From ego-centered to user-centered design of gamification

From ego-centered touser-centered design of gamification

Mgr. Andrea Hrčková, PhD.Bc. Andrej Garaj

Gamification

Gamefulness

Book ClashMultiplayer or single

quiz

Book WorldVisualization of

personal or global statistic

Full shelfCompulsory

reading application

“I think”

EGO FEEDBACK

2016

2014 “I think”

2016 “What people

need”

Young people

Empathy mapping

“What do you feel?”

“What do you do?”

“What do you think?”

What is difficult to overcome?

8

people

Results:What do readers like?- connecting and comparing information

they read with their reality - thinking about values

Results:What do gamers like?- the possibility to evolve, discover, cooperate

or to destroy / kill the enemies.- striving to gain the final objective, adrenaline

Most important for gamers and readers:

EMOTIONS

- feeling of thrill and conflict- identification with the character- to build or to see something new- immersion to the story

Pains:- the senselessness (missing purpose)- bad graphics - difficult text and cliche

Feature for thrill, killing:

Killing daemons of stupidity

Evolution feature:

Spirit

Explorers feature:new books on the map, cleaning and completing the quiz

EXCELLENT

Social feature: Best thoughts on book

Best thoughtWith big power goes big responsibility

5

people

Impact on quality of life?

Our team

Words Words

Boss Boss IT Code Code

Ilustration Coffee

[email protected]~

[email protected]