Customer Problem Food producers and retailers must meet escalating consumer demand for high quality fresh produce from all over the world. However, there is currently no way to accurately measure and track produce freshness from farm to grocer. FreshSurety offers the only cost effective answer to this challenge, increasing product yields and profitability at the same time. Product/Service FreshSurety provides a proprietary solution that measures temperature, moisture and metabolites (such as ethanol) to determine the ripeness of each food carton using low cost disposable chemical sensors. We provide producers and retailers with up-to-the-minute shelf life information on individual cartons and pallets throughout the supply chain, anywhere in the world. Target Market We target the $600 billion world fresh food industry and its $120 billion logistics and spoilage expense. Our customers are retailers and fresh food producers responsible for delivering high quality produce to consumers and businesses worldwide. Sales/Marketing Strategy We are teaming with industry leading retailers and producers to demonstrate FreshSurety technology for specific products (e.g. fresh strawberries) prioritized by demand and value. As each product is established, we extend the service to additional customers and then move on to other products. Business Model We make money providing real time product freshness information for client use in business management and process optimization. This information enables clients to deliver higher quality fresh produce with lower spoilage loss for a projected average savings of $250 per pallet. FreshSurety target service fee is $40 per pallet with a projected servicing cost of $8 per pallet. (Potential U.S. product service revenue: fresh strawberries - $70 million; fresh tomatoes - $200 million; total domestic fresh products - $3.5 billion) Competitors FreshSurety currently has no direct competitor. Companies such as Zebra Technologies, Honeywell-Intermec, Intelliflex and Sensitech utilize conventional RFID technology to track location and truck-level temperature. They lack the ability to measure and communicate carton-level freshness and shelf life status that is critical to assuring product quality and reduced spoilage loss. Competitive Advantage FreshSurety offers the only technology that cost effectively monitors carton-level freshness and transmits real time updates for logistics management and quality assurance. Our solution is compatible with all mainstream logistics monitoring and management systems. COMPANY PROFILE URL: freshsurety.com Industry: Internet of Things, Logistics, Fresh Food Founded: December 2013 Funding Stage: Product Development STATISTICS 30% of all fresh produce is lost from farm to table $200 billion is lost each year in produce spoilage worldwide 75% of quality and 50% of shelf life is gone before it’s visually apparent. MANAGEMENT Tom Schultz, CEO John Hodges, CTO Mark Rippen, CSO CONTACT Tom Schultz [email protected] (480) 231-7832 FreshSurety Inc. 2025 Lee Road Winter Park, FL 32789 DEVELOPMENT PARTNERS Clemson University Food-X / SOSV Flex SRI International Triad Semiconductor Inc. University of Florida FreshSurety revolutionizes fresh food quality and economics with cutting edge wireless sensing technology. We report the location, environment, and freshness of individual fresh food cases anywhere in the world for a few cents per case. Our technology assures quality and higher retail margins by reducing product waste throughout the supply chain. Assured Freshness. No Surprises Carton-level fresh produce quality tracking throughout the supply chain