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POCKEE INTRODUCTION
Our story…
Page 3
Problem: FMCG brands
Reality
FMCG brands don’t own their distribution channel
Limitations in promoting their products
Compromise
In-store promotions & paper coupons
Address total market – no personalization
Promo hunting / short term sales peak vs real engagement & loyalty
Page 6
Background
Background in business & marketing
7 years careers at P&G
Entrepreneurial ‘bug’…
Zissis Founder & CEO
Kostas Co-founder &
Business dev
New moments of “truth”…
Online to Offline
Until 2019 80% of the sales will be Offline
Until 2016 50% of the sales will be influenced by Online
B2B2C
300+ offers available 1700+ stores in network –
60% coverage of retail
Business model
40+ brands in platform 16 retailers integrated
CONSUMERS
Ultimate convenience in
saving money on groceries
Drive sales
Build intelligence via data
Segment & target
BRANDS
Clearing partner
Optimize operations
Build extra in-store value
RETAILERS
value
Finding the right “fit” with consumers
1,5 year in market
From 0 to 120K downloads
From 100 to 10K daily active users
>40% retention rates
Page 16
Finding the right “fit” with partners
We build a rich offering for pockee partners:
FMCG Brands
Retailers
Keeping our content ‘alive’
Dynamic pricing….the future of commerce
• Powerful analytics are coming to mobile
• Big data analysis
• Tailor made coupons
“Always on” relationship with the shoppers
Notifications with time sensitive
information
Desire for an always on
relationship
Deeper connections
with shoppers
Created with Haiku Deck
Page 21 Next day challenges
Add more users
Add more features
Optimize user experience
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