From Cellphone To Computer - Trends In Mobility

from cellphone to computertrends in mobility

ian hay & imran ali

hello :)

• Ian Hay - Head of Emerging Technologies, Orange

• Imran Ali - Founding Partner, Carbon Imagineering

• Programme advisors for O’Reilly Emerging Telephony

• Contributors to ETel, Mobile Messaging 2.0 and (ex) TechCrunch UK

today...

• emergent trends & weak signals in mobile technology & usage

• basically... a collection of interesting stuff we’ve recently observed

some background

• Vint Cerf - 1.244 billion internet users; 3 billion mobile users

• Japan - PCs and laptops losing sales to cellphones

• Nokia - ‘it’s what computers have become’

some background

• sophistication & complexity aren’t the only trends for mobility

• there’re more interesting developments that N95 and iPhone

• ethnographics

• the human-mobile interface

• hardware trends

1) ethnographics

ethnographics

• smart vs. simple

• understanding ethnographics is key

• jan chipchase - shared phones, cheap banking, social signalling, clocks & torches

ethnographics

• nokia designed a range of cheap enthographically driven handsets

• addressing real needs of users

• not pushing ARPU & sales

• simple phones are also needed in europe...understand your ethnographics!

2) human-machine interface

human-machine interface

• increased sophistication - more computer than cellphone

• UIs still stuck on menus, forms, dialog boxes

• iPhone’s not the only direction for mobility...

neokeys

fastap

Simple Benefits

Email

IM

MMS

WebYahoo!

Downloads

Games

Search

Text Messaging

One touch Access:Easy access to data services, content, applications and other features

SMS, MMS, EmailMakes Messaging Easier

Speed Dial by Letter:M for Mother, B for Bob

SMS Addressing by Name: Type the name, not the number

Letter Dialing:1-800-GOFEDEX

Custom Short Codes:“PEPSI”, “IDOL4”

Music Lookup:Type “MAD” for Madonna

Alphanumeric Functionality

mobile command line

• T9 + multitap

• invoke SMS commands to remote webapps (dopplr, jaiku, twitter)

• what if all mobile apps had command lines?

geovector

openkode & yap

3) hardware trends

open platforms

BUG labs

OLPC XO

mesh + SDR

power issues

thank you :)

• we hope our whistlestop tour of mobile trends was enlightening!

• http://imran.ali.name & http://mobilemessaging2.com

• http://ikisai.wordpress.com & http://www.orange.com