FRIDAY 22nd JANUARY ‘10 Moving From Science to Business +
Jan 10, 2016
FRIDAY 22nd JANUARY ‘10
Moving From Science to Business
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Contents
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Introducing SRS
Company formed in 2007 - resource management company
Technical and operational knowledge base
Complementary experience – mixed backgrounds
Received investment from IP Group May 2008
Leverage investment into new technologies/ projects
Market focussed – problems first
Acquired Modern Waste December 2008
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We work in partnership with major blue chip clients across all sectors both in the UK and abroad
Waste is our Big Issue!!
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Access to New Technology
• 10 Universities with IP Group• Also work with others • Substantial technology pool• Focused R&D• Patented processes• Bespoke and generic solutions• Client service – access and assist
Our Approach
Commercial Expertise
Process
People
Market Knowledge
Four key pieces to the jigsaw
Four key elements to our approach
Trained in the environmental
sector
Focus on real problems – not perceived ones
Know the industry and what it needs
Identify market applicable opps
and build business
The Route to a Tech led Business
Executive search
Investment
Corporate Finance
Support services
Business developme
nt
Technical and
commercial
assessment
Strategy developme
ntservice
Market Opportunit
y
IP/Know How CEO/Chair Infrastructur
eFundingCustomers partners
Key pillars for success
Technology transfer Business building
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Adding Value to the process
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What we are Looking For
Solutions to real problems
Evolutionary or Revolutionary - But not ‘Me too’
In areas that we understand – not just those requiring funding
Focussed on the Cleantech sector (but more to do with waste)
Scalable
Clear route to market through existing channels
Early stage – risk managed by market knowledge/contacts
Strong barrier to entry
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Current Portfolio
Biowaste2Energy Ltd – Investment with University of Birmingham
Encos Ltd – Investment with University of Leeds
Yorkshire Water Ltd – Joint development project to recover value from ash
United Utilities – named Commercialisation Partner for EU funded Project
Selection of other technologies currently being assessed
Some already in market but have been focussed wrong
Assisting major technology transfer company with waste related projects
Biowaste2Energy
Stake acquired in 2007 by Modern Waste - University of Birmingham
Conversion of food (sugary) wastes to Hydrogen (more efficient energy carrier)
Two stage process – dark stage and light stage – both biological processes
Currently identifying options for scale up – International Opportunity
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Corporate
The concept
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Construction products from 100% waste derived material - cement free
Developed by University of Leeds & University of Nottingham
Initial products to be made from incinerator ash and waste vegetable oil
First Encos block plant to be operational early 2010
The process
The Challenges
Identifying the route to market – if not already done from start
Getting out of the Laboratory – fear
Trying to solve all of the problems before opening the Lab door
What’s the Business Plan – licence or build?
Finding the Cash!!
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Corporate
Board to Board
Our key challenges to success
Not always same as others!
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Route to Market
Is there a market??????
Has technology been developed to meet a particular problem?
How much do we know about the scale of that problem?
Who may be the key clients and where are they?
What does the technology do that differs from existing options
Is it needed?
Are we trying to sell a ‘Black Box’? (Competition)
How will we get paid?
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Getting out of the Lab
Fear!!! – what do we need to do to be successful?
Comfort Zone
What if it can’t be scaled up?
Are we at a realistic point of (potential) success?
What if I bring in outsiders and lose control ?
Who’s best to lead? (CEO v’s CTO)
Who can get the necessary funding?
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Stage of Development
Are we trying to solve all of the problems before opening the door?
If so – are we the right individuals to solve all of the problems?
80/20 Rule – will added work provide the necessary answer?
Where do the real efforts need to be placed (and not just the fun bits)?
Are the problems related to market applicability?
Who is needed to really sort these?
Done with existing resources?
Call for outside help?
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Business Model
Is there one – developing to meet a market need or to advance science?
If we have a marketable product what’s the best route?
Licensing – provides a wide market opportunity and great for some ideas
However – can prove a difficult birth if market cannot see the value
Spin-Out – provides a real company to move forwards to development
However – requires ability to work with the market to develop a
profitable business (and a strong delivery team)
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Funding
IF:
You have a technology which meets a (scalable) market need
Is understood by the end users/customers
Provides real market benefits and is price competitive
Provides a suitable entry barrier
Meets the current Zeitgeist
Then funding is relatively straightforward
BUT – do the funders understand the market you are in/aiming for?
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Key Considerations
Use your Technology Transfer Office
They know how to move towards a business
There to help you
Determine the market you intend to service
Can you work directly with the market to develop – collaboration
Only route to success is developing something that meets need
Develop a robust business delivery plan
Spin out or Licence – what’s best for your market (customer focus)
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Concluding Comments
Remember that you are developing a solution to a problem
Develop with the customer in mind – can you develop with them?
Do not be afraid of external input – the maths on 100% of Zero are easy
Identify the real value – is this a component or the sum total?
If a component – can we sell 200 of them instead of 1 full plant?
Funders do not always understand the market focus – they follow the
crowd
Look for international opportunities where local ones are not obvious
Make sure you are protected before going into the Public Domain!!
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Karl HylandsDirector
Email: [email protected]: 07795 568959Web: www.srs-eu.com
Contact Details: The End+