From Essence to Assets. Making sense of an audiovisual archive

From essence to assetsMaking sense of an audiovisual archiveBrecht Declercq – Interfaces Project Workshop – Athens, Onassis Cultural Centre – 05.11.2016

10.15 START12.15 BREAK

12.25 BEN14.00 LUNCH

1. WHAT IS THE ROLE OF A DIGITAL AUDIOVISUAL ARCHIVE TODAY?

1. WHAT IS THE ROLE OF A DIGITAL AUDIOVISUAL ARCHIVE TODAY?

Merely an illustration of history?

A proof of legitimacy?

A second hand product?

A source of inspiration?

Fertile grounds for new creations?

2. THE ARCHIVEREVISITED

The living archive paradigm *ARCHIVE

ProfessionalsCreator-centeredQualityGate-keepingTaxonomyContextualisationInterpretationHeritageRead-only memory

DYNARCHIVE

Crowd / usersUser-centeredPopularityParticipationFolksonomyAppropriationConsumptionNostalgiaWrite-also memory

* Courtesy Pelle Snickars, Umea University

Smart, open, connected *

* Courtesy J. Oomen, Nederlands Instituut voor Beeld en Geluid

open

Open licensesOpen standardsOpen source software

smart

External developmentMicro servicesAutomated metadata

connected

Linked to otherdata sources, collectionsand new target groups

nice theory but...

practical & legal restrictions

Quick wins *Open:• Use open licenses for re-use• Prefer increased engagement over brand & volume control

Smart:• Collaborate with a computer science university • Where can you use open source technology?• Only outsource what you understand

Connected:• Go where your users are: syndication• Be convenient to digital – online – mobile use• Forge partnerships: content creators, scholars

* Courtesy J. Oomen, Nederlands Instituut voor Beeld en Geluid

3. FROM VALUETO IMPACT

what is ...

the valueof an audiovisual archive?

T. Golodnoff & M. Lerkenfeld Smith

use =

value

Prof. S. Tanner, King’s College

value=

impact

value use impact= =in a public audiovisual archive

the return on investmentis the return on society as a whole

Which effects do GLAMs & broadcasters have?

engagementenjoymentnew experiencesencouraging creativityself confidencechanges in attitudeunderstandingstrengthening communities...

Choose your target groups

Decisive factors in choosing target groups

size of the group?intensivity of the impact?duration of the impact?frequency of the use?... ?

Target group strategy

get keep

use

Common target groups of AVarchives

obvious target groupseducation

onderwijs.hetarchief.be

obvious target groupsmediaprofessionals

inamediapro.fr

obvious target groupscreativeindustry

revivethis.org

obvious target groupsscience &academia

Larm.fm

obvious target groupsgeneralpublic

rte.ie/archives

* less obvious target groups refugees

nedbox.be

nhk.or.jp/archives/kaisou

* less obvious target groups dementiapatients

* less obvious target groups tourists

erfgoedinbeeld.nl

4. HOW DO YOU BRING THISINTO PRACTICE?

content

essence metadataTechnical

Descriptive

Administrative

content = essence + metadata

Digitisation & digital preservation

Digitisation: why? (1)

Picture top left: The Great Bear Analogue & Digital Media

Digitisation: why? (2)

courtesy Chris Lacinak, AVPreserve

Digitisation: urgency

8 digitization projects Ca. 357.600 AV carriers Ca. 270.000 pages 18 carrier types 95+ content partners 8 digi’n service providers

Digitisation projects at VIAA

1. PROJECT DEFINITION2. PROJECT

PLAN

4. REGISTRATION

3. TENDERING

5. DETAILING

6. TEST PHASE

7. PILOT PHASE

9. EVALUATION

8. PRODUCTION PHASE

Typical digitisation project timeline

Digitisation: workflow

Digitisation: specifications

Digitisation: output formats & codecs

Digitisation: checks at ingest

Media asset management systems

Digital preservation

“a formal endeavor to ensure

that digital information of continuing value

remains accessible and usable.”

Digital preservation: definition

Ensure access to and use of authentic reformated and born digital content, regardless of media failure and changes in technology.

Emanates in:• Policies• Strategies• Actions

Digital preservation: in practice Appraisal:

o File format and codec sustainabilityo Characterisation

File identification:o Unique referencingo File naming protocolso Connection to external metadata

Integrityo Recorded as intendedo Staying the same (sustainable)

Fixityo Unaltered information

Sustainabilityo Codecs and containers: preservation watcho Physical media obsolescence

Digital preservation: OAIS

content


Descriptive

Administrative

content = essence + metadata

A theoretical frameworkfor developing strategies

for the creation and useof (descriptive) metadata

Metadata: the Hourglass Model

Linked dataUser generated metadata

Automatically extracted metadata

Preservation metadata

Descriptive metadata

etc ...

Production metadata?Linked metadata

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL

USERGENERATEDMETADATA

AUTOMATICALLYGENERATEDMETADATA

PRODUCTION METADATA

FULLMANUAL

METADATA

PRESERVATION &COLLECTION

MANAGEMENT

ENHANCEMENT&

CONTEXTUALISATION

SEARCH &

RETRIEVAL

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL



PRODUCTION METADATA

FULLMANUAL

METADATA


MANAGEMENT

ENHANCEMENT&

CONTEXTUALISATION

SEARCH &

RETRIEVAL

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL



PRODUCTION METADATA

FULLMANUAL

METADATA


MANAGEMENT

ENHANCEMENT&

CONTEXTUALISATION

SEARCH &

RETRIEVAL

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL



PRODUCTION METADATA

FULLMANUAL

METADATA


MANAGEMENT

ENHANCEMENT&

CONTEXTUALISATION

SEARCH &

RETRIEVAL

Recent developments: Further integration with production systems New approaches: e.g. scan & OCR tape boxes

(1) Metadata from production

- collaboration of producers often needed! almost only for contemporaryborn digital content

+ cheap high quality quick high level of detail

(1) Metadata from production

Recent developments: Diversification: from low tech to high tech New approaches: consumer generated metadata

from ‘conscious’ to ‘unconscious’ metadata

(2) User generated metadata

ARCHIVEBROADCAST

TARGET GROUP

EDUCATION

TARGET GROUP

RESEARCH

TARGET GROUP

GENERALAUDIENCE

MEDIA VALUE CHAIN: METADATA FLOWFROM USER GENERATED METADATA TO CONSUMER GENERATED METADATA

FIRST PURPOSE RE-PURPOSEARCHIVE

BROADCASTER BUSINESS INTELLIGENCE ARCHIVE BUSINESS INTELLIGENCE

- reliability? IPR issues labour intensity - net gains? subjective sustainable?

+ very cheap high quality public involvement with your collection!

(2) User generated metadata

Recent developments: Ever more cases in daily practice

(3) Automatically extracted metadata

Recent developments: New approaches: SaaS


- high tech quality? interface? system architecture integration?

+ cheap quick high level of detail objective


New strategies for metadata in AVarchives

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL

FULLMANUAL

METADATA


MANAGEMENT

SEARCH &

RETRIEVAL

MAM Evolutions: starting point

CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL

FULLMANUAL

METADATA


MANAGEMENT

SEARCH &

RETRIEVAL

PRODUCTION METADATA

MAM Evolutions: 1st generation MAMs

ENHANCEMENT&

CONTEXTUALISATION

PRODUCTION METADATA



CREATIONLEVEL

PROCESSINGLEVEL

PURPOSELEVEL

FULLMANUAL

METADATA


MANAGEMENT

SEARCH &

RETRIEVAL

Future MAM Evolutions

Institutionally: new relations with the world outside Organisationally: new roles, structures, competencies Technically: new systems, new architectures

organisationalinstitutionalTechnical

Implementing a metadata strategy

Institutional

MORE OPENNESS AT THE INPUT, E.G. USER AS METADATA CREATOR

MORE OPENNESS AT OUTPUT: E.G. LINKING COLLECTIONS, (OPEN) API’S

Organisational

NEW TECHNICAL AND INSTITUTIONAL POSSIBILITIES

NEW USERS / TARGET GROUPSNEW NEEDS / DEMANDS

DECI

SIO

N M

AKIN

G

PRO

CESS

MAN

AGEM

ENT

QUA

LITY

CHE

CKIN

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RECO

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CO

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ECT

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Technical

MAMs AND ESB’S ARE NOT DEAD

SOLID STANDARDS, FLEXIBLE CONNECTIONS

GRADUAL SYSTEM ADAPTATIONS

RAPIDLY EVOLVING TECHNOLOGY

EVER MORE EXTERNAL CONNECTIONS

Technical

(c)

content


Descriptive

Administrative

from content to asset

“the essence, the metadata and the right to use them”

Thank you!

[email protected]

http://be.linkedin.com/in/brechtdeclercq

@brecht_declercq

From Essence to Assets. Making sense of an audiovisual archive

Technology