From Positioning to Purpose - Andreas Ostendorf - SB'15 Barcelona

ANDREAS OSTENDORF VICE PRESIDENT FOR SUSTAINABILITY, ENVIRONMENT AND SAFETY ENGINEERING, FORD OF EUROPE

“A business that

makes nothing

but money is a

poor business.”

Henry Ford

“History is more or less bunk. It’s

tradition. We want to live in the

present, and the only history that

is worth a tinker’s damn is the

history that we make today.”

Henry Ford

3.5 billion live in cities.

It is estimated this will

double by 2050.

8 million (2014)

10 million (2020)

Global Middle Class Growth

Global Middle Class Growth

800 million

2 to 4 billion in 2050

Workers say their

commute is

more stressful than

work itself

People of Barcelona

add up to 3 days each

year onto their commute to

ensure they get to work

on time

Car in Network Slide

Data Driven Healthcare The Gambia

Parking Spotter Atlanta

Painless Parking London

Info Cycle Palo Alto

L.A. Parking Lot Los Angeles

Future of Mobility Argentina

Accessory Challenge Johannesburg

City Mobility Lisbon

Traffic Tamer London

Monsoon App Downpour Mumbai

Sumurr Golden Hour Delhi

Mobility Integration Chongqing

Urban Commun-ter Shanghai

Sumurr mHealth Tamil Nadu

Proposed Australia Accessory Challenge Australia

Big Data Drive Dearborn

Fleet Insights Dearborn

Data Driven InsuranceLondon

Remote Reposi- tioning Atlanta

City Driving On-Demand London

Dynamic Social Shuttle London

Car Swap Dearborn

Ford Carsharing Germany

Share Car Bangladore

Rapid Re-Charge & Share Dearborn

UK Government Research London

Handle on Mobility (E-Bike) London/ Global

Personal Mobility Experience RWTH Aachen

• collaborative

• open

•more humble