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From Crafts Movement to Microentrepreneurship Kati Krause Communications Manager Germany, Etsy @katikrause
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From Crafts Movement to Microentrepreneurship

Sep 07, 2014

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Presentation from Kati Krause/Etsy @#RtW13
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Page 1: From Crafts Movement to Microentrepreneurship

From Crafts Movement to

Microentrepreneurship

Kati Krause

Communications Manager Germany, Etsy

@katikrause

Page 2: From Crafts Movement to Microentrepreneurship

What‘s wrong?

Page 3: From Crafts Movement to Microentrepreneurship

Massive change

richwoodcreations.etsy.com

Page 4: From Crafts Movement to Microentrepreneurship

Better business?

signfail.etsy.com

Page 5: From Crafts Movement to Microentrepreneurship

Barrier to entry

percystreetprints.etsy.com

Page 7: From Crafts Movement to Microentrepreneurship

Traditional barriers to entry: access to knowledge

30one.etsy.com

Page 8: From Crafts Movement to Microentrepreneurship

Traditional barriers to entry: amount of and access to capital

paulandpaulashop.etsy.com

Page 9: From Crafts Movement to Microentrepreneurship

Traditional barriers to entry: access to market

Page 10: From Crafts Movement to Microentrepreneurship

What is Etsy?

Page 11: From Crafts Movement to Microentrepreneurship

Etsy

Page 12: From Crafts Movement to Microentrepreneurship

Market impact

Page 13: From Crafts Movement to Microentrepreneurship

Experimentation, decentralisation & transparency

vintageandnostalgia.etsy.com

Page 14: From Crafts Movement to Microentrepreneurship

Building a brand

Page 15: From Crafts Movement to Microentrepreneurship

Global market

artpause.etsy.com

Page 16: From Crafts Movement to Microentrepreneurship

Choice

domesticstoriesshop.etsy.com

Page 17: From Crafts Movement to Microentrepreneurship

Focus on entrepreneurship

Page 18: From Crafts Movement to Microentrepreneurship

Teamwork

Page 19: From Crafts Movement to Microentrepreneurship

New (old) kinds of entrepreneurs

peace4you.etsy.com

Page 20: From Crafts Movement to Microentrepreneurship

Informed customer choice

leboxboutique.etsy.com

Page 21: From Crafts Movement to Microentrepreneurship

The return of the artisan

nativebear.etsy.com

Page 22: From Crafts Movement to Microentrepreneurship

People-powered business

formesberlin.etsy.com

Page 23: From Crafts Movement to Microentrepreneurship

B-Corp - www.bcorporation.net

Page 24: From Crafts Movement to Microentrepreneurship

Small business in a big world

waterstonesucculents.etsy.com

Page 25: From Crafts Movement to Microentrepreneurship