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STUDY OF COMMUNITY PROFILE IN SUPPORT OF TOURISM DEVELOPMENT IN
KELURAHAN JELEKONG, KECAMATAN BALEENDAH, KABUPATEN BANDUNG
Frida Fergianni
ABSTRACT
This study examines the profile of the community, stakeholders and conditions of tourism
product in order to develop tourism in Kelurahan Jelekong based on community and all
stakeholders involved. This social assessment was used to identify and analyze the community
profile, demographic factors, socioeconomic determinants, social organizations, local
sosisopolitics, values and needs as well as social risk based on social analysis. In addition, this
study used stakeholder analysis to identify and analyze key stakeholders, their interests, influence
and importance (roles). While tourism products were identified using the Strengths Weaknesses
Opportunities Threats (SWOT) matrix. The result shows that, community of Kelurahan Jelekong
belongs to low – middle social class, who agree to the tourism development and expect that the
tourism development will positively impact to the whole aspects of economic lives. The
stakeholders still needs to coordinate among others to develop the main tourism products of
Kelurahan Jelekong especially art and culture.
Keywords: Community, Stakeholder, Social Assessment, Community Based Tourism
INTRODUCTION
In the development of tourism, the local
community is one of the important elements
that must be considered because the
community is the host and have a significant
role and interest in the development. In the
development of community – based tourism
or rural tourism or tourism village,
involvement or participation of the local
community is very important because they
are the center of the tourism development.
Even local people are the main attraction in
the activities of community – based tourism
and rural tourism.
"Community based tourism seeks to
increase of people’s involvement and
ownership of tourism at the destination end.
Initiates from and control stays with the local
community. “(Cleverdon et al in Mowforth et
al, 1998: 95).
West Java has the potential tourism village
based on RIPPDA listed in West Java in
2005. In West Java RIPPDA In 2005,
Kelurahan Jelekong is a potential tourist
attraction West Java. Kelurahan Jelekong has
the potential to be developed into community
– based cultural tourism village. In RPJPD
Kabupaten Bandung 2005 – 2025, Kelurahan
Jelekong is one of Cultural Tourism Zone.
Under Regulation No. 18 of RIPPDA 2012 –
2017 also mentioned that Kelurahan Jelekong
being one of tourism strategic areas, namely
Jelekong Tourism Region of Sundanese Arts
and Culture. But the plan has not been as a
top priority the development of tourism in
Kabupaten Bandung. Kelurahan Jelekong
have been included into the tourism strategic
area of Kabupaten Bandung, but the planning
of local community and stakeholder
participation has not been formed. Therefore,
social assessments will be used as a tool in
identifying and analyzing local communities
and stakeholder profile and will be the
Frida Fergianni: Study of Community Profile In Support Of Tourism Development in Kelurahan
Jelekong, Kecamatan Baleendah, Kabupaten Bandung
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cornerstone of the local community and
stakeholder participation plan.
Community participation is an essential
element that must be considered because the
role of local communities is a major tourism
resource. Lack of community involvement,
will lead to dissatisfaction of the local
communities, people feel alienated in his own
house, which eventually will lead to conflict
with other stakeholders.
The lack of a local communities
participation plan in Kelurahan Jelekong will
provoke social envy, feeling oppressed by the
development of tourism, and the loss of local
knowledge and resources.
Kelurahan Jelekong also does not have a
source of data on the potential of tourism
products. Therefore, potential of tourism
resources will be identify and will be used as
the basis for tourism development.
LITERATURE REVIEW
Tourism is a process and activities
involving multiple parties one of which is the
local community, “tourism may be defined as
the processes, activities, and outcomes a
rising from the relationships and the
interactions among tourists, tourism
suppliers, host governments, host
communities , and surrounding environments
that are involved in the attracting and hosting
of visitors. " (Goeldner & Ritchie, 2009: 6).
The development of tourism should also
be adapted to the physical and socio – cultural
conditions of local communities to avoid
conflicts.
Tourism development should aim at:
1. Provides a framework for improving the
living conditions of local communities
through the economic benefits of tourism.
2. Develop infrastructure and public
facilities.
3. Check the type of development in the
visitor center and the resort is in
accordance with the objectives of the area
(local area). (Goeldner & Ritchie, 2009:
454).
1. Rural Tourism
Rural tourism is tourism that is built with
a rustic theme. The theme of this rural
tourism depends on the type of countryside
that became the main attraction of tourism,
such as the attractiveness of rural agriculture,
rural areas will be built agro tourism and rural
tourism with cultural appeal of art, Kelurahan
Jelekong would be suitable to be built into a
rural tourism with the theme of art and
culture.
“Rural tourism often described as a form
of tourism that takes place in the countryside
but this is ambiguous and on further
reflection points to a broad variation of types
of countryside and activities. " (Page &
Connell, 2006: 427).
Rural tourism development strategy
should take into account environmental
sustainability, economic and social of local
community.
2. Rural Community
Jonassen & Hillery in Horton & Hunt,
1968: 428 explains that:
"A community includes (1) a grouping of
people, (2) within a geographic area, (3) with
a division of labor into specialized and
interdepend functions, (4) with a common
culture and a social system of the which
organizes their activities, (5) whose members
are conscious of their unity and of belonging
to the community, and (6) who can act in an
organized manner collectively.”
Rural community has some character,
Horton & Hunt argued that some of the
characters, namely:
a. Isolation;
b. Homogeneity;
c. Agricultural Employment , and
d. Subsistence economy.
But at present, rural community begins to
lose its rural nature of folk society. This is
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due to the presence of the rural revolution.
Rural revolution consist of:
a. Reduced isolation ;
b. Commercialized and rationalized of
agriculture , and
c. Urbanization of rural life.
The occurrence of this rural revolution
that caused the emergence of tourism as a
development option. Tourism will act as a
selection of new economic opportunities and
also to increase awareness of rural
communities pride themselves on their home
environment, the tourism involving all levels
of society will also increase the closeness
between rural communities.
3. Community Based Tourism
Community based tourism is a community
– based approach that promotes tourism in
the development of local communities. The
following are important factors in community
– based tourism:
Local communities should be involved in
decision-making and ownership not only
through money.
Fairness in the distribution of benefits is
very important that local people do not feel
economically colonized.
Work together only by the individual will
make a compartmentalized society. People
have a social organization that represents
them, cooperation should be built through the
social organization.
Local communities should benefit
environmental and social conservation
activities. Tourism should not be excessively
exploit the scarce resources.
Tourism will lead to love and pride to their
own local culture.
Operators/ stakeholders should work with
local communities to minimize the negative
impacts of tourism, because the local people
know the social, economic and
environmental of the tourism destinations.
Operators/ stakeholders should not
marginalize small groups in society.
Operators/ stakeholders should create a
code of conduct for tourists in order to respect
local wisdom.
Operators/ stakeholders should educate
local communities how to be a good host that
can participate in tourism with dignity and
confidence.
If people feel the threat of tourism, they
should be situated away from the plan - the
plan of tourism development. (Mann in
Smith, 2003: 122).
Given the importance of the participation
of local communities in the development of
community-based rural tourism, we need a
tool that can describe the profile of local
communities and stakeholders as the
foundation of local community participation
(and stakeholders) plan. The tool is a social
assessment.
4. Social Assessment
Social assessment is a tool or method to
identify and analyze the social aspects of a
society and how the role of relevant
stakeholders in a project. “Social assessment:
a methodology for incorporating an analysis
of social issues and developing a framework
for stakeholder participation in the design of
a project.” (Rietbergen - McCracken &
Narayan, 1998: 3). Social assessment is done
at the beginning of a development project, it
is proposed by Rietbergen - McCracken that
“a Social Assessment may be undertaken at
the very beginning of a development
intervention to set the framework for
subsequent participatory efforts.” The World
Bank in Berstein , 2004: 9, defines social
assessment, as follows: Social Assessment
"is made up of analytical, process, and
operational elements, combining: (a) the
analysis of context and social issues with (b)
a participatory process of stakeholder
Consultations and involvement , to provide
(c) operational guidance on developing a
project design, implementation, and
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monitoring and evaluation (M & E)
framework."
Table 1.
Social Assessment
Source: Rietbergen – McCracken & Narayan,
1998: 3 & Berstein, 2004: 9
Social analysis is used to identify and
analyze social issues that occur in the
community, where social meaning is "a
social as anything relating to people or
society”. (Conyers, 1993: 2). Social issues
consists of a social character, quality of life,
social service and social justice. Indicators of
social issues are demographic factors (social
diversity and gender), socio – economic
determinants, social organization
(institutions, rules and behavior), socio –
political context, needs & values and social
risk.
Stakeholders are people or institution who
have influence, "Stakeholders are people,
groups, or institutions which are likely to be
affected by a proposed intervention (either
negatively or positively), or those which can
affect the outcome of the intervention”.
Rietbergen - McCracken & Narayan (1998;
66). While according to Bernstein,
“stakeholders include the various
organizations, groups and individuals who
have an interest or a stake in the project.”
(Bernstein, 2004: 11).
Stakeholder analysis is an important
process in the social assessment, this process
aims to identify and analyze the social and
institutional context of a development or
policy. Stakeholder analysis will provide
basic information about the parties who will
be affected and affect the development and
any individuals or groups that would be
involved, and the extent to which the ability
of individuals or groups to be involved in
plan participation from (Rietbergen -
McCracken & Narayan, 1998: 65).
5. Tourism product
“The tourism product is composite in
nature and includes everything that tourists
purchase, see, experience, and feel from the
time they leave home until the time they
return”. (Collier, 2003: 19).
It includes a trip "to" and "from"
destinations, accommodation, and travel
while in a destination, and all expenditures
include food and beverages, souvenirs, and
entertainment and performances.
Component of the tourism product will
refer to the concept proposed by Middleton,
“the tourist product is to be considered as an
amalgam of three components of the main
Attractions, facilities (amenities) at the
destination and the accessibility of the
destination “. (Middleton, 2009: 120).
METHODOLOGY
In this study, the method used is
descriptive method. “Penelitian yang bersifat
deskriptif, bertujuan menggambarkan secara
tepat sifat – sifat suatu individu, keadaan,
gejala, atau kelompok tertentu atau untuk
menentukan frekuensi atau penyebaran suatu
gejala atau frekuensi adanya hubungan
tertentu antara suatu gejala dan gejala lain
dalam masyarakat.” (Silalahi, 1999: 52).
While the approach in this study using
qualitative methods. “The qualitative method
is a method to explore and understand the
meaning by individuals or a group of people
considered to be derived from a social or
human problem.” (Creswell, 2009: 4).
Object of this study is the profile of the
community and stakeholders associated with
Social Assessment
Rietbergen –
McCracken &
Narayan
Bernstein
Social Analysis Social Diversity And
Gender
Institutions, Rules
And Behavior
Social Risk
Stakeholder
Analysis
Stakeholders
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the development of tourism in the village
along with potential products tourism
Kelurahan Jelekong.
Determination of the informants in this
study using purposive (criterion) is an
informant determination by destination or
specific considerations (based on certain
criteria) (Patton, 2002: 238). Here are the
criteria for informants in this study:
Table. 2
Informant
Source: Processed Data, 2013.
Data collection techniques in this study
using a structured interview with a
questionnaire as its tool, to profile aspects of
the community social issues, in - depth
interview (interview guide) for stakeholders,
tourism products using observation
(checklist) and documents review.
The technique of data analysis in this
study will use social analysis is a systematic
description of the social condition presented
in tables, diagrams, charts and cross
tabulations, stakeholder analysis matrix
(stakeholder analysis matrices) for
stakeholder analysis.
Table 3.
Identification Stakeholder Group,
Interests, Importance and Influence
Source: Reitbergen – Mccracken & Narayan.
1998: 73.
Table 4.
Importance and Influence Stakeholder
Mapping
Source: Reitbergen – Mccracken &
Narayan. 1998: 74.
Key Informants Other
Informants
1. Tourism actors who
have decision –
making authority.
100
householder
who live
permanently in
RW 1, 2, 3, 4,
5, 6, 9, 11, and
14.
2. Active tourism
actors who develop
tourism in the
Village Jelekong.
3. Art performers
4. Painting crafter
5. Community leaders
that are formally
designated
6. Influential public
figures in the
community
Stakeholder
Groups
Interest(s)
Effect of
Project on
Interest(s)
Importance of
Stakeholder
for Success or
Project
Degree of
Influence of
Stakeholder
at Stake in
Relation to
Project
+ 0
-
U=Unknown U=Unknown
1=Little/ No
Importance
1=Little/ No
Influence
2=Some
Importance
2=Some
Influence
3=Moderate
Importance
3=Moderate
Influence
4=Very
Importance
4=Significant
Influence
5=Critical
Player
5=Very
Influential
Influence
Of
Stakeholder
Importance Of Activity To Stakeholder
U
n
k
n
o
w
n
Little/ No
Importance
Some
Importance
Moderate
Importance
Much
Importance
Critical
Player
Unknown
Little/ No
Influence
Some
Influence
Moderate
Influence
Significant
Influence
Very
Influence
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Table 5.
Stakeholder Participation Strategy
Formulation
Stage in Project Process
Type of Participation
Information - Sharing
Consultation
Collaboration Empowerment
(one - way flow)
(two - way flow)
(increasing
control over decision making)
(transfer of
control over decision and resources)
Project Identificatio
n
Preparation
Appraisal
Implementation, Supervision,
and
Monitoring
Evaluating
Source: Reitbergen – Mccracken &
Narayan. 1998: 75
Serta analisis SWOT untuk produk
pariwisata.
Table 6.
SWOT
Source: Pahl & Richter, 2007
RESULTS AND DISCUSSION
1. Community Profile
To identify community profile social
analysis is being used. Social analysis is one
of the step in social assessment. Social
analysis in the community using a
questionnaire (structured interview) to the
100 respondents from 3,632 households in
the RW 1, 2, 3, 4, 5, 6, 9, 11, and 14 in
Kelurahan Jelekong .
a. Social diversity and gender
composition dominated by men, with
the status of native and immigrant
population that had settled about the
same. Age of the population was
dominated at the level of reproductive
age with 90 % Moslem.
b. But the level of education is still quite
low, mostly at elementary and junior
high, cross tabulation of the results is
known that the level of education
affects the level of employment and
income. It is seen from the average
work – average workers and private
employees (factory workers). The
average income of 40 % around Rp
1000.000,00 – Rp 2000.000,00.
c. Social organization is quite high but
participation is quite low,
approximately 70 % did not participate
because busy with work.
d. Community leaders in general are
religious figures, RT/ RW and arts and
culture figures.
e. Values and needs of society in general
can be considered kinship values has
been decline. Needs of the community
at large in the form of relief assistance
for water infrastructure improvements
during the dry season and intra- village
roads. But for a crafter group, roup
main needs is the training andand
standardization formation of
cooperatives and craft painting prices.
For arts groups and KOMPEPAR need
resolution of internal conflicts and the
establishment of coordination
structures for the realization of the
integrated work plan.
f. Social risk in the Village Jelekong can
be considered, due to natural disasters
and social conflict can be said to be a
low frequency. But the lifestyle of the
people in general have not preserve the
natural environment, for example, is a
bad habit of littering or burning trash.
Internal
External Strengh (S) Weaknesses (W)
Opportunities (O) Stategi S - O Strategi W - O
Threats (T) Strategi S - T Strategi W - T
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The development of tourism is
expected to bring social impact both in
terms of the preservation of the
environment and the social & cultures.
2. Stakeholders
For the analysis of tourism stakeholders,
found 9 stakeholder that influential and has a
level of importance/ role in the development
of eco – tourism Kelurahan Jelekong which
all support the development of tourism. By
positioning the arts groups and crafter group
very influential and important.
The influence and role of the stakeholders
in the given assessment, where the lowest is
0 (unknown) and the highest is 5 (very
influential and very important). Here is a
position of influence and level of importance
/ role (importance) in the ninth stakeholders:
a. DISPOPAR influence: 4, rate the
importance/ role: 5.
b. Kelurahan Jelekong government, the
influence: 2, the level of importance/
role: 2.
c. Arts groups, the influence: 5 , the level
of importance/ role: 5.
d. Crafter groups, the influence: 5, the
level of importance/ role: 5.
e. Community leaders, influence: 4, rate
the importance/ role: 3.
f. Groups of women – mothers, influence:
2, the level of importance/ role: 3.
g. Youth groups, influence: 3, the level of
importance/ role: 4.
h. Farmers Group, influences: 3, the level
of importance/ role: 3.
3. Tourism Products
The actual main tourism products in
Kelurahan Jelekong is art and culture,
particularly the art of puppet show and
painting. With the potential appeal of the art
form of traditional Sundanese music, dance,
martial arts, Sisingaan/ Singadepok,
Gajahdepok, and Jampana. Farms,
plantations area and traditional food industry
also has the potential attraction of tourism.
Tourism activities can be done is to watch
the performing arts, see how the puppet
show, craft painting to learn and get involved
in the performing arts.
Tourism in Kelurahan Jelekong is still in
the development phase, variation attraction
and activity tourism is still limited.
Here is the conclusion of a SWOT analysis
of the tourism product in Kelurahan
Jelekong:
a. Strengths
1) Center of Sundanese traditional
cultural arts puppet show and crafts,
especially painting.
2) Have various potential tourism
attraction that can be developed,
ranging from other Sundanese arts
and culture, such as: Jaipongan
Dance, Folk Art (Calung, Reog
dogdog, Kacapi Suling), Pencak
Silat martial atrs, Sisingaan,
Gajahdepok, Jampana (march
festivals 17an/ Indonesia’s
Independence Day Festivals).
3) The number of social organization
which is quite high.
4) The location is not too far from the
city of Bandung.
b. Weaknesses
1) Not having adequate facilities and
infrastructure and in accordance
with the theme of the development
of tourism which is rural tourism.
2) Variety of activities to do at this
time is limited and homogeneous.
3) There are no well-organized tourism
management. There is no
coordination between social
organizations.
c. Opportunities
1) Wet and dry farm and plantations
land activities potentially to become
a traditional agro tourism and food
industry can also support the appeal.
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2) The district policy regarding
tourism strategic areas, which
facilitates access to investors in
promoting the development of
tourism.
d. Threats
1) Rival of other cultural attractions in
Bandung City.
2) Cieunteung river floods can disrupt
accessibility to the Village Jelekong.
CONCLUSION
Local Community of Kelurahan Jelekong
is very receptive and open to the development
of tourism in the Village Jelekong. Also
supported by the number of population in the
productive age are high, although education
and insights on tourism should be enhanced
through capacity building.
Gaps are generally perceived painting
crafter and women, making them hopes that
tourism sector can foster for economic
improvement and equality of opportunity in
the craftwork and job opportunities.
But bad habits can lower the
environmental quality of tourism activity,
therefore habit of preserving the environment
must be improved.
For the analysis of tourism stakeholders,
found 9 stakeholder influential and has a
level of importance/ role in the development
of tourism in Kelurahan Jelekong which all
support the development of tourism. By
positioning the arts groups and crafter group
very influential and important. Below is a
table mapping stakeholder:
Table 7.
Stakeholder Mapping
Annotation:
0: unknown
1: little/ no importance (influence)
2: some importance (influence)
3: moderate importance (influence)
4: much importance/ significant influence
5: critical player/ very influence
A: Group of Crafters
B: Group Art
C: DISPOPAR
D: Community Leaders
E: Youth Group
F: farmer groups
G: KOMPEPAR
H: Group of Women – Mothers
I: Village Government Jelekong
The strength of the tourism product is the
center of culture and art of traditional
Sundanese puppet show and crafts,
especially painting. The disadvantage is not
having adequate infrastructure and tourism
development in accordance with the theme,
namely rural tourism. Then, chances are wet
and dry agricultural land to development
activities agro tourism and food industry can
also support traditional allure. And the threat
of competition from other cultural attractions
in the city of Bandung.
Influence Importance
0 1 2 3 4 5
0
1
2 I H G
3 F E
4 D C
5 A
B
Source: Processed Data,
2013
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With the condition of Kelurahan Jelekong,
strategies that must be taken is to support an
aggressive strategy with infrastructure
development, package – a package of
tourism, as well as through the promotion of
partnerships with the travel agent or any
social media.
To create a self – reliant community
participation so that they can independently
manage the tourism sector in a region, it is in
need of a more comprehensive study on the
participation and organization.
Based on the results of studies using the
social assessment and identification of the
tourism product, the following are some
suggestions are addressed to key
stakeholders.
Community capacity, planning the
formation of several working groups,
organizing and managing the group that is
committed to encouraging and overseeing the
development of tourism, for example,
community leaders, internal coordination
within the social organization must also be
upgraded with equal opportunities in social
activities, in order to depress unrepresented
interests and needs of the community as well
as the establishment of Destination
Management Organizations.
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/kategori/88/ekonomi
bandungkab.go.id/arsip/2282/desa-jelekong-
kecamatan-baleendah
beksi.wordpress.com/2008/07/23/aliran-
cimande/
business-case-analysis.com/business-
benefit.html#financialobjectives968
elib.unikom.ac.id/files/disk1/604/jbptuniko
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unikom_c-i.pdf
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http://bebekpengkang.blogspot.com/2010/04
/masyarakat-kota-dan-desa.html
indonesia.travel/id/destination/593/desa-
wisata-jelekong-baleendah
jabarprov.go.id/index.php/subMenu/43).
jabarprov.go.id/index.php/subMenu/43: di
akses pada tanggal 25 September
2013).
jawa-barat.com/info/seni-di-kampung-
jelekong-bandung
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12
joe.org/joe/1964summer/1964-2-a4.pdf
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an-observasi.html
mrpams212.wordpress.com/2007/11/15/nilai
-dan-norma-dalam-masyarakat/
nampon.com/namponKariMadi.htm
Pedoman Wawancara Stakeholder IPB:
http://www.google.com/url?sa=t&rct
=j&q=&esrc=s&source=web&cd=3
&ved=0CDsQFjAC&url=http%3A%2
F%2Frepository.ipb.ac.id%2Fbitstrea
m%2Fhandle%2F123456789%2F517
62%2F2011msi_Lampiran.pdf%3Fseq
uence%3D11&ei=Z4iwUdD-D-
iPiAeh2IDoDg&usg=AFQjCNHT9sab
YqR40ymc8enQzrNUq2r_nA&bvm=b
v.47534661,d.aGc&cad=rja
Pola Hubungan Stakeholder Toba:
http://www.google.com/url?sa=t&rct
=j&q=&esrc=s&source=web&cd=11
&ved=0CC0QFjAAOAo&url=http%3
A%2F%2Fkm.ristek.go.id%2Fassets%
2Ffiles%2FLIPI%2F1134%2520D%2
520S%2F1134.pdf&ei=GKewUaeiO6
6ZiAeuhIGYAw&usg=AFQjCNFE63
GelHgBX_jinjXyXoNqYlvnPA&sig2=
FcP4nn805YuFodkACsWSzA&bvm=b
v.47534661,d.aGc
repository.upi.edu/operator/upload/s_mrl_06
06881_chapter5.pdf
sekarenggal.weebly.com/kacapi-suling.html
silatindonesia.com
sosbud.kompasiana.com/2012/08/16/tujuhbe
lasan-ala-1980-an-di-kampung-
jampana-486116.html).
sosbud.kompasiana.com/2012/08/16/tujuhbe
lasan-ala-1980-an-di-kampung-
jampana-486116.html: di akses pada
25 September 2013).
Stakeholder BAPPENAS:
http://www.google.com/url?sa=t&rct
=j&q=&esrc=s&source=web&cd=9
&ved=0CG4QFjAI&url=http%3A%2
F%2Fwww.bappenas.go.id%2Fget-
file-
server%2Fnode%2F2725%2F&ei=Z4
iwUdD-D-
iPiAeh2IDoDg&usg=AFQjCNHztJW
ZUQ2sem2-
C9fNPDDvhfvrCg&bvm=bv.4753466
1,d.aGc&cad=rja
travel.detik.com/read/2012/04/13/091047/18
91476/1025/berakhir-pekan-di-desa-
jelekong-ubud-nya-jawa-barat
unwto.org
Wawan-
junaidi.blogspot.com/2009/10/pengert
ian-observasi-dan-kedudukannya.html