From cinderlla to ferrari 03 нассер абулела

FROM CINDERELLA CASTLE TO FERRARI WORLDTHE MAKING OF A GLOBAL THEME PARK DEVELOPMENT

THE MOSCOW REGION GOVERNOR’S PROGRAM FORUM

LOCATION BASED ENTERTAINMENT

Mega Theme Parks Disney World Universal Studios Efteling Lego Land

Safari & Animal Parks Busch Gardens Animal Kingdom Wetland Park SeaWorld

Amusement Parks Magic Mountain Knott’s Berry Farm Great Escape Cedar Point

Water Parks Wet & Wild Typhoon Lagoon Blizzard Beach Ocean World


Modern theme parks emerged from traditional trade fairs and festivals dating back to medieval times. Eventually, Farris wheels and carousel rides became the common scene of a traditional amusement park.

The construction of Disneyland in California nearly 60 years ago, is considered the starting date of the global theme park industry. Disney was configured from the beginning as a recreational model and was enthusiastically emulated, imitated and envied by a great number of developers and corporations.

The industry’s business goals and position in global tourism has evolved to become a major tourist magnet rivaling natural historic monuments and exotic beaches as a major revenue generator for investors.

A LITTLE BIT OF HISTORY


TIVOLI GARDENS

Opened: 1843

Size: 8 Hectares

EFTELING

Opened: 1952

Size: 67 Hectares

DISNEYTheme Park founded by Walt Disney in 1955 to become Disneyland “The Happiest Place On Earth”Mickey MouseCinderellaAlice in Wonderland

UNIVERSALMovie filming studio founded by Carl Laemmle in 1912 to become Universal Studios “The Entertainment Capital of LA”Studio TourHarry PotterJurassic Park

Theme parks strive to provide an immersive guest experience by creating a suspended reality setting of another place, time and environment with reference to a popular character, legend, book or media (movies, cartoons or games). Designers continually push the envelope of sensory overload to attract repeat visitors and to live up to the tourists’ expectations.

THE MAKING OF A GLOBAL THEME PARK

Feasibility Site Identification Local Market Conditions Tourism Market Characteristics Of Comparable

Industry. Industry Trends Potential Market Penetration Financial Analysis

Planning Concept Evaluation Project Plan Operational Plan Planning Design Parameters Sponsorships Environmental Impact Mitigation

Design Master-plan Attraction Design A/E Design Infrastructure Parking & Traffic

Execution Program Management Construction Operations’ Handover Soft Opening

Theming Scheme Owned Creative IP’s Licensed Creative IP’s

Public-Private Partnership Opportunities


ANTATOMY OF A THEME PARK

Attractions Rides Shows Stunts Games

Food, Beverage & Merchandizing

Restaurants Bars Snack & Beverage

Carts Retail Stores Retail Carts

Operations Administration Technical Services Facilities Management Kitchen Wardrobe Administration Building Operations Building Safety & Security In-Park Services In-Park Support Warehouse IT Hub Employee Services Central Shops Entertainment Rehearsal Employee Services


Live Entertainment Street Parades Meet & Greet

Guest Services Ticketing Customer Service VIP Lounges

Guest Facilities Bathrooms Car Parking Stroller Parking

Front Of House Back Of House


THE FUN STARTS HEREAN EXAMPLE OF A PARK AND AN ATTRACTION

199946 ha628812$1.2B6M8M

Opening:Area:

Lands:Attractions:

Retail Outlets:F&B Outlets:

Construction:Visitors 2000:Visitors 2012:


Port Of Entry

BOH Access

WizardingWorld ofHarry Potter

JurassicPark Superhero Island

Toon Lagoon

Dr. Seuss LandingLost Continent

MASTER-PLAN

CITYWALK

PARKING


AERIAL VIEW - SEPTEMBER 1999

Queue AreaShow & Ride Area

Maintenance BayAttraction Retail

ATTRACTION PLANNING


Type:Rating:

Area:Cost:PHC:

Dark RideFamily - D4,600 sm$33 M900


ASSEMBELLING THE PIECES

DESIGN DATA

American National Standards Institute (ANSI) American Society of Heating and Refrigerating

Engineers (ASHRAE) American Society of Mechanical Engineers

(ASME) American Water Works Association (AWWA) National Electrical Manufacturers Association

(NEMA) National Fire Protection Association (NFPA) International Mechanical code (IMC) International Plumbing Code (IPC) International Building Code (IBC) International Fire Code (IFC) International Energy Conservation Code (IECC) Underwriters Laboratory (UL)

Association of Edison Illuminating Companies (AEIC)

Certified Ballast Manufacturers (CBM) Electrical Testing Laboratories (ETL) Illuminating Engineering Society of North America

(IESNA) Institute of Electrical and Electronics Engineers

(IEEE) Cable Insulated Engineers Association (ICEA) Construction Specifications Institute (CSI) ASTM International – Committee F24 (ASTM-F24) Americans with Disabilities Act (ADA) General Performance Specification (GPS)


Projected Attendance Design Day Attraction Practical

Hourly Capacity Hourly Meal Count

Utility Caps Guest Flow Meal Cap

Family – D Ticket Children – C Ticket Thrill – E Ticket

Codes:

Capacities Ride Type/Ratings:

REVENUES


There are more than 400 amusement parks and traditional attractions in the United States.

The industry generates $57 billion annually for the US economy In 2008, amusement parks in the United States entertained 300 million visitors. In Europe there are more than 300 parks with overall attendance of 150 million visitors

and annual revenues of 10 billion Euros. Amusement parks globally generated $24.0 billion in revenues in 2007.

Function Distribution By Revenue Function Distribution By Area

IAAPA 2009 + Other Sources

Current trends are highly influenced by 2 important factors. Emerging technologies in digital media and computer graphics as well as global demands for entertainment outside of North America.

Increasing popularity of computer photorealism, has created an abundance of theming materials for developers to exploit. This includes, movies and cartoons as well as digital games of science fictions, mythical legends and fantasy chronicles. It also set higher expectations for guest experience and sensory stimulations. This has created a new demand for technical expertise and technologies previously only available for the hi-tech space and defense industries thus raising development costs. Meanwhile, developers continue to find ways to increase profitability and accelerate payback by maximizing rides throughput and increasing lucrative food and retail venues in their parks.

Across the world, consumers’ access to Entertainment and Media content and experiences is being democratized globally by expanding access to the Internet and explosive growth in smart devices. And while traditional, non-digital media will continue to dominate overall E&M spending globally throughout the coming five years, the growth will be in digital.

CONCLUSION


The far reaching distribution of those movies, cartoons and games in emerging markets contributed to creating new consumer demographics and opened new avenues for recycling ideas and IP licenses. New concept of indoor mega parks has emerged to adapt to local environments or severe climate conditions.

Opened:Dome:

Park:Attractions:

201020 ha8.6 ha21

FERRARI WORLD

Efficiency through employing emerging technologies

Increasing rides throughput Increasing safety Recycling of creative ideas and IP’s Trade name franchising Standardization Retheming of existing rides Less animatronics and more digital

media Increasing reliance on revenue

generating food service and retail Outsourcing Reducing footprint Promoting special events Prolonging operational hours Accelerating development schedules Reliance on automation

1. The park's attractions2. Competition3. Seasonality4. Price and advertising5. Overall trends in the economic,

political and socio-demographics.

The five main drivers of theme park attendance are:


Theme parks of the future will continue to follow changes in consumer demographics and to seek potential new markets. Reliance on advancing technological innovations will continue to increase sensory impact, cost efficiency and profitability.

DRIVERS AND THE FUTURE

Opened: 2010Dome: 20 haPark: 8.6 haAttractions: 21

Extreme Temp: 50+Operating: 12 months


Ferrari World

Efteling ParkOpened: 1952Total Site; 200 haPark: 67 haAttractions: 36Extreme Temp: -3Operating: 12 months

A TALE OF TWO PARKS


EFTELING PARK INTERIOR

WINTERSUMMER


FERRARI WORLD INTERIOR

WINTERSUMMER


COPING WITH NATURE

EFTELINGFERRARI


SESONAL ACTIVITIES

EFTELING PARK


SESONAL ACTIVITIES

FERRARI WPRLD


СПАСИБО!

НАССЕР АБУЛЕЛА

From cinderlla to ferrari 03 нассер абулела

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