From Crafts Movement to Microentrepreneurship Kati Krause Communications Manager Germany, Etsy @katikrause
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From Crafts Movement to
Microentrepreneurship
Kati Krause
Communications Manager Germany, Etsy
@katikrause
What‘s wrong?
Massive change
richwoodcreations.etsy.com
Better business?
signfail.etsy.com
Barrier to entry
percystreetprints.etsy.com
The web
http://www.etsy.com/listing/101706406/caleb-gray-robot-factory-circuit-board
handmadebyalison.etsy.com
Traditional barriers to entry: access to knowledge
30one.etsy.com
Traditional barriers to entry: amount of and access to capital
paulandpaulashop.etsy.com
Traditional barriers to entry: access to market
What is Etsy?
Etsy
Market impact
Experimentation, decentralisation & transparency
vintageandnostalgia.etsy.com
Building a brand
Global market
artpause.etsy.com
Choice
domesticstoriesshop.etsy.com
Focus on entrepreneurship
Teamwork
New (old) kinds of entrepreneurs
peace4you.etsy.com
Informed customer choice
leboxboutique.etsy.com
The return of the artisan
nativebear.etsy.com
People-powered business
formesberlin.etsy.com
Small business in a big world
waterstonesucculents.etsy.com
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