From Answers to Insight (Bridging the Gap) Reid Karabush President Decision Systems Inc., Northbrook, IL [email protected] 847-433-0876 ext.

From Answers to Insight(Bridging the Gap)

Reid Karabush

President

Decision Systems Inc. , Northbrook, IL

[email protected]

847-433-0876 ext. 101

Decision Systems Inc.

Decision Systems Inc. is a consulting and technology company specializing in OLAP, business intelligence, analytical applications and data warehousing. Founded in 1989, Decision Systems is recognized nationwide as experts in these fields and works with clients within numerous industry segments.

A software company specializing in high performance analytics for business users

New company, 5 years in development, 1 year of Sales

PolyVista seamlessly integrate OLAP, Data Mining, Visualization and Collaboration supporting analysts, planners and decision makers across an enterprise

4/30/2002 2

Businesses run on Information

(Enquiring Businesses want to Know…)

Reports deliver Answers

• Who are your best customers ?

• What are your most profitable products ?

• Where are sales declining ?

Analysis leads to Insights

• What’s Changed and WHY ?

• How do I make my best customer better ?

• What “Don’t you Know” about the business ?

• What important opportunities are you missing ?

Growth & Breakthrough

Results

$$$$

Better Operations & Incremental Improvement

$

4/30/2002 3

Business Knowledge (how do we get it, what is it worth?)

Low

High

Reports

(Canned) Reports

(ad-hoc)

Data

Mining

Interactive Query

(OLAP)

Low HighRelative

Business Value

Low High

Usability

Why?

Deeper Understanding

Did you Know…?

New Knowledge Anomalies, patterns, etc

In Business…

What you Don’t Know

can Hurt You !

Who?

Where?

What?

When?

Answers Insights

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Knowledge Challenges

(What are the Problems?)

Low

High

Reports

(canned) Reports

(ad-hoc)

Data

Mining

Interactive Query

(OLAP)

Low HighRelative

Business Value

Low High

Usability •Static View of Business

•What are the important metrics?

•False sense of security

•Requires User to ask the right questions

•Many combinations to consider

•Where are the nuggets?

• Very Difficult to configure / use

• Requires collaboration between business users and statisticians

• Results difficult to understand

• No validation capabilities

4/30/2002 5

Where to Go from Here ?

Low

High

Reports

(canned) Reports

(ad-hoc)

Data

Mining

Interactive Query

(OLAP)

Low HighRelative

Business Value

Low High

Usability

Answers Insights

Discovery Solutions

Who, What ?

Where, When ?

Why ?

Did you Know ?

Collaborative

Analytics

Interactive Query +

Data Mining

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PolyVista… Bringing Opportunities to Light

PolyVista Software uniquely delivers both Answers & Insights to Business users:

• PolyVista is designed to answer specific questions (queries) very quickly and easily (intuitive and interactive)

• Beyond just answers… PolyVista automates the search for new and valuable Insight from any database (CRM, ERP, Proprietary Systems, etc)

PolyVista delivers Value by…

enabling the broader base of non-technical users to not only apply their knowledge and experience to known problems but more importantly to discover and develop new (previously unknown) business opportunities

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Key Benefits of PolyVista

• Put usable analytics in the hands of Business users, a synthesis of Power and Simplicity.

• Interactive Analysis enables a broader base of a company’s knowledge workers. Leveraging their skills and experience to solve problems or develop a deeper understanding of business issues and opportunities

• Discovery Algorithms automate the process of discovering new opportunities or identifying previously unknown issues (Deliver New Knowledge / Insight / Understanding)

• PolyVista (many views) was designed to allows users multiple ways to analyze data. Seamlessly integrating OLAP, Data Mining and Visualization techiques into a single application

• Enable Knowledge Sharing and collaborative analytics

4/30/2002 8

PolyVista… Discovery Driven Solutions

Compaq (Houston TX) - Developed Customer Satisfaction and Warranty Parts management System (integrated view of Cust Sat, Call Center and Parts Mgt, proactive vs reactive approach, 10 + million $ savings to date)

Verizon West (Dallas TX) – Customer Call Center Analytics, performs analysis of customer call representatives activities including problem resolution and cross-selling objectives

Service Corp International (Houston TX) – Customer profiling and segmentation analysis to identify and manage new Sales and Marketing initiatives

First Choice Medical Mgt (Houston TX) – providing medical billing reporting and analysis to both physicians and their staff analysts (claim processing metrics, data integrity and staff performance)

4/30/2002 9

Delivering the Value !

Front-ends Microsoft’s Analysis Services (OLAP) Leverages the speed, flexibility and ease of use of this market leading multi-dimensional data base

Supports Interactive Knowledge Discovery Iterative process of discovery (learning) enabled by integrating data mining and interactive query

Includes multiple Discovery Algorithms Easy to use, automated and fast, these algorithms deliver guided analysis directly to end-users

Incorporates Collaborative Analytics Extend the scope and value of analytics via collaboration and knowledge sharing techniques

PolyVista …

4/30/2002 10

PolyVista & Microsoft Analysis Services

Powered by Microsoft OLAP, PolyVista delivers unmatched performance and ease of use

ExistingData

Warehouse

Existing Operational Databases

3rd PartyData

Sources

PolyVista Wisdom

Analytical &Collaboration

Engine

Microsoft AnalysisServices

Cubes

PolyVista Clients

4/30/2002 11

Interactive Knowledge Discovery

Iterative process of learning enabled by integrating mining and interactive analysis

Mined results (nuggets) can be immediately reviewed and validated

These nuggets can be the seed for additional, more targeted mining or Interactive analysis (OLAP)

These nuggets can represent actionable insight in and of themselves.

Leverage the users knowledge and experience

4/30/2002 12

PolyVista Discovery Algorithms

• Rule Detection and Classification (IF X and Y then Z)

• Deviation Detection (find anomalies or inconsistencies)

• Multi-Dimensional Searches (top 10, bottom 10, etc)

• Affinity Analysis (when X occurs, Y occurs)

• Cluster analysis (finding/grouping along similar attributes)

Automate the process of discovery - New Opportunities, Knowledge, Insight and Understanding

4/30/2002 13

PolyVista Wisdom(Collaborative Knowledge Discovery)

Background or server based mining

Algorithm configuration can be centrally managed

Nuggets can be the seed for additional, more targeted mining or Interactive analysis (OLAP)

Business users can simply search the repository for validated, qualified nuggets

Results (nuggets) are sent to a nugget repository (SQL DB)

Nuggets can be “attributed” by reviewers

Enable Knowledge Sharing and collaborative analytics

4/30/2002 14

32 bit Client 32 bit Client ScreenshotsScreenshots

4/30/2002 15

• On-line Analytical Processing (OLAP)• End-user driven query and analysis• Intuitive and user friendly GUI

– Windows architecture– Drag and drop functionality

• “Slice and dice” – Drill down• Reporting, Charting and Graphing• Summarization, Sorting and Filtering• Easy sync to data source

Analytical Processing

4/30/2002 16

• Fully interactive 2-D and 3-D visual models (many patented)

• Synchronized with OLAP Controls and data table

• Full motion controls for graphics• Visualizations animated using simple

player control and “click and drag”• Customizable color pallet and “look and

feel”• “Watermark” analysis for quick segmenting• Creates easily understandable graphics

Visualization

4/30/2002 17

Discovery / Data Mining

• Algorithms automate process of knowledge discovery

– 6 algorithms currently– Results ranked in order of strength of

positive and negative correlations• Find anomalies, correlations, trends

effortlessly across volumes of data• Speed allows for both pure discovery and

guided analysis• Seamless integration with analytics and

visualization

4/30/2002 18

For information: www.decisionsystems.com

Any Questions ? Comments !