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3
5
30 %
6
70 %
7
74 %
8
81 %
9
10
11
12
average coitus lasts
4,7 minutes
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15
16
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White male
Father
Retired
65 - 75
Higher spendable income
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NETFLIX SAYS
GEOGRAPHY, AGE
& GENDER ARE
“GARBAGE”
FOR
PREDICTING
TASTE
PEOPLE ARE MOVING FASTER THAN BRANDS.
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Title of presentation25
INTENT BEATS SOCIO-DEM0
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BRUCE STERLING - AUTHOR
I used to think that cyberspace
was fifty years away.
What I thought was 50 years away,
was only 10 years away.
And what I thought was 10 years away ...
it was already here, I just wasn’t aware of it yet.
WALLED GARDENS
G A F A M
DEVICES
STORE
CLOUD
OS
MONEY
MAPS
SOCIAL
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2016 : GAFAM ARE MORE POWERFUL THAN NATIONS
NO LAND, NO TAXES, NO ARMY
FACEBOOK HAS MORE ACTIVE USERSTHAN THE CATHOLIC CHURCH.
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EMOTIONS drive EMOTIONAL RESPONSES…
THUS ROI
2X 52% 3XEMOTIONAL ANALYSIS IS 2X
MORE ACCURATE THAN TRADITIONAL
SENTIMENT ANALYSIS IN
UNDERSTANDING HOW MILLENNIALS
ACTUALLY FEEL
EMOTIONALLY CONNECTED CONSUMERS
ARE 52% MORE VALUABLE THAN HIGHLY
SATISFIED CONSUMERS
THOSE WHO TWEET WITH HIGH INTENSITY
ARE 3X MORE LIKELY TO RECALL A
BRAND
1 – Source: CANVS, Teen Wolf S5 Finale Nielsen Twitter White Paper 2 – “The New Science of Customer Emotions” November 2015 – Harvard Business Review
KEY PILLARS FOR CRO (CONVERSION RATE OPTIMIZATION)
SMART AUDIENCE MAPPING
CONTENT RELEVANCE
LOW BARRIER -EMOTIONAL
CONNECTION
ACCESSIBILITY, USABILITY, CONTENT & SEO
“38% increase in revenues by removing the navigation from checkout funnel”
“Adding a big button on the control page boosts conversions by 33%”
“Proving originality and authenticity increases sales by 107%”
“The placement of testimonials on the landing page shoots up conversions by 65%”
“Emotional targeting increases revenues by 304%”
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TRAFFIC LIGHTS FOR SMARTPHONE USERS
ARTIFICIAL INTELLIGENCE
HAS A LONG WAY TO GO
GOOGLE’S AI MAKES BEST MOVES,
BUT DOESN’T KNOW WHAT WINNING MEANS
Title of presentation59
TAY AI OF MICROSOFT TAKEN OFFLINE
TO CREATE BETTER ROBOTS YOU NEED TO
BETTER UNDERSTAND HUMANS
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JOBS AT RISK
THE FIRST AI CREATIVE DIRECTOR
IT’S GENERATION CONNECTED, STUPID
IT’S GEN CCHAPTER 2
GENERATION C ARE HYPER ADOPTERS
INTERNET DISAPPEARS
TECHNOLOGY
FOR WEARABLE DEVICES
"6.4 Billion Connected
'Things' will be in use in
2016, up 30 percent from
2015, and will reach 25
billion by 2020“
GARTNER
IOT (INTERNET OF THINGS)
INTERNET DISAPPEARS
AI AT HOME
STEALING DATA IS LIKE HUMAN TRAFFICKING
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DO YOU DARE TO BUILD FROM THE GROUND UP ?
TV 30 SEC CUT DOWN ON YOUTUBE ?
LOSS OF DIGITAL EDGE ?
NO SEAMLESS OMNICHANNEL EXPERIENCE ?
USE OF PERSONA AND CONVERSION FUNNEL ?
SAME CAMPAIGNS ON FACEBOOK, INSTAGRAM, SNAPSHAT, TWITTER ?
NO DATA STRATEGY ?
NO INTEGRATION OF CRM AND MARKETING ?
NO RISK ALLOWED ?
BATTLE WITH YOUR IT DEPARTMENT ?
WE CAN’T COPE WITH ADBLOCKING
[FROM]
SESSIONS&WAVES
CULTURE
ONE SIZE FITS ALL
COPY
CLAIM
PRESSURE
MOMENTS
CULTURES
NATIVE
VISUAL
EXPERIENCE
VALUE
[TO]
MOMENTS ARE THE NEW CUSTOMER PROFILE
A NEW REALITY MAY COVER OUR EYES AND EARS
JUST SAYIN’…
THOSE WHO SAY IT CAN’T BE
DONE
SHOULD NOT INTERRUPT
THOSE WHO ARE DOING IT.
BLOGS
FORUM
TALK TO FRIEND
APP
CONTENT
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