From Crafts Movement to Microentrepreneurship

From Crafts Movement to

Microentrepreneurship

Kati Krause

Communications Manager Germany, Etsy

@katikrause

What‘s wrong?

Massive change

richwoodcreations.etsy.com

Better business?

signfail.etsy.com

Barrier to entry

percystreetprints.etsy.com

The web

http://www.etsy.com/listing/101706406/caleb-gray-robot-factory-circuit-board

handmadebyalison.etsy.com

Traditional barriers to entry: access to knowledge

30one.etsy.com

Traditional barriers to entry: amount of and access to capital

paulandpaulashop.etsy.com

Traditional barriers to entry: access to market

What is Etsy?

Etsy

Market impact

Experimentation, decentralisation & transparency

vintageandnostalgia.etsy.com

Building a brand

Global market

artpause.etsy.com

Choice

domesticstoriesshop.etsy.com

Focus on entrepreneurship

Teamwork

New (old) kinds of entrepreneurs

peace4you.etsy.com

Informed customer choice

leboxboutique.etsy.com

The return of the artisan

nativebear.etsy.com

People-powered business

formesberlin.etsy.com

B-Corp - www.bcorporation.net

Small business in a big world

waterstonesucculents.etsy.com