Case Study
The Friendship Week Campaign
#KeepPepperTapping#YaadAya Campaign
Objective
Primary Objective – Brand Awareness
Secondary Objective- Brand Affinity and Sales
Solution
We created a campaign where users could connect to the brand in a way where whatever they buy from Peppertap, it makes them nostalgic and remind them of their childhood days
Hashtag - #YaadAaya
Secondly with every order we gave our users, a box of nostaglicproducts that contained frooti, pilot pen, natkhat, ChachaChaudhary etc.
Contest on social platforms.
Campaign Summary
• Hashtag: #KeepPepperTapping; #YaadAya
• The campaign started by asking tweeps to tell us about their favorite TV ads.
• Later minimal posters of old TV commercials were shared and people were asked to guess the TV ads.
Box full of Nostalgia
#YaadAaya
#YaadAaya
ContestWe also involved our users with contest to make them dig out their nostalgic moments
Contest Questions
When Tweeps got all nostalgic
#KeepPepperTapping Trended within 30 min!!
And It was trending for more than 6 hours in India and for 5 hours in Pune.
Results
• #KeepPepperTapping got 16,31,549 impressions with a reach of more than 4,60,000.
• #YaadAya got 16,89,195 impressions
• The overall campaign sentiment was positive.
Campaign Summary: Facebook
• On Facebook, second version of the #YaadAya campaign rolled out and made fans nostalgic.
• Herein, fans were asked to tell about their friendship stories, about how they met their #BestFriends.
• The contest reached 15,000 people & gathered 937 engagements.
Thank you