Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
The style or styles most popular at a given time.
Implies:- style- change- acceptance- taste
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Interpret fashion ideas into new styles and offer to the public
Designs that have the same characteristics are referred to as a style; may come or go in fashion, but the specific style always remains that style.
Personal style created by wearing clothes suited to oneself
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Constant change in fashion Newness stimulates buying Changes because
Reflects change in lifestyle and eventsPeople need changeBoredom
Sense of timing is important
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Implies consumers must buy and wear a style to make it a fashion
Purchases by a large group of people must occur
Degree of acceptance provides clues to upcoming trends
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Sensitivity to what is beautiful and appropriate
Changes over time
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Introduction of a style Increase in popularity Decline in popularity Rejection of a style or Obsolescence
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Classics Fads: Short lived fashions Cycles within cycles: Design elements
{color, texture, or silhouette} Recurring cycles
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Fashion Leaders Fashion Innovators Fashion Motivators Fashion Followers Fashion Victim
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
The Traditional TheoryTrickle-Down Theory
Based on the traditional process of copying and adapting trendsetting fashion from Paris, Milan, London, and New York designers
Reverse Adoption TheoryTrickle-Up Theory/ Bottom-Up Theory
Designers pay attention to what people are wearing
Mass Dissemination TheoryTrickle-Across Theory
Manufacturers look at celebrities and copy hot new styles instantly to meet customer demands
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
To fill an emotional need To be attractive To be fashionable To impress others To be accepted To fill basic life-style needs
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Perceived value: looking for their idea of quality at reasonable prices
Item buying: buying only one item, to update wardrobe
Multiple use clothing: comfortable, functional, multiple-use
Wear now: buying closer to need, will wear immediately
Convenience Service: personal service and in-stock
assortments
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Color
Texture
Style
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Brand/Designer Label Fabric: Performance and care Quality and durability Price Fit Comfort Appropriateness
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Dresses Social Apparel Suits Outerwear Sportswear Activewear Swimwear Lingerie Accessories
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Couture/Luxury Made to order to fit an
individual client $5,000-$50,000
Designer Ready-to-wear from
successful designers $1,000-$5,000
Bridge Less expensive
alternatives to designer fashion Donna Karan’s DKNY,
Marc by Marc Jacobs
Contemporary: Revived category aimed at
style-conscious women who want more fashion than misses style provides
BCBG, Max Studio, Theory Misses
More conservative adaptations or accepted designer looks
Liz Claiborn, Lauren/Ralph Lauren
Junior Young styling for a young
figure Resulted from the high
birthrate in 1980s
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Tailored clothing Furnishings
Dress shirts, neckwear, underwear, hoisery, robes, pajamas, shoes, and boots
Sportswear Active Sportswear
windbreakers, ski jackets, joggings suits Work clothes Accessories
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Designer Traditional Styling
Classic suit and sportswear Traditional sportswear Contemporary
Less expensive than designer apparel
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Custom-tailoredMore than $3,000
Designer ready-made$500-$1,000
Bridge suitsStep down in price from designer
Moderate suitsSuits: $325-$650; Jackets $200-$450
Popularly priced suitsLess than $325
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Girl’s dresses Boy’s traditional Swimwear Outerwear Sleepwear Accessories
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
Newborn sizes 0-11; 3-6-9 months Infant sizes 12-18-24 months Toddler sizes 2T, 3T, 4T Separation of sizes for boys and girls
Girls 4-6X, preteens 6-14Boys 4-7 and 8-20
Frings: Fashion From Concept to Consumer, 9th ed.© 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.
BetterTommy Hilfiger
ModerateEsprit, Osh Kosh B’Gosh
BudgetCarter’s, Rampage