85.00Pb: 978-0-805-85066-6: £46.99 broadcast instructor s manual, and are used in 60 countries to help on-air and online

broadcasters and on air personalities and news journalists. Geller served on the boardseBook: 978-0-203-87499-8of the Associated Press and the Radio & TV News Directors Association, has been a* For full contents and more information, visit: www.routledge.com/9780805850666program director (WABC - New York), news director, (KIOI, San Francisco) and executiveproducer, (KFI in Los Angeles) and held a number of management and on air positionsat several major market radio stations in the USA. Geller is an award winning journalistand is the 2010 recipient of the Conclave s highest honor: The Rockwell LifetimeAchievement Award for Broadcasting and has been named One of the Most InfluentialWomen in Radio by Radio Ink Magazine. Beyond Powerful Radio is her fourth book.and Valerie Geller, Valerie Geller is an internationally acclaimed Broadcast Consultantand president of Geller Media International. Geller coaches talent, presents CreatingPowerful Radio and TV and Digital Media seminars and workshops and worksone-on-one with individuals - globally (over the years with more than 500 stationsin 30 countries) clients include the BBC in the UK, The ABC in Australia, CBS and NPRin the USA. Her clients include both commercial and public broadcasting - with news,talk, information & personality, Geller s proven techniques work to help clients increasetheir audiences. Geller s Powerful Radio books have been translated into manylanguages, are available with a broadcast instructor s manual, and are used in 60countries to help on-air and online broadcasters and on air personalities and newsjournalists. Geller served on the boards of the Associated Press and the Radio & TVNews Directors Association, has been a program director (WABC - New York), newsdirector, (KIOI, San Francisco) and executive producer, (KFI in Los Angeles) and helda number of management and on air positions at several major market radio stationsin the USA. Geller is an award winning journalist and is the 2010 recipient of theConclave s highest honor: The Rockwell Lifetime Achievement Award for Broadcastingand has been named One of the Most Influential Women in Radio by Radio InkMagazine. Beyond Powerful Radio is her fourth book.Time-tested techniques for audience-building that can be applied to any form of audiobroadcast including the state-of-the-art Web radio and podcasts

Focal PressMay 2011: 229 x 152: 514ppPb: 978-0-240-52224-1: £31.99eBook: 978-0-240-52225-8Prev. Ed Pb: 978-0-240-51928-9* For full contents and more information, visit: www.routledge.com/9780240522241

TEXTBOOKTEXTBOOKAn Introduction to Writing for Electronic MediaVisual Communication Research DesignsScriptwriting Essentials Across the GenresKeith Kenney, University of South Carolina, USA

Visual Communication Research Designs provides a step-by-stepguide for designing research involving visuals relevant tocommunications media. This volume explains the process fromconceptualization to research questions, instrumentation,analysis, and reliability and validity checks. It also addresses thelack of sufficient methods to answer theoretical questionsattending visual communication.

RoutledgeMarket: CommunicationDecember 2008: 229 x 152: 312ppHb: 978-0-415-98869-8: £85.00

Robert B. Musburger, PhD, Professor Emeritus and formerDirector of the School of Communication, University ofHouston,TX, USA and Robert B. Musburger, PhD, ProfessorEmeritus and former Director of the School ofCommunication, University of Houston,TX, USAArms media writers with the most important skill: flexible writingknow-how


Pb: 978-0-415-98870-4: £33.99eBook: 978-0-203-93101-1

* For full contents and more information, visit: www.routledge.com/9780240808529* For full contents and more information, visit: www.routledge.com/9780415988704

2nd Edition • TEXTBOOK3rd Edition • TEXTBOOK


MEDIA & VISUAL COMMUNICATION32










Electronic MediaWriting for Visual MediaThen, Now, and LaterAnthony Friedmann, Award-winning filmmaker and

scriptwriter and Anthony Friedmann, Award-winningfilmmaker and scriptwriterTeaches writers to craft a compelling script for visual media

Focal PressMarch 2010: 234 x 190: 404ppPb: 978-0-240-81235-9: £30.99eBook: 978-0-080-96188-0

Norman J. Medoff, Director of the School of Communicationat Northern Arizona University, Barbara K. Kaye, AssociateProfessor University of Tennessee-Knoxville, Norman J.Medoff, Director of the School of Communication atNorthern Arizona University and Barbara K. Kaye, AssociateProfessor University of Tennessee-KnoxvilleA fresh approach for understanding electronic media in today'sdigital world

Focal PressJuly 2010: 276x219: 306ppPb: 978-0-240-81256-4: £35.99eBook: 978-0-240-81585-5









Dummy text to keep placeholderDummy text to keep placeholderTechnology of Video and Audio StreamingConvergence in Broadcast and Communications

Media Unknown Author and Unknown Author

Focal Press

John Watkinson, Reading, UK International consultant inaudio, video and data recording. and John Watkinson,Reading, UK International consultant in audio, video anddata recording.First Published in 2001. Routledge is an imprint of Taylor &Francis, an informa company.

Focal PressApril 2001: 747ppHb: 978-0-240-51509-0: £85.00Pb: 978-0-240-52275-3: £85.00

March 2002: 246x189: 352ppPb: 978-0-240-51694-3: £33.99* For full contents and more information, visit: www.routledge.com/9780240516943


3rd EditionDummy text to keep placeholderThe Cable and Telecommunications Professionals'Reference

Digital Asset ManagementUnknown Author and Unknown AuthorPresents the benefits of applying asset management systemsto the creation of content in terms of increased efficiency andthe lowering of costs.

Focal Press

PSTN, IP and Cellular Networks, and Mathematical TechniquesGoff Hill, of Gtel Consultancy Ltd, Suffolk, UK and Goff Hill,of Gtel Consultancy Ltd, Suffolk, UKThis book is for any telecommunications professional who needsto understand the structure of the industry, the structure oftelephony networks and services, and the equipment involved.

Focal Press

February 2004: 246x189: 368ppPb: 978-0-240-51924-1: £45.99eBook: 978-0-080-50431-5

March 2007: 234 x 190: 560pp* For full contents and more information, visit: www.routledge.com/9780240519241Pb: 978-0-240-80747-8: £48.99* For full contents and more information, visit: www.routledge.com/9780240807478

5th Edition5th Edition • TEXTBOOKThe New Communications TechnologiesMedia TodayApplications, Policy, and ImpactMass Communication in a Converging World

Michael Mirabito, Michael Mirabito is a Professor andsupervises the Distance Education and other academicinformation units at Marywood College in Pennsylvania.,Barbara Morgenstern, Barbara Morgenstern is professor atthe Park School of Communications, Ithaca, NY., MichaelMirabito, Michael Mirabito is a Professor and supervises theDistance Education and other academic information unitsat Marywood College in Pennsylvania. and BarbaraMorgenstern, Barbara Morgenstern is professor at the ParkSchool of Communications, Ithaca, NY.

Joseph Turow, University of Pennsylvania, USA and JosephTurow, University of Pennsylvania, USAMedia Today uses convergence as a lens that puts students atthe center of the profound changes in the 21st century mediaworld. Through the convergence lens they learn to think criticallyabout the role of media today and what these changes meanfor their lives presently and in the future. The book’s mediasystems approach helps students to look carefully at how mediais created, distributed, and exhibited in the new world that thedigital revolution has created. From newspapers to videogames and social networking to mobile platforms, Media Today

prepares students to live in the digital world of media. A complete explanation of today's communication technologies, and their impact!Focal PressMarch 2004: 280 x 210: 331ppPb: 978-0-240-80586-3: £30.99Prev. Ed Pb: 978-0-240-80429-3

RoutledgeMarket: Mass Communication / Media StudiesOctober 2013: 279 x 216: 442ppHb: 978-0-415-53642-4: £130.00 * For full contents and more information, visit: www.routledge.com/9780240805863Pb: 978-0-415-53643-1: £45.00eBook: 978-0-203-11158-1Prev. Ed Pb: 978-0-415-87608-7* For full contents and more information, visit: www.routledge.com/9780415536431


MEDIA & VISUAL COMMUNICATION34











http://http://www.routledge.com/cw/turow-9780415536431/




TEXTBOOKQualitative Research Methods for Media Studies

Bonnie S. Brennen, Marquette University, USA and BonnieS. Brennen, Marquette University, USAThis book introduces the essential qualitative methods used inmedia research, with an emphasis on integrating theory withpractice. Each method is introduced through step-by-stepinstruction on conducting research and interpreting researchfindings, alongside in-depth discussions of the historical, cultural,and theoretical context of the particular method and case studiesdrawn from published scholarship. This text is a comprehensiveand accessible introduction to qualitative methods, ideal formedia and mass communication research courses.

RoutledgeMarket: Mass Communication / Media StudiesDecember 2013: 229 x 152: 240ppHb: 978-0-415-89021-2: £100.00Pb: 978-0-415-89022-9: £33.99eBook: 978-0-203-08649-0* For full contents and more information, visit: www.routledge.com/9780415890229

TEXTBOOKMarketing Communications


Marketing Communications applies a uniquely practical approach to the topic with astructured overview of planning, development, implementation and evaluation along withdetailed cases which show how actual challenges faced by professionals in the field wereaddressed. This book will help you to develop the skills you need in an increasinglycompetitive environment.

RoutledgeMarket: Business & Management / MarketingAugust 2014: 246x174: 428ppHb: 978-0-415-50770-7: £125.00Pb: 978-0-415-50771-4: £36.99eBook: 978-1-315-77886-0* For full contents and more information, visit: www.routledge.com/9780415507714

2nd Edition • TEXTBOOK • NEW EDITIONStrategic Integrated Marketing Communications




RoutledgeMarket: Business & ManagementJune 2014: 234x156: 320ppHb: 978-0-415-82208-4: £95.00Pb: 978-0-415-82209-1: £31.99eBook: 978-0-203-55391-6* For full contents and more information, visit: www.routledge.com/9780415822091









4th Edition • TEXTBOOK2nd Edition • TEXTBOOKRatings AnalysisAdvertising and Public Relations LawAudience Measurement and AnalyticsRoy L. Moore, Middle Tennessee State University, USA,

Carmen Maye, University of South Carolina, USA, Erik L.Collins, University of South Carolina, USA, Roy L. Moore,Middle Tennessee State University, USA, Carmen Maye,University of South Carolina, USA and Erik L. Collins,University of South Carolina, USASeries: Routledge Communication SeriesAddressing a critical need, Advertising and Public Relations Lawillustrates the variety of issues and ideas that affect the regulationof advertising and public relations speech, including thecategorization of different kinds of speech afforded differentlevels of First Amendment protection; court-created tests for

James G. Webster, Northwestern University, USA, PatriciaF. Phalen, George Washington University, USA, LawrenceW. Lichty, Northwestern University, USA, James G. Webster,Northwestern University, USA, Patricia F. Phalen, GeorgeWashington University, USA and Lawrence W. Lichty,Northwestern University, USASeries: Routledge Communication SeriesThis 4

th edition of Ratings Analysis explains the current audience

information system that supports economic exchange intraditional and evolving electronic media markets. Respondingto the major changes in electronic media distribution andaudience researchin recent years, it provides a thoroughlylaws and regulations of speech; and non content-based restrictions on speech and

expression. updated presentation of the ratings industry and analysis processes. It also serves as aRoutledgeMarket: Media LawSeptember 2010: 229 x 152: 480ppHb: 978-0-805-85346-9: £120.00

practical guide for conducting audience research, offering readers the tools for becominginformed and discriminating consumers of audience information.

RoutledgeMarket: MediaOctober 2013: 229 x 152: 328ppHb: 978-0-415-52651-7: £95.00



3rd Edition • TEXTBOOKTEXTBOOKSocial Communication in AdvertisingLaw for Advertising, Broadcasting, Journalism, and

Public Relations Consumption in the Mediated MarketplaceWilliam Leiss, University of Ottawa, CANADA, William Leiss,Stephen Kline, Sut Jhally, Jackie Botterill, University of EastLondon, UK, William Leiss, University of Ottawa, CANADA,William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill,University of East London, UK, William Leiss, University ofOttawa, CANADA, William Leiss, Stephen Kline, Sut Jhallyand Jackie Botterill, University of East London, UKNow available in a significantly updated third edition to addressnew issues such as the Internet and globalization, SocialCommunication in Advertising remains the most comprehensivehistorical study of advertising and its function withincontemporary society. It traces advertising's influence withinthree key social domains: the new commodities industry, popular


A Comprehensive Text for Students and PractitionersMichael G. Parkinson, L. Marie Parkinson, Michael G.Parkinson and L. Marie ParkinsonSeries: Routledge Communication SeriesFirst Published in 2006. Routledge is an imprint of Taylor &Francis, an informa company.

RoutledgeJanuary 2006: 528ppPb: 978-0-805-84975-2: £54.99eBook: 978-0-203-82379-8

RoutledgeMarket: Media Studies and Communication StudiesSeptember 2005: 229 x 152: 696ppPb: 978-0-415-96676-4: £37.99* For full contents and more information, visit: www.routledge.com/9780805849752eBook: 978-0-203-94301-4* For full contents and more information, visit: www.routledge.com/9780415966764

TEXTBOOKTEXTBOOKBrand JournalismAdvertising Theory

Andy BullThis book establishes the theory and history of brand journalismand offers a practical guide to installing an effective operationwithin any organisation.

It roots the best practice it advocates in a series of detailedcurrent case studies and is supported by relevant assignmentsat each point, and step-by-step guides to fulfilling them. It isdesigned to show journalists and trainee journalists how theycan take their journalistic skills into this new arena.

For those practising or studying marketing, public relations,corporate communications or brand management, this bookwill equip them with the skills they need to follow their chosen

disciplines in this new media world.

Edited by Shelly Rodgers, University of Missouri, USA, EstherThorson, University of Missouri, Columbia, USA, ShellyRodgers, University of Missouri, USA and Esther Thorson,University of Missouri, Columbia, USASeries: Routledge Communication SeriesAdvertising Theory provides detailed and current explorations ofkey theories in the advertising discipline. The volume gives aworking knowledge of the primary theoretical approaches ofadvertising, offering a comprehensive synthesis of the vastliterature in the area. Editors Shelly Rodgers and Esther Thorsonhave developed this volume as a forum in which to compare,contrast, and evaluate advertising theories in a comprehensive

and structured presentation. Chapters provide concrete examples, case studies, and readingswritten by leading advertising scholars and educators. As a benchmark for the current state Routledge

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of advertising theory, this text will facilitate a deeper understanding for advertising students,and will be required reading for advertising theory coursework.

RoutledgeMarket: AdvertisingFebruary 2012: 229 x 152: 618ppHb: 978-0-415-88661-1: £135.00




ADVERTISING36














Understanding Communication ResearchMethods .................................................................................... 4

New Communications Technologies, The .............. 34New Handbook of Children's Rights, The ................... 8

Electronic Media ................................................................. 33Electronic Media ................................................................. 33A

VNonverbal Communication in CloseRelationships .......................................................................... 6

P

Explaining Communication ............................................ 6Explaining Communication ............................................ 6Exploring Intercultural Communication ................. 10

F

A2 Communication and Culture ................................... 2Advertising and Public Relations Law ....................... 36Advertising and Public Relations Law ....................... 36Advertising Theory ............................................................. 36Advertising Theory ............................................................. 36Applied Public Relations .................................................. 20

Video Over IP ........................................................................ 28Video Over IP ........................................................................ 28Visual Communication ................................................... 32Visual Communication on the Web .......................... 31

Parents and Children Communicating withSociety ....................................................................................... 8Family Communication .................................................... 8

AS Communication and Culture ................................... 2 Visual Communication on the Web .......................... 31Persuasion in Society ........................................................... 5Family Communication .................................................... 8AS Communication Studies ............................................. 2 Visual Communication Research Designs .............. 32Political Communication Reader, The ...................... 19Feminist Visual Culture .................................................... 31AS Communication Studies: The EssentialIntroduction ............................................................................ 2 W

Political Communication Reader, The ...................... 19Primary Research and Writing ..................................... 15Professional Communication at Work ..................... 13Professional Communication at Work ..................... 13

GGlobal Intercultural Communication Reader,The ............................................................................................ 10

BBecoming a Public Relations Writer ........................... 20

Working With Numbers and Statistics ........................ 4Writing and Editing for Digital Media ....................... 30Writing for the Web ........................................................... 26

Professional Communication at Work ..................... 13Public Relations Strategic Toolkit, The ...................... 22Public Relations Writing Worktext .............................. 21

Global Intercultural Communication Reader,The ............................................................................................ 10Beyond Powerful Radio ................................................... 32

Beyond Powerful Radio ................................................... 32Writing for the Web ........................................................... 26Writing for Visual Media ................................................. 33

QHBrand Journalism ............................................................... 36Broadcast and Internet Indecency ............................. 25Broadcast and Internet Indecency ............................. 25

Writing for Visual Media ................................................. 33

Qualitative Research Methods for MediaStudies .................................................................................... 35

Handbook of Media and Communication Research,A ................................................................................................... 2Broadcast Century and Beyond, The ......................... 26

Building Theories of Organization .............................. 13 Qualitative Research Methods for MediaStudies .................................................................................... 35

Health Communication .................................................. 12Health Communication in Practice ........................... 12Business Communication .............................................. 13

C RICable and Telecommunications Professionals'Reference, The ...................................................................... 34

Ratings Analysis .................................................................. 36Ratings Analysis .................................................................. 36

Information and Communication Technologies inAction ...................................................................................... 13

Cable and Telecommunications Professionals'Reference, The ...................................................................... 34

Reputation Management .............................................. 21Reputation Management .............................................. 21

Integrated Approach to Communication Theory andResearch, An ........................................................................... 2

Cases in Public Relations Management ................... 20 Routledge Reader in Rhetorical Criticism,The ............................................................................................ 15

International Communication: A Reader ................ 19International Communication: A Reader ................ 19Classroom Communication and Diversity ............. 10

Classroom Communication and Diversity ............. 10 Routledge Reader of African American Rhetoric,The ............................................................................................ 16

Interpersonal Communication ....................................... 6Introducing Language and InterculturalCommunication ................................................................. 10

Cognitive Psychology of Mass Communication,A ................................................................................................. 25Cognitive Psychology of Mass Communication,A ................................................................................................. 25

Routledge Reader on Electronic MediaHistory ..................................................................................... 31

SIntroduction to Writing for Electronic Media,An .............................................................................................. 32Introduction to Writing for Electronic Media,An .............................................................................................. 32

Communication as Culture, Revised Edition ........... 31Communication as Culture, Revised Edition ........... 31Communication as Culture, Revised Edition ........... 31 Situated Organization, The ........................................... 13

LCommunication Research Measures II ....................... 3Communication Research Methodology .................. 3Communication Studies ................................................... 3

Skilled Interpersonal Communication ........................ 7Social Communication in Advertising ...................... 36Social Communication in Advertising ...................... 36Landmark Essays on Rhetoric and

Feminism ............................................................................... 16Communication Technology Update andFundamentals ..................................................................... 25

Social Communication in Advertising ...................... 36Statistical Methods for CommunicationScience ...................................................................................... 3

Landmark Essays on Speech and Writing ............... 16Law for Advertising, Broadcasting, Journalism, andPublic Relations .................................................................. 36

Communications: An Introduction .............................. 3Convergence in Broadcast and CommunicationsMedia ...................................................................................... 34

Strategic Conflict .................................................................. 6Strategic Integrated MarketingCommunications ............................................................... 35

Law for Advertising, Broadcasting, Journalism, andPublic Relations .................................................................. 36Convergence in Broadcast and Communications

Media ...................................................................................... 34 Strategic Integrated MarketingCommunications ............................................................... 35

Life-Span Communication ............................................ 12

MCorporate Public Affairs .................................................. 20Crisis Communications ................................................... 20Crisis Communications Text and Student Workbook,Academic Package ............................................................ 21

Strategic Integrated MarketingCommunications ............................................................... 35Strategic Planning for Public Relations .................... 21Marketing Communications ........................................ 35

Crisis Manager, The ........................................................... 22 Strategic Public Relations Management ................. 21Marketing Communications ........................................ 35Crisis Manager, The ........................................................... 22 Strategic Reputation Management ........................... 22Marketing Communications ........................................ 35Culture in the Communication Age ........................... 10 Strategic Reputation Management ........................... 22Media Effects and Society ............................................... 30

D Synoptic History of Classical Rhetoric, A .................. 15Synoptic History of Classical Rhetoric, A .................. 15

T

Media Handbook, The ..................................................... 22Media Law and Ethics ...................................................... 25Media Today ........................................................................ 34Media Today ........................................................................ 34Mediating the Message in the 21st Century ........... 26

Digital Asset Management ............................................ 34Digital Asset Management ............................................ 34Digital Storytelling ............................................................. 15 Teaching Communication and Media

Studies .................................................................................... 28MediaWriting ....................................................................... 26MediaWriting ....................................................................... 26Dynamics of Persuasion, The .......................................... 5

Dynamics of Political Communication, The ........... 19 Teaching Communication and MediaStudies .................................................................................... 28

MediaWriting ....................................................................... 26Multimedia Foundations ................................................ 31E Technology of Video and Audio Streaming ........... 34

Technology of Video and Audio Streaming ........... 34Multimedia Foundations ................................................ 31

N UNew Communications Technologies, The .............. 34


37INDEX BY TITLE

Stacks, Don W. ........................................................................ 2Hilliard, Robert L ................................................................. 26A Swann, Patricia .................................................................... 20

THua, Zhu .................................................................................. 10

JApplen, J.D. ............................................................................ 26Applen, J.D. ............................................................................ 26Asante, Molefi Kete ........................................................... 10 Taylor, James R. ................................................................... 13Jackson, Jane ........................................................................ 10Asante, Molefi Kete ........................................................... 10 Theaker, Alison .................................................................... 22Jensen, Klaus Bruhn ............................................................ 2Aula, Pekka ............................................................................. 22 Thussu, Daya Kishan ........................................................ 19

KAula, Pekka ............................................................................. 22Austin, Erica Weintraub .................................................. 21Author, Unknown .............................................................. 34

Thussu, Daya Kishan ........................................................ 19Turow, Joseph ..................................................................... 34Turow, Joseph ..................................................................... 34Katz, Helen ............................................................................. 22

Author, Unknown .............................................................. 34

WKenney, Keith ....................................................................... 32

LAuthor, Unknown .............................................................. 34Author, Unknown .............................................................. 34

B Watkinson, John ................................................................. 34Watkinson, John ................................................................. 34Webster, James G. ............................................................. 36

Lambert, Joe ......................................................................... 15Leiss, William ......................................................................... 36

Beck, Andrew .......................................................................... 2 Webster, James G. ............................................................. 36Leiss, William ......................................................................... 36Beck, Andrew .......................................................................... 3 Whaley, Bryan B. .................................................................... 6Leiss, William ......................................................................... 36Bennett, Peter ......................................................................... 2 Whaley, Bryan B. .................................................................... 6Lerbinger, Otto .................................................................... 22Bennett, Peter ......................................................................... 2 Whitaker, W. Richard ........................................................ 26Lerbinger, Otto .................................................................... 20Bennett, Peter ......................................................................... 2 Whitaker, W. Richard ........................................................ 26Lerbinger, Otto .................................................................... 22Brennen, Bonnie S. ............................................................ 35 Whitaker, W. Richard ........................................................ 26Lipschultz, Jeremy ............................................................. 25Brennen, Bonnie S. ............................................................ 35 Williams, Rick ........................................................................ 32Lipschultz, Jeremy ............................................................. 25Browning, Larry D. ............................................................. 13

ZLivingston, Charles .............................................................. 4Lull, James .............................................................................. 10

M

Bull, Andy ................................................................................ 36burrough, xtine ................................................................... 31burrough, xtine ................................................................... 31

CZappala, Joseph M. ........................................................... 21

McKee, Kathy Brittain ...................................................... 20Medoff, Norman ................................................................. 33

Canary, Daniel J. .................................................................... 6 Medoff, Norman ................................................................. 33Carey, James W. .................................................................. 31 Mirabito, Michael ............................................................... 34Carey, James W. .................................................................. 31 Mirabito, Michael ............................................................... 34Carey, James W. .................................................................. 31 Moore, Roy L. ........................................................................ 36Carroll, Brian .......................................................................... 30 Moore, Roy L. ........................................................................ 25Carson, Fiona ........................................................................ 31 Moore, Roy L. ........................................................................ 36Chesebro, Joseph L. ......................................................... 13 Murphy, James J. ................................................................ 15Chesebro, Joseph L. ......................................................... 13 Murphy, James J. ................................................................ 15Chesebro, Joseph L. ......................................................... 13 Musburger, PhD, Robert B. ........................................... 32Cobley, Paul ............................................................................. 3 Musburger, PhD, Robert B. ........................................... 32Costello, Vic ........................................................................... 31

NCostello, Vic ........................................................................... 31Croucher, Stephen M. ........................................................ 4

D Negrine, Ralph ..................................................................... 19Negrine, Ralph ..................................................................... 19

ODoorley, John ....................................................................... 21Doorley, John ....................................................................... 21

E Ott, Brian ................................................................................. 15

PEagle, Lynne .......................................................................... 35Eagle, Lynne .......................................................................... 35 Parkinson, Michael G. ...................................................... 36Eagle, Lynne .......................................................................... 35 Parkinson, Michael G. ...................................................... 36Elbow, Peter .......................................................................... 16 Pecchioni, Loretta L. ......................................................... 12

F Percy, Larry ............................................................................. 35Percy, Larry ............................................................................. 35Percy, Larry ............................................................................. 35

Fearn-Banks, Kathleen .................................................... 20 Perloff, Richard M. ................................................................. 5Fearn-Banks, Kathleen .................................................... 21 Perloff, Richard M. .............................................................. 19Fernback, Jan ........................................................................ 28 Perse, Elizabeth M. ............................................................ 30Fernback, Jan ........................................................................ 28 Pettey, Gary .............................................................................. 3Franklin, Bob ............................................................................ 8 Powell, Robert G. ................................................................ 10Friedmann, Anthony ....................................................... 33 Powell, Robert G. ................................................................ 10Friedmann, Anthony ....................................................... 33 Putnam, Linda L. ................................................................. 13

G RGaillet, Lynee Lewis .......................................................... 15 Ray, Eileen Berlin ................................................................ 12Geller, Valerie ........................................................................ 32 Robinson, Michelle ........................................................... 16Geller, Valerie ........................................................................ 32 Rodgers, Shelly .................................................................... 36Glenn, Cheryl ........................................................................ 16 Rodgers, Shelly .................................................................... 36Godfrey, Donald G. ........................................................... 31 Rubin, Rebecca B. ................................................................. 3Grant, August ....................................................................... 25

SGuerrero, Laura K. ................................................................. 6

H Segrin, Chris ............................................................................. 8Segrin, Chris ............................................................................. 8

Hargie, Owen .......................................................................... 7 Shoemaker, Pamela J. ..................................................... 26Harrington, Nancy Grant ............................................... 12 Simons, Herbert W. .............................................................. 5Harris, Richard Jackson ................................................... 25 Simpson, Wes ....................................................................... 28Harris, Richard Jackson ................................................... 25 Simpson, Wes ....................................................................... 28Hartley, Peter ........................................................................ 13 Smith, Ronald D. ................................................................. 20Hayes, Andrew F. .................................................................. 3 Smith, Ronald D. ................................................................. 21Hill, Goff ................................................................................... 34 Socha, Thomas J. ................................................................... 8Hill, Goff ................................................................................... 34 Solomon, Denise ................................................................... 6


INDEX BY AUTHOR38


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