Fresh Publication

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Graphic design may be considered a commercial form of visualisation on a business level but I like to think of it as a opportunity for creative exploitation,

to channel ones satisfaction of being creative, both actively and productively on a more subconscious level towards the client.

Not just for ones self indulgences but also to fit someone else’s requirements and needs, whether related to a branding, publication, advertising etc. It all has a reason, a purpose, a justification, all to make ends meet.

But why not take that opportunity to place your own eyeful signature upon that brief, to bend the rule book until it splinters into something destructive but inspiring. Breaking the norm to produce fresh and provoking imagery. That is the purpose of which the contents of this publication strives for.

The students behind each piece have their own graphically persistent characteristics and style that must be celebrated. To showcase the individuality of each creative mind who has put their work forward. That is the purpose of this publication. We hope you enjoy it.

THE WHOLE COURSE CATALOGUE

CONTENTS C h loe Ay l a r d . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

P opp y B a r r . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

L oui s e C a r l s d a t t e r . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

R ay C he ung . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

S um e g h a G ino di a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0

T hom a s G u t t e r id ge . . . . . . . . . . . . . . . . . . . . . . . . . . 5

B e c H a l s e y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

J a s on H a r r i s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4

John H a r r i s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 0

Me l i s a H a s a n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

B e c c a H ay w oo d . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

L a ur e l He mming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

A m a nd a He r on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

S a lm a Hu s s a in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

D a r io Joh a n s s on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Br i t t a n y L a mb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

S i a n L a w r e nc e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

C e c i l i a L in d s t r om . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

A nge l L ugo - He r n a n de z . . . . . . . . . . . . . . . . . . . . . 6

Mi s h a Mu s t oe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

C e m N a r im . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Ev r im N a r im . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

N a t h a n On a b i y i . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

J a ke P e t r e . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

J a m e s P e n t l a n d . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

A m a l ie R o s e n d a hl . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

L uc y R o s s e l l - Ev a n s . . . . . . . . . . . . . . . . . . . . . . . . . . 17

C e n z in a S a r c one . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

K a t ie S c a nlon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Mic h ae l S w a in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4

K a t ie T hom a s s on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

G r ac e Wa l s h . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

E D I T O R I A L ‘FRESH’ is published by:YOU-SEE-AY PUBLISHING

University for the Creative Ar ts – EpsomAshley Road, Epsom, Surrey KT18 5BETel: 01372 728 811URL: www.ucreative.ac.uk/epsom

This publication is a collaborative effort by BA (Hons) Graphic Design students.

Creative Directors - Becca Haywood James Pentland Cover Artwork - Michael Swain Amanda Heron Editor - Becca Haywood Brian Whitehead Sub-Editors - Grace Walsh Bec Hasley Salma Hussain Amanda Heron Jason Harris Amalie Rosendahl John Harris Jake Petre Misha Mustoe Sian Lawrence

Design Team - Katie Scanlon Chloe Aylard Katie Thomasson Laurel Hemming Marketing Team - Sumegha Ginodia Jake Petre Writers - Jason Harris John Harris

4 A M A N D A H E R O NEmail: [email protected]: www.amandaheron.gdnm.org

Having studied Graphic Design BA(Hons) at UCA Epsom, I have found through projects and independent practice, that photography and

illustration are where my skills are strongest. Having the ablility to do both, has allowed me to

develop a style where photography and illustration can be merged, in the process of applying themes of ‘symmetry and balance’.

B E C C A H A Y W O O D

Email: [email protected]: http://be.net/febeccahaywood

Currently a second year undergraduate, studying BA (Hons) Graphic Design at The University for the Creative Arts. Works with both analogue

and digital processes, often experimenting with a combination of the two. Favours, but by no means limited to, typography and illustration. Interested in developing a wide range of skills.

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T H O M A S G U T T E R I D G E

Email: [email protected]: www. spillyourguttsdesign.tumblr.com

Studying Graphic Design at the University for the Ceative Arts, my work is mostly illustrative, but I am always looking to work in other areas of

design. Some examples of my most recent work can be seen on my website above.

B R I T T A N Y L A M BEmail: [email protected]: www.gdnm.org/brittanylamb

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A N G E L L U G O - H E R N A N D E ZEmail: [email protected]

Simplicity is sometimes the best solution, the message is the key, the audience is the lock.Unlock understanding by having a clear

simple message.

B E C C A H A L S E YEmail: [email protected]: http://issuu.com/beccahalseyhttp://bechalsey.gdnm.org

7A M A L I E R O S E N D A H LEmail: [email protected]: http://www.behance.net/AmalieRosendahl A

s a Graphic Design student at UCA Epsom, I enjoy the digital approaches to graphic design but also often find myself Wworking with and exploring

hands-on methods including, but not limited to, analogue photography, book binding and various printing processes.

Each piece featured here experiments with different photographic processes, three-dimensional typography and repurposing already existing designs.

K A T I E S C A N L O [email protected]

My favourite process of design is experimentation, I enjoy working with texture and tones and constantly finding ways of

making the two work together. Even it’s not allways a successful collaboration,

atleast I feel that I am getting experience and enjoyment from it all , getting somewhat closer to what I want to achieve is a bonus too.

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S A L M A H U S S A I N

Email: [email protected]: http://issuu.com/salma123

This work uses avariety of different media, and illustrates how to break the natural way of using the same material that were used before.

Also experimenting with colour, which is the strongest point as shown here as there are very different aspects of colour to work from.

Coming up with original ideas using different media can be challenging, however this gives an opptunity to break out of the ordinary.

In general most work consist of experimenting with different media for each Design, the work was very inspiring to carry on in the future.

S I Â N L A W R E N C EEmail: [email protected]: http://www.flickr.com/sianklawrence http://www.sianklawrence.gdnm.orgTel: 07735309108

As a Graphic Design student UCA in Epsom studying for a BA(Hons), my current practice and passion lies within processes of printmaking

and photography.I enjoy making abstract pieces, and I am

currently exploring more ways of printmaking, whist building my knowledge of the subject.

Although my current subject is graphic design, I am looking for the area of design and print that best suits me. I am constantly finding ways of challenging myself in new areas.

A main passion of mine is analogue photography. I find the element of mystery intriguing ; Instead of the instant image with digital, there is a different sense of value with creating the unknown, and going through the process of developing the image yourself and taking the required steps, but I find peace in the process and enjoying creating them. The pieces shown are of analogue photographs and a two layer marbled screen printed illustrations.

9K A T I E T H O M A S S O NEmail: [email protected]: http://katielthomasson.tumblr.com

Studying graphic design has helped me to embrace my own style in my work, allowing the consumer to recognise a distinctive style. My work shares a combination of Adobe

Illustrator work, photoshop and hand drawn/watercolour work.

P O P P Y B A R REmail: [email protected]

10C E M N A R I NEmail: [email protected]

Studying Graphic Design at UCA in Epsom provides many interest areas to pursue, for instance photography, typography, advertising

and illustration. I am passionate about typography and love the

potential it offers for creativity. Especially where type and image can bring meaning to a university brief or for self initiated work.

N A T H A N O N A B I Y IEmail: [email protected]

Nathan is a graphics designing student currently studying at the university of creative arts, Epsom. His works involve creating

various sketches in which he loves to turn into various illustrations with the use of Adobe illustrator combined with the use of typograhy experimentation using software photopshop.

His specialist process of working is using techniques stencil in which he loves to create canvas pieces which is inspired from his love of music.

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E V R I M N A R I N

Email: [email protected]: http://evrimnarin.gdnm.org

As a Graphic Design student at UCA Epsom I am very passionate about the subject. Having acquired numerous skills in the use of the Adobe

suite, especially with Adobe Illustrator, Indesign and Photoshop.

The work is usually predicated around illustrations, photography and typography and this digital work is designed with print in mind.

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R A Y C H E U N GEmail: [email protected]

I recently finished my second year of graphic design. I enjoy the digital approaches to graphic design but also often find myself working with and exploring

hands-on methods including, but not limited to, analogue photography, book binding and various printing processes.

Being able to work with multiple types of media gives me the freedom to explore ideas.

12L A U R E L H E M M I N GEmail: [email protected]: http://laurelhemming.gdnm.org

Studying Graphic Design BA(Hons) at UCA in Epsom. I have loved the course so far as I’ve learnt a lot of much needed design skills

on InDesign and Photoshop that has therefore strengthened my work.

Here I’ve shown my strongest pieces of work that present the different media I’ve worked with. Most of my work consists of water colours and Photoshop editing.

I’m now a very strong and confident designer in InDesign and Photoshop and I enjoy photography and collage.

M I S H A M U S T O E

Email: [email protected]: www.issuu.com/mishamustoe

As a design student I enjoy the freedom you have to be create pieces experimenting with a range of different methods using printing techniques

and digital methods. The methods used in these pieces are

experimenting both with hands on techniques and photography.

The course has helped me to gain more knowledge and skills to carry on a long term desire to have a successful career in graphic design.

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J A K E P E T R EEmail: [email protected]: http://issuu.com/jasp253Tel: 07917 285063

Recently studying Graphic Design at UCA Epsom has been fun and a challenge. As a design student this allowed me to experiment, using

range of different methods, process and techniques. I am strong in typography, illustration and

working with colour. Also I’m keen in developing the wide range of skills.

Copic marker pens allow me to blend colours more frequently giving more of a digital finish.

As part of a study, using the theme of ‘Dementia’ the work is a learning experience for younger generation, because the more we learn about such a sensitive subject the more we can understand it.

C H L O E A Y L A R DEmail: [email protected]: www.chloeaylard.gdnm.org

As a Graphic Design student who enjoys experimenting with different mediums and exploring different themes, this work at the

moment mainly focuses on different patterns and colours.

This work was mainly photography based or created in Photoshop and Illustrator, however I am a confident user of programs in the Abode Creative suite and continue to develop my ideas and learn more about these everyday.

With these skills I hope it will help me secure a job within the graphic design industry and develop this work in the future.

14 M I C H A E L S W A I NEmail: [email protected]

M y fascination of the ability to conjure any idea from the simple collaboration of pen to paper has fluctuated over the course of these past

three years as a graphic design student. I have always found illustration to be a useful

tool for many aspects of a design process, whether it be visualising an idea for others to see or a final piece of imagery to serve a purpose of design.

These samples are mixture of some of my more personal endeavours of illustration, exploration of individual interests and hobbies interpreted through illustration.

These mainly consist of pop culture related subjects inspired by film and TV. Most of this personal illustration work I feel is good practice to be effectively reflected through client work.

J A S O N H A R R I S

Email: [email protected]

15it seems it’s becoming secondary to consider the use of print, and its importance for branding, of which this is more common on a commercial scale. Personally as a student, I’ve received a plethora of tell tale signs of this ever common requirement to fully realise a high end quality brand for a well known company or business in a more digital manner. There is an undeniable demand for dynamic movement, flexibility of imagery, and integration for the outside world on an ambient level, purely because of how consumed our everyday lives are and exposure is fluctuated from screen to screen on numerous devices.

I was recently privileged with the chance to see a renowned designer from Browns, known as Jonathan Ellery, who has had extensive experience within the industry through quite a large bracket of time.

These kinds of figures, who punctuate the population of creatives in business, provide the benefit of exposing the surface and deeply engrained truths of this working business and what to expect.

His talk involved discussing the evolution of client relationships and branding. Although he didn’t divulge into the subject of print and digital graphic production, instead his talk lead to a more focused discussion on the kind of work and activities involved when working on a brief that has such a large scale based on its exposure. But because these briefs were the case of such a worldwide scope, it concerned me when he brought up exactly what these kind of clients expect instantaneously.

In which is a logo that is sculpted and refined to a state of flexibility that allows the brand to move, change its state of visualisation and adapt to

its surrounding house style depending on which format is used to portray itself.

As well as the usual clean-cut logos, designed in illustrator to create the substantial professional business tone, the more poignant work was the use of film.

The final formulated brand insignia would be implemented through short film formats, presented as motion graphics that would dynamically change with the logo as well as any other digital imagery.

This talk did bring a realisation that the more traditional logo stamp formula is coming to an end, and instead the logo alone is a motion graphic implemented throughout the channelled formats to the audience. So it goes beyond the two dimensional realm and shoehorns itself cozily within the technological gadgetry tropes of today.

Obviously the creative does not have much control over this, but how long die-hard designers and printers will hold onto the ever-fraying rope of analogue is debatable.

Most print related work was produced using common methods where the already designed logos were printed from a digital source, business brochures and business cards. The usual kind of print material you could expect from a high quality business.

You could argue that printing still exists in the masses for such purposes, but these kind of graphical works look more sterile and are basically replications of how the graphic looks on screen.

It’s the methods such as screen-printing and Lino that will more likely sustain them in the more small-scale commercial schemes. These fine arts show their benefits in the small details that are the tactual and raw

aesthetics of which programs, like Adobe Illustrator or Photoshop, cannot replicate alone including other such elements thrown into the equation like serendipity.

That unknowing outcome of a fresh screen print is more than savoury, which in a result leaves every print as its own through incremental details that distinguish the design as a not perfect clean-cut production such as the run of the mill pre-digital prints. Instead a more flourished and unique print, that adds an appropriate visual panache injecting character, tone, and hand made quality precision.

Of course it is realistic to say that the average business client, who is not familiar with creative processes, does not have much care for this small difference and instead may only want to achieve the highest level of production and clarity through digital means.

I also recently had the chance to go to a studio visit in London to achieve some additional insight in the design world and the big question about print, of which we stress as designers. Lead designer Gareth Howat from Hat-Trick design studio’s discussed his client work with a group of us, which the discussion and reflective display of their varied portfolio didn’t reconcile the thought of weather print is dead as prominently in comparison to the Browns talk, but as a head of a studio I didn’t miss the opportunity to receive a responsive answer by asking him about the matter. When asked he stressed how he was confident that “it’s polarised” and that “people are always going to want something in their hand”, also explaining how through client interaction “we get asked about are books we produce all the time”, which is understandable based on how most works can be displayed more gratifyingly through a physical

means of print such as a book. “There will always be a balance but how we use both will change”. I discussed through retrospective how what he was basically saying was that this is a constantly evolving balance which is becoming more integrated and that its unlikely that print itself will indefinitely die out, of which he agreed. In comparison to Jonathan Ellery’s talk, at the time I didn’t get the opportunity to ask the same question but after this chat I did personally feel some reassurance for the underlining fear of full domination of digital design means.

We can only hope that the equilibrium between

print and digital will retain itself, without too much strain or succumb to a new generation of designers, who do not wish to rely on the more tactual and hand made process of which to the later may seem like taxing methods. But to most it is known that the potential outcome of analogue produces prevents the method from becoming passé to its digital counterparts and that both can compliment each other with masses of creative potential and visual splendour. As of current, it seems split on how this tipping balance will sway, but for the most part we can only hope that the art of print is as threatened by the new digital age as stairs with elevators to kindles with books.

…or so the future may hold for the industry of graphic design. As the 21st century has perpetuated itself to the beginning of its second decade, technology has gradually but then radically culminate almost all aspects of life within society.

Whether social, leisure or business oriented, superior technology comes first to achieve a superficial outcome that the more analogue

methods cannot achieve. Though it can be compared that analogue is

also capable of achieving certain aesthetic and tactile qualities produced beyond the digital realm.

Based on the perspective of creative working in a business environment, appreciation for both analogue and digital is still present with perhaps a slightly unstable balance that could spill more towards the technological orientation.

As a graphic design student who is learning how to envision what the client requires through appropriate interaction, discussions and pitches,

by Jason Harris

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M E L I S A H A S A NEmail: [email protected]

C E N Z I N A S A R C O N EEmail: [email protected]

When I approach my work or a brief I think about my clients’ needs and how I might be able to visualise and present it to an audience within

the right context.For instance my work showing ‘communication

just got that littler bit sweeter , Love & hate & You don’t know Jack’, has humour for the audience to react to. I design work for the purpose of the brief and the audiences appeal. The chocolate and whiskey packaging along with portobello square were all for high end branding, therefore a certain style in my work differs from the experimental fun work of the marmite project. I use simple but effective ideas to show my creative thinking through the many possibilities of design.

Less is more - Mies van der Rohe & Buckminster Fuller.

My overall work ethic is ‘less is more’. I am to design work that communicates on many levels without the need for obvious design. I like to experiment with the shape, form and arrangement of typography and objects in which keeps to a minimalist theme.

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L U C Y R O S S E L L- E V A N SEmail: [email protected]: http://lucyre.tumblr.com

D A R I O J O H A N S S O NEmail: [email protected]

18C E C I L I A L I N D S T R Ö MEmail: [email protected]: www.behance.net/clindstrom

L O U I S E C A R S L D A T T E REmail: [email protected]: www.behance.net/louisecarlsdatter

I find I do my best work when I don’t intend to.

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J A M E S P E N T L A N DEmail: [email protected]: http://www.jamespentland.com

I am currently a student at the University of Arts; Epsom studying a degree in Graphic Design. My endless love for graphic design and the skills

and knowledge that I have attained whilst being at University are just the beginning of my pursuit towards a successful career within the industry.

G R A C E W A L S HEmail: [email protected]: http://www.flickr.com/gracewalsh20

My work as a Graphic Designer focuses on many processes such as a variety of print making methods, Collage and Fashion photography.

I find being able to experiment with a range of materials and methods has made my ideas and focuses diverse and more exciting. Aiming to produce original pieces of Graphic Design, using culture especially, as a base to grow my ideas and concepts within my areas of interest.


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The way I work is not by the book. This can lead to some risky processes, and unnecessary mistakes, but this is all to try and get unique and

original results. Imitation and following the trend are rarely things I build on. Fresh thinking and striking visuals are what keep me going.

Art is my passion, but the artistic curriculum didn’t help me to learn what I was looking for, and so I was introduced to Graphic Design. Strangely enough, I had no idea what graphic design was until this point, which is a shame, as many people

in a similar position, might spend a life time doing something they don’t enjoy.

People can often be discouraged when thinking that they can’t draw or paint, and thus never draw or paint. Practicing, and enjoying the process is the way to success.

I have yet to find a process or style that I feel comfortable calling my “thing”. I love working with, and have success is many different mediums and techniques, and take pride in all.

(Above): Skyscape photography, without taking a photo of the sky: The final image is a result of the production process. Using curved metal to distort the light . I used a pinhole camera made from a tin can.

(Above): This is a diagram designed to make it easier for students to learn the water cycle, in science GCSE. This is one example of how a simple piece of graphic design can make a positive difference. This would be suited in a GCSE science text book.

J O H N H A R R I SEmail: [email protected]://www.behance.net/johnvharris.co.ukTel: 01252542483

S U M E G H A G I N O D I AEmail: [email protected]: [email protected]

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The government, and much of the public tend to bunch everything studied in art school into one folder. Subjects like Mathematics, English,

and Science are discussed as separate subjects, whereas Graphic design, Craft, and fine art, are all perceived collectively as ‘art’. This is because they are not fully understood, and therefore are not separately appreciated.

Only in recent history has Graphic Design been classified as a different subject, recognised for it’s own function in the world. Anything that is communicating information effectively to an audience is Graphic Design. The English written language, for example, is a work of graphic design. Even though a skilled craftsman and artist Could have created it, it doesn’t just make it a piece of art. The fact that it is communicating the English language effectively through visual symbols, rather that just a design to be appealing, makes it graphic design. It is functional.

In modern times, it can seem difficult to apprehend how people don’t understand Graphic Design; it surrounds us. One of which is in the form of marketing. Advertisements, shop signs, and logos are all created by graphic designers. The purpose of these every day visuals, are to convince the audience that they should invest is that company or retailer. This could be more than just buying a cheeseburger or getting some furniture delivered, although this is a large part of it. A customers trust and happiness are becoming a superiority within marketing. More frequently, this is executed using music, colour, type, and recognisable subjects and contexts.

For example, from my observation, MacDonald’s marketing is aimed mainly at making

a customer feel happy. A yellow logo, could resemble raised eyebrows from a cartoon. A short, light hearted, whistled tune, and adverts filled with friendly, calm, people smiling. These are all designed to make the audience watching feel less stressed, or happy, whilst exposed to their marketing, therefore the audience feel that the products make them feel content. This of course, is all subliminal. This is only a small proportion of the marketing, all of which are constructed by graphic designers. Psychology has a great part in this.

Other forms of design can be more straight forward. Fire exit signs, fire extinguisher instruction, road signs, warning labels and countless others are very simple, but take no less time to create than more complicated designs. The simplicity is utilised to communicate important information, very quickly, with no confusion. This is because these things are designed to prevent injury or loss of life, and any confusion or ambiguity, or misunderstanding, could result in a death or very harsh consequences

Graphic design as an education however, is often misunderstood as simply ‘art’, because students must learn how to communicate different values and outcomes to their audiences. This often consists of experimentation through observation to understand how people react to certain visuals and learning how to visualise specific things for the target audiences. Graphic design could be considered to be the coming together of art, design and craft, to create outcomes suitable for the desired purpose. In a sense a graphic designer must learn to be a people person, to understand how to communicate visually to people.

D E S I G N O R D E F I N E I R O N Yby John Harris

Graphic design is commonly misunderstood by those who are not within the industry, which could be seen as ironic because graphic design is largely about communicating to an audience.

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✪

You have reached the conclusion of this publication. The drop of point. The end. But is it a good ending? Their are neither good or bad endings. Only closings to all ties of a continuous piece of medium. To leave the audience in the appropriate mindset that everything has been

showcased appropriately and conclusively. The mindset of which we hope we have left you, the audience in a state of. A

state of interest and satisfied curiosity as to what this publication had to offer. To fully acknowledge and perhaps appreciate through ones personal taste,

that each graphic students creative identity has been distinctly presented with their own unique flavour of design and skill.

It is only at this point that we hope you have reached that summation state of mind that ties up each loose end and possibility as to where your interest lies in our work and recognise each of our creative identities.

This counts for weather you are familiar with design or not, your time given into this publication is appreciated as you have fulfilled its purpose.

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OPINION— • —

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LOUISE GREEN

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