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Friday Warm-up
Make your paper look like this
American Dream in the Post War World
______________________________________________________
Suburban Living Baby Boom
Consumerism and The Car 50s Family
Teen Culture Progress and Science
THE 1950s:
THE 1950s:Flip your paper over and Flip your paper over and
begin completing your Cold begin completing your Cold War at Home reviewWar at Home review
This is a gradeThis is a grade and must and must done individuallydone individually
YES! Use your notes!YES! Use your notes!
THE 1950s:
THE 1950s:
““Anxiety, Alienation, and Anxiety, Alienation, and Social Unrest” Social Unrest” ????
““Conservatism, Conservatism, Complacency, and Complacency, and
Contentment”Contentment”OROROROR
The G.I BIll
• Hundreds of thousands of soldiers were guaranteed
• 1. Home Loans• 2. Business
Loans• 3. College Loans
I Like Ike!
In the 1952 Election Americans carried Dwight D. Eisenhower into the presidency.
How was his campaign symbolic of the 1950s conformity culture?
1. Suburban Living1. Suburban Living
$7,990 or $60/month with no down $7,990 or $60/month with no down payment.payment.
Levittown, L. I.: Levittown, L. I.: “The American “The American Dream”Dream”
1949 1949 William LevittWilliam Levitt produced produced 150 houses per week. 150 houses per week.
1. Suburban Living:The New “American Dream”
1. Suburban Living:The New “American Dream”
k 1 story high1 story high
k 12’x19’ living 12’x19’ living roomroom
k 2 bedrooms2 bedrooms
k tiled bathroomtiled bathroom
k garagegarage
k small backyardsmall backyard
k front lawnfront lawn
By 1960 By 1960 1/3 of the U. S. population 1/3 of the U. S. population in in the suburbs. the suburbs.
1A. Baby Boom1A. Baby BoomIt seems to me that every other It seems to me that every other young housewife I see is pregnant.young housewife I see is pregnant.
-- British visitor to America, -- British visitor to America, 19581958
1957 1957 1 baby born every 7 1 baby born every 7 secondsseconds
1b. Suburban Living:The Typical TV Suburban Families
1b. Suburban Living:The Typical TV Suburban Families
The The Donna Donna Reed Reed ShowShow1958-1958-19661966
Leave It Leave It to Beaverto Beaver1957-19631957-1963
FatherFather Knows Knows BestBest
1954-19581954-1958
The Ozzie & Harriet The Ozzie & Harriet ShowShow
1952-19661952-1966
1 c. Consumerism1 c. Consumerism
3 The Culture of the Car
3 The Culture of the Car Car registrations: 1945 Car registrations: 1945
25,000,00025,000,000 1960 1960 60,000,000 60,000,000
2-family cars doubles from 1951-19582-family cars doubles from 1951-1958
1956 1956 Interstate Highway ActInterstate Highway Act largest largest public works project in American public works project in American history! history!
But… leads to movement out of But… leads to movement out of citiescities
1959 Chevy 1959 Chevy CorvetteCorvette
1958 Pink 1958 Pink CadillacCadillac
4. Television4. Television 1946 1946 7,000 TV sets in the U. S. 7,000 TV sets in the U. S.
1950 1950 50,000,000 TV sets in the U. 50,000,000 TV sets in the U. S.S.
Mass Audience Mass Audience TV celebrated TV celebrated traditionaltraditional
American values. American values.
Television is a vast wasteland.Television is a vast wasteland. Newton Minnow, Chairman of the Newton Minnow, Chairman of the Federal Communications Commission, Federal Communications Commission, 19611961
Truth, Justice, and the American way!Truth, Justice, and the American way!
4 Television - Family Shows
4 Television - Family Shows
I Love I Love LucyLucy
The The HoneymoonersHoneymooners
Glossy view of mostly Glossy view of mostly middle-class suburban life.middle-class suburban life.
But...But...
Social Winners?... AND… Social Winners?... AND… Loosers?Loosers?
5. Teen Culture5. Teen CultureIn the 1950s In the 1950s the word the word “teenager”“teenager” entered entered
the American language. the American language.
By 1956 By 1956 13 mil. teens with $7 bil. to spend 13 mil. teens with $7 bil. to spend a year. a year.
1951 1951 “race music”“race music” “ROCK ‘N “ROCK ‘N ROLL”ROLL”
Elvis PresleyElvis Presley “The King” “The King”
5 Teen Culture5 Teen CultureThe “Beat” GenerationThe “Beat” Generation::
f Jack Kerouac Jack Kerouac On The RoadOn The Road
f Allen Ginsberg Allen Ginsberg poem, poem, “Howl”“Howl”
f Neal CassadyNeal Cassady
f William S. Burroughs William S. Burroughs
““BeatniBeatnik”k”
““Clean” Clean” TeenTeen
5. Teen Culture5. Teen Culture
Behavioral Rules of the Behavioral Rules of the 1950s:1950s:U Obey Authority.Obey Authority.
U Control Your Emotions.Control Your Emotions.
U Don’t Make Waves Don’t Make Waves Fit Fit in in with the Group.with the Group.
U Don’t Even Think About Don’t Even Think About Sex!!!Sex!!!
6. Well-Defined Gender Roles
6. Well-Defined Gender RolesThe The ideal modern womanideal modern woman married, cooked married, cooked
and and cared for her family, and kept herself cared for her family, and kept herself busy by joining the local PTA and leading busy by joining the local PTA and leading a troop of Campfire Girls. She a troop of Campfire Girls. She entertained guests in her family’s entertained guests in her family’s suburban house and worked out on the suburban house and worked out on the trampoline to keep her size 12 figure.trampoline to keep her size 12 figure. -- -- LifeLife magazine, 1956 magazine, 1956The The ideal 1950s manideal 1950s man was the provider, protector, was the provider, protector, and the boss of the house. -and the boss of the house. -- - LifeLife magazine, 1955 magazine, 1955
1956 1956 William H. Whyte, Jr. William H. Whyte, Jr. The The Organization Man Organization Man
A a middle-class, white a middle-class, white suburban suburban male is the ideal.male is the ideal.
6. Progress Through Science6. Progress Through Science
1951 -- 1951 -- First IBM Mainframe First IBM Mainframe ComputerComputer
1952 -- 1952 -- Hydrogen BombHydrogen Bomb Test Test
1953 -- 1953 -- DNADNA Structure Discovered Structure Discovered
1954 -- 1954 -- Salk VaccineSalk Vaccine Tested for Tested for PolioPolio
1957 -- First Commercial 1957 -- First Commercial U. S. U. S. NuclearNuclear Power Plant Power Plant
1958 -- 1958 -- NASANASA Created Created
1959 -- Press Conference of the 1959 -- Press Conference of the First 7First 7 American Astronauts American Astronauts
77. Progress Through Science77. Progress Through Science
1957 1957 Russians launch Russians launch SPUTNIK SPUTNIK II
1958 1958 National National Defense Defense Education Act Education Act
77 Progress Through Science77 Progress Through Science
UFO SightingsUFO Sightings skyrocketed in the skyrocketed in the 1950s.1950s.
War of the War of the WorldsWorlds
Hollywood used aliens as a Hollywood used aliens as a metaphor metaphor
for whom for whom ????
77. Progress Through Science77. Progress Through Science
Atomic AnxietiesAtomic Anxieties::
““Duck-and-Cover Duck-and-Cover Generation”Generation”
Atomic TestingAtomic Testing::
1946-1962 1946-1962 U. S. exploded 217 U. S. exploded 217 nuclear weapons over nuclear weapons over thethe Pacific and in Nevada. Pacific and in Nevada.
The postwar era witnessed The postwar era witnessed tremendous economic growth and tremendous economic growth and rising social happiness and rising social happiness and conformity. Yet in the midst of such conformity. Yet in the midst of such increasing affluence and comfortable increasing affluence and comfortable homelife, social critics expressed a homelife, social critics expressed a growing sense of unease with growing sense of unease with American culture in the 1950s.American culture in the 1950s.
Assess the validity of the above Assess the validity of the above statement and explain how the statement and explain how the decade of the 1950s laid the decade of the 1950s laid the groundwork for the social and groundwork for the social and political anger of the 1960s.political anger of the 1960s.
Class Discussion Topic:
Class Discussion Topic:
But what about everyone else?
5 Teen Culture5 Teen CultureThe “Beat” GenerationThe “Beat” Generation: :
f Jack Kerouac Jack Kerouac On The RoadOn The Road
f Allen Ginsberg Allen Ginsberg poem, poem, “Howl”“Howl”
f Neal CassadyNeal Cassady
f William S. Burroughs William S. Burroughs
““BeatniBeatnik”k”
““Clean” Clean” TeenTeen
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