Freeman 101 Sponsorship Ideas for Tradeshows

Best Practices and New Trends Driving Revenue with Sponsorships

Melinda Kendall

Freeman

THE OPPORTUNITY FOR ACCESS TO BUYERS

Sponsorship:

WHAT DO YOUR EXHIBITORS WANT?

Company goals

Stage in buying process

Type of interaction

Target attendees

Awareness/Signage

On the Show Floor

Environment

Content

Activities and Demonstrations

Showcases and Pavilions

Gathering Areas

Navigation

Games/Contests/Awards

Engagement

Social Media

Non-Endemic

Technology

Online and Year-round

AWARENESS/SIGNAGE

Clings

Window clings

Escalator Handrail

Table top signage

Interactive floor projection

Wall Projection

Lobby Areas

Bathroom Urinal Stall door Mirror Toilet paper

Bench

Pedi-Cab

REFRESHMENTS

In-center food areas

Conference breaks

Water

Booth crawl

Food Drink

Show Floor Reception

Booth crawl

Music

Cafe

ON THE SHOW FLOOR

Aisle Signs

Meter boards

Banners

Carpet clings

Carpet sign at end of aisle

Bench sponsorship

Shuttle bus

The Avenue

ENVIRONMENT

Music

Hand Sanitizer

Oxygen bar

CONTENT

Track sponsorship

40

Keynote sponsorship

Presentation theater

Presentation Theater: Sponsor buys awareness Content is vendor neutral

44

Educational areas

Immersive product education sponsorship

iPod tour followed by presentation

Philips and American College of Cardiology

Office Pavilion

Classroom

Live Demos

Multiple products shown working together in real-world situation

Real-World Showcase

ACTIVITIES AND DEMONSTRATIONS

Tournament

Oyster shucking contest

Hands-on training

SHOWCASES AND PAVILIONS

Product category pavilion

In addition to booths

Themed display areas

Themed display areas

Single vendor

HOSTED BUYERS

Sponsored lounge

Sponsored target market lounge

Sponsored breakfast education

Private Dining

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Hosted Buyer Activities

•Whiskey Tasting Event

•Problem-solving Power Lunch

•Industry Guru Meet & Greet

•Book Signing

•Recharge Lounge

•Senior Buyer Reception

•Exhibitor Lounge

First Timers' Orientation and Lunch

Tuesday, 4 December

12:00 PM - 1:30 PM

Sponsored by:

NAVIGATION

Passport program

Scavenger hunt

Tour

GAMES, CONTESTS AND AWARDS

Organized booth drawings

Games

Association game

Bowls

74

Optometry Bowl

SOCIAL MEDIA

Facebook photo shoot

Having fun at gameworks Hey, "Like" GameWorks to receive $10.00 in free play! http://on.fb.me/AmE9aL

Social Kiosks

SocialKiosk Solutions

Lead Retrieval International

Photo Kiosk in wall

Incentivized participation

PunchTab

Social badges Double Dutch

I am Generation Green

TECHNOLOGY

Digital Signage

Digital Display

87

AABB

Video Wall

• Sponsor ads

• Sponsor logos

• Event content

Booth Videos

Show TV

On-Site Wayfinding

Mobile App

• Splash page

• Alerts

• Banners

• Passport program

• QR Code program

Charging station

ONLINE AND YEAR-ROUND

Sponsored content online

Banner ad Pre-stitial ad Surrounding text Sponsor content

NON-ENDEMIC SPONSORS

© 2011 Freeman. All rights Reserved. Proprietary &

Confidential.

Endemic •natural to or characteristic of a specific people or place; native; indigenous

Non-Endemic Big brand sponsorships

Big brand sponsorships

Greenbuild

Non-endemic exhibitors

“What is the point of the jewelry being here? It takes away from those of us educating. I did buy some earrings, though.”

Gym membership

Mattress vendor

Semi-endemic options for primary care

Nutrition

CLOSING THOUGHTS

Seek new buckets of money

New product categories

New budgets

Appeal to specific exhibitor needs

Targeted attendees

Greater engagement

Year-round, multi-media

Melinda Kendall

[email protected]

508-923-5266