From Building to Selling: Getting Your Ecommerce Ready in 2016

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&HOSTED BY:

From Building to Selling: Getting Your Ecommerce Ready for 2016

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Presenters• Loren Padelford

– General Manager & Chief Scientist at Shopify Plus

– Built & led sales teams in the software industry for over 10 years

– @LorenPadelford

• Danny Friscia– Sales Executive at Hanapin Marketing– Over 6 years experience within digital

marketing

– @dannyfrisciaPPC

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Join the conversation

• Include the hashtag #thinkppc in your Twitter tweets.

Or use the webinar question box to send us questions.

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Live Poll Question #1

How long have you been in marketing?#thinkppc

A. Less than 1 yearB. 1-3 yearsC. 3-5 yearsD. 5+ years

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Live Poll Question #2

How do you manage your account(s)?#thinkppca) I’m part of a team.b) I do all the marketing myself.c) I work for an agency.d) I’m a consultant.

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Focus on your Core Competency…….Not on I.T.

Focus on your Core Competency…..Not on I.T.

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Mobile Now Rules Shopping

Over 50% of all the purchases made on Shopify are not made via Mobile device

(phone/tablet)

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Social Commerce is next

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Mobile First ≠ Mobile Responsive

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Speed = Success in ecommerce

If your site is making $100,000 per day, you could lose up to

$2.5 million in sales every year for just a 1-second page delay

.Akamai

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Create Your Infrastructure Blueprint

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Critical Questions to Ask

• Which marketing channel had the strongest performance in 2015?

• What channels failed to meet 2015 Expectations?

• How many new channels are you exploring NOW in order to perform in Q4, 2016?

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Forecasting

“The most reliable way to forecast the future is to try and understand the present.” -John Naisbitt

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● In-house teams○ Internal Audits○ Historical Performance

Analysis○ Competitor Research

● Agency teams○ External Audits○ Outside Performance

Perspective○ Market Reach Analysis

Development

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Timeline Creation

Create Your Infrastructure Blueprint

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Don’t Get Left Behind!

Dedicate Time, Energy and Budget towards Ongoing Testing

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Don’t be afraid to ditch something that isn’t working! (But be sure to reallocate that budget to another test.)

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Use All the Tools at your Disposal!

In-HouseAgency

$$$$

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Use All Your Tools!• Internal Audits• Bid Management/Reporting

Software• SWOT Analysis• Competitor Research• Freelancers• Online Knowledge Resources• Agency Management• One-time Retainers• External Audits• CRO Analysis• User Testing• Heat Mapping

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PPC Retainers

Need some assistance for your PPC? We offer on-going and one-time retainers.

Learn More:

http://www.hanapinmarketing.com/ppc-retainers/

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Live Q&A Time!

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Thank you for attending our webinar! #thinkppc

• Contact us Directly:

» Hanapin Feedback: [email protected]

Shopify Feedback: [email protected]