MEDIA RELATIONS FROM INFLU ENCER RELAT IONS TO
From media relations to influencer relations
Jul 14, 2015
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MEDIA RELATIONSFR
OM
INFLUENCERRELATIONS
TO
prezly
Their newsrooms are going empty and their influence is at an all-time low
Here’s why
7h TV, radio, print
2:50h digital
source 〉
prezly
DAILY MEDIA CONSUMPTION 2009
6h TV, radio, print
4:45h digital1:30h social networking
source 〉
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DAILY MEDIA CONSUMPTION 2014
-1h
+1:45h
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To get stories told, brands need to reach both traditional media and influencers on social media
Media relations
Influencer relations
1
2
3
4
prezly
Get to know your existing contacts
Find influencers
Share shareable stories
Measure results & learn
How to
Get to know your contacts
1
A rolodex
prezly
This is how 70% of media lists look like Not much different from a rolodex
Oftentimes it’s just an email address with a beat
It’s called media relations for a reason
Turn your email addresses into people
Do it as you go: Inbox profiles via Rapportive
prezly
Follow them on social media Read their updates every day
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✔ Build multiple lists ✔ Keep them manageable
✔ Interact ✔ Combine strategic &
conversational msgs
Get an influencer CRM Enrich your Excel list automatically
with Prezly
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Also read the articles of your contacts subscribe to updates of digital articles
in Feedly
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Findinginfluencers
2
Think beyond journalists
✔ Brand fans
✔ Employees
✔ Current & potential customers
✔ Bloggers & social influencers
prezly
prezly
Buzzsumo
Find social influencers on Twitter
Lissted Followerwonk
Handy services:
9.7x
7.4x+
+ +
4.3x
1.8x
= Attachments, soundbites, charts, interactive,…
Multimedia content gets viewed a lot more
9.7x
prezly
email pitch
+social
+web
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Publish stories on your online newsroom.
Having social media press releases makes it easy for people to share your stories and for people to find them via search engines.
Traffic distribution onsocial media newsroom
An example social media releaseprezly
A PR CRM like Prezly automatically detects the social profiles of your media contacts.
✔ High resolution photos
✔ Infographics
✔ Low resolution image previews
✔ One-click visual downloads
✔ Easy to share on social, including visuals
✔ Works well on mobile devices
✔ Optimised for search engines
An example multimedia pitchprezly
A PR CRM like Prezly automatically detects the social profiles of your media contacts.
✔ Personalised intro ✔ Multimedia previews
Stop emailing in the dark
Track your email pitches to seewho’s interested in your stories.
prezly
There are many services that let you track your emails
Sales tool for Gmail
All-purpose newsletter service
PR pitching tool
prezly
Learn which content works
Learn which contacts like your content
Measure to get better at media relations in two ways
prezly
Learn which content works
How to make such dashboards
Build a dynamic dashboard to evaluate outcomes of your content efforts
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Learn which pitched content resonatesprezly
Track outreach with Prezly
prezly
Media relations
Influencer relations
1
2
3
4
prezly
Get to know yourexisting contacts
Find influencers
Share shareable stories
Measure results & learn
twitter.com/prezly
prezly.com/blog
Follow us nowprezly
And external communication teams at brands
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Check a recent case study
MEDIA RELATIONSFR
OM
INFLUENCERRELATIONS
TO
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