SPRING / SUMMER 2013 FEMALE FEAR AND CLOTHING
Mar 12, 2016
“There was madness in any direction, at any hour. You
could strike sparks anywhere. There was a fantastic uni-
versal sense that whatever we were doing was right, that
we were winning”
SPRING / SUMMER 2013
Newly established fashion label Friture explores the limits
between classical clothing icons and high fashion. The brand
is wearable but still surprising and has a casual downtown
style, with focus on details and high quality fabrics.
All Friture pieces are designed and produced in Scandinavia
and Europe with a smile.
SPRING / SUMMER 2013
Behind the brand is Norwegian fashion
designer Vigdis Johnsen, and Danish
graphic designer Mads Svindt. The
duo presented their first collection
S/S-10 “The Dating Collection” during
Copenhagen fashion week, august
2009. At that time the brand worked
on conceptual collections aiming for
the catwalk and art scene. During
the past couple of years Friture has
been developing towards a more ready
to wear style, still maintaining the
surprising universe
With the S/S-12 collection “Fit This!
and all the other clothes” Friture
showcased their first, complete
sales collection during Paris Fashion
Week. With this collection Friture was
awarded a work grant from Innovasjon
Norge, Norway.
SPRING / SUMMER 2013
www.hotfriture.com
SHOWROOM (DK)
Overgaden Oven Vandet 10,3
1415 Copenhagen K
Denmark
+45 51934757
sales@hotfriture
STUDIO (NO)
Austmarka 22
4070 Randaberg
Norway
mailus@hotfriture
Models: Henrii and Jo Hanna Gertz Andersson
Styling/design assistants: Pille Pernille Horst and Agla
Stefansdottir
Graphics: Your Local Studio
Art Direction and photo: Friture
From the bottom of our hearts, thank you!
“There he goes. One of God’s own prototypes. A high-powered
mutant of some kind never even considered for mass production.
Too weird to live, and too rare to die”
SPRING / SUMMER 2013